The large masthead is behind the image in sans serif font giving connotations of a modern, trendy magazine.

The title ‘RAP UP’ opens a clue to the type of music featured in the magazine. The black font stands out on a

pink background catching the reader’s attention. Informal language such as ‘OH SNAP!’, (an expression

associated with the young girls TV programme ‘Thats So Raven’) used in the cover lines aligned to the left and

right makes it clear the target audience is young people. The Sky line at the top confirms the magazine’s youth

as it refers to the social networking site ‘Twitter’, which is only a recent addition to the internet. This also

conveys that the magazine is targeting the younger generation because this a popular site with young

teenagers.

Ciara is using direct mode of address to engage the

reader and make a distinct relationship between her

and the reader. She is wearing a revealing playsuit

showing there is a male audience yet the bright pink

background gives the connotations that female

readers are being targeted as well. Ciara is holding a

camera and this intertextual device makes the cover

stand out as it is unusual and eye-catching with the

flash. This could be a reference to Ciara’s song ‘Click

Flash’ that is about a photo shoot, which was a

successful hit and landed up on the film sensation

‘Sex and the City’. The zebra playsuit sticks out from

the pink background, which is a comparison of Ciara

to an animal, and this makes it appear edgy. The

white and black colours in her playsuit are replicated

in the cover lines so that she fits in and epitomises

the look of the magazine.

There is quite a lot of detail but the mixture of

colours within the text makes it seem as if there is

less writing, therefore making the reader not feel

swamped with information.

The cover lines consist of well-known artists names that are associated with the RnB style of music, giving an

insight into the type of audience this magazine would appeal to, being those who like RnB. The word ‘HITS’

attracts the reader as it sums up the purpose of the article and provides an insight into what the reader would

gain from buying the article and that is to know more information about their favourite hits.

The pink background gradually becomes lighter towards the centre of the frame, where Ciara is standing in a

medium close up. This effect draws in all the reader’s attention towards Ciara, with the ‘spotlight’ directly on

her showing her importance and high status. The light catches the middle of her body from her cheek down to

her leg, making her look radiant and beautiful in order to attract more readers.

I like this magazine because there is something for both genders. Ciara looking beautiful in a zebra, skimpy

playsuit for the boys, yet the bright pink background and a female dominating image shows that there is a

target audience for girls as well.

Magazine Cover Analysis

This is a large, serif masthead with the ‘U’ in italics, giving

the cover sophistication and high class. The white, grey

and black complimentary colours give the illusion of a

fresh magazine whilst tying in with what the musician is

wearing. The ‘m’ is not a capital letter giving the effect of

a more informal magazine, which is targeted for any age

audience. Although the title ‘Music’ is not catchy or a

pun, it is simple and straight to the point showing what

type of magazine it is.

In the top right corner, an enticement is used in order to

reach a wider audience. The red writing in ‘FREE CD’

stands out of the yellow background in order to catch

the reader’s attention. Another enticement is used in a

bright red circle with the words ‘WIN!’ in white, again, to

make it stand out and be visible for the reader without

over powering the purpose of the magazine.

The dominating image of a man playing a violin had been

edited to make him look like slightly animated and blue

and the words ‘Back & Blue’ attract the reader, as it sets

an enigma code and makes the reader want to know

more about why he is ‘blue’. The direct mode of address

makes the reader feel engaged by the musician. The

black background makes the musician look almost like a silhouette and the shadowing gives a 3D dimensional

effect. The use of the violin suggests the type of magazine as this particular instrument is associated with

classical music. The cover line ‘Exclusive interview’ is enticing as it shows there is only one chance to read this

article and this makes the magazine more appealing as it has an advantage over other similar styles of

magazines. Repeats of the word ‘exclusive’ are found in other cover lines such as ‘Our exclusive extracts’,

putting the magazine as a leading model to all other classical magazines.

