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Luxury Market Update Millennial Buyers Making Waves The Perfect Pairing SOL Mexican Cocina’s Shrimp Ceviche + White Wine Through The Grapevine WONDROUS WINERIES Ashley Falls Market Report Presented Exclusively By Cindy Davis ASHLEY FALLS SEPTEMBER | OCTOBER 2014

Ashley Falls Lifestyle | Cindy Davis

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Page 1: Ashley Falls Lifestyle  | Cindy Davis

Recent Activity in Las Sendas

Ashley Falls Market Activity

Cindy Davis is a full-time broker associate working in Carmel Valley and North County San Diego since 1997. She takes great pride in representing her clients in achieving their real estate goals. Whether buying or selling a family home, moving up, downsizing, finding a first home or investing, Cindy dedicates high personal interest, along with unparalleled effort to provide outstanding guidance, service and care to each and every client. Cindy’s strengths lie in her win-win approach to negotiation, exceptional customer service and scrupulous level of integrity. Her objective is to assist clients in making educated real estate decisions by providing detailed property information and analysis, as well as educating clients in the process to attain the desired outcome for each property purchase or sale.

Cindy DavisBroker Associate | BRE #01221414

Real Living LifestylesIntegrated Real Estate Services

619.813.1992 www.CindyDavisProperties.com

[email protected] E. Ocean Air Drive | San Diego | 92130

ADDRESS BED BATH SQFT LIST PRICE SOLD PRICE LIST|SOLD|SQFT COECurrently AvailableVail Creek Ct. 4 3 2,449 $1,049,000-$1,149,000 $469.17Sandshore 4 4 3,358 $1,249,900 $372.22Seachase Street 5 5 3,279 $1,275,000-$1,345,000 $410.19Pearlman Way 5 5 3,429 $1,350,000 $393.70McGill Way 5 5 3,516 $1,358,900 $386.49Seachase Way 5 5 3,530 $1,369,000-$1,429,000 $404.82Seachase 5 5 3,656 $1,450,000 $396.61Bradshaw Court 5 5 4,130 $1,399,999-$1,474,900 $357.12Zimmer Cove 5 5 3516 $1,525,000 $433.73Zimmer Cove 5 5 4,130 $1,599,000 $387.17

PendingVallery Ct 5 5 3,702 $1,650,000 $445.71

Closed12692 Sandy Crest Ct 4 3 2,451 $882,000 $882,000 $359.85 3/20/145011 Almondwood Way 4 3 2,451 $889,000-$929,000 $905,000 $369.24 8/8/1412761 Chandon Ct 4 3 2,844 $989,000-$1,089,000 $1,023,000 $359.70 6/2/1412710 Sandy Crest Ct 5 4 3,358 $1,229,000 $1,189,000 $356.76 8/4/145235 Pacific Grove Pl 4 4 2,904 $1,250,000 $1,250,000 $430.44 6/20/145230 Vallery Ct 5 5 3530 $1,369,900-$1,429,000 $1,369,000 $387.82 7/31/144865 Albertson Ct 5 5 3,516 $1,350,000-$1,385,000 $1,375,000 $391.07 7/11/145012 Seagrove Cove 4 4 4,329 $1,575,000 $1,500,000 $346.50 6/19/1413262 Luckett Ct 4 5 3,920 $1,550,000 $1,540,000 $392.86 7/7/145098 Seachase St 6 5 3,656 $1,599,000-$1,625,000 $1,600,000 $437.64 7/24/1413273 Luckett 5 5 5,002 $1,699,000 $1650,000 $329.87 7/18/14

CINDY DAVISReal Living Lifestyles

Real Estate

Luxury Market UpdateMillennial Buyers Making Waves

The Perfect PairingSOL Mexican Cocina’sShrimp Ceviche + White Wine

Through The GrapevineWONDROUS WINERIES

Ashley Falls Market Report

Presented Exclusively By Cindy Davis

A S H L E Y F A L L SS

EP

TEM

BE

R |

OC

TOB

ER

20

14D

Residential Summary Statistics High Low Average MedianList Price $1,699,000 $882,000 $1,373,759 $1,407,000Sale Price $1,650,000 $882,000 $1,299,272 $1,369,000

Would you like to see your home on the cover? Call Cindy Davis for an effective marketing plan

to sell your house or find your dream home.

