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“T he main purpose of education should be to impart a culture of the heart.There are two types of ed-ucation: education for a living and education for

life. When we study in college, striving to become a doctor, a lawyer, or an engineer, that is education for a living. But education for life requires an under-standing of the essential principles of spirituality; it is about gaining a deeper understanding of the world, our minds, our emotions, and ourselves. Youngsters need to understand the purpose of life.They need courage and wisdom to face the challenges of life. With that understanding they become the light of the world.

Sri Mata Amritanandamayi Devi, Chancellor

Satguru Sri Mata Amritanandamayi Devi

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ResourcesASB Rankings

Who We are Looking ForDates to Remember

About Amrita Vishwa Vidya Peetham About ASB

Our CampusesASB at a Glance

Curriculum OverviewAcademic Experience

CareerPlacements at ASB

Entrepreneurship as a CareerAlumni

SpecialisationsResearch

Industry InterfaceAwards and Accolades

Life at ASBNurturing Women Leadership

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To offer contemporary and quality post graduate management education for life and living; emphasizing research and societal benefit, while engaging with key stakeholders

Mi s s i o n

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Swami Amritaswarupananda PuriPresident

Br. Abhayamrita ChaitanyaPro Chancellor

L e a d e r s h i p

Dr. P. Venkat RanganVice Chancellor

Dr. K. SankaranRegistrar

Prof. C. ParameswaranDirector – CIR

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With more than 20000+ students, 1650+ faculty, Amrita offers 200+ UG, PG and PhD programs in 16 constituent schools, with a student – faculty ratio of 1:10, which is one of the best in the country. In the short span of 15 years, we have established 27 collaborations with top 100 world ranked universities.Today we are ranked in the Top 500 in THE World University Rankings 2018 for area of Clinical and Health, and Top 500 in THE World University Rankings 2018 for International Outlook and Industry income. In QS Asia University Rankings 2018, Amrita is ranked as No.1 Private University in India. Amrita is ranked 8th among all universities in the National Institutional Ranking Framework (NIRF) 2018 ranking by Govt. of India.

Amrita Vishwa Vidyapeetham is a multi-campus, multi-disciplinary research institution. Managed by Mata Amritanandamayi Math, the institution is driven by the vision of great humanitarian leader Sri Mata Amritanandamayi Devi (AMMA), who is the founder Chancellor of the University. Our vision is to be an exemplary Institution that thrives from its commitment to the transformative power of value based education that provides the impetus for goal-oriented research for societal benefit. Our mission is based on the foundation of three primary principles: Education for Life, Compassion Driven Research and Global Impact.

A b o u t A m r i t a V i s h w a V i d y a p e e t h a m

- Dr. A.P.J. Abdul Kalam

Amrita University has a major role to play in transforming our society into a knowledge society through its unique value-added education system

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ounded in 1995, Amrita School of Business(ASB) has built a formidable reputation for itself and its graduates as a Business School with sound foundations; with a commitment to excellence; and a demonstrated ability to initiate, innovate, and lead, through its focus on preparing business leaders with human values and ethics. At ASB, world-class faculty with rich industry experience and envious academic background inculcate leadership qualities in students. With a steady 100% placements over the past years, it is the Alma Mater of CEOs, VPs, Managements Executives, Managing Directors in blue chip multinationals like Apple, Google, TCS, Microsoft, Deloitte, Paypal, AOL, Ernest & Young, Jones, Lang LaSalle, to name a few. By gaining access to the school’s strong alumni network of 1900+ worldwide, the students benefit to fulfill the dream of their career, of entrepreneurship or corporate jobs. The school is always ranked among the top 50 b-schools

in India by MBA rankings. It is a member of Association to Advance Collegiate Schools of Business (AACSB), a global organization of educational institutions, a golden standard for b-schools. During their life at ASB, students come into contact with peers and faculty of diverse background. At ASB, the focus is on learning by doing. Students are given many opportunities to practice their leadership skills outside the classroom with events such B-Fests, Culrutal programs, Live-in-Labs, Management simulation games and many more. For those who wish to hone their research skills, the school encourages participation at conferences and research-activities worldwide. The students graduate with adequate skill set required to fit any position in any company worldwide, as the school’s Corporate Industry Relations (CIR) trains to prepare students for lifelong career and not just for their jobs.

A b o u t A S B

Preparing Leaders with Global Impact

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Among top 50 private b-schools in the country The b-school paddles between the MBA rankings maintaining its top positions, a sign of its excellence.

Faculty with outstanding pedigree Faculty hail from top organizations like IIMs, MIT, Berkeley, Cornell, Wharton, XLRI, Kellogg and own rich industry experience from Fortune 500 such as Coca Cola, Philips, IBM, Ponds BHEL, Biocon, ESAB, ICICI Bank, SAIL etc.

Industry-aligned curriculum Students are provided with industry training and certifications from top organizations like IBM, SHRM, SAP, etc.

Specialization in Business Analytics Analytics, business and computing skills are merged into our curriculum. Collaborating with IBM, this new specialization

will deliver a troika of conceptual, skill-oriented and Industry certified skills on Analytics.

Consistent 100% Placements In 2018, 113 companies visited campus for placements, with 45 new companies. There were 15 PPOs with the highest salary of Rs. 12.1 LPA and an average CTC of Rs. 6.62 LPA

International Exposure Academic collaborations with University at Buffalo(SUNY), New York, Telecom Ecole De Management, University of Groningen, Deakin University and University of New Mexico offer opportunity for international exposure.

Focus on Entrepreneurship The students graduate with critical skills and experiential learning experience for entrepreneurship. Investment assistance is also provided through Amrita TBI.

Why ASB

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Amrita University has offered the MBA programme for more than twenty years. Hundreds of its graduates are contributing richly to managerial excellence in global business.The MBA and the MBA-MS (offered jointly with the

University at Buffalo, USA) programs provide management aspirants a great opportunity for acquiring superior capabilities needed for sustainable global business. The acquisition of multi-dimensional knowledge and skills combined with the need for ethical conduct, social responsibility and inclusiveness is critical for effective decision making.Amrita’s outstanding faculty with qualifications from prominent global institutions is committed to serving you well. They will be with you every step of the way in the process of your transforma- tion into informed professionals.Join us at the Amrita School of Business and secure a strong and durable foundation for success in value creating activities surmounting the inherent challenges.Best Wishes.

Dr. V.S. SomanathPh.D. (New York University)Dean - Management Programs, Amrita Vishwa Vidyapeetham

Message from the Dean

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Our CampusesAmritapuri Bengaluru

Coimbatore Kochi

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Our C

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The Amrita MBA gave me the holistic perspective that all managers aspire to have. Classes focused on practical assignments, allowing us to experience real life scenarios through case studies. The students develop a broader perspective and a multi-faceted view of the current and future commercial and social scenarios. Students are also given opportunities to interact with corporate leaders through the Colloquium sessions. These provide insights into the

corporate world and the business opportunities. Amrita Technology Business Incubator helped us to understand more about start-ups. Through its value added courses and self-awareness programmes students are nurtured not only to achieve professional excellence but also for life, The Amrita MBA has all the right ingredients for imparting entrepreneurial, managerial and leadership competen-cies in an individual. The MBA programme helped to shape my mind-set and the perspective to leverage my skills and competence.

Gokul SHR Manager- HIDESIGN2013-2015 Batch (Amritapuri Campus)

The Amritapuri campus is located at the headquarters of Mata Amritanandamayi Math (MAM) in Kollam, Kerala. Close proximity to the MAM helps students appreciate the scale and reach of initiatives taken by MAM for societal benefit. It helps them see management principles in action that are consistent with managerial and societal values contributing to the development of socially responsible managers caring about sustainable business practices.

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Dr. V.S. Somanath, Chairman, Amritapuri Campus

The striking feature of the MBA program at the Amritapuri campus is the opportunity for students to develop a closer awareness of core human values. Located within close proximity of the Mata Amritanandamayi Ashram and surrounded by lush green vegetation, the campus setting enables students to develop a finer appreciation of the needs of society and the environment. Two years in the campus would leave departing graduates with a strong knowledge & skills base and an awareness of essential life-skills.

“The MBA programme at Amrita, Amritapuri proved to be an intellectual challenge which taught me to assess my priorities and my motivations

in a disciplined manner. It made me seek the answer to the question “What is it that I can do that would really mean something?” What differentiates Amrita MBA from the other programmes is the uniquely qualified and dedicated faculty who have always nurtured and supported us and has been key in our trans- formation into assertive and so-cially responsible managers. Without a doubt, my time in Amritapuri has been some of the best days of my life.”

Ganesh JayakumarSection Sales ManagerProcter & Gamble | Khimji Ramdas LLC 2011-13 Batch (Amritapuri Campus)

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The best of both worlds’- That was life at Amrita for me. I was lucky enough to be a part of the MBA-MS Program that Amrita offered in collaboration with SUNY, Buffalo. Two high valued professional courses in a span of 2 years and from esteemed universities- It was an opportu-nity I did not want to miss. The MBA course gave me an understanding of how the business world works. The challenges we faced, kept us on our toes, constantly pushing us to give our

best shot! It was a synergy between rich experiential learning and deep rooted values that our faculty imparted in us. The MS course was all about strategy and business analytics. The exposure we got at UB was quite a unique one in terms of the curriculum and the teaching pedagogy. I feel fortunate to have experienced student life at both the campuses. The faculty of the program were SME’s from their fields which was indeed the main reason we had a great learning at Amrita.

Shraddha Girish, Talent Management Executive- Bridgei2i Analytics Solutions2016-2018 Batch (Bangalore Campus)

In this world of ‘Internet of things’, Analytics has become the ‘in thing’ globally which is being applied to every field and industry. With experts predicting that 40 zetabytes of data will be in existence by 2020, careers hinging on analytics will only shoot through the roof. The volume and velocity of this data is so huge that it overwhelms the time starved managers. Shortage of skilled professionals in a world has led to the huge demand for Business Analysts and Data Scientists. The time has never been more right to embrace analytics and join the MBA - MS Dual-Degree programme, offered in collaboration with University at Buffalo (UB), State University of New York. On successful completion, graduand is conferred an MBA de-gree by AMRITA and MS Degree in Management Sciences: Business Analytics and Systems from UB. Among the campuses, Bengaluru is the only campus that offers this unique programme.

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Prof. Manoj P, Chairman, Bengaluru Campus

Department of Management at Bengaluru offers unique Master’s programme in Management, in collaboration with one of the top public universities in USA. The two year full-time masters twinning pro-gramme in Business Management offered jointly with University at Buf-falo, State University of New York (SUNY) is an epitome of excellence in Management and Business Analytics. The program offers breadth of opportunities to students, not only in the Indian marketplace but also globally by providing deep knowledge, hands-on skills and techniques through eminent faculty from SUNY, AMRITA and Industry. The interna-tional exposure with a visit to SUNY, Buffalo also enhances the students to global standards. It provides a propitious opportunity for students to earn two world class Master’s degrees in a single programme, through the most affordable Dual-Degree programme in India.

I’m proud to say that I’m a part of (the future alumni of) Amrita School of Business Bangalore. I’ve learnt a lot here, that has inspired me

to grow and become a better person both- professionally and personally. The best thing in this college is its high-ly knowledgeable and friendly faculty, who treat you like family, who contin-uously guide & motivate you, and who are always available to help you. Apart from this, the ambiance, the infrastruc-ture, the co-curricular & extra-curricular events, the trip to University at Buffalo, are all well-organized and well-de-signed, and I’m happy that I got an opportunity to experience it all.

Kriti BegariPlaced: Deloitte2017-19 Batch (Bengaluru Campus)

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Our C

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Amrita School of Business, Coimbatore focus on preparing business leaders with human values and ethics, ASB Coimbatore believes in imparting ‘An Education for Living. An Education for Life. Located in a picturesque village Ettimadai, ASB Coimbatore offers two-year full- time MBA with an option for dual-degree in MS International Management from Telecom Ecole De Management (TEM), France. The school is always ranked among the top 50 private b-schools in India. It is a member of Association to Advance Collegiate Schools of Business (AACSB), a global organization of educational institutions, a golden standard for b-schools.

