Ashni Portfolio

ashni shah | product designer

resumeCONTACT

302, Veejays Niwas, Gulmohar main road, Juhu Scheme, Vile Parle (W), Mumbai, MH 400049

n: 7506028315 e: [email protected]

OBJECTIVEAn industrial designer looking out for a prolific environment that will help in enhancing my creative abilities professionally

EDUCATION Symbiosis Institute of Design B. Des. in Product Design (Graduation date: June 2013)

Mithibai College of Science, 2009 H.S.E. Physics, Chemistry, Maths and Biology (Graduated first class with 76 %)

Jamnabai Narsee School, 2007 I.C.S.E. Board (Graduated with 88.71 %)

SKILLSDigital rendering using a Wacom

Excellent verbal and written communication skills

Software proficiency:

WORK EXPERIENCEVolunteered with matsya, June - July 2013 | Worked on branding, content writing, photography and design ideation

Interned with Onida Mirc Electronics, Dec 2012 - April 2013 | Final year Degree Project on Washing Machine for City SLums

Interned with Fusion Access - furniture by design, May 2012 | Worked on in house furniture projects and Interiors for new store

Interned with Pineapple Designs, April - June 2011 | Primary level xposure & understanding of branding and identity building

AREAS OF INTERESTResearch & Ethnography

Digital rendering & 3D modeling

Design thinking


MS Office

AutoCad

RhinocerosAdobe Photoshop

Adobe Illustrator Keyshot

Adobe Dreamweaver

Adobe Indesign

degree project


SYSTEM OF WASHING CLOTHES FOR CITY SLUMS

INDUSTRY PROJECTOnida Mirc Electronics, Mumbai

DURATION18 weeks

DESIGN BRIEFTo develop a system for washing and rinsing clothes for a low income user

group, which is portable, involves minimal water consumption, conserves

space and is a community based machine to be shared by a user group.

research


INSUFFICIENT SPACE inside house

washing takes place IN KITCHEN washing with STORED WATER REUSE of GREY WATER accumulated NARROW SPACES for air drying cloths

conventional HAND WASHING methods unintended use of EXCESS WATER NO SPACE to place machine in house

NEED Washing clothes - 22% of total water consumption

Machine which consumes as little water as possible

No compromise on quality and function

Saving space and independant of running water

Partially or fully shared making it more affordable for a user group

INSIGHTS Doing laundry manually is a time consuming and tiring task.

User must ensure of water supply | soak clothes | scrub | wring

clothes out | hang them out to air dry

Often clothes lose structural integrity due to harsh washing habits

A device should not only be functional, but also keep user in mind

concept


CONCEPT DETAILING

FINAL TASK FLOW

load clothes attach machine housing

WASH MODE

pulsator, screw shaft rotate | pressure disk moves down

SQUEEZE MODE

pulsator, pressure disk move in one direction only

Sr no Part Quantity Material

1 Folding

handle

1 PP

2 Fixed handle 1 PP

3 Machine

housing

1 ABS

4 Knobs 2 ABS

5 Drive shaft 1 MS

6 Power thread

screw

1 MS

7 Pressure disk 1 PP

8 Telescopic

silicone tube

1 Silicone

rubber

9 Pulsator 1 PP

10 Main drum 1 PP

EXPLODED VIEW

technically complex product


CORN THRESHER

SELF PROJECTSymbiosis Institute of Design

DURATION24 weeks

DESIGN BRIEFTo redesign a semi automated corn threshing

machine, which can simplify the overall

process, be more interactive and add to the

existing functionality.

planting of maize crop

harvesting snapping of the ears from stalk

packagingwinnowingTHRESHING

research & ideation

PRIMARY RESEARCH


CONCEPTUALIZING

FINAL CONCEPT

PORTABLE ADJUSTABLE MULTI FUNCTIONAL

Machine is too bulky and heavy weight.

The machine is a one part type, all the parts being welded to each other making it

difficult to open and clean it.

The machine has a fixed height. This makes it ergonomically not viable for all the users.

INSIGHTS

detailing


FORM EXPLORATION

Sr no Part Quantity Prototype Production

1 Top panel 1 HIPS PP

2 Side panel 2 HIPS PP

3 Inner side panel

2 HIPS S.S

4 Bosses 2 HIPS PP

5 Spacers 1 HIPS PP

6 Base plate 1 HIPS S.S

7 PanheadScrews

14 Mild steel Mild steel

Cskscrews

2 Mild steel Mild steel

8 Hopper 2 HIPS PP

9 LED 2 - -

EXPLODED VIEW CAD RENDER

systems design



DURATION12 weeks

DESIGN BRIEFTo design a tool/aid for the laborers who are conducting

the process of rose harvesting in a Greenhouse.