The skyline at the top ‘world’s best-selling classical magazine’ makes the magazine appeal to the reader with

the use of the superlative ‘best’, whilst giving a clue that the magazine is intended for people who love

classical music. The logo of the BBC ties in an association with news and a huge media corporation. This sets a

background for a target audience as it suggests that the people who are interested in the latest news will find

a lot of it in this magazine.

The repetition of superlatives such as ‘best’ in the cover lines attracts readers, as it suggests no other magazine

can beat it. The use of third person ‘CRITICS YOU CAN TRUST’ builds a strong relationship between the reader

and the magazine as it’s engaging and speaks to the reader directly.

I like this magazine because it is unusual and eye-catching and the direct mode of address from the man makes

the reader feel a connection to him. The unusual house style of the magazine with silvery, blue colours makes

this magazine stand out from the rest.

This is large masthead with sans serif font making the cover seem fresh and modern.

The masthead is slightly covered by Usher, making the reader focus more on the

contents of the magazine. However this could also be because the magazine is so

popular, the reader would know the title still reads ‘VIBE.

Usher is dominating the cover, with the text ‘USHER The king is back’ aligned to the

left. This metaphor excites the reader and refers to his wide selling music. The

association of a ‘king’ with the magazine gives a sense of glamour. Usher is

addressing the audience with his body language, yet his sunglasses give the sense of

mystery surrounding him, encouraging the reader to want to know more about him.

The word ‘VENGEANCE’ makes the reader intrigued to know more about the story.

His costume and ‘bling’ show he is modern and trendy and as his accessories look

expensive, conveys the magazine is worth a lot.

There is a repetition of the word ‘sex’, giving a clue that the magazine is targeted at

a younger generation, being teenagers to young adults. The word ‘Scandals’ also

adds to the connotation that this magazine is targeted for younger people as it is

more of a gossip music magazine rather than a serious, high class music magazine.

The cover line at the bottom ‘VIBE.com’, shows that a younger people are definitely

being targeted as online is the new print-based for the new generation and

teenagers would rather read an article online for free rather than buy a magazine.

CONTENT... The headlines looks

delicate and feminine, giving the

connotations the magazine is intended

for young females. The black lettering

makes the magazine seem more

sophisticated. The layout of the text is

split up into a range of fonts, shapes

and styles, breaking up the length of the

text. This makes the reader not be put

off by a lot of information. The cover

lines confirm that the magazine is

intended for young woman as the

stories are men orientated with the

view that the articles are from a female

perspective.

MASTHEAD... This

masthead is eye-catchy

and unusual as the word

‘CONTENTS’ is split up,

giving a more creative

look. The sans serif, font

gives the connotation of a

modern magazine and the

title is not gender-based as

it can appeal to both

genders.

IMAGE… This image of a woman

lying down using direct mode of

address to engage with the reader

is engaged is unusual and very

creative. The lighting is catching her

legs giving the page a sense of

texture and glow, which might

capture a male audience as her legs

are stunningly long and slim. She is

wearing a nude violet playsuit

complimenting her olive skin tone.

The lighting is soft against her face,

showing her as delicate and

peaceful.

This is a medium sized, sans serif mast head

with the C curving to underline the name of the

magazine, showing its smooth, relaxed tone.

The yellow and white glow to the title makes it

look as if there is a spotlight on it, giving the

connotations that this magazine is important

and special. The name of the magazine ‘Country

Music’ shows the magazine is targeted at

people who like country music or perhaps live

in the countryside. ‘Alabama’ is big and bold,

extending from the left side to the right, giving

connotations that the band is important and

significant to the style of the magazine.

The image of the band ‘Alabama’ is only

dominating one half of the magazine, showing a

more in depth magazine that covers more

information. The title ‘Alabama’ is below the

image of four men, telling the audience that the

band is called ‘Alabama. The calm colours blue

and red, reflect a happy, relaxed, slightly old

fashioned feel to the magazine. All the men are

smiling and there is a subtle spotlight on them,

making them look more friendly and welcoming. This creates an immediate liking for them. The men are

wearing leather jackets and most of them have mullets, which is a popular hairstyle for country people. This

gives the reader a clue that the target audience are people who are from the country of like country music, as

the image is always a good representation of the intended audience. The cover line ‘The end of an era’ show

that the magazine is doing a tribute to the band ‘Alabama’ and therefore in terms of age, this magazine could

be targeted at people who are 40-55 years old, which seems to be the similar age to the men in the image.