ASB was my first experience of living away from home. It taught me how to live by myself, manage my finances, get a first-hand experience of people management - in short it prepared me for my life ahead. So in a nutshell, I owe a big deal to ASB - it has definitely helped shape me into the woman I am today.

Lalita Dhanvada, Online Risk Operations Specialist , a Leading Internet Company 2002-2004 Batch ( Coimbatore Campus)

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Dr. Raghu Raman, Chairman, Coimbatore Campus

Welcome to Amrita School of Business, Coimbatore. Ranked among the top 20 Private B-Schools in the country and with a global alumni network of over 1800 students, you will find ASB alumni at world’s best brands – Google, Microsoft, Apple, Samsung, IBM etc. We are very proud of our alumni and I am very proud of our outstanding fac-ulty who have made this possible. Students are the core of Amrita. Your interests and outcomes are what we consider most important to us. Your classmates will be the biggest source of learning. Leverage their experience and knowledge, and create your own footsteps. You will witness a fresh, bold approach to teaching & learning with a new curriculum that is on par with world standards and aligned with industry needs. With my pranams and prayers to AMMA, I wish you all blessed two years ahead.

ASB Coimbatore is a perfect fit for anyone seeking personalized attention from the faculty. Thanks to the close interaction, we

benefited from the unlimited access to the faculty and getting to know each other well. The college made me independent and equipped me well to succeed in the Corporate World.

Sravanthi Nayani, Manager – HRTata Consultancy Services2005-2007 Batch(Coimbatore Campus)

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Strategically located in the commercial capital of Kerala, the Kochi campus is blessed with excellent social and educational infrastructure, ideal for holistic learning and professional development. Continuous interaction with the vibrant business community of this fast growing city of India provides an opportunity for our students to develop practi from the world of business.

When compared to my colleagues who joined along with me and even seniors I feel I had a definite ed in many areas. When I came here I was more than conversant with Excel tools since I had a good bsame. The rigorous exercises we went through in our college days for almost all the sub-jects have actually helped me complete my tasks on time and efficiently. Also most of the

theoretical concepts which I had learnt about in classroom sessions have started to make even more sense when I see them in application.

Pratheek P. NairSenior Business Analyst, IBS Software Services 2012-14 Batch (Kochi Campus)

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Prof. Sunanda Muralidharan, Chairperson,

Kochi Campus

Our location ensures that our students are able to interact con-tinuously with the vibrant business community of this fast growing city. The gamut of curricular and extra-curricular activities provides excellent opportunities to develop practical insights from the world of business. The combination of the rich academic and industry experience of our faculty, and the strength of the Amrita value system provides them with the perfect arena for a wholesome educational experience.Over the years, our students have been able to make a mark in the competitive corporate world. Their feedback on the developments in industry helps us keep our curriculum updated and relevant. Through the socially responsible contributions of hundreds of our alumni, we are able to spread our Chancellor’s vision of giving back to the society. We welcome you to join our MBA programme, and become a part of this great endeavour.

“My educational background was evaluated to being equivalent to an American Master’s degree, along with an Undergraduate back-

ground. This was entirely due to the rigorous MBA programme at Amrita, whose 60+ credits covered any short-age from my 3-year B-Com. I would like to express my sincere gratitude and appreciation for the education and training I received from my teachers at Amrita. These have been directly responsible for my being able to achieve a good position now.”

Parvathy L. RPursuing Higher Studies in USA 2011-13 Batch (Kochi Campus)

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Graduate from Amrita with international study experience.

Opportunity to interact and learn from experienced faculty abroad.

Explore opportunities for higher education with funding prospects.

No tuition fees required to be paid at host university.

Faculty - Student Ratio | 1:1029 Core Courses> 75 + Electives> 870 Minimum # of Contact Hours

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Enriching Opportunities with Our Global Exposure

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Enriching Opportunities with Our Global Exposure

C A R E E R 180 hours Career Counselling

150 hours 1 on 1 ExternalMentoring

70 hours Getting Corporate Ready

On Campus Recruitment Highest ever CTC: Rs. 26 Lakhs P. A.

International MS degree in tandem | 382 Amrita-MBA footfalls at SUNY, Buffalo, USA International University Partners | International Student Exchange Programmes

1000+ Interviews 5% international placements120+ companies visited for placements.220 Job Offers

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C u r r i c u l u m O v e r v i e w

8-10 weeks Corporate InternshipOutshine your peers in the company with a stellar performance and you just might start

the second year with a job in hand!!

8 -10 weeksInternship

29 CoreCourses

75+ Electivesto choose from

Total Credits 126

Core & Elective Courses

SAPG 1 and 2

Colloquium

Corporate Skills

Summer Internship

109Credits

6 Credits

3 Credits

2 Credits

6 Credits

Trimester 1JUL-SEP

Core Courses Business Communication Micro Economics Financial Accounting Organizational Behaviour I Marketing Management I Data Analytics I

Trimester 2OCT-DEC

Core Courses

Macro Economics Organizational Behaviour II Financial Management Marketing Management II Production and Operations Management I Data Analytics II Introduction to BA Management Information Systems I

Trimester 3JAN-MAR

Core Courses Cost Management Human Resource Management Management Information Systems II Research Methodology Economic Environment and Policy Production & Operations Management II Legal Aspects of Business Introductory Statistics with R

Common Courses Across Trimester: | Self-Awareness and Personal Growth I & II | | Corporate Skills | Colloquiums |

*MS Courses at Bengaluru Campus

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C u r r i c u l u m O v e r v i e w

Total Credits 126

75+ Colloquiums and10+ Workshops

18 MonthsAcademic Calendar

20% Group Activities20% Case Studies Discussions

10% Quizzes & Tests10% Group Discussions

5% Seminar Classes & Activities

20% Class Discussions15% Research FocusHow you

LearnSecond year

CREDIBILITYINTEGRITY

PERSEVERANCE

First yearTransformative

ChallengingInspirational

MBA @ AmritaStudent Perspective

Trimester 4JUL-SEPCore Courses

Strategic Management International Business Innovation and Entrepreneurship Enterprise Models* Analysis Modeling & Design*

| Elective 1 | Elective 2 | Elective 3 | Elective 4 |

Trimester 5OCT-DEC

Core Courses Managerial Values & Business Ethics Environment Management &

Sustainable Development Contracts Relationship & Management* Business Analytics* Software Project & Change Management*

| Elective 6 | Elective 7 | Elective 8 || Elective 9 | Elective 10 |

Trimester 6JAN-MAR

Core Courses Independent Study Course

(Research focus) IB law and IP Management* ITES Strategy & Policy* Information Assurance*

| Eletcive 11

Common Courses Across Trimester: | Self-Awareness and Personal Growth I & II | | Corporate Skills | Colloquiums |

*MS Courses at Bengaluru Campus

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Student Exchange Programs

Summer Program - Partner UniversitiesUniversity of British Columbia, Vancouver, CanadaVrije University, AmsterdamTelecom Ecole De Management, FranceUniversity of Twente, Netherlands

Summer Programs - Non Partner UniversitiesTel Aviv University, Israel

Dual Degree ProgramUniversity at Buffalo, State University of New Yorkhttp://mgt.buffalo.edu/degree-programs/abroad/business-analytics-amritaTelecom Ecole De Management: MBA/MS http://www.telecom-em.eu/en/mscOakland University, Michigan - MBA/MSMITM https://oakland.edu/business/graduate-executive-programs/msitm/

Student Exchange ProgramGroningen, Netherlands (BBM & MBA Students only) http://www.rug.nl/TU Munich, School of Management https://www.wi.tum.de/University of Mannheim - Business Informatics and Mathematics https://www.wim.uni-mannheim.de/en/the-school/degree-programs/msc- in-business-informatics/structure-and-content/UNM, New Mexico - USA - student exchange program https://www.mgt.unm.edu/Telecom Ecole De Management http://www.telecom-em.eu/

Academic experience

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Dual Degree ProgrammeThe Amrita MBA offers a dual degree programme at its Bengaluru campus. Students have the opportunity to earn an MBA from Amrita as well as an MS (Master of Sciences) in Manage-ment from the State University of New York (SUNY) at Buffalo, USA. Students visit UB campus at end of the first year as part of the dual degree curriculum requirement. During their visit, they understand the US business practices and undertake a course in strategy.The study trip allows students to immerse them- selves in an international learning environ-ment; gain deep insights into global business; attend lectures and have interactive sessions with renowned professors, visit local industry and also benefit from the cultural exposure.

MBA/MS Students at University at Buffalo, NEW YORK

Academic experience

Preparing Socially Responsible Leaders with Global Impact

The two-year residential MBA program at ASB offers the knowledge, skills and perspective needed to accelerate a long-lasting career. The courses are refined and kept abreast with inputs from Board of Studies comprising of veterans from industry and academia. The courses arm the students with the most up-to-date hard and soft skills to lead the challenges of business world. For the purpose, the curriculum, pedagogy and learning processes are designed across six trimesters in two years.

The full-time MBA curriculum consists of core and elective courses. Each calendar year is divided into three regular terms and a summer term. To graduate, students are required to complete 30 core courses and 10 electives (or 11 based on their CGPA) among the 51 electives offered.Students may choose specialization in five specialization areas: Business Analytics, Finance, HR, Marketing, and Operations Management. Interested students may choose dual-specialization. During the two-year study, the students undergo programs like Live-in-LabsTM, summer internship, business research proj-ects, CAPSTONE business simulation program, additional certification of IBM, Copal Amba, SHRM and SAP. The classroom teachings are enriched with different modes of teaching including class discussions, presentations, live projects, quizzes, test papers, surprise tests, regular assignments and class works, assignments and class works.

MS in International Management Telecom Ecole De Management, France

Students can also apply for dual-degree M.Sc. International Management at Telecom Ecole De Management (TEM), France. In such cases, students should complete five trimesters at ASB and spend two semesters at TEM, with second semester comprising of an internship.

Key Facts

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A c a d e m i c E x p e r i e n c e

Live-in-LabsTM, an Experiential Learning Program

This multidisciplinary, theory-into-practice program facilitates research, development, and deployment of sustainable solutions for current challenges faced by rural communities in India. They directly interact, observe, and study, while living in rural communities to gain a better understanding of problems in the areas of health and livelihood, education and technology, environment and farming, energy, and infrastructure and basic facilities. The program supports and facilitates students to delineate projects that address problems, and subsequently, to implement, test, and eventually demonstrate innovative, affordable, and comprehensive solutions. For more information: www.amrita.edu/international/live-in-labs

Learn in Practice

Immediately after the term I and term II of the study, students get the opportunity to apply their classroom knowledge as they explore sustainable business opportunities in rural regions of the country through Live-in-LabsTM. After term III, students spend their summer to gain actual business experiences in industries and roles through internships in reputed organizations.

Live-in-LabsTM

Students visited 12 villages across India in the states of Himachal Pradesh, West Bengal, Uttarakhand, Gujarat, Goa, Kerala, Jharkhand, Odisha, Chhattisgarh, Karnataka and Tamil Nadu.Snapshots from Live-in-LabsTM

Odisha: Students conducting street play at Bhoi village in Odisha

Uttarakhand: Students conducting tablet training for children at Dunda village in Uttarakhand

Workshop at Amritapuri: Discussions on the purpose ofprogram and interaction with university-village coordinatorswere held at Amritapuri campus. ACIP, AMMACHI Labs, AmritaCREATE and Amrita SeRVe conducted sessions for students.

Himachal Pradesh

West Bengal

Uttarakhand

Gujarat

Goa

Kerala

Jharkhand

OdishaChhattisgarh

Karnataka

Tamil Nadu

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Industry CertificationsASB has partnered with companies to ensure that the students receive the best opportunities in helping maximize their employability. The partnership enables the students to gain training and certification in functional areas of Business Analytics, ERP, Human Resource and Finance.

IBM Business Analytics CertificationThis certification provides an industry standard benchmark for technical competence of students in Business Analytics and offers certification to students. For the purpose, IBM has established Amrita-IBM Business Analytics Lab in the campus.