Keith SimsLoan OfficerDirect: 619.997.7717Office: [email protected]

If your home is currently listed, this is not a solicitation for that listing. Produced by Upscale Real Estate Marketing • www.UpscaleRealEstateMarketing.com

Page 2: Ashley Falls Lifestyle  | Cindy Davis

If you’ve ever thought of visiting a vineyard but haven’t gone yet, fall is the perfect time of year to enjoy the fruits of the vine. Grape harvest time in the Northern Hemisphere is from August to October. The weather is comfortable and there is lots going on at the vineyards to see and do. You may want to plan your visit based on the wine you prefer to sip. In the U.S., for example, certain varieties reach peak ripeness at different times of the year. If you’re a fan of Pinot Gris, Sauvignon Blanc, Pinot Noir, or Chardon-nay, head to the vineyards in September. Chenin Blanc, Merlot, and Syrah tend to peak closer to October. And big, rich Cabernet ripens October through November. Believe it or not, prior to the 20th century, most of America’s wine grapes were grown in the Midwest. It’s no surprise that today, however, California is the nation’s wine leader, producing 90 percent of the wine grapes grown in the U.S. Napa and Sonoma are the pinnacle of wine country on the West Coast. However, things are changing: Wineries are popping up and gaining in popularity around the country, from Washington state and Oregon, to Long Island and upstate New York. Wine grapes are now grown in all but

four states in the nation, according to Snooth.com. Seems there is a variety of grape that grows well in almost every climate in the United States. There are now some 3,000 wineries in the U.S., making it the 4th largest producer of wine in the world. That means ample opportunity for you to stop in at a winery near you or visit one the next time you’re vacationing. Manywineaficionadoshavetheirfavorite variety of vino, whether it’s red, white, blush, or sparkling. But it’s always good to remember that certain wines go best with certain foods. Gone are the hard and fast rules that red wine should be paired with beef and white should be paired with chicken and seafood. A good rule of thumb: Try rosé with hors d’oeuvres; non-oaky whites (think Sauvignon Blanc) with citrusy meals; and reds with steaks and rich tomato-based dishes. Bottom line? If it makes your meal taste better, you’ve found a perfect pairing. And don’t forget to store your wine appropriately.Althoughonlythefinestand rarest of wines truly need to be cellared for a length of time, it is still important to store your wine the right way to keep it tasting its best. Try to keep it stored at a consistent

temperature (the perfect temp is 45 to 65 degrees, but don’t fret if it’s not exact). However, note that extreme changes in heat or cold could affect the taste of the wine. Also, try to keep it out of direct sunlight, which can also alter the flavor.Ifyouaren’tluckyenoughtohaveyour own wine cellar, look for a cool, dark place in your home to store your wine or consider a wine cooler as a nice addition to your kitchen. CHEERS!

Ingredients:

1 tsp chipotles in adobo, minced

2 tsp mayonnaise

2 limes juice

1 tbsp soy sauce

1 tsp minced serrano chiles

2 tbsp diced cucumber

2 tbsp diced onion

1 pinch chopped cilantro

10 medium cooked shrimp, cut into large pieces (3 oz)

Garnish:

1/4 avocado – diced

Cilantro sprig

Directions:

In a small bowl, combine the ingredients in order listed, mixing

well after each addition. Spoon into a 12-ounce glass or small

bowl and top with the diced avocado and cilantro.

Wine Pairing:

To represent the dish, keep this pairing light and refreshing

with hints of lime and herbal notes. The acidic yet refreshing

pairingwillcomplementtheflavorsinthisdishbeautifully.

Ideas for the perfect coupling are: Sparkling Wine, Pinot Gris,

Dry Riesling or White Wine Sangria. Enjoy!

Fall Giant Blue Whale WatchingWhale Watching Cruises | September 1 – November 30, 2014 949.675.0551 | NewportWhales.com Fallisoneofthebestseasonsforwhalewatching.Specificallyfor viewing the Giant Blue whales as well as the second largest of all whales, the Finback whale, off the southern California coast. Summer west winds subside in the fall making for perfect ocean conditions. Large numbers of whales are present making for outstanding whale watching conditions.