In the other half, the background colour is red, coinciding with the red skyline, tying in the magazine together.

The words ‘what’s ahead for the future’ show that the magazine also has a modern side and could potentially

appeal to the younger generation as well. In the bottom left corner of the cover, there is a picture of a young

woman playing the guitar, which may be that the text is referring to her as what’s ahead for the future. She

has long blonde hair, and a golden glow is shining on her, making her look radiant and slightly angelic. This

repletion of a glow, shows that this could be the house style of the magazine.

Here males are being targeted as the woman is very attractive and wearing quite skimpy clothes which follows

on with the joke ‘now if she could only find her clothes’. This awareness that the woman is meant to appeal to

men makes the joke quite funny and shows the magazine is quite informal.

This is a large, sans serif masthead slotted behind

the image, giving the magazine cover a sense of

depth and 3D effect. The name ‘MOJO’ is quite

unusual and memorable.

An enticement is being used in the top left corner

saying ‘FREE BEATLES’. The use of the ‘Beatles’ in

red stands out from the circle and the ‘free’ is

enlargened in order to capture the reader’s

attention without over powering the image. As The

Beatles are such a huge success, they have turned

the front cover into a Beatles tribute, connecting

everything to the Beatles so that fans can gain a lot

from the magazine. Already the target audience is

hinted at as it is clear only a Beatles fan would want

a freebie of Beatles music.

The image is of the four members of The Beatles, all

spread out covering the full page and giving the

illusion of huge depth. They are wearing sunglasses

and their haircuts are all the same, as this is their

signature look and although we cannot see their

faces in detail, we can easily distinguish that they

are The Beatles. John lennon has a cigarette in his

mouth, giving connotations of a ‘cool’ and ‘carefree’ attitude, which they were well known for. However, it

also gives the reader a sense that they aren’t angels, they have a dangerous side to them aswell. Their clothes

indicate that they are still in the ‘hippy’ time period, however this was their style and therefore makes them

more appealing to the reader. The cover line next to them ‘The Beatles’ confirms the bands identity and is the

largest text on the cover page showing that they are the most important and crucial article of the magazine.

The three words of alliteration in the cover line’ Revolt, Revelation and Revolver’ is a technique which makes it

stand out and sums up what The Beatles movement was about in the 60’s. In the bottom cover line ‘The album

that shocked the world’, shows that there is an angle to this story and makes the reader want to read on. The

colour in the text matches the colour on John’s jacket, drawing in the image and text and making the cover

look complimentary.

The cover lines aligned to the right shows ‘101 greatest songs’ followed by a list of famous, popular artists,

showing that the magazine is trendy and knows exactly what the target audience want. As these artists are

well liked by the younger generation it appears the target audience is for young adults. However The Beatles

were born with the people from the 60’s so this magazine could appeal to middle-aged people just as much if

they were a fan of Beatlemania. The colours green and white, are neutral colours showing that this magazine

can appeal to any gender.

HEADING... This large heading, immediately draws

in the readers as it is catchy and gives the audience a

taste of what the article is about. The rhetorical

question shows that this article is more informal, and

hints that the target audience is 14-25 year olds.

CONTENT... The text within the article is a conversation

between Wil-i-am and the journalist. This is a popular

method of recording interviews and it keeps the audience

entertained and doesn’t look like a mass load of information.