Enterprise Resource Planning (ERP) with SAP Trained by SAP Academic Alliance community, faculty train students in transactions and configurations of different modules of SAP including Materials Management (MM), Financial Accounting and Cost Accounting (FI/CO), Production Planning (PP), Inventory Management/ Warehouse Management (IM/WM), Human Capital Management (HCM), Project Systems (PS), Sales and Distribution (SD) and many more.

HR Analytics, Compensation and Benefits Program by SHRMSociety for Human Resource Management (SHRM) trains students in HR Analytics, and Compensation and Benefit programs. The program on HR Analytics teaches students to apply analytic processes to the human resource department of the organization. Meanwhile, the compensation and benefits program equips the participants with knowledge to build Rewards strategy of the organization aligned with the organization’s business & HR strategy and the value of contribution of employees.

Lean Six Sigma Yellow Belt ASB students are provided with training and certification of the Lean Six Sigma Methodology during the year two of the program. The Six Sigma Yellow Belt training program allows students to possess a profound understanding of process improvement via process management introduction. Students become familiar with the fundamental tools associated with Six Sigma and become a valuable player within a company’s larger goals and objectives.

Capstone Business Simulation In this simulation program, students are placed in real-life competitive business environment, enabling them to effectively demonstrate the intricacies of cost-benefit analysis in a corporate environment. From the implications of effective marketing, capital investment and financial planning, Capstone provides a forum for the students to apply many of the principles learned during the two years program. The students will also compete in the Capsim Business Simulation Global Challenge with business students worldwide.

MoU with Genpact for a unique academia-industry collaborationMoU with Genpact for a unique academia-industry collaboration to build Analytics and Research Talent Pool through analytics program designed to develop industry-oriented knowledge and skills in analytics and help students gain thorough knowledge and exposure to real business challenges. Besides working with experts on solutions to analytics business challenges, students will also get periodic opportunities to visit Genpact offices for gaining insights and exposure to industry work environment and typical deliverable.

Industry Interface

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Consistent 100% placements in the best known MNCs and Indian Corporations

Encouragement for entrepreneurship through skill devel-opment and investment assistance

Separate Corporate Industry Relations (CIR) work for train-ing and transforming every student to a globally accepted professional

ASB student-placement Committee (Placecom), mentored by CIR and faculty provides students opportunity to liaise

with alumni and recruiters.

Companies of diverse industry sectors offer varied job profiles to students

Presence of repeated recruiters in placements exemplifies the quality of students

Highest ever CTC till date is Rs. 26 lakhs/annum and aver-age CTC is 6.62 lakhs/annum

After receiving the first placement offer, students are eligi-ble for a second option called Dream option

Career Development Process AssessmentThe students explore the environment, curriculum and career opportunities in the first 15-day orientation program. During the days, they get to investigate their interests, analyze the depth of the skills they possess, understand the growth profiles of ASB alumni and lay the foundation of their career dreams. Through liaison with the faculty from all specializations, students understand the courses in detail, decide the courses to choose in order to lead a career of their choice. CIR assesses the students on their abilities and charts the customized development program for the class.

ASB focuses on defining the career vision of students and equipping them with skills and resources to achieve it. From the development of business communication skills to providing lifelong networking assistance, ASB nurtures the management leaders through conscientious steps. The process commences from day one of arriving at the campus and endures throughout the two-year curriculum.

Defining Impressive Career Trajectory

Highlights

Career

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DevelopmentCareer development at ASB is embedded into its curriculum. It focuses on exploring their inner self to realize their career passion and equipping them with the necessary tools, skills, and knowledge to achieve it. A series of on-campus programs and resources enable the students to get a clear perception about the industry sectors, opportunities, and placements. Entrepreneurship is equally given focus, assisting on both skill development and investment.

Corporate Industry Relations (CIR)Throughout the two-year tenure, the students are trained on vital skills necessary to excel as a professional. Corporate Industry Relations (CIR) undertakes the core responsibility of these exclusive placement training classes. CIR is a unique and dedicated department of Amrita University, established to provide expert guidance to students in specific areas beyond their regular academic curriculum and help them fulfill their career ambitions. CIR functions encompass seven key areas of placements – learning and development, corporate relations, career facilitation, entrepreneurship development, alumni networking, corporate communication and corporate training.

Career Development ResourcesCorporate Industry Relations (CIR)Industry CertificationsSummer ProjectsPlacement CommitteeColloquiaAlumni InteractionsPlacement Boot CampsResume CraftingMock InterviewsTeam TransitionWorkshops, Round Tables and more.

Placement CommitteePlacement Committee, popularly known as Placecom is a student-faculty committee responsible for carrying out placement-relat-ed activities. Placecom plays an instrumental role in all placement activities, from making the resumes succinct and targeted to con-tacting alumni for placement boot camps. The members to Placecom are selected through stringent review processes every year. This selection process too is facilitated by trained second-year students with the help of faculty.

Career

Dr. V. K. Susil Kumar,Head, Placement and

Corporate Relations, CIR

Mr. Murali Krishna. E,Sr. Manager- Placement,

CIR

Mr. Purushothaman. G,Manager-Corporate

Relations, CIR

Mr. Sreekumar U Warrier,Centre Manager & Faculty (L&D)

CIR

Dr. Madhu Menon .K.B.,Head Learning and Development (PG) CIR

Sankaranarayanan.BAssistant Manager (Aptitude) CIR

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Placements at ASB

2018 saw 113 companies hiring

Amrita-MBA students for placements.

100% Placements!We express our sincere gratitude to our Recruiters, CIR and faculty members for helping us reach 100% placeement milestone yet another time. We had a total of 113 companies from various sectors such as BFSI, Manufacturing, Infrastructure, Telecommunication, Market research, Analytics, Consulting, E-commerce, Consumer durables, Healthcare and IT/ ITES to participate in the final placement process. Some of the prominent recruiters among them were Amazon, Deloitte, Philips, BNY, Honeywell, HDFC, TCS, Marico and Mphasis. The companies offered roles in domain of sales & marketing, Human Resources, Analytics, Operations, Consulting and General Management. Senior Executive corporate sales, Senior relationship manager, Team Manager, Territory Manager were the key roles offered for this year placement process. On the basis of exceptional performance during the summer internship pro-cess the companies offered 15 PPO/PPI to the students.

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Top 25%Top 50%Top 75%

113 Companies 12.1 LPA Highest CTC

15 PPI/ PPO 45 New Companies

9.47 LPA 7.64

LPA 6.62 LPA

Marketing Operations

Finance Hr & Analytics

Top Recruiters Philips | Marico | AO Smith | Emami Top Recruiters TCS | ITC | Amazon

Top Recruiters State Street | BNY Mellon | HDFC Top Recruiters TCS | Mphasis | Nuance

Banking and Financial Services, Insurance 30%Engineering/ IT/ITES 22%Online Services 12%Retail/FMCG 12%Manufacturing/Healthcare/Consulting 4%Others 20%

Banking and Financial Services, Insurance 27%

Engineering/ IT/ITES 29%

Online Services 20%

Retail/FMCG 2%

Manufacturing/Healthcare/Consulting 7%

Others 15%

Banking and Financial Services, Insurance 47%Engineering/ IT/ITES 21%Online Services 15%Manufacturing/Healthcare/Consulting 9%Others 8%

Banking and Financial Services, Insurance 29%Engineering/ IT/ITES 26%Online Services 21%Manufacturing/Healthcare/Consulting 11%Others 13%

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Placements at ASB

The serenity of the campus as such and the hum-ble nature of people within it is what makes ASB unique. The range of activities right from clubs

and bfests to cultural events provide a platform to bring out the mana-

gerial skills and gives a corporate exposure which orients us in the path of professionalism. The self-less extra effort and concern put

in by faculties during placements, which is at times even more than that

of students ourselves, has been the driving force for me to believe in myself and get placed in one of my dream companies ‘Zoho’.

Abirami APlaced: Zoho2017-2019 Batch (Coimbatore Campus)

It’s a great place to live close to the nature and pursue Masters that teaches beyond what is pre-scribed, the values and experiences which are the

building blocks of a great leader.I found the source to get inspired

that paved a way to what I wanted to achieve as a starting milestone in my career.The whole experience of pre-

paring for NetElixir has not only brought about many interactions and

earnest efforts from faculty members, friends and alumni, it has also opened up a whole new world of Marketing which is dynamic and where there is contionous innovation.

Pushkara APlaced: NetElixir2017-2019 Batch (Coimbatore Campus)

Job Profile: Team Manager, OperationsTestimonial: The placement drive at Amrita Busi-ness School comprises a mix of well renowned firms and

many emerging startups. Companies come with specific job profiles and students fulfilling the

same are handpicked. Established brands such as Amazon,Zoho, BNY Mellon,Phil-lips,Deloitte to name a few are the first to arrive and pick the students they feel are

good enough to fit the job requirements. There is no dearth of companies coming and its

up to the students to ensure they get picked, The Business School has Analytics as a specialization, and firms such as Caterpillar, Bridgei2i are the ones who regularly recruit in this domain. The CIR cell plays its part in ensuring students are in the best frame of mind as far as aptitude prepara-tion, interviews and various other counselling is concerned when the placement season commences.

Arijeet SrivastavaPlaced: Amazon2017-19, Batch (Bangaluru Campus)

The reason I got placed in Bridgei2i (Fastest Growing Analytics Company in India) is due to the academic sylla-bus and extracurricular activities in the Analytics field by

Amrita School of Business. ASB’s Analytics Program consists of not just Analytics techniques and

tools but also it integrates Marketing, Finance, Supply Chain and HR with Analytics this increase the scope in the analytics field. Addi-tionally, Analytics club helped me to get more

industry knowledge. MS boosted all these with international exposure and techniques.

V.G. Avinash Reddy2017-2019, Batch (Bangaluru Campus)Placed: Bridgei2i

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Our Recruiters

Banking & Financial Services

IT & Analytics

Retail

Coffee Products

Power Management

Insurance

Consumer Goods

Consumer Goods

IT Enabled Services

Cooperative

Jewelers

Procurement Intelligence Relocation Services Resources

TelecomShippingManufacturing

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Summer Placements

Summer Placements

Anshu Kumari Intern @The Institution of Engineering and Technology, BangaloreI was lucky enough to have my internship in a start-up that goes along with my passion, Automobiles. To work in such start-ups, one needs to keep an open mind and be ready to face whatever challenges thrown at.

Shanmuga Srinivas R Intern @ eMOTION MOTORS, Coimbatore Taught an excited/nervous fresher like me way more than I could ever expect. I was fortunate enough to be part of HR processes and also contribute to the company’s functioning.

Shruti SethumadhavanHad an amazing experience, two full months of learning with diverse people in all the areas of marketing, from Market Research to Market Communication.

Shajeem Hassan K Intern @ TVS LSL, Cochin Did my Internship at India’s leading supply chain service provider. Was able understand well how a supply chain service provider works

Sanjana K S Intern @ Processbee Technologies Pvt. Ltd., BangaloreGreat experience to work for a startup. The employees were very jovial and supportive throughout. I was exposed to the hardships a startup has to face in its initial stages.

Sector No. of companies Manufacturing 33 IT Services 27 Banking and Financial Services 40 Other Services 77 Total Companies 184

Summer placements at ASB pro-vides a platform for the students to put their classroom learnings into practice and get a deeper un-derstandings or knowledge of the concepts that they have learnt. All 342 students got placed in dif-ferent cities across India. Total of 184 companies made offer with an average stipend of Rs.21000/. 4 International placements

Rs. 30000 Highest stipend

184 Companies

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Sector No. of companies Manufacturing 33 IT Services 27 Banking and Financial Services 40 Other Services 77 Total Companies 184

Entrepreneurship CoursesAs a part of the curriculum, the following courses are offered to students with entrepreneurship interest.> Innovation in Entrepreneurship> Managerial Values and Business Ethics> Legal Aspects of Business> Innovation Management> Rural Marketing and Entrepreneurship

ASB has a holistic and interdisciplinary approach to fostering entrepreneurship. Several other resources such as Entrepreneurship club, Amrita TBI, and networking supplement this curriculum.