One hand of the laborer always remains stationary to keep the harvest since

gutter space is not sufficient for placing the bucket.

The flowers are collected in the hand of the laborer, this causes scratches and

injuries to the hand.

Flowers tend to fall down from the hand and collide against each other

causing them to crush and spoil.

resting harvested flowers on ONE ARM

not enough gutter space for free

MOVEMENT OF WORKER

GREENHOUSE

Building the structure Making of soil & plant beds Cleaning & maintenance

Irrigation systemHARVESTINGTransportation of harvest

research


UNDERSTANDING THE SYSTEM

LESS gutter space harvest is held in HAND tool used with ONE hand

TRANSPORT of harvest NARROW spaces

FIELD RESEARCH

LAND DATA

USER RESEARCH

UNEASY task method tool NOT ERGONOMIC PINCHING of flowers

UNFAVOURABLE body posture of user

INSIGHTS

FLAT EDGE enables the container to be supported against the body

MATERIALBody | Polypropylene

Ring | Mild Steel

DIMENSIONSHeight | 500mm

Top diameter | 180mm

Base diameter | 120mm

Width of ring | 25mm

Waist belt firmly HARNESSESSBELT to workers body

concept

FORM DEVELOPMENT

DETACHABLE HOOK allows worker to easily swap full containeers with empty ones


DETAILING

CONCEPTA system designed such that the container

filled with harvest flowers can be replaced

with empty ones. Thereby allowing HARVEST

and transport to occur simpulatenously.

simple product design

dentacarekeep caring, keep smiling

DENTURE HOLDER


DURATION12 weeks

DESIGN BRIEFTo design a Denture holder, for senior citizens, which is

ergonomically easy to use, has a smooth surface with

a mirror aid and is a multi utility unit allowing for

storage of both, dentures and brush.


USER RESEARCHMARKET RESEARCH

Breakage of dentures inside any container on frequent displacement of

the box is possible.

For bed ridden users, wearing the dentures properly is often a problem.

Elderly people tend to forget the location of their dentures making it

inaccessible when needed.

DENTURES

MAINTAINIING HYGIENE

EMBARRASSMENT

STORAGE

EASE OF ACCESS

BRUSH FOR CLEANING

BREAKAGE

INSIGHTS


research

EXPLODED VIEW

Instinctively shaped like a tooth, this product is

designed to let the semantics speak to its user.

mirror

brush holder

denture container

ERGONOMIC SURFACE

for easy handling

protusion to ensure a

CLEARANCE FIT

form for comfortable INTERACTION

MATERIALPolypropelyne

PROCESSInjection Molding


FORM

concept

DETAILING

POP MDFEPS (Thermocol)

experiencing materials


BILL SHREDDER

Medium Density Fibre

CONCEPT

MATERIAL

Form rises from the Streamline Movement of 1930’s

TINTINS GUN - REVAMPED

Medium Density Fibre

CONCEPT

MATERIAL

Allow Tintins famous gun to look Streamlined

MOTOROLA PHONE CHARGER

Material simulation to helpunderstand the propertiesand molding behaviour of materials

OBJECTIVE

3d sculpting

OBJECTIVEVisualize & create detailed products in the three dimensional space

SOFTWARE3d sculpting | RhinocerosRendering | Keyshot


SOFTWARERendering | Adobe Photoshop

sketching skills


INDUSTRY PROJECTWork done as a volunteer for 'matsya'

Excerpts from my VOLUNTEERSHIP TENURE at matsya

POSTER DESIGN for a collaborative meet

graphic design


Photoshoots done for 'matsya' in collaboration with Neil Dantas | (ref: http://matsyacrafts.com/graphical-product-shoot/)

Photoshoot done at 'matsya' for a T shirt design by Neil Dantas | (ref: http://goo.gl/zUrx8h)

graphical product shoot



about me

EAGER

ENTHUSIASTIC

PASSIONATE

LEARN TO UNLEARN

FRESH

AMBITIOUS

Passionate | Eager | Fresh | Ambitious | Enthusiastic

I love all things design. Colors enthrall me. Shapes inspire me. Painting aspires me.

An avid reader, ardent music fanatic & photography enthusiast, I am a fresh

graduate.

Not just another Industrial Designer stepping out in the world. Someday, I hope to & I

will be making a differnce & impact in the lives of people through my work.

Thank you for taking a look at my portfolio

Documents

Ashni Portfolio