IMAGE...The image is of the popular band, The Black Eyed Peas, and this confirms that the target audience is for

teenagers to young adults as that is the base of the fan club for this band. The four members are wearing unusual,

clashing coloured clothes that immediately catch the readers attention, something they are well known for. Their

body language makes them look robotic and the font in the heading matches this house style. Fergie is wearing a

revealing top, showing that there is a male audience being targeted but the girly layout shows females are also

being targeted. The three members are all slightly transparent as the white background makes them fade out,

however Wil-i-am is fully visible and slightly in front of the other members showing the audience that the ‘he’ is

related to him. Also, the transparency makes the reader focus on the writing as well as the image and shows an

equal level of importance between the two.

HEADING... The heading ‘USA’ is dominating half of the page but is transparent so that the image and the text can

be read over it. It is sans serif font showing that the magazine can be modern yet the ‘got the love’ is serif font and

sophisticated. This heading makes reference to Florence Welch’s song ‘You got the love’ yet also giving

connotations that she is well loved by America. The knowledge that this article requires of the reader to know the

song shows that the target audience is teenagers to young adults.

IMAGE... The image is of Florence Welch sitting

on a table with direct mode of the address, which

draws in the reader. A flag is draped over the

table, showing her nationality and this gives

connotations that this magazine is targeted at

English people. Her outfit is a little eccentric and

shows the readers a bit of her personality.

LAYOUT... The article begins with drop

caption, giving it a sophisticated and

classy look. The article is in columns

aligned to the right which makes the

article neat and easy to read.

CONTENT... The use of the superlative ‘biggest’ shows how successful

Florence has been but also shows that the magazine is telling the best

story they can find. This draws in the reader as they think they are getting

the best possible article. The ‘Florence Welch’ is highlighted in blue to

show that she is the main feature of the article.

The heading in this contents page is large

and centered above the contents list. The

list is designed to look like a menu and

this is covering a picture, making the page

look busy and full of life.

Next to each listing is a sub-heading

summing up the story. This is so that the

audience can read the contents clearly

and decide to skip out some information

if the topic does not take their fancy. The

black font of white background makes the

writing easy to read, and it stands out

from the images. Below each image is a

caption summing up what the image is

about. This makes the page more ordered

and tidy and is therefore more likely to be

read by the audience. The red contrasts

against the pictures and stands out makes

the reader focus on them.

The images range from different

generations and different styles. Some

are old looking and even black and white,

where as the cartoon of ‘Dennis the

Menice’ which is relatively new, shows

that there is a younger audience being

targeted.

The writing is serif font giving the page a feminine look. Overall the cover, however, looks as though it is

targeted for boys and the heading is more masculine looking with sans serif font.

This layout of the text is not always straight and there is a slight tilt to the contents box giving a child-like

essence to the page. The target audience is for the younger generation and you can tell this by the stories.

They are all short but simple in order to maintain the readers interest whereas in a more formal, older

magazine the articles would be more complex and long.

This is large masthead in block lettering, making it seem fresh and modern. The

bright red attracts the reader as it stands out from the neutral background. The

white outline gives a 3D effect to the lettering.

La Roux is using direct mode of address in order to communicate with the

reader. She is wearing light blue eye shadow, with no other make-up and her

skin is pale looking, giving the connotations of the comparison to ice. Her hair is

in her signature coif, which makes the reader know that she is La Roux. This

style also makes her look unusual and the quote ‘I’m a whole new kind of pop

star’ says what the reader is already thinking, showing a sense of understanding

between the two. The Photoshop of a tear on La Roux’s cheek make the reader

question why she is sad, but the sparkle in the tear, gives connotations of her

being unique.

The background of the cover looks like animal skin, but the colours coincide

with the colours of La Roux’s jacket. As it is unusual, it makes the cover look

more interesting and tells the reader this magazine is like no other.

The cover line ‘The Future 50’ show that this magazine is ahead of time and

gives it a unique selling point. This cover line is even bigger than the masthead

showing that the editor wants it to be seen and paid attention to. The list of

three ‘The Bands, The Artists, The Innovators’, is catchy and gives a short but

sweet insight into more detail of the magazine.

HOUSE STYLE... This

house style has a gothic

feel to it with repetition

of black and the writing

is hard and edgy. Also

the image of the band

show that it is rock/

goth.

