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AS Media studies exam. Lesson Objectives: To prepare for the AS Media Studies exam. Format of the Exam. Exam Format. The exam is 2 hours long. There are two sections to the exam: Section A: TV Drama Section B: Institutions and Audiences - PowerPoint PPT Presentation
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AS MEDIA STUDIES EXAMLesson Objectives: To prepare for the AS Media Studies exam.
Format of the Exam
Exam Format The exam is 2 hours long. There are two sections to the exam:
Section A: TV Drama Section B: Institutions and Audiences
You will be shown the unseen TV Drama extract 4 times.
You will then have an hour and a half to answer the two questions.
This means you should spend 45 minutes on each question.
Section A: TV Drama
Section A: TV Drama The question will specify that you analyse
the representation of one of the following social groups: Gender Age Sexuality Ethnicity Social class and status Ability/disability Regional Identity
Make sure you understand what each social group refers to.
How can the four technical aspects be used to represent each of these technical areas?
Section A: TV Drama You will be shown the extract 4 times,
and can make notes after the first screening.
You need to use the screenings to identify a wide range of specific examples of how the specified social group is represented through: Camerawork Editing Sound Mise-en-scene
Make sure you know the key terms for each of the technical areas?How can each technical area be used to construct representations?
Section A: TV Drama Writing your answer:
You don’t need an introduction or conclusion for this section – just get straight onto your analysis.
Your essay should consist of detailed analysis of how representations are constructed through each of the technical areas.
Remember to have a range of examples from all four technical areas.
Use terminology accurately and consistently. Use specific examples. Explain the effect of each example, and relate this to
the representation of the specified social group.
Section B: Institutions and Audiences
Section B: Institutions and ... Both sections of the exam are worth 50
marks each. Remember to leave yourself enough
time to complete the Section B question. You should spend around 45 minutes on
each question.
Section B You could be asked a question on one or
more of the following areas: Production Distribution Marketing Exchange
You may have to draw on your knowledge of:
the issues raised by media ownership in contemporary media practice; the importance of cross media convergence and synergy in production,
distribution and marketing; the technologies that have been introduced in recent years at the levels
of production, distribution, marketing and exchange; the significance of proliferation in hardware and content for
institutions and audiences; the importance of technological convergence for institutions and
audiences; the issues raised in the targeting of national and local audiences
(specifically, British) by international or global institutions; the ways in which the candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience behaviour.
Key Areas PRODUCTION DISTRIBUTION MARKETING EXCHANGE MEDIA OWNERSHIP TECHNOLOGY PROLIFERATION
Answering Section B Make sure your answer is relevant to the
specifics of the question. Use specific examples from the case
studies. Develop a clear argument about
effects/benefits/disadvantages to film studios and film audiences.
Relate your answer to your own experience as a consumer.
Answering Section B Introduction – state focus, case studies,
and your argument. In the main body of the essay discuss the
implications to films studios and audiences of the specified issue – support this with reference to the Disney and Film 4 case studies.
Conclusion – sum up your argument. Consider how this relates to your experience as a consumer.
Exam Answer both questions. Give yourself enough time to answer
both questions (even if you find Section B deeply distressing).
Use specific examples. Use terminology. Make sure you answer the question you
are asked.
Revision Don’t forget lots of resources for this
exam are on the blog:
http://mediastudiesnwcc.blogspot.com/
Revision Activity – TV Drama Camerawork Editing Sound Mise-en-scene
Gender Ethnicity Sexuality Regional identity Social class and status Ability/disability Age
Terminology, effect, what to focus on.
How can these social groups be represented through the four technical areas?
Revision Activity - Institutions PRODUCTION DISTRIBUTION MARKETING EXCHANGE MEDIA OWNERSHIP TECHNOLOGY PROLIFERATION
Note down:
•Key terms•Key points•Questions and Answers
EXCHANGE
Exchange This is the point where a media text
changes hands from producer/distributor to consumer
For film, what are the possible forms of exchange?