Adams Avenue Street Fair 2014Adams Avenue | September 27 - 28, 2014619.282.7329 | AdamsAvenueBusiness.com The Adams Avenue Street Fair, Southern California’s largest two-day music festival, is located in the Normal Heights community of San Diego. The Street Fair offers fantastic entertainment for all-ages, all weekend. In addition to the exciting musical lineup, there will be beer gardens, a beer tasting area, giant carnival rides, and more than 300 food, arts and craft vendors selling their specialties throughout the street fair venue.

Halloween Trick or Treat Winery TrainSan Diego Coastline | October 1 – 31 858.551.5115 | SDBeerwine.com Trickortreat,smellmy...wine!That’sright,thisfivehourguided train tour along the San Diego coastline celebrates the boutique, urban wineries of San Diego. Enjoy beautiful coastal scenery, great tasting tips and a light lunch. Guests will enjoy a behind the scenes tour of some modern day cauldronsaswinemakerstelltalesaboutthefineartofwinemaking.

La Jolla Art & Wine Festival La Jolla Village | October 11 – October [email protected] | LJAWF.comThe 2014 La Jolla Art & Wine Festival returns to La Jolla for its sixth annual season in the heart of the Village, on Girard Ave. Featuring the works of over 150 established artists from San Diego, Los Angeles, Orange County, Baja and beyond, the LJAWF features something for everyone including a silent auction, roving entertainment, a gourmet marketplace, the family art center and a wine and beer garden which will include premier wineries in addition to San Diego’s top breweries.Allprofitsraisedbenefitunderfundedprogramssuch as art, music, science, physical education, technology, and on-site medical care at local public elementary and middle schools.

Fifth Avenue Auto ShowcaseGaslamp Quarter | October 12 619.233.5227 | Gaslamp.org To the enthusiast, there is nothing quite as inspiring as the rev of a 12-cylinder engine, the grip of high-performance tiresandthebutteryfeeloffinecowhideinahandcraftedcockpit. The Gaslamp Quarter Association will celebrate new and vintage high-performance vehicles at the 6th Annual Fifth Avenue Auto Showcase. This is a car show unlike any other; surrounded by the district’s distinctive Victorian architecture, while featuring the most cutting-edge displays in the automotive industry. As you make your way down Fifth Avenue, you’ll gaze upon a decadent variety of Italian exotics such as Ferrari and Maserati, as well as the American icons, including the Thunderbird and Corvette.

SEPTEMBER | OCTOBER 2014

JAPANESE SHRIMP CEVICHE de CAMARON

SOL Mexican Cocina949.675.9800 | SolCocina.com

In Good Taste Event Calendar

Luxury Real Estate Marketplace

REAL ESTATECorner

The luxury real estate market is typically definedaspropertiespricedat$1millionand above. This market has recently shown substantial growth due to an improved global economy and surging stock market prices. Forbes Magazine notes that the wealth of the world’s billionaires in 2014 totals$6.4trillion–anumberlargerthanany year previously calculated. Since the number of wealthy individuals grew to the highest levels ever, the pool of potential luxury home buyers also grew. According to the National Association of Realtors, three types of buyers have emerged as key contributors to the recent surge in luxury real estate sales:

LOCAL MOVE-UP BUYERS Low interest rates and an improved economy have motivated local buyers

to “move-up” and this has resulted in stiff competitionintheentry-level$1millionprice point in many markets.

MILLENNIAL BUYERS Clientele for luxury real estate is beginning to skew to the younger generation.“Millennials”–usuallydefined as those born after 1980 – comprised a growingsegmentof$1million-plushomepurchasers in 2013. The fact that real estate is a more secure investment and ahedgeagainstinflationmotivated millennial buyers. In addition, Millennials are motivated by luxury real estate because it is an investment that can be enjoyed and appreciated. AsurveyofaffluentindividualsintheUSshowed that 57% of wealthy young buyers are considering the purchase of a

residence in the next 12 months compared to only 21% of those aged 45 and older.

OVERSEAS BUYERS The overseas buyer typically wants to invest in stable markets and currency favorable locations, especially at the higher price points, which often means investing in “trophy” homes (unique, extremely high-end properties) outside of their resident countries. Because of the low inventory in the luxury real estate market, builders have also re-entered the luxury market – especially the luxury condo market. A new trend in luxury condominium building is “limited edition” properties – properties that have a limited number of units and offer very exclusive amenities. These limited edition

properties have proven very popular and often times sell out before the entire condo community has even been built. With the continued bullish economy, and as long as the stock market suffers no major setback, the outlook for the luxury real estate market looks favorable for the remainder of 2014 and for several years to come.