BRAND IDENTITY… The

NME is big in block capitals

and the red fill on a black

border makes it stand out.

LURE… The ‘Kasabian got

romantic in a chuch’ acts as a

lure as it will make people

want to the read the article

because it sounds unsual.

LAYOUT… Here the use of

an index running down the

left hand side of the

magazine, makes it easy to

find any contents and also

makes the magazine layout

look more organised. This

will appeal to any audience

as it is easy to follow and

doesn’t require much effort.

The contents has sub-

headings so that the reader

can scan the page and get a

feel for the style of the

magazine. Through doing this

the reader will be able to

pick and choose and this

makes the magazine more

alluring.

The HEADLINE ‘Welcome to Lame

Academy’ is dominating the top

right corner, making the reader

immediately drawn to the article.

The serif writing makes the page

look girly and sophisticated. The

yellow section makes the heading

stand out against the dull blue

background. The play on words

‘Lame Academy’ is a reference to

the hit show ‘Fame Academy’,

giving an insight into the topic of

the article.

The IMAGE is of a woman, who has been dressed to look like a celebrity. The reader can tell this as she looks

glamorous and it using iconic celebrity props to make this obvious the reader. Also the silhouetted paparazzi

show she is meant to be a celebrity. However, this exaggerated look shows that it is making fun of celebrities

rather than showing them off.

The LAYOUT of the double page spread is mostly dominated by an image, showing that it is targeted for

people who like images over reading mass information. This is particular younger people aged 13-25. The drop

cap, makes the article look more interesting and alluring to the reader. The jagged edging to the text and

images makes the article look more modernised.

Here the image of Shakira is dominating the

top half of the magazine. The headline

‘Danger!’ acts as a LURE to the reader, as it

sets an enigma for the audience. Shakira is

wearing a black, satin top, making her look

sophisticated but her red shoes show

connotations of danger.

DROP CAP is used to make the article look

classy and formal, giving a clue into the target

audience of the double page spread. The word

‘Work’ remind the audience that Shakira is a

successful artist and show that the article will

be based around her work life that the reader

wouldn’t get to see.

In the left, top of the page there is a picture of

Shakira with no top on however she is covered

up showing the audience she is very sexy yet

sophisticated, with DIRECT MODE OF ADDRESS making a connection between her and the reader. This picture

indicates that a male audience is being targeted but also shows two sides to Shakira; a thriving business

woman, and a young girl who still is adventurous and fun. The LAYOUT of the spread is easy to read as the text

is in short columns, making the writing appear sparingly.The repetition of the colour red emphasises the

seduction of the article but also ties together the double page spread.

Here the IMAGE is of Rihanna sat on the end of a tank. This is eye-catching as it is very abstract and may be

hard to understand what she is sat on. This makes the reader be drawn in as they will read the article to find

out what the picture is showing. Rihanna is wearing a black hat, with ears and a playsuit, showing that she is in

a show and is dressed up as a character for the fun of it. The use of pink props on black background make the

image pop so that it is hard to ignore.

The LAYOUT of the text has been put into columns to keep the spread looking neat and tidy, however there is

a lot of information, unlike the other spreads that I have looked at. This may be because this magazine has an

older target audience that would want to read and know a lot of information about the celebrity rather than

just see images of them. The repetition of the colour pink, shows that this spread is targeted more at girls.

The unfinished sentence in the heading acts as a LURE, as the reader will carry on reading into the article as

they will want to know the end of the sentence. This enables a chance for the reader to get involved with and

hooked to the article and ensures they will read the information. The quotation embedded in the text from

Rihanna makes the article seem reliable and valid as there is real evidence to the angle of the article. This

means that the reader are more likely to carry on buying this magazine as it can provide more than just

hearsay.

This mast head is partly hidden by the image and this shows

that Rolling Stone have already made a brand identity and

therefore the reader will know which magazine this is. The font

looks quite old and classical making the magazine seem

targeted at people who are 30 and over.