Highlights> Exclusive opportunities for students to develop business prototypes from real-life scenarios through ASB’s flagship program Live-in-LabsTM

> Entrepreneurship courses are ingrained within curriculum

> Investment assistance through Amrita Technology Business Incubator (Amrita TBI), jointly supported by Govt. of India and Amrita University

> Through Amrita TBI Pitchfest, aspiring entrepreneurs can get investment up to $100,000 along with an incubation space

Sessions by successful entrepreneurs who had created innovative business models for their venture helped us to take our understanding about entrepreneurship to the next level.Nikhil Ashok Class of 2015 (Aspiring Entrepreneur)

Entrepreneurship as a Career

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“We have received unparalleled support and mentorship from the faculty of both ASB and Amrita School of Engineering. Some among our earliest leads came from faculty references. Eminent professors from Amrita School of Business - Prof. Deepak Gupta and Prof. Shobhana Madhavan wrote a case study modelled on some of our challenges and TCS Smart Manager published it. Answer entries to that case study from industry leaders gave us great insights and strategic trajectories. The guidance offered by Amrita Center for Research in Advanced Technologies for Education (CREATE Labs) has also been phenomenal. Such an ecosystem of multimodal support is very unique to Amrita.”

Sooryanarayan D G, Co-Founder, EduSeva Technologies (www.eduseva.com) Class of 2015

“ASB presented me with a plethora of knowledge; mixed with both business theory and practice. Being one of the campuses that provide cross cultural knowledge and best in class academics; it was indeed a very fruitful experience. It has prepared me to take up top managerial and leadership roles in the corporate world and had moulded me into an entrepreneur that I am today.

Jees V. Kariyil, Co-Founder, JOBOY (joboyworld.com) Class of 2013

“We have been able to make impact in the lives of many farmers. Over 95 percent of farmers who have tied up with us have had more profitable season with us. We have expanded ourselves into major heartlands of North and Central and Eastern India in multiple states. In the export market, we are actively working on some of the biggest deals right now in agriculture commodity market in India.”

Shaswata Majumdar, Co-Founder , ChomSha Agrotech Private Limited (www.chomsha.com) Class of 2011

“ASB helped me to shape my personality, especially when it comes to interacting with people. Faculty at ASB knew the potential of each student and taught accordingly. We had 40% of the class from North and few from North East too. This diversity helps me in business, in satisfying the tastes of people coming from different parts of the country. For most institutes, it is about learning and writing exams. However, at ASB, it is doing assignments and presentations, which required even more thinking and time management. All these contributed to my entrepreneurship journey.”

Sindhuja Rengarajan, Founder, Rangvarsha Boutiques Class of 2010

Our Alumnus, Rajeev Kaimal , Founder PayAgri Innovations won the NRI StartUp India Challenge at Ahmedabad. His article was featured in English Daily as the company ties up with Namboodri foods in Kerala to reach the 100 Crore mark by the year end.

Rajeev Kaimal, Founder, PayAgri Innovations Class of 1999

Few Entrepreneurship Profiles of ASB

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Amrita TBI is a non-profit startup incubator supported by Govt. of India and Amrita University that funds, mentors and nurtures ideas, startups and entrepreneurs. Virtual incubatees can operate from anywhere in India.

Amrita TBI is one of the select 6 incubators that will be made world class under AIM, NITI Aayog, Govt. of India. Amrita TBI was also listed among the Top-5 most prolific

startup incubators in India by the Economic Times in 2015. Amrita TBI has incubated 83 startups, mentored 216 startup ideas and has zero loss from its investments.Amrita University’s TBI is one of the only six incubators selected to be made world-class under NITI Aayog’s Atal Innovation Mission (AIM). According to NITI Aayog CEO Amitabh Kant, the objective is to transform the startup ecosystem in India by providing financial scale-up support

to these six “rarest of the rare” incubators and upgrade them to global standards. Each of these will receive $1.4 Mn (INR 10 Crore) over a span of two years to provide state-of-the-art facilities to the incubated startups.Amrita TBI offer both physical and virtual incubation. Physical incubation is provided at Amrita University campuses at Amritapuri, Bengaluru and Coimbatore. Virtual incubatees can operate from anywhere in India. We accept applications for incubation throughout the year. Amrita TBI startups have obtained multiple awards and recognitions both within India and across the globe. They have also scored major customer wins and next round of funding.“Amrita TBI is the rarest of the rare among the various startup incubators in India”

Shri Amitabh KantCEO, NITI Aayog Government of India

Entrepreneurship as a Career

The President of India Shri. Pranab Mukherjee presented the national awards for excellence in technology at a ceremony in Delhi to mark the 19th National Technology Day. Dr. Krishnashree Achuthan, CEO, and Snehal Shetty, COO, of Amrita University’s TBI received the award. Amrita University’s TBI, a joint venture with Dept. of Science & Technology, Govt. of India, focuses on incubating startups in the areas of Information Technology, Cyber-Security, Networking and Social Media, among others. It recently established a startup hub to build the next wave of cyber security startups in the country. Amrita University’s TBI is supported by the Government of India and recognized under the Startup India program.

A m r i t a T B I

Amrita TBI Impacts

Artificial Intelligence

Big data and analytics

Mobile

Cloud

Hardware

Consumer web

Semiconductors

E commerce

Education

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We are Proud of Our Alumni

K Gangadhar (2006 Batch), Wins Prestigious Microsoft Platinum Club Award Platinum Club is Microsoft’s premier award program for recognizing and rewarding individuals who consistently perform at the highest level and directly contribute to the Microsoft’s success. The recipients are influential leaders that have surpassed expectations by going above and beyond.

Dr. Maneesha Ramesh (2003 Batch), leads the landslide and disaster management research at Amrita. Her

center has been Awarded the status of World Centre of Excellence on Landslide Disaster Reduction

Rajeev Kaimal (1999 Batch), Co-Founder, PayAgri Innovations gets VC funding from Catalyst under CF20 initiative. PayAgri helps to transform agriculture through orchestrating every player in agrivalue chain. PayAgri’s mission is to optimize return and create value for every farmer.

Gajanan Sapate (2009 Batch), conferred with ‘100 SMARTEST DIGITAL MARKETING LEADERS’ Award Founder of SocialChamps is again recognized by

World Marketing Congress. Last year he was awarded with the ‘Most Influential Digital Marketing Leader’ n

association with CMO Asia.

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Alumni Reunion & Bootcamp

Alumni have been backbone to ASB for Placements and Internship. About 30% of the Summer Internship opportunities are through Alumni. Ahead of the placements this year, the Alma Connect Club organized Alumni Boot Camp and trained students on various aspects of placements, ranging from resume preparation to GD mock sessions and in choosing the right profile. WhatsApp groups are formed with the alumni who work in the companies and they give their inputs and tips to crack the companies.

2018 Alumni Reunion had 100+ Alumni attend along with their family members. Almost every batch was represented starting from 1998.Having got new wings to fly around the world, on this day the ASB alumni make a resolution - I will get back to ASB with my new wings. We live the reality and carry the memories, come back and relive those lovely memories from exams to festivals, from assignments to deadlines, bring back those nostalgic moments.

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Nemit ShroffAssociate Professor of AccountingMIT Sloan School of ManagementClass of 2005

Utej ChadhaTeam Lead – vendor AuditSuncor Energy Inc.Alberta, CanadaClass of 2002

Deepa PullanikkatilEnvironmental Management Consultant, Congo, AfricaClass of 2000

Sanju KallumpurathAssociate Director at IGATEToronto, Canada Class of 2000

Shankar NarayanSr. Manager, Product Management - User Experience and Website conversionWestern UnionSan Francisco BayClass of 2000

Brindarica BosePublications Manager at IABSE, Zürich Area, SwitzerlandClass of 2000

Babuji N.Senior Implementation Technology SpecialistGreater Detroit, USAClass of 1999

Lakshmi Narayanan PandianCountry HR ManagerTata Consultancy ServicesAmsterdam, NetherlandsClass of 2000

Manoj Kumar DasManager, Deloitte Consulting Greater New York City, USAClass of 2000

Madhumathi D.Independent Compensation & Benefits ProfessionalGreater Seattle, USAClass of 2002

Rajyalakshmi AyyadevaraSenior Application Data SpecialistTiffin University, Ohio, USAClass of 2002

Sandhya UppotQuality Assurance AnalystFort Lauderdale, FloridaClass of 2002

Anitha Ganesan PHRHuman Resources ManagerNSS Labs, Austin, TexasClass of 2003

Jiten SanghviReal Estate Consulting Manager Deloitte, Washington D.C., USAClass of 2003Madhavadas Pottekkat

Principal Software EngineerARRIS, San Francisco BayClass of 2003

Sabitha VenugopalSr. ManagerDeloitte, Washington, USAClass of 2003

Priyanka ParvathiPhD Student Leibniz Universität Hannover, GermanyClass of 2005

Bibin ThomasCredit & Ops Risk, BI Analytics

& MIS Professional, Ulster Bank, Ireland

Class of 2006

Ruchi SharmaDoctoral Research ScholarNEOMA Business SchoolRouen Campus, FranceClass of 2006

Sourabh TolasariaCategory Manager Accenture, Greater Philadelphia, USAClass of 2006

Anthony PrashanthFES SpecialistFaurecia Interior Systems Inc.Saline, Michigan, USAClass of 2007

Rajeswari ManiAccountant & Financial AnalystGreater San Diego, USAClass of 2009

Ramakanta PandaUnica Interactive Marketing ConsultantMichigan, USAClass of 2008

Global Alumni Network

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Priya VijayBusiness Head and Regional Head of HRACE Group, DubaiClass of 1998

Thangam PillaiSahara Auto, Dubai, UAEClass of 2000

Raj J. KurupDirector - Business DevelopmentZensar Technologies Pte LtdMelbourne Area, AustraliaClass of 1999

Bikash BaidGeneral Manager at OPBLBangkok Metropolitan, ThailandClass of 2004

Anoop PaulCommercial Leader - Indoor - Middle East, Philips Lighting - Middle East & TurkeyUnited Arab EmiratesClass of 2002

Kalyanaraman RBusiness ProcessQatar, Government AdministrationClass of2001

Salil PillaiDirector, Industry SolutionsOracle, United Arab EmiratesClass of 2002

Prasanna NittalaSAP HCM Lead Consultant Uxbridge, Greater London, United KingdomClass of 2003

Pratik AsherHead SalesInfo Edge India LtdSaudi ArabiaClass of 2003

Santhosh JayaramSenior Manager, CRIF GULF (Dun & Bradstreet UAE)United Arab EmiratesClass of 2006

Pradeep PremnathSenior Corporate Sales ExecutivePatchi LLC, DubaiClass of 2009

Raj NandanBranch ManagerOman Life Insurance, Dubai, UAEClass of 1998

Vivek MenonHead of Marketing, Corporate Solutions, Jones Lang LaSalle, UKClass of 1998

Abhinand RaghavanHuman Resources Manager - MENA RegionRadio Holland, Sharjah, UAEClass of 1999

Rakesh BSHead of Bancassurance, Affinity & Partnerships - Middle East at Zurich Insurance Company Ltd., UAEClass of 1999

Vijayalekshmi RakeshSr HR ConsultantPristine Placement, UAEClass of 1999

Balraj NairManager Business Systems - CargoQatar Airways, Doha, QatarClass of 2000

Vijeesh PapulliEntrepreneurAbu DhabiClass of 2000

Mohammed Shahir M.H.Relationship ManagerICICI, UAEClass of 2001

Sheeba MenonSr. Officer - HRArabian Industries LLC, Abu DhabiClass of 2001

Nadia RiyazCredit UnderwriterEmirates NBD, UAEClass of 2002

Nizam BasheerInsurance Developement ManagerArab Orient Insurance, UAEClass of 2002

Arusha RaoRetail ProfessionalDalian, Liaoning, ChinaClass of 2003

Shabir MClient ExecutiveMarsh Insurance Brokers, UAEClass of 2003

Rakhi RaghavanGlobal Marketing & PR ManagerRed Sea Housing Services, UAEClass of 2004

Arun MenonDirector, Head of Loyalty BU Ipsos, Kuala Lumpur, MalaysiaClass of 2005

Babita GeorgeCommercial BankingRAK Bank, UAEClass of 2005

Ipsita PatiManager - Business DevelopmentEmerio, SingaporeClass of 2007

Pradeep PremnathSenior Corporate Sales ExecutivePatchi LLC, DubaiClass of 2009

Jeevitha SaravanabhavanManager - Recruitments & OperationAbacus Consultants FZC, UAEClass of 2008

Rahul SasirajSenior Business AnalystTravis Perkins plc, Northamptonshire United KingdomClass of 2008

Sharat ChandranHead of Business Development Quadrant Risk Management FZE (ME), UAEClass of 2008

Husain Z PartapuriAssistant Product ManagerEasa Husain Al-Yousifi & Sons Co.Class of 2010

Roshan. V. SSales SupervisorMehatab, DubaiClass of 2015

Chandan PadmarajAssociate Manager Barakat LLCClass of 2015

Danney VargheseEquity AdvisorBarakat LLC, UAEClass of 2015

Vignesh Sankar. JSection Sales ManagerKhimji Ramdas, Oman, Class of 2015

Arun MohanService Marketing ExecutiveSaud Bahwan Automotive LLC, OmanClass of 2011

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Specialisations

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Mr. Sunil Kumar P - LLMMs. Anitha Kaveri- MBAMs. Rajalakshmi - M.Tech(IT), M.Sc(IT)Dr. N R Menon - PhDAdv. Sheela Prasad – LLBMr. Jyothinath Ganguly - MSMr. Abhijath V - PGDMMr. Jayaraman C – MBAMr. Jose Mathew – MBAMs. Jaya Radhakrishnan – MSc (Maths)

Learning OutcomeManagers today require a broadand sound understanding of the various func-tions in an organisation – apart from specialist knowledge in their function. This module develops inclusive and knowledgeable leaders possessing a holistic vision of theorganisation. At the end of the coursethe students should be able to makebetter decisions, drive bold innovations and work with diverse stake-holders in challenging circumstances.

