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The Vision
• Networks of Swim 21 structures to provide quality programmes in every region.
• Beacon programmes to support the sub-regional Swim 21 club networks.
• A focus on WFD to address the skill shortage delivered by Beacon and other key programmes.
• Build on success of AASE by expanding apprenticeships to Coaching/Teaching and delivering for other NGB’s
• Business models that are flexible, sustainable, contemporary and mature by March 2013.
Nick Sellwood ASA Head of Talent Development
SWOT Analysis of club programmes
• Strengths!• Strong identity serving their communities. • Memberships commitment, expertise & knowledge of
aquatics.• Not for profit organisations.• Ease of access.• All year round programmes of activities.
SWOT
• Threats:• Reduction in subsidies to clubs & number of LA schemes.• Increased facility charges.• Reduction in facility access.• Not enough quality teachers & coaches, etc. to sustain or grow
club programmes.• Other agencies delivering competing programmes.• Inland revenue increasing “interest” in self employed coaches.• Increased competition from other sports.• Pool closures.• Comprehensive spending review.
SWOT
• Opportunities:• Clubs acting to lead change and seek new partnerships to
grow programmes. • Coach & Teacher apprenticeship programme via the ASA.• Advanced Coaching Offer.• Embedded tutor programme.• Developing new business practices.• Mergers & Acquisitions to create economies of scale, reduce
unit costs and grow capacity.• Use Beacon resources.
Mutual benefit!
• Club staff costs – offset contract costs by identifying work for other agencies.
• Embedded tutor – delivering UKCC, CPD & other courses for operators, club or other sporting organisations.
• Redeveloping poolspace to “grow” participation.• School – Club links…..top up development
programme capacity.
Solutions….not problems!
• Local Authorities/Operators are looking for solutions!
• Win, win – clubs can help ……..• a] reduce costs….. • b] increase revenue ……..• c] meet community targets…..
Professional Apprenticeship
Level 3
Age 16 - 24 years & not undertaken HE.
Employed full-time
2 Year programme. Earn a minimum of
£100 per week.
Managed by an experienced UKCC Level 3 Coach or
equivalent
ASA pay for training costs
NVQ 3 – UKCC L3
Gym instructors L2
1st Aid in Sport /Work
Nick Sellwood ASA Head of Talent Development
Sustaining Facilities
The programming of the pool is key to ensure we can deliver this outcome however other factors need considering
•Building age and condition•Management of the facility•Operational costs•Energy costs
•Participant pathways•Links to other activities•Timing of sessions•Staffing
Other considerations• Access and bus routes• Internal and external Marketing policy• Cleanliness
Sustainable FacilitiesPool Programming
In order to create a sustainable facility we need ensure we have the right pool programme in
place to meet the demands of the community.
3 main areas• Community use / structured sessions• Programmed Swimming and Discipline lessons• Club sessions
4th area of consideration - Galas and Events
Sustain Facilities
The programming of the pool is key to ensure we can deliver this outcome however other factors need considering
•Building age and condition•Management of the facility•Operational costs•Energy costs
•Participant pathways•Links to other activities•Timing of sessions•Staffing
Other considerations• Access and bus routes• Internal and external Marketing policy• Cleanliness
Who Operates the Pools ?
• Local Authority – In house operation• Local Authority – Trust
» Halo Leisure, Hertsmere Trust etc
• Facility Management Company» LC, DC,SLM, GLL, Serco, Parkwood
• Private Operators» David Lloyd, LA Fitness, Nuffield etc
Different Styles, Different CulturesDifferent Financial Agreements
Very Different Contracts
Understanding the Contract Arrangements
• Every contract is based on agreed terms and conditions for Service Delivery and an agreed level of income and or profitability with the Local Authority.
Minimum Opening hours% of casual use to programmed useProtected hoursQualifications of staff i.e. Level 2 teacherLifeguard ratiosCore prices Types of non acceptable programmes
Types of Contract
• A Management fee LA pays contractor for the service
• An Operator fee Contractor pays LA for operating from their facilities
• Trust model Attracts VAT benefits and / or national non domestic rate relief (NNDR)
• Profit share % share over agreed threshold
• Income share % share over agreed threshold
Complexities
• Protected Hours swim clubs and others
• % split between Casual and Programmed sessions
• Lane Ropes• Water Depth (Adult &Child in the diving pit tends not to work well)
• Existing Groups 50 + lane swimmers etc
• Compatible pool sessions• Relationship Management (customers, press, media, LA)
• Staff Qualifications ( contract states L2)
• Lifeguard rotas/ costs
Develop a Beneficial Relationship
• Who is the real decision maker• Research is absolutely key to the success of
programming• Understanding of the contact complexities –this will
need consideration• Have one or two easy wins up your sleeve to
impress and gain their confidence in you as a programmer, always be positive in your approach.
• Your proposition has to be a win win situation to stand any chance of being successful
Negotiate a club session
• Look for a time slot that works for both parties• Understand the complexities of the contract• Check the current level of usage 6 months history is usually required for this.• Work out the current revenue expectation• Make them an offer which exceeds what they are getting now and don't forget that
VAT goes to 20% in January so the prices will need to go up to reflect this loss• Look for partnership working – your coaching team to teach their stage 8 and
above so that you can cherry pick the children• You get the children they don't need to spend money on training coaches to deliver.• Make sure you offer a payback into a swim fit session for all those who need
additional training at different times to the club sessions• Look at how you can both gain the benefits of working / organising your members
better
What can we do to help you
•Talk to us if you are considering redeveloping your aquatic programme
•We may be able to assist you to negotiate your water time
•We can offer advise for your approach and who you should approach
• Talk to us about potential funding options •Lets us know if you think your pool is in difficulty
•New pool watch web site
Our aim is to keep quality swimming provision within communities .To have well maintained facilitiesTo encourage a high standard in water quality and pool management