The image is of Barack Obama, who isn’t associated with music

but is a political leader, and this shows that the magazine is

quite classy as it would not be easy to have an interview with

the president. He is dominating the front cover showing the

reader he is very important and his positioning on the page

makes it look as if the magazine is centered around him. His

facial expressions and body language make him very

authoritative and powerful, as he is stood with his hands on his

hips and his head up right. This shows the reader what an

influential and important man he is but also makes the

magazine stand out as he is not easy to ignore. The white faded

shadow around his body against a blue sky makes him look

angelic and likens him to that of an angel. This sends a message

to the reader that Obama is a saviour to the people. He is wearing a suit and tie with an ominous look into air

showing that he is looking at a bigger picture and is very important. The cover line next to him ‘A New Hope’,

shows the positivity around this magazine and persuades the reader to delve into the article.

The words in the cover lines, ‘powered’ and ‘revolution’ exaggerate the interview with Obama but the word

‘exclusive’ reminds the audience that no other magazine has the story and therefore gives this magazine a

unique selling point. Furthermore the cover line ‘Hillary’s last stand’ is a dramatic, short sentence that gives

the reader a taste of what is to come inside the magazine. It also shows there is an element of drama beneath

Obama’s angelic exterior.

The list of three ‘Back, better and still breathing’ with alliteration, makes it catchy and memorable to the

reader. It also sets an enigma about, what ‘The black Crowes’ are and why are they better than before? This

technique keeps the cover lines from being dull and draws in the reader.

The barcode in the bottom right hand corner shows the reader that the magazine is using conventions to

establish what it is. Also the use of the cover line aligned to the left, and the dominating image are all

conventions of magazine covers.

The mixture of fonts, shapes and sizes mix the writing up making it appear like there is little detail when infact

there is quite a lot of text on the cover.

I like this magazine as it is strays quite a bit from the normal conventions of a magazine such as having an artist

on the front cover. Also, the picture is quite clever as they have taken the use of Obama’s popularity with

people and turned a cover into an eye-catching spectacular.

The mast head is unique as it is only one

letter yet it still looks effective. The

white ‘Q’ on a red square background,

makes it look sophisticated and tells the

reader that it could be targeted at a

female audience. This unusual heading is

emphasised by the phrase underneath

‘A different take on music’ and the key

word different, makes the reader

intrigued as to how it will be different.

The image is of Lilly Allen and she has

her back to the audience but has no

clothes on her top half, giving a cheeky

feel and dismissing the idea that the

magazine is targeted at only females. It

is clear there is a male interest being

targeted as she is an attractive woman

and this magazine would draw in male

attention. The two black tigers either

side of her give the magazine a

dangerous edge as tigers are known for

being a dangerous yet beautiful animal.

This cover is likening Lilly Allen to a tiger

and the reader can tell this by the use of

black in her clothes and her jet black

hair which matches the tigers. Also the

cover lines ‘Sexy Beast LILLY ALLEN’ and

quotation from Allen ‘I am a tiger!’,

shows the magazines attempts to liken

her to the tigers with the use of a

metaphor.

The repetition of the colour red shows

class but also hints at danger, as it is

accompanied with the image of tigers.

The word in the cover line ‘Exclusive’

sells the magazine to the reader as it

gives connotations that the magazine

has an advantage over others.

The three main big, bold cover lines

feature popular, well known band

names and this shows the reader that

the magazine can offer something for

everyone.

Here the largest image is in the centre of the text. At

the top of the spread there are multiple images of the

celebrity Solange Knowles, posing in different

positions, giving the impression she is quite lively and

fun. All of these shots are in grey but the main larger

image of her is in colour, making the reader focus

upon it. Her red dress shows she is sophisticated and

wealthy but the ruffles show her fun personality and

also her love for dancing.

Next to the image is the headline and her name is in

bright blue, making it stand out and showing her

importance within the article.