Specialisation: General Management

Prof. Jay Misra - M.S.(Engg), MBA(Harvard)Mr. Vasant M Cavale - MBA (IIM)Ms. Anju Bist – MBAMr. Praveen Bist - MBAMr. Sriram Venkata – MBAMr. R P Nair – MBAMr. Sandeep Rambhatla – MBA(Marketing)Mr. Sumeet Bahl – MBA (Finance) –University of Maryland at College Park

External Experts

Courses offered:

Successful Business Execution

Advanced Research Methodology

Entrepreneurship

Cross-Cultural Management

Management Beyond Profits

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Internal Experts

Specialisation

Dr. Amalendu JyotishiProfessorPh.D. EconomicsAdjunct Faculty-State University of New YorkAreas of Expertise: NewInstitutional Economics, EcologicalEconomics, Micro and MacroEconomics, Economic Policies,Econometrics, Economic History.

Dr. P.k. Viswanathan, ProfessorPh.D (Economics) Post Doctoral FellowAreas of Expertise:Economics and Management of Natural Resources; Agrarian Transformation and Rural livelihoods; Aspects of technology, Institutions, Policies and Governance; Climate Change and Conservation of Natural Resources, Biodiversity and Ecosystems, Sustainable Energy Policy.

Mr. C. S. UdhayakumarAssociate ProfessorM.A. (Sociology), M.Sc. (Yoga), T.C.Y.(Kaivalyadhama), P.G. Dip. (Yoga), P.G. Dip. (Guidance and Counseling), Dip. (Saiva Siddhaantham), Cert. (Indian Psychology)Areas of Expertise:Self Awareness and Personal Growth(SAPG) course is essentially based onthe teachings and revelations ofenlightened minds of the past andpresent of different countries,especially, Bharatavarshay.

Dr. Deepika M.gAssociate ProfessorPh.D. EconomicsAdjunct Faculty -The State of University of New YorkAreas of Expertise: Microeconomics,Macroeconomics, Economic PolicyEnvironment, Marketing Research,Agriculture Economics, InternationalTrade and WTO Finance.

Gene

ral M

anag

emen

t

General Management

Dr. Rupambika BharatiAssistant ProfessorPh.D. (Xavier Institute of Management, Bhubaneswar), MBA, B.Sc.Area of Interest:Business Groups, Cor-porate Strategies, Diversification,Firm Performance, Emerging Markets, Strategic Management, International Business, Organizational Structure and Design.

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Mr. Rishiraj Dasgupta – PGDM - IIM (C)Dr. Vivek MenonMr. Abhijath V - B.Tech (Hons),PGDMDr. Shyam Diwakar – PhDMr. Vaidyanathan S - B.Tech (IIT-K), PGDM (IIM-A)Mr. Jairam Reddy – MSMr. Venkatesh Bhagavath - MSDr. Sreejesh – PhDBusiness Analytics

Specialisation: Business Analytics

Courses offered:

Data Mining for Business Analytics

Data Driven Marketing

Forecasting and Visualization Analytics

Analytics for People Management

Analytics in Operations

Analytics Strategy

Application of Business Analytics

Finance Analytics

Predictive Analytics

Cloud & Big Data Analytics

Social Media & Web Analytics

Learning OutcomeThis is the information age and a company’s competitive success depends on translating volumes of data into useful information. The use of advanced data mining techniques, ability to decipher patterns and visualisation of user friendly presentation of voluminous data, together comprise the field of analytics. Recognising the shortage of skilled profession-als in this function, this module makes the students future ready and highly employ-able.

External Experts

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Specialisation

Internal Experts

Dr. Raghu RamanChairman & ProfessorPh.D, MBA, MCAAreas of Expertise:Socio-technical systems,eGovernance, Big Data Analytics inEducation and Health, SocialNetwork Analysis and VirtualInteractive learning environments.

Dr. A. V. ShyamAssistant ProfessorPh.D, PGDM, B.Tech. (Hons)Areas of Expertise:Data Analytics, ManagementInformation Systems, BusinessIntelligence, Decision SupportSystems, and Advanced Tools forDecision Support.

Dr. Angan SenguptaAssistant ProfessorPh.D. MA, MPS – IIPS Areas of Expertise:Health and Population Economics,Economics of Ecology and NaturalResources, Statistics, Demography,and Epidemiology

Mr. Maria Sabastin SAssistant ProfessorEMBA-MSAreas of Expertise:Management Information Systems,E – Business, Cloud computing and ITStrategy

Dr. Prashobhan PalakkeelAssistant ProfessorPh.D, MS, M.Phil.Areas of Expertise:Business Analytics, AppliedEconometrics, Statisticalprogramming using R and SAS,Macroeconomics

Dr. Dhanya MAssistant ProfessorPh.D, MBA, MPhil, MSc, B.Ed., BScAreas of Expertise: ReliabilityEstimation, Stress strength Models,Supply Chain Analytics, Queuing models, Bayesian models

Busin

ess A

nalyt

ics

Business Analytics

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Mr. Raj Sreedharan - ENC, DIIScMr. Srinivas Ramanujam – MBAMs. Supriya M - M.Tech

Specialisation: Systems

Courses offered:

E-Business & E-Commerce Management

IT Governance, Risk & Compliance

Business Intelligence

IT for Business Analysis

Software Project Management

Learning OutcomeUpon completion of the module, graduates should, inter alia, be able to analyse and design technology solutions compatible with client goals, optimise database management and usage, employ information systems to span the gamut of organizational operations, develop team integration skills to enhance solutionsimplementation techniques.

External Experts

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SystemsInternal Experts

Prof. Manoj PChairperson - Bengaluru CampusMS in Information Systems, MBAAreas of Expertise:IT Security Audit, InformationManagement, ProjectManagement, International Business

Mr. Shrikrishnan. J.Senior FacultyPGDCS, DCPA (UK), MCA, B.Sc.Areas of Expertise:Gamification, Content Commoditization,Clout, Social Brands, Online ReputationManagement, Cyber Laws, E-tailing,Growth Hacking, Web and socialAnalytics and ERP using SAP.

Mr. Suresh AppukuttanAssistant ProfessorPGDMAreas of Expertise:Business Analytics, DataVisualization, Research Methodology,Rural Marketing

Ms. Shweta PremanandanAssistant ProfessorMBA, BEAreas of Expertise:Excel VB Programming,Management Information System- I(Introduction to R and PythonProgramming), ManagementInformation System- II, IT BusinessAnalysis and Information System forManagement

Syste

ms

Specialisation

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Dr. Ram Bishu - PhDMr. Abhijath V - PGDMMr. Sandeep Rambhatia - MBA Six sigma certified Mr. Ramnarayanan Viswanath - MBA, PMI, PMP, MSc & Technology - BITS-Pilani, ISVOR-FIAT (Italy), APICS, CPIM (USA)Ms. Joy Chakraborthy - M.AMr. Pintoo Shome – MBAMr. Tilak K - MBA, IBE CowanMr. Venugopal G – PGDMMr. Ramasubbu T. K. - MBAMr. B. Anantha Narayan - MIMA, MIIPA

Specialisation: Operations

Courses offered:

Project Management

Advanced Quality Planning & Management

Service Operations Management & Quality Systems

Logistics & Supply Chain Management

Operations Strategy & World Class Operations

Enterprise Resource Planning (ERP)

Lean Management

Business Process Management

Manufacturing Systems

Product Design & Development

Learning OutcomeThis module enables students to understand the concepts applied in industry with respect to operations management including lean operation techniques. The module focuses on developing effective solutions based on an understanding of the interactions between various planning methods, leading to enhanced decision making in the production function.

Dr. Sanjay Banerji, Professor EmeritusUNDP Fellow (Kellogg School of Management),Fellow (IIM-C), B.Sc. (Engg.)Area of Expertise:Logistics & Supply Chain Management,Project Management and EnvironmentalManagement & Sustainable Developmen

Oper

atio

ns

External Experts Internal Experts

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Specialisation

Internal Experts

Dr. K HemamalaAssistant ProfessorPh.D, M.Phil., MBA, BE, MFTArea of Expertise:Production and OperationsManagement, ServicesOperations, Production DesignDevelopment and Logistics andSupply Chain Management

Mr. Maheshwar PratapAssistant ProfessorMBAAreas of Expertise: Project Management, Lean operations

Dr. Suresh MAssistant ProfessorPh.D. (IIT Bombay), ME , BEArea of Expertise:Project Management, Multi-Criteria Decision Making, Lean andAgile Manufacturing Systems

Dr. Raja Sreedharan VAssistant ProfessorPh.D., ME (INDUSTRIAL ENGG) , BEArea of Expertise:Lean Six Sigma for Services, QualityManagement in Health Care,Sustainable OperationsManagement and Industrial 4.0

Oper

atio

ns

Dr. Santanu Mandal., Associate ProfessorQualification: PhD, MBA, B.TechAreas of Expertise:Operations, Supply chain management and Analytics

Dr. M. Vimala Rani, Assistant ProfessorPh.D (Operations Management), M.E (Software Engineering), BE (Computer Science Engineering)

Operations

Prof. Rajkumar Ranganathan Asst. Professor,MBA, PGDM, M.Tech, B-TechAreas of Expertise:Product innovation, Entrepreneurship, Operations Area Subjects

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Learning OutcomeThe module exposes students to theoretical and practical aspects of finance in a business environment. The need for reflective practice and decision making with social awareness is imparted with clear illustrations and examples. While rooted in traditional aspects such as the functioning of financial markets and corporate finance, the course also covers environmental and social responsibility.