Lots of platforms for exchange Cinema DVD / BluRay Paid downloads TV Broadcasts Video on demand (VoD) Portable devices, e.g. iPods
Cinema Most prestigious form Crucial for Hollywood Important for Independent too but much
harder (why?)
Cinema is at risk Harder for them to make money Why might this be?
Issues to consider for cinemas
Cost of exhibition to the cinema Running costs: staff, furniture, electricity,
etc Buying prints of the film Projection equipment Taxes
Risk for the cinema in choosing films to exhibit They want to make a profit: the decision of
what films to show will be influenced by money
Showing an independent film is risky since it will only attract a smaller audience
This is particularly true of small-town cinemas with a less diverse customer base
Changing technology Cinemas are starting to invest in digital
projection technology in order to show films distributed by digital means. Proliferation of Hardware
More 3D films presents challenges to cinemas: they can only show as many films as they have the equipment for. Proliferation of Hardware
Challenging piracy Making a profit
High ticket prices, especially for 3D and peak performances
Advertising Concessions
Multiplex vs. Independent Multiplex cinemas = wider variety of
films; however, running costs are much higher
Large-capacity screens = only mass audiences able to fill them. They will concentrate on showing Hollywood films
Independent films often only shown for a limited time on smaller screens
Good marketing or word-of-mouth success helps (e.g. The King’s Speech)
Watch the following trailer This is an independent film with Tilda
Swinton (famous British actress). Write down how many screens you think
the film opened on http://
www.youtube.com/watch?v=TZBrWVvn9xA
Now do the same for this one
http://www.youtube.com/watch?v=AIzbwV7on6Q
Slumdog vs. I Am Love Slumdog opened in the UK in 324
screens Distributed by Pathe Fairly large campaign due to press interest
and “strong buzz” at film festivals I Am Love opened in the UK in 35
Distributed by Metrodome Distribution Small interest, partly due to foreign-
language
Independent cinemas are more likely to show independent & arthouse films but to a much smaller audience
Odeon in Liverpool 1 has 67 screenings on Tuesday 22nd November; Picturehouse at Fact has 12.
Some independent cinemas only show films once or twice per week
Effects on Consumers How do you think exchange at cinema-
level affects consumers?
More of Hollywood films limits our choices Niche audiences need to know where to
go to watch films in the cinema. For some audiences, cinema isn’t an option because nowhere nearby shows the films they want to watch
Good for mass audiences: films are on when you want to see them
DVD & BluRay This is the next platform for exhibition on
the value chain Exchange of DVDs is more
straightforward as consumers have more power and choice
Think back to the early 1990s: if you wanted to buy a copy of Die Hard, you had to take yourself off to the nearest town and go to a video store
In 2011, how can you go about buying DVDs?
Wide availability of DVDs means consumers can choose what they want to see with more power and freedom.
Searching amazon.com for a random independent film will usually be successful, even if you only end up with a second hand copy from marketplace
Worldwide consumption is easier, since large companies like Amazon are more likely to make products available in different countries
Think back to marketing: the DVD stage will only be successful if films are marketed to audiences before they are released on DVD
Downloads This is an important example of
technological convergence Computing and the internet give us all
more power Distributors have new platforms to
market and sell their products; audiences can access the material they want and view it instantly
Some synergy involved here Companies like Apple help to provide the
content on their Apple store which is only available through itunes
This new platform for media exchange has several advantages. Can you think of any?
Some include Cheaper for distributors for marketing and
exchange purposes Cheaper for consumers (potentially) More convenient for consumers due to instant
access A wider audience can be reached Niche audiences can access films quickly and easily
As consumers do you use and/or appreciate the downloads stage of the value chain?
Television This is at the bottom of the value chain
since it makes the least amount of money.
What do you think are the advantages of television broadcasting of film?
Video-on-demand Can increase the audience for a film,
particularly independent films. BBC iPlayer will often have films which
were shown at obscure times of the day – films that BBC Films may have provided money for (synergy)
Proliferation http://www.slideshare.net/cigdemkalem/te
chnological-convergence-and-proliferation-film