Vineyard Visits

Page 3: Ashley Falls Lifestyle  | Cindy Davis

If you’ve ever thought of visiting a vineyard but haven’t gone yet, fall is the perfect time of year to enjoy the fruits of the vine. Grape harvest time in the Northern Hemisphere is from August to October. The weather is comfortable and there is lots going on at the vineyards to see and do. You may want to plan your visit based on the wine you prefer to sip. In the U.S., for example, certain varieties reach peak ripeness at different times of the year. If you’re a fan of Pinot Gris, Sauvignon Blanc, Pinot Noir, or Chardon-nay, head to the vineyards in September. Chenin Blanc, Merlot, and Syrah tend to peak closer to October. And big, rich Cabernet ripens October through November. Believe it or not, prior to the 20th century, most of America’s wine grapes were grown in the Midwest. It’s no surprise that today, however, California is the nation’s wine leader, producing 90 percent of the wine grapes grown in the U.S. Napa and Sonoma are the pinnacle of wine country on the West Coast. However, things are changing: Wineries are popping up and gaining in popularity around the country, from Washington state and Oregon, to Long Island and upstate New York. Wine grapes are now grown in all but

four states in the nation, according to Snooth.com. Seems there is a variety of grape that grows well in almost every climate in the United States. There are now some 3,000 wineries in the U.S., making it the 4th largest producer of wine in the world. That means ample opportunity for you to stop in at a winery near you or visit one the next time you’re vacationing. Manywineaficionadoshavetheirfavorite variety of vino, whether it’s red, white, blush, or sparkling. But it’s always good to remember that certain wines go best with certain foods. Gone are the hard and fast rules that red wine should be paired with beef and white should be paired with chicken and seafood. A good rule of thumb: Try rosé with hors d’oeuvres; non-oaky whites (think Sauvignon Blanc) with citrusy meals; and reds with steaks and rich tomato-based dishes. Bottom line? If it makes your meal taste better, you’ve found a perfect pairing. And don’t forget to store your wine appropriately.Althoughonlythefinestand rarest of wines truly need to be cellared for a length of time, it is still important to store your wine the right way to keep it tasting its best. Try to keep it stored at a consistent

temperature (the perfect temp is 45 to 65 degrees, but don’t fret if it’s not exact). However, note that extreme changes in heat or cold could affect the taste of the wine. Also, try to keep it out of direct sunlight, which can also alter the flavor.Ifyouaren’tluckyenoughtohaveyour own wine cellar, look for a cool, dark place in your home to store your wine or consider a wine cooler as a nice addition to your kitchen. CHEERS!

Ingredients:

1 tsp chipotles in adobo, minced

2 tsp mayonnaise

2 limes juice

1 tbsp soy sauce

1 tsp minced serrano chiles

2 tbsp diced cucumber

2 tbsp diced onion

1 pinch chopped cilantro

10 medium cooked shrimp, cut into large pieces (3 oz)

Garnish:

1/4 avocado – diced

Cilantro sprig

Directions:

In a small bowl, combine the ingredients in order listed, mixing

well after each addition. Spoon into a 12-ounce glass or small

bowl and top with the diced avocado and cilantro.

Wine Pairing:

To represent the dish, keep this pairing light and refreshing

with hints of lime and herbal notes. The acidic yet refreshing

pairingwillcomplementtheflavorsinthisdishbeautifully.

Ideas for the perfect coupling are: Sparkling Wine, Pinot Gris,

Dry Riesling or White Wine Sangria. Enjoy!

Fall Giant Blue Whale WatchingWhale Watching Cruises | September 1 – November 30, 2014 949.675.0551 | NewportWhales.com Fallisoneofthebestseasonsforwhalewatching.Specificallyfor viewing the Giant Blue whales as well as the second largest of all whales, the Finback whale, off the southern California coast. Summer west winds subside in the fall making for perfect ocean conditions. Large numbers of whales are present making for outstanding whale watching conditions.