Specialisation: Finance

Dr. Shyam Nath - PhD, PDFDr. Lakshmi Rangarajan - Ph.D. EconomicsMr. Rishiraj Dasgupta – PGDM - IIM (C)Mr. Unmesh Vakil - MA (Statistics), MMS (Finance)Mr. Kameswaran S - M.Com., CAMr. Rajesh Madhavan - MBA, PGDCMMr. Ramachandran T S - MBAMr. B. Sukumaran - MSC, CAIIBMr. Vishal Kumar - MBA

External Experts

Courses offered:

Advanced Financial Management

Investment Analysis & Portfolio Management

Project Appraisal & Financing

Commercial Bank Management

Financial Derivatives

International Financial Management

Financial Modeling

Financial Statement Analysis

Merchant Banking & Financial Services

Risk & Insurance Management

Corporate Taxation & Planning

International Financial Management

Public Finance

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Specialisation

Internal Experts

Dr. Sougata RayAssistant ProfessorPh.D ,PGDM, M.A. (Economics) Areas of Expertise: Economics,Investment Management, FinancialDerivatives and Microfinance

Ms. Bhawana JainAssistant ProfessorCA, CPA (AICPA, USA), B.Com. (Hons)Areas of Expertise:Earnings Management, FinancialManagement, Family Business,Accounting, Taxation and CorporateGovernance, Financial Accounting,Corporate Tax and Planning

Mr. Dileep G MenonAssistant ProfessorPGDM (Finance)Areas of Expertise:Accounting, FinancialManagement, Banking, FinancialInclusion, Financial Access and RiskManagement

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Finance

Dr. Sangeetha GunasekarAssistant ProfessorPh.D., M.Sc. (Economics), B.Sc. (Economics)Areas of Expertise:Basic Statistics, Applied Econometricsand Macro Economics AdvancedQuantitative Methods

Dr. P. BalasubramanianProfessorPh.D., M.Phil., MAAreas of Expertise:Economics, Financial Derivatives,Financial Modelling, IndustrialAnalysis, Financial Reporting,Equity Analysis and Valuation.

Prof. Sunanda MuralidharanChairperson - Kochi CampusMBAAreas of Expertise:Corporate Finance - Valuation,Corporate and FinancialRestructuring, Project Finance andAppraisal, Financial Market

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Mr. Rajiv NairAssistant ProfessorMBA, MSc, CIMAAreas of Expertise:Cost controls, Financial Analysis,General Management and Corporate Culture

Ms. Smitha NairAssistant ProfessorPGDM (Finance)Areas of Expertise:Commercial Banking, Insurance, Risk Management, Corporate Governance

Mr. Gopikumar VAssistant ProfessorPGDM (Operations), CFA (ICFAI)Areas of Expertise: Financial Derivatives,Financial Modeling, Investment Analysis

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Internal Experts

Dr. A. Senthil Kumar, Assistant Professor Qualification: Ph.D., M.Phil, PGDCA, MBA, B.Com.Areas of Expertise:Stock market Co-integration, Financial Time Series Analysis, Portfolio Management and Corporate Finance.

Specialisation Finance

Dr. Muralee K CAssociate ProfessorPh.D. (XLRI, Jamshedpur)Area of Expertise: Industrial organization, Regulatory Economics, Public Economics and Utility Pricing.

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Learning OutcomeThe module provides an nderstanding of the role and relevance of marketing to a business establishment. Students will be able to determine appropriate sampling techniques, apply concepts such as market segmentation, market positioning, consumer behaviour, pricing strategies etc. They will also be able to enhance their appreciation of the place of advertising, promotions, public relations in a marketing function.

Specialisation: Marketing

Courses offered:

Consumer Behaviour

Strategic Brand Management

Sales and Distribution Management

Retail Management

Experiential marketing

B2B Marketing

Customer Relationship Management

Services Marketing

Digital Marketing

Marketing Communications

Strategic Marketing Management

Rural Marketing Management

Digital Marketing

Experiential Marketing

Strategic Media Planning

External Experts

Dr. Shrikant G. KulkarniProfessorPh.D, PGDBM (XLRI), BE (Metallurgy)Areas of Expertise:B2B Marketing, Strategic MarketingManagement, Sales and DistributionManagement and Consumer Behavior

Mr. Vaidyanathan S - PGDM - IIM (A)Prof Jay Misra - MS (Engineering), MBA (Harvard)Mr. Aaditya Vidyarthi - MBAMs. Anju Bist – MBAMs. Praveen Bist– MBAMr. Balaji Chetlur - M.A., FPM (IIM-A)Mr. Chandrasekar M.K. - PG Diploma in Experiential MarketingDr. Rajeev Chawla - Ph.D.Dr. Remya Neelamegam - Ph.D.Dr. Thithi Bhatnagar - Ph.D.Mr. Jairam Reddy - M.A. (Political Science)Mr. Kameswaran S - M.Com., CAMr. Kaushik Gopalan - PGDMDr. Lakshmi Rangarajan - Ph.D. (Economics)Mr. Pintoo Shome – MBADr. Prakash V – MPA, Ph.D.Mr. Raj Sreedharan - ENC, DIIScMr. R P Nair – MBAMr. Rajesh Madhavan - PGDCM, MBAMr. Ramachandran T S – MBAMr. Satheesh Krishnamurthy - MCom , MBAMr. Ajeesh B. Nair - MBA, EGCPMMr. Jayprakash M. - PGDM, B.ComMr. M.K.Chandrasekhar -Management ConsultantMr. Krishnabhaskar M – MBAMr. Saravanan Velayudhan - MBAMs. Joy Chakraborthy - M.A (Political Science)Mr. Satish Tampi – PGDM – IIM (A)

Internal Experts

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Internal Experts

Dr. Deepak GuptaProfessorPh.D., M.Sc. Marketing & MAEconomics (UC Berkeley), PGDM(IIM-C), B.Tech. (IIT-D)DMAreas of Expertise: InternationalBusiness, Marketing, MarketingResearch, Business ResearchMethods and InnovationResearch Traditions in Marketing,Philosophy of ManagementResearch, and Innovation research

Dr. G RejikumarAssociate ProfessorPh.D., MBAAreas of Expertise: Consumer Behaviour,Research Methodology, Services Marketing

Mr. GopakumarAssistant ProfessorPGDM, B.Sc.Areas of Expertise: Behavior,retailing and rural marketing

Mr. Avinash ShivdasAssistant ProfessorMBAAreas of Expertise: Frugal Innovation,Marketing Strategy, Sales and DistributionManagement, B2B Sales strategy

Dr. Deepak S. KumarAssociate ProfessorFellow (IIM-K), MBA, B.Tech. (NITCalicut)Areas of Expertise: MarketingManagement, ServicesManagement, Product Policy,Brand Management

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Specialisation Marketing

Ms. G SandhyaAssistant ProfessorPGDMAreas of Expertise: Consumer Behavior,Customer Relationship Management,Marketing Research, Services Marketing,Green Marketing

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Internal Experts

Ms. Sofi DineshAssistant ProfessorMBAAreas of Expertise: MarketingManagement, Services Marketing, RetailMarketing, Consumer Behavior, andMarketing Analytics

Mr. Suresh AppukuttanAssistant ProfessorPGDMAreas of Expertise: Business Analytics, Data Visualization, Research Methodology, RuralMarketing

Ms. Soni VivekAssistant ProfessorMBAAreas of Expertise: Spiritualityand Management, GreenMarketing, Business Ethicsmanagement.

Ms. Remya V. MenonAssistant ProfessorMBAAreas of Expertise: DigitalMarketing, Services Marketing,Rural Marketing

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Marketing

Viswanathan V Assistant ProfessorPGDM (BIMM, Pune)Areas of Expertise: Strategic Management,Institutional and Behavioral Economics.

Dr. Mehir Kumar BaidyaPh.D, MBAAreas of Expertise: Marketing & Strategy

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Dr. Prakash V – MPA, Ph.D.Mr. Balaji Chetlur - M.A., FPM (IIM-A)Dr. Thithi Bhatnagar - Ph.D.Mr. Kaushik Gopalan - PGDMDr. Sampatkumar B Aratti - MPA, Ph.D.Mr. Shriram Y. K - PGDMDr. Vatsal Singh - Ph.D.Dr. Kewal Krishan Gupta - MBA (Marketing and

Learning OutcomeThe HR module develops an ability toidentify staffing requirements and implement selection processes to optimise the talent pool of an organisation. Students will also learn to align the workings of theHR function with the strategic vision of the firm. Techniques to minimise churn rates using appropriate reward and appreciation structures will be added to the students skill set.

Specialisation: Human Resources

Finance), M. Phil, Ph.DMs. Meera Joshi – MBADr. Susan Chirayath - M.A, M.ED, MBA, Ph.DMs. Lakshmi Menon – PGDMAdv. V. S. Ganesh - MA, LLMCourses offered:Dr. V. Murale - MBA, MBA, M.Phil., Ph.D.,Post Doctoral Fellow

Courses offered:

Industrial Relations

Employee Training & Development

Organization Change and Development

Human Resource Planning & Development

Performance Management & Compensation

Talent Management

Managing Negotiations

Competency Mapping

Strategic Human Resource Management

Employee Selection & Succession Management

International HRM

Leadership Skills

Management of Global Diversity

Managing Negotiation

External Experts

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Internal Experts

Dr. Rajiv PrasadAssociate ProfessorFellow (IIM-C), MBA, PGDRM, BAAreas of Expertise: Humanpsychology, leadership, Organizational culture, Workplace spirituality, Ancient Indian wisdom for modernmanagement and Business Ethics.

Dr. R. G. PriyadarshiniAssociate ProfessorPh.D., M. Phil., MBAAreas of Expertise: Talent Acquisition and Development, Performance Management and Compensation, Organizational Changea+nd Development and HR Analytics

Ms. Shobhana MadhavanAssociate ProfessorPGDM (IIM-A), MPS (Cornell, USA), BEAreas of Expertise: Cross-CulturalManagement, International Business,Managing Negotiations, andManagement beyond Profit

Dr. Rameshwar ShivadasAssistant ProfessorPh.D. (IIT), M Tech (IIT), B Tech (BITS)Areas of Expertise: Organizationalbehavior, CSR, Business Sustainability

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Dr. Saswata BarpandaAssistant ProfessorPh.D (IIT), PGDBM, M.Phil., M.Sc Areas of Expertise: Strategic Human Resource Management, Managerial Value and Business Ethics, Human Resource Analytics, Intellectual Capital Management

Specialisation Human Resources

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Internal Experts

Ms. Anju KamalAssistant ProfessorMBAAreas of Expertise: PerformanceManagement & Compensation, OB,Organizational Development, GreenHRM, Cross Cultural Management

Ms. Vandana MAssistant ProfessorPGDM (HRM & Marketing)Areas of Expertise: Training andDevelopment, Organization Behaviour, Leadership, HRM and Communication Hu

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Dr. Jeayaram SubramanianAssistant ProfessorPh.D., MBAAreas of Expertise: Human ResourcesManagement, Human Resources Planning,Strategic & International HRM

Dr. Priya GuptaAssistant ProfessorPh.DAreas of Expertise: DisasterManagement, Sociology ofCommunities, Sociology ofEnvironment, Organizational Studiesand OB and HRM, Leadership, IndustrialRelation and Labour laws, and Labourresearch

Specialisation Human Resources

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Adjunct Faculty Experts from State University of New York for MS in Management: Business Analytics and Systems (Offered as Dual Degree in Bengaluru campus)

Dr. Raj SharmanProfessor, Management Science and SystemsAreas of Expertise: Information Assurance, Disaster Preparedness and Response Management, Health Information Systems, Internet Performance, Database/Imaging Systems and Analytics

Dr. Rajiv KishoreProfessor and Chair of Management, Entrepreneurship & Technology, University of Nevada, Las Vegas

Adjunct Faculty, University at Buffalo, SUNY Areas of Expertise: Strategic Management, Innovation Management, International Business Management, Information Systems, Technology Management,

Outsourcing, Offshoring, Business Information Systems

Dr. Sanjukta Das SmithChair and Associate Professor, Management Science and SystemsAreas of Expertise: Predictive Analytics, Social Network Analytics, Contract Management, Management of IT Projects

Dr. Giri Kumar TayiProfessor, Management Science and Information Systems

Areas of Expertise: E-Commerce and Omni-Channel Retailing, Information Sharing in Supply Chains, Economics of Information Systems, Modeling of Online Communities, Geographically Distributed

Software Development , Risk Management, Engagement Models, Data Quality and Data Mining, Models and Algorithms for Mobile Computing Environments, Digital Government

Dr. H. Raghav RaoProfessor and AT&T Distinguished Chair in Infrastructure Assurance and Security, University of Texas at San Antonio Areas of Expertise: Management Information Systems, Decision Support Systems, E-Business, Emergency Response Management Systems, Information Assurance

Dr. Ram RameshProfessor, Management Science and Systems, Director, MS Program

Areas of Expertise: Economics of IT, Conceptual Modeling and Database Systems, Operations and Decision Analysis, Predictive Analytics of Availability-Aware Cloud Computing and High Performance

Computing Systems, Design of Service-Level Contract Mechanisms in Cloud Computing Markets, Predictive Analytics of Health Information Exchanges.

Dr. Supradeep DuttaAssistant Professor, Operations Management and StrategyAreas of Expertise: Strategy, Entrepreneurship, Innovation, New Venture Creation, Entrepreneurial Finance, Federal Grants, Mergers and Acquisitions, Risk Behaviour

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ResearchThe Research Culture at ASBASB aspires to be the world-leading management research institution. The institute embeds research into all its activities,

exploring ideas in different sectors of management. The organizational processes are tuned in a way to ensure time, resources, support and environment for the faculty to undertake research of excellent quality.

Fundamental to ASB’s research culture is its Ph.D. program renowned for its quality. Among its permanent faculty, 61 percent are Ph.D. holders from world- class institutions and the 39 percent are pursuing their research. ASB gives greater significance to the contributions it makes to a wider community. Therefore, students publishing research papers in journals and participation in conference are central to its research culture.

and more.....

Research Partners

Research DayAfter the summer placements in the companies, our MBA students begin their Business Research Projects (BRP) in their chosen specialization. This provides them a deeper understanding of the subjects they study in the classrooms. Many of them present their research works in national and international conferences. On Research Day, we celebrate such accomplishments of the students. Research is a part of ASB MBA. Emphasizing on research and societal benefits is a part of the mission of the University. By presenting in them as posters, we are providing an opportunity for all to understand various management researches happening, share the research interest, and thus, offering a wider reach.

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P u b l i c a t i o n s

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P u b l i c a t i o n s

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Industry Interface

Dr. Ajay Vinze, Dean & Professor, Robert J. Trulaske, Sr. College of Business, University of Missouri (Columbia).

Mr. N. Ramakrishnan, Director, Tacstra Solutions Pte Ltd

Mr. Arun Prasad, Human Resources / Talent Acquisition Professional

Mr. Muralidharan, Management Consultant

Mr. Selvakumar Varadharajan ,Chicf Executive Layman, Laymen Agro Private Limited

Expert Talks

Mr. Subramanian Krishnan, Sr. Operations Expert,International Oil Company, IUSA

Chandrashekhar Marur Director,MUSpace Topic: You:The Brand

Mr. Meenakshi Kalyana SundaramSales Head

Topic: Job of sales person

Mr MK Thankaraj Senior Associate, Lotus

Knowwealth Topic: Capital Market Awareness

Program

Mr Manickam Athappa GounderManaging director, MAK Controls

and Systems, PVT LTDTopic: Vision for future of India and what an MBA contributes

Mr. Subramanian Krishnan, Sr. Operations Expert,International Oil Company, USA

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Industry Interface

Mr.Radhakrishna Subramaniam (Mr.Subramaniam Radha) Enterprise Architect (Management Level), NCS - Singtel Group, Singapore Topic: •How disruptive the automation technologies are? •Impact and opportunities in employability •Disruption in labour market •Mitigation or suggestion”

Dr.Harish KumarEquity Investor / Researcher Topic: Career in Investment Banking

Mr.Anirban GhatakFounder and an EdTech start-up, MieRobot, Topic: Three tools of disruptive digital business – Analytics, Product management and User Experience deliquam essi.

Ms.AnnapoornaDirector - HR, Inspirage

Software ConsultingTopic:Possibility Thinking to

Design Thinking

Expert Talks

Mr. Vivek Srivastava Vice president, Reliance industries Topic: Transfomation to an effective manager

Dr. Sajeevan V P CEO.ESY Technologies Topic: Learn to lead

Dr. Santhosh Mahapatra Clarkson university Associate

professor of operations and information systems

Topic: Success through sustainability- Utopia or reality

Mr Sudarshan Rajagopalan Head of Business, Splendour Medicare TechnologiesTopic: navigtion Back to saddle

Usha Raghunath Director, Innomantra Topic: Leadership in the digital world

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Industry Interface

Narayan van de Graaffdistinguished management consultant

Bansal Kumar GuptaFormer Ambassador

of India to Italy.Topic: Universal Message of

Indian Spiritual Traditions

Suresh KumarTopic: Airtel Payments Bank

Roopak NFounder Director And Sr Consultant At Marketing VidyaTopic: Tips on placements

Expert Talks

Dr.Ram Bishu Professor Univeristy of Nebraska - Lincoln Topic: Six Sigma Yellow Belt

Ms.Aditi Gupta Ex Consultant PwC Topic: Personal finance and investment management

Dr. Andreas Toupadakis Lecturer , Department of Chemistry University of California , Davis, USA Success without Stress

Mr. Babu KJ CEO of FORSIGHT group Topic: Employee Provident funds and Miscellaneous provisions Act, 1952

Ms.Ameya Ananth Corporate Lawyer United States

Corporate Law in the United States - An Overview

Mr. Raney P O State Head @ Cavinkare Ernakulam, Kerala Topic: Insights into the Distribution strategies for FMCG products

Shri. Kochat Narendaran Managing Director of Nikkos Logistics Pvt Ltd. Topic: Logistics and Supply Chain Industry and its prospects

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Industry Interface

Subramaniam Krishnan, Former Reliability Engineer, Engineering Company operating Ammunition plant for the US ArmyTopic: Effective Presentation Skills and Business Contracts Basics

Em esequat loborperos nulpute dunt wiscill utpat. Iliquat. Ut nullut lut aliquis sequat nosto et pratio deliquam essi.

Mr. Vincent N. P. Chief People Officer, SuyatiTechnologies. Topic: Digital Transformation

Mr. B. BalakrishnanSenior management professional

Ms. Sulakshana Unnikrishnan Clinical Psychologist, SanjivaniMultispeciality Hospital, Chengannur

Mr. Sumesh Ramankutty Vice President- Media Strategy and Operations, State Bank of India

Balagopal Padmakumar Lead- West Region at Brand-Comm, Mumbai- A Madison World Company

Expert Talks

Bithin Alangot Amrita Center for Cyber Security

Systems and Networks Block Chain Technology

Mahesh Nair Manager- Growth Product initiatives - Flipkart.com Current Trends in Digital Marketing

Mr. Narayan Subramanian. IT Program Manager Topic: Artificial Intelligence & its Effect on Management Practices

Br.Yogamrita ChaithanyaMata Amritanandamayi MathTopic: How to push ourselves out of our comfort zone

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Awards and Accolades

Students’achievements

Our first year students Vijith, Sarath, Rahul and Monikesh won the second prize in the Marketing game held as part of Ascend 2k18, the 21st National Management Fest organized by Department of Commerce and Management Studies, University of Calicut, on 30th & 31st October 2018.

Our students and faculty got an opportunity to attend a lecture by Dr. Viral V Acharya (Deputy Governor, Reserve Bank of India) on the topic ‘ Why less can be more: Crowding out effects of government financing’. The talk followed by a Q&A session was held as part of the 16th K P Hormis Commemorative Lecture organized by the Federal Bank on 17th November, 2018 at Crowne Plaza, Kochi.

The students attended a lecture by Dr. Abraham Koshy (Former Dean, IIM Ahmedabad)

on the topic “Changing Consumers and Change in Strategy”. The session was organized by the

Kerala Management Association on 05/10/2018. The speaker delved into the behaviour

of the modern consumers and gave ideas on how organizations can adapt to their

ever changing demands.

Shashi Arvind Kumar of MBA-MS 2018 batch participated in the technical Session of the International Conference on Climate Finance (ICCF) at Bangabandhu International Conference Centre, Dhaka, Bangladesh from 27-28 January 2018. He did the poster presentation of his paper titled “Impact of Environmental Disclosure, Clean Development Mechanism and CSR on Stock Price: A Study based on Business Responsibility Report of Indian Companies”.

Best Paper AwardICCIDA (International Conference on Computational Intelligence and Data Analytics) hosted by Gandhi Institute for Technology(GIFT), Bhubaneswar Odisha on 26th October 2018. The publisher for this Scopus conference is Springer. Authors: Anirudh R Menon, Dr. Goutam Sutar

Mr. Anand Krishnan V. K. (Second Year Student of ASB Kochi campus) won the second place in the

Best Management Student Competition organized by

the Kerala Management Association (KMA).

Excellence Exemplified

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Awards and Accolades

Excellence ExemplifiedFaculty

achievements

Dr. Amalendu JyotishiAdvisor to the online video Magazin Re[View}, thereview.org.in Advisor to the project titled “Dried Fish matters: mapping the social economy of dried fish in South and Southeast Asia for enhanced wellbeing and nutrition” funded by Social Science and Humanities Research Council (SSHRC) Canada. 2017-24. Fish for Food Security in City Regions of India and Ghana – An Inter-Regional Innovation Project (FISH4FOOD) funded by The Netherlands Organisation for Scientific Research (NWO), September 2016 (ongoing) till 2019 Executive committee member of Indian Society for Ecological Economics (INSEE) 2018-20

Dr. Angan SenguptaChancellor’s Research Collaborative Fellowship to conduct a research in Harvard University.(2018)

Mr. Maria Sabastin SWon a Best Track Paper Award for the title “A system dynamic approach of patient satisfaction in India’s leading

Health care” in the International Conference on Industrial Engineering and Operations Management, Bandung, Indonesia (2018)

Prof. CS Udhayakumar was an invited speaker at Sterlite

Technologies, Ahmedabad toaddress their senior managers and

executives from different parts of India and other countries.

Dr. A. V. Shyam, attended the Directors’ Roundtable organised at Bangalore by MBAUniverse.com, in partnership with The Hindu and AACSB accredited IFIM Business School. Discussions on the theme “Industry 4.0 & MBA Education: Changing Expectations & Responses”

Dr. R.G. Priyadarshini, presented a paper on Study on Lean Thinking among MSMEs in the Machine Tool Sector in India” at IconAMMA 2017.

Dr. Sangeetha Gunasekar, presented their paper titled “Do hotel attributes impact customer satisfactions: A sentiment analysis of online reviews” at the International Conference

on Sustainable Tourism & Hospitality Marketing, at Northeastern Hill University, Shillong – Meghalaya.

Prof. Shobhana Madhavan, spoke on “Social Marketing - Influencing Health Behaviour Usin g

Marketing Principles” at Ganga Hospital, one of the leading medical institutions in Coimbatore. The

principles of social marketing and application of social marketing to health issues such as HIV-AIDS, childhood

obesity and cervical screening were presented.

Prof. Shweta Premanandan, visited Uppsala

University, Sweden for Research

Collaboration.

Dr. Hemamala K, attended a conference on Future of Learning at Indian Institute of Management, Bangalore

Dr. Senthil Kumar, Finance, receives Best Management PhD Thesis Award. Dr. Kumar received his Doctor of Philosophy Degree Certificate fro m Anna University. His doctoral work received the “CMA-STC Best Management PhD Thesis Award for the year 2017-2018” from Coimbatore Management Association (CMA).

Dr. Jeayaram Subramanian’s doctoral thesis has been awarded the “Best Thesis of the Academic Year 2017-18” in the entire France for the stream of Management & Social Sciences.

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L i f e a t A S B

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Amrit

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AMMA’s Birthday CelebrationsProximity to the headquarters of Mata Amritanandamayi Math exposes the students to the nuances of managing mega events. AMMA’s birthday celebration, which is held during the month of September every year, is a mega international event where the students interact with people from various walks of life across the globe. Over the last few years, the MBA students involved in the overall management of the special invitees, interviewing attendees from various walks of life (including special invitees) and capturing their experiences around AMMA. This interaction with people is an eye-opener for many students. AMMA’s birthday celebration also provided the students a chance to test and experiment some of the principles and concepts of project management and event management they had learnt in the classroom.