Adams Avenue Street Fair 2014Adams Avenue | September 27 - 28, 2014619.282.7329 | AdamsAvenueBusiness.com The Adams Avenue Street Fair, Southern California’s largest two-day music festival, is located in the Normal Heights community of San Diego. The Street Fair offers fantastic entertainment for all-ages, all weekend. In addition to the exciting musical lineup, there will be beer gardens, a beer tasting area, giant carnival rides, and more than 300 food, arts and craft vendors selling their specialties throughout the street fair venue.

Halloween Trick or Treat Winery TrainSan Diego Coastline | October 1 – 31 858.551.5115 | SDBeerwine.com Trickortreat,smellmy...wine!That’sright,thisfivehourguided train tour along the San Diego coastline celebrates the boutique, urban wineries of San Diego. Enjoy beautiful coastal scenery, great tasting tips and a light lunch. Guests will enjoy a behind the scenes tour of some modern day cauldronsaswinemakerstelltalesaboutthefineartofwinemaking.

La Jolla Art & Wine Festival La Jolla Village | October 11 – October [email protected] | LJAWF.comThe 2014 La Jolla Art & Wine Festival returns to La Jolla for its sixth annual season in the heart of the Village, on Girard Ave. Featuring the works of over 150 established artists from San Diego, Los Angeles, Orange County, Baja and beyond, the LJAWF features something for everyone including a silent auction, roving entertainment, a gourmet marketplace, the family art center and a wine and beer garden which will include premier wineries in addition to San Diego’s top breweries.Allprofitsraisedbenefitunderfundedprogramssuch as art, music, science, physical education, technology, and on-site medical care at local public elementary and middle schools.

Fifth Avenue Auto ShowcaseGaslamp Quarter | October 12 619.233.5227 | Gaslamp.org To the enthusiast, there is nothing quite as inspiring as the rev of a 12-cylinder engine, the grip of high-performance tiresandthebutteryfeeloffinecowhideinahandcraftedcockpit. The Gaslamp Quarter Association will celebrate new and vintage high-performance vehicles at the 6th Annual Fifth Avenue Auto Showcase. This is a car show unlike any other; surrounded by the district’s distinctive Victorian architecture, while featuring the most cutting-edge displays in the automotive industry. As you make your way down Fifth Avenue, you’ll gaze upon a decadent variety of Italian exotics such as Ferrari and Maserati, as well as the American icons, including the Thunderbird and Corvette.

SEPTEMBER | OCTOBER 2014

JAPANESE SHRIMP CEVICHE de CAMARON

SOL Mexican Cocina949.675.9800 | SolCocina.com

In Good Taste Event Calendar

Luxury Real Estate Marketplace

REAL ESTATECorner

The luxury real estate market is typically definedaspropertiespricedat$1millionand above. This market has recently shown substantial growth due to an improved global economy and surging stock market prices. Forbes Magazine notes that the wealth of the world’s billionaires in 2014 totals$6.4trillion–anumberlargerthanany year previously calculated. Since the number of wealthy individuals grew to the highest levels ever, the pool of potential luxury home buyers also grew. According to the National Association of Realtors, three types of buyers have emerged as key contributors to the recent surge in luxury real estate sales:

LOCAL MOVE-UP BUYERS Low interest rates and an improved economy have motivated local buyers

to “move-up” and this has resulted in stiff competitionintheentry-level$1millionprice point in many markets.

MILLENNIAL BUYERS Clientele for luxury real estate is beginning to skew to the younger generation.“Millennials”–usuallydefined as those born after 1980 – comprised a growingsegmentof$1million-plushomepurchasers in 2013. The fact that real estate is a more secure investment and ahedgeagainstinflationmotivated millennial buyers. In addition, Millennials are motivated by luxury real estate because it is an investment that can be enjoyed and appreciated. AsurveyofaffluentindividualsintheUSshowed that 57% of wealthy young buyers are considering the purchase of a

residence in the next 12 months compared to only 21% of those aged 45 and older.

OVERSEAS BUYERS The overseas buyer typically wants to invest in stable markets and currency favorable locations, especially at the higher price points, which often means investing in “trophy” homes (unique, extremely high-end properties) outside of their resident countries. Because of the low inventory in the luxury real estate market, builders have also re-entered the luxury market – especially the luxury condo market. A new trend in luxury condominium building is “limited edition” properties – properties that have a limited number of units and offer very exclusive amenities. These limited edition

properties have proven very popular and often times sell out before the entire condo community has even been built. With the continued bullish economy, and as long as the stock market suffers no major setback, the outlook for the luxury real estate market looks favorable for the remainder of 2014 and for several years to come.

Vineyard Visits

Page 4: Ashley Falls Lifestyle  | Cindy Davis

Recent Activity in Las Sendas

Ashley Falls Market Activity

Cindy Davis is a full-time broker associate working in Carmel Valley and North County San Diego since 1997. She takes great pride in representing her clients in achieving their real estate goals. Whether buying or selling a family home, moving up, downsizing, finding a first home or investing, Cindy dedicates high personal interest, along with unparalleled effort to provide outstanding guidance, service and care to each and every client. Cindy’s strengths lie in her win-win approach to negotiation, exceptional customer service and scrupulous level of integrity. Her objective is to assist clients in making educated real estate decisions by providing detailed property information and analysis, as well as educating clients in the process to attain the desired outcome for each property purchase or sale.

Cindy DavisBroker Associate | BRE #01221414

Real Living LifestylesIntegrated Real Estate Services

619.813.1992 www.CindyDavisProperties.com

[email protected] E. Ocean Air Drive | San Diego | 92130

ADDRESS BED BATH SQFT LIST PRICE SOLD PRICE LIST|SOLD|SQFT COECurrently AvailableVail Creek Ct. 4 3 2,449 $1,049,000-$1,149,000 $469.17Sandshore 4 4 3,358 $1,249,900 $372.22Seachase Street 5 5 3,279 $1,275,000-$1,345,000 $410.19Pearlman Way 5 5 3,429 $1,350,000 $393.70McGill Way 5 5 3,516 $1,358,900 $386.49Seachase Way 5 5 3,530 $1,369,000-$1,429,000 $404.82Seachase 5 5 3,656 $1,450,000 $396.61Bradshaw Court 5 5 4,130 $1,399,999-$1,474,900 $357.12Zimmer Cove 5 5 3516 $1,525,000 $433.73Zimmer Cove 5 5 4,130 $1,599,000 $387.17

PendingVallery Ct 5 5 3,702 $1,650,000 $445.71

Closed12692 Sandy Crest Ct 4 3 2,451 $882,000 $882,000 $359.85 3/20/145011 Almondwood Way 4 3 2,451 $889,000-$929,000 $905,000 $369.24 8/8/1412761 Chandon Ct 4 3 2,844 $989,000-$1,089,000 $1,023,000 $359.70 6/2/1412710 Sandy Crest Ct 5 4 3,358 $1,229,000 $1,189,000 $356.76 8/4/145235 Pacific Grove Pl 4 4 2,904 $1,250,000 $1,250,000 $430.44 6/20/145230 Vallery Ct 5 5 3530 $1,369,900-$1,429,000 $1,369,000 $387.82 7/31/144865 Albertson Ct 5 5 3,516 $1,350,000-$1,385,000 $1,375,000 $391.07 7/11/145012 Seagrove Cove 4 4 4,329 $1,575,000 $1,500,000 $346.50 6/19/1413262 Luckett Ct 4 5 3,920 $1,550,000 $1,540,000 $392.86 7/7/145098 Seachase St 6 5 3,656 $1,599,000-$1,625,000 $1,600,000 $437.64 7/24/1413273 Luckett 5 5 5,002 $1,699,000 $1650,000 $329.87 7/18/14

CINDY DAVISReal Living Lifestyles

Real Estate

Luxury Market UpdateMillennial Buyers Making Waves

The Perfect PairingSOL Mexican Cocina’sShrimp Ceviche + White Wine

Through The GrapevineWONDROUS WINERIES

Ashley Falls Market Report

Presented Exclusively By Cindy Davis

A S H L E Y F A L L S

SE

PTE

MB

ER

| O

CTO

BE

R 2

01

4D

Residential Summary Statistics High Low Average MedianList Price $1,699,000 $882,000 $1,373,759 $1,407,000Sale Price $1,650,000 $882,000 $1,299,272 $1,369,000

Would you like to see your home on the cover? Call Cindy Davis for an effective marketing plan

to sell your house or find your dream home.

Keith SimsLoan OfficerDirect: 619.997.7717Office: [email protected]

If your home is currently listed, this is not a solicitation for that listing. Produced by Upscale Real Estate Marketing • www.UpscaleRealEstateMarketing.com