‘Yuv Tarang’–Amrita-MBA Cultural FestBorn from a notion to create new rhythms in Amrita- MBA, ‘Yuv Tarang’ emerged as an epitome of both management skills and talents. The two day intra- ASB cultural fest set the stage for an exciting display of talents and provided the students a chance to showcase their talents in extra-curricular activities along with their ability to organize and manage events.Various stage and non-stage events conducted, which give an array of opportunities for students who show an inclination towards enumerating stories, writing poems, cooking, dance, music, photography, and face painting. An important lesson ‘Participation mattered more than winning’ imbibed by all the students during this program. ‘Yuv Tarang’ a memorable event that symbolize the unity of the Amrita fraternity.

Vidyut is a national level multi-fest (technology and business) jointly organized by the schools of Amritapuri campuses. The management section of the fest is designed and organized by the MBA students. The event saw the participation from various schools across the state. The main event is the selection of the best CEO where participants tested on negotiation skills, team management and interpersonal relations, stress handling capability and scenario planning

Vidyut: A Multi-Fest

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Beng

aluru Aykya:

Maiden management fest, Aykya is an initiative to bring together the students of various institutions spread across the country. The fest provides a platform for students who are in a continuous hunt for opportunities to show case their talents in business acumen. Amrita - MBA, which has seen the brilliance of its students, is getting ready to open its doors to invite future leaders to share ourstage and express themselves. Aykya gives the students an opportunity to generate solutions to real life problems concerning the society for the community at large. Students also get an opportunity to learn new skills, brush up their technical expertise and build their network. The theme of our Inter Collegiate Management Fest is on ‘Integrating Society, Imparting Awareness’ by voicing the cause against sub standard ambience, degradation of living conditions and accumulation of filth and waste strewn around that has plagued the society to the point of ignorant acceptance.

Maiden management fest

BUDGET MEET, BengaluruThe students of Amrita MBA Banglore successfully organized a Budget meet to discuss the key points of the Union Budget every year The Budget meet began with the release of the Budget handbook specially prepared by the first year students of the MBA-MS dual degree

Envisage – The MBA-MS FestEnvisage is the “fresher’s day” event to welcome the first year students. A host of management games in the domains of Marketing, Finance , HR , Operations and Systems are offered by student forums. These management games are crafted in consultation with faculty members, thus benefiting from their wide experience and deep wisdom.

The fest has collaborated with Amrita’s Amala Bharatham Campaign; which aims at cleaning up the community for a greener tomorrow. Our event would cover the need for ‘Young India’ to highlight the issue of urban degradation and create awareness by bringing all fields of education to a common ground of participation and learning. As part of our theme, Aykya team has hence committed to take up the initiative of cleaning up the urban areas of Bengaluru.

Amrita’s Amala Bharatham Campaign

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Coim

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re Pragati: A Multi-Fest Pragati is the pride of ASB Coimbatore. This annual national-level business festival augments the classroom knowledge of students through thought-provoking management games. A host of games are conducted under domains of Marketing, Finance, HR, Operations and Systems, enabling the students to collaborate, co-create and compete to create novel management ideas. Pragati attracts the finest management talents from top-tier b-schools across India. In 2018, Pragati was hosted with the theme ‘The World around Social, Mobile Analytics and Cloud’, focusing on the ways digitization revolutionize companies do business. It witnessed a participation of more than 600 students from 60+ eminent b-schools.

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Yi NetASB in collaboration with Young Indians (Yi), an initiative ofConfederation of Indian Industry (CII), established the first Yi Net in campus during December 2008. Under Yi Net, students actively organize and manage business conferences, enhance their skills and introduce social events. Yi Net also conducts Awaaz - the Clarion Call for Change, a national level symposium at ASB every year.

UtsavUtsav’18 and 22nd institution day celebration!Dr. Shantikumar Nair, Dean Research, Director, Amrita Centre for Nano sciences and Molecular Medicine, Kochi was the guest of honour lighting up the event of both Utsav’18 finals and 22nd Institutional Day.It was a week full of sports, literary and cultural extravaganza which heated up with a fight for the best house. Utsav’18 took a whole new direction for the first time in its history by involving students, teaching and non- teaching staffs being part of four different houses. The four houses depicted their team spirit with a theme; “Elements of the Universe"- Agni, Prithvi, Jal and Vaayu. Agni bagged the overall champions trophy for Utsav’18 with a total points tally of 255 and Mr. Akshay Ravi and Ms. Poornima won Mr. Utsav and Ms. Utsav for year 2018.

KalakritiKalakriti is a venue for the first year students to unleash their talents. The competitions and challenges unveil the courage, inspiration and competitiveness in the students. The group activities project the co-ordination among the students to conceive their own teams and quickly stage performances.

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Koch

i

OmkaraOMKARA at Amrita -MBA, Kochi provide endless opportunities for students to showcase their talent and be at their creative best. They serve as an ultimate source of fun and excitement in the college with the students effectively managing their classes and other academic assignments in between these events.Onam 2017 was celebrated on the campus with thiruvathira, loral competition, Pulikali, and variousother cultural programmes. The day long programme ended with a delicious Onam sadhya.

Holi

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a Day

Smrit

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Ashtra: B Fest

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In N

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The Graduation Ceremony for the recipients of the Master of Science in Management- Business Analytics and Systems, and Master of Science in Embedded Systems of the University at Buffalo, State University of New York (SUNY) is held at the Bengaluru campus, every year. Senior management of the University at Buffalo attend the occasion.The unique dual degree programmes with University at Buffalo started under the leadership of Sri Mata Amritanandamayi Devi, Chancellor, s been a resounding success in its objective: retention and retraining of the best of industry professionals within India.

UB- Graduation Ceremony at Amrita’s Bengaluru Campus

Amrita - Only University from India to Feature in Times Higher Education (THE) Millennial Universities Rankings Prof. Raghu Raman, attended the Young Universities Summit, representing Amrita at University of South Florida, USA. Overall, 36 universities from 23 countries featured in the Millennial list. THE Young University Rankings list the world’s best universities that are aged 50 years or under.

ASB alumnus presents at UNESCO’s Transforming Education Conference for Humanity (TECH).The conference was organized by UNESCO MGIEP (Mahatma Gandhi Institute of Education for Peace and Sustainable Development) under the theme ‘digital pedagogies for building peaceful and sustainable societies’. ASB Alumnus Dr. Maneesha Ramesh (ASB 2003) presented about Amrita’s Live-in-Labs® experiential learning program.

ASB featured in UN Report on Sustainability ASB is the only institution from India featured in UN report on Sustainability Literacy Test (Sulitest) Thanks to Dr Sanjay Banerji, Professor Emeritus at ASB, Sulitest is now part of course on Environment Management and Sustainability Development. On 11 July, at United Nations in New York, Higher Education Sustainability Initiative (HESI) convened its second full day global event on the occasion of the 2018 session of the High-Level Political Forum on Sustainable Development Goals (SDG). The Sustainability Literacy Test (Sulitest) with more focus on the SDGs was prominently featured. Dr Jean-Christophe CARTERON, Sulitest President, Director KEDGE Business School was very appreciative of our efforts. Prof. Raghu Raman from Amrita School of Business, represented Amrita at the event.

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In N

ews Popularly known as Chanakya, this national level competition is a computer-based game that

simulates realistic business scenarios, giving management students a means to apply their theoretical knowledge and business acumen in multiple functional areas. Guided by faculty Dr Mridula Sahay, ASB students hosted the regional event joined by 34 teams from various b-schools. Following three days of stiff competition in the South Regional final, ASB secured the 2nd place.

ASB Hosts AIMA’s 21st Student Management Games (SMG2017 )

FDP/

MDP

The objective of this workshop is to give participants a flavor of writing and publishingteaching case studies that can be used in classrooms. This will be a hands-on workshop for which participants are expected to come with an interesting experience/dilemma that they would like to develop as a teaching case study. We will lay down the initial foundation for it in this workshop, which the participants can later takeforward for publication.

Amrita School of Business, Coimbatore, in collaboration with SAS Institute (India) Pvt. Ltd, organized a Faculty Development Programme on Curriculum Building for Data Science & Business Analytics at Amrita School of Business, Coimbatore from October 9 – 11, 2018.

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Nurturing Women Leadership

Underlining the significance of gender diversity in the corporate world, ASB focuses on bringing women to the forefront of the management career, including entrepreneurship.

Ananthalakshmi Venkitaraman Class of 1998General Manager, Philips Lighting

Dr. Maneesha RameshClass of 2003, Dean, Amrita Centre for International Program

Anupama Vijayakumar Class of 2003, Co-founder, Wordsmith Content

Payal LohiaClass of 2005, Insights Director – IMRB International

Jaya Lekshmy Venugopal Class of 2009Manager HR – Tata Steel

Lalita Dhavada, Class of 2004, Online Risk Operations Specialist, a leading Internet Company

Sravanthi Nayani Class of 2007Manager HR – TCS

Sindhuja RengarajanClass of 2010Founder – Rangvarsha Boutiques

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Recreational Facilities

Olympic-sized swimming pool Gym Badminton/tennis courts Cricket ground Two volleyball grounds

Other Amenities

Medical aid with doctors on call 24 x 7 Travel desk In-campus shopping outlets Xerox Mess and canteens serving homely food

Reso

urce

s

Wi-Fi enabledgreen campus

Executive lecturehalls and seminar/conference spaces

withaudio-visual aids

Learning Faci l it ies

Extensive library15,684 titles

84 journals in Management8886 e-journals

10 computer databases13,000 corporate annual reports

10 newspapers60 magazines1110 CDRoms

Access to UB digital library

A Wealth of Modern Facilities

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A Wealth of Modern Facilities

Single-occupancy rooms with balcony, cot, locker, study table and chair are available to students. Rooms with attached bathrooms are available on request.

24 x 7 power supply is ensured by two power houses with back-up power generators.

Hostels have Wi-Fi hotspots, filtered drinking water and washing areas. Television and reading rooms are available in each hostel complex.

Pure vegetarian food prepared under hygienic conditions at the modern central kitchen is served in the student mess halls and the canteens.

Computer lab,TV room and auditorium

with occupancy of 250+

people

Plush officerooms for

faculty

IBM BusinessAnalytics Lab Videoconferencing

facilities

Hostel FacilityASB has a wide variety of accommodation to choose from, all of it located within the campus. There are seven hostel complexes to house students.

Resources

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Acknowledged for the Excellence

Business Today Learning - 9Living - 3Placement Performance - 9Selection Process - 8Future Orientation - 6Overall - 10

Outlook Infrastructure - 5

Personality - 6Academics - 10

Overall - 15

Careers360 Overall - AAA+

BusinessworldCompetence of Faculty - 7

Curriculum & Pedagogy - 7Industry Interface - 8

Infrastructure and Facilities - 3Placements - 5

Internationalism - 6Overall - 8

AIMA - Business StandardOverall - A3

ASB Rankings*

AACSBA member of AACSB, gold standards for business schools

* Private, South India

ASB Rankings*

B+

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Last date for receipt of completed application forms 31st January 2019

Announcement of shortlisted candidates for PI 21st February 2019

Date band for personal interviews 2nd & 3rd March 2019

Announcement of first selected list 11th March 2019

Last date for payment of first installment of fee 15th April 2019

Inauguration & Orientation program 10th June 2019

MBA Program 2019-21 regular sessions 1st July 2019

Dates to Remember

The candidates will be assessed for their communication skills, passion to choose management, emotional readiness, reading habit and extracurricular activities.

Who we’re looking for

Step 1Apply online at www.amrita.edu/mba2019 along with an application fee of Rs. 1000.

Admission Process

Step 2 Announcement of shortlisted candidates

Step 3 Personal Interview

Interviews are held at Amritapuri, Bengaluru, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Mumbai and New Delhi.

> Bachelor’s degree in any discipline with 50% marks> Valid entrance test score such as CAT / XAT / MAT / CMAT / GRE /GMAT / KMAT (only in Kerala)> IBT-TOEFL/ IELTS score is mandatory for Bengaluru campus & required before August 20, 2019.

Eligibility

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Amritapuri CampusPhone : +91 90720 00196Email : mba@am.amrita.edu

Bengaluru CampusPhone : +91 70225 88702Email : mba@blr.amrita.edu

Coimbatore CampusPhone : +91 99431 17777Email : asb@amrita.edu

Kochi CampusPhone : +91 94009 98635Email : mba@asb.kochi.amrita.edu

Web: www.amrita.edu/mba2019