The layout of the text has been put into columns to

make the spread look neat and tidy. The bright colours

show that a female audience is being targeted and the

amount of information show that this may be for

people aged 16-25, who enjoy a lot of text.

This masthead is big and bold with sans serif font,

showing that this magazine is modern and trendy. It is

slightly covered by the image of Drake, showing that it

has already created a brand identity and therefore

doesn’t need to show the whole title. The use of white

lettering on a black background makes the mast head

stand out and draw in the audience.

Drake is dominating the front cover and is using direct

mode of address to make the cover hard to ignore. He

is wearing a black t-shirt with the word ‘Unstoppable’

printed on it in white, co-ordinating with the colours on

the cover and also showing the reader his importance.

The expression on his face is not welcoming but not

too serious, giving the connotations that he is ‘cool’.

The name of artists in the skyline tell the reader that

the magazine has more featured other than Drake but

also hints at the target audience.

The cover lines are in yellow and white, which makes

them stand out against the black background, and also

give connotations that the magazine is stylish.

The target audience can be established as 14-25 year

olds, as the type of music that is being featured has this

similar target audience. Also the style of the magazine

shows that it is for a younger audience.

The image shows a man sat back in a large, deep red chair. There is a lot of shadow but his face has a subtle

light on him showing that he is important and under the spotlight in this article. He looks relaxed and very

confident and the reader can tell this by his body language. His hands are stretched out and gripping both

sides of the chair giving connotations that he is powerful. He looks quite serious and this almost intimidates

the reader, which is contrast to previous covers where the image welcomes the reader. His slicked back hair

and leather jacket give the impression he is quite ‘cool’ and the heading to the left of the image tells the

reader he is a DJ.

In the heading ‘Joris Voorn’ is in red, showing that he may be quite dangerous but exciting. The two phrases

‘du jour’ and ‘no more’ rhyme and this makes the heading catchy and interesting. The writing is sans serif

showing that this article is more modern and trendy and therefore may be for an audience aged 15-25.

The layout of the text has been put into columns making it easy to read and giving the article a clean look. The

drop cap makes the article seem more sophisticated and well written which attracts the reader. There is a lot

of text showing the target audience could only interest the latter half of the target audience as most teenagers

don’t like having to read a lot of information and prefer visual viewing.

The double page spread is not full of bright colours, and has a male dominating the image, so this shows the

reader that a male audience is being targeted over a female audience. Also, the mans profession of a DJ, is

more significant to males as most DJ’s are male.

The heading ‘The Vaccines’ is simple and tells the reader that the article is about the band positioned to the left of the

article. The heading is in a simple font and is quite large, drawing the reader in. The name ‘Jamie Fullerton’ under the

heading tells the reader that the article is focused on one of the band members.

The layout of the article is neat and tidy with the article in columns and the image covering the left side of the page.

However the use of the blue lines scattered randomly across the page shows the reader that the band are quite funky

and have an edge. The use of drop cap makes the article look professional and well written. It presents the text nicely

and makes the reader interested in reading it.

This double page spread is partially dominated by the image. The image shows four men positioned one in front of the

other, filling most of the space and letting the reader see all of them in great detail. Also, the use of this shows the

reader which one of the band members is the band leader and the focus of the article. The men are all slightly gaunt

looking with pale faces and dark hair. Their style and clothes lets the reader know that this is a pop band.

There is a quote in the centre of the text from one of the band members. It is larger than the rest of the text which

makes the reader read this first. It reads ‘We are a pop band and we want to be a pop band’.

Here the heading is scattered across the page, making the article look edgy and interesting. The use of the colour red

indicates that there is a sense of danger surrounding the band. Also red and black are colours associated with rock bands so

this immediately tells the reader who the target audience for the article is. The use of the superlative ‘Best’ makes the band

seem like they are better than the rest and this appeals to the audience as they want the best possible artists.

The text is in columns; however there is little of it showing that the target audience may be people aged 15-20, who prefer

visual references rather than mass information. The text box to the right of the page titled ‘New MCR Tracks The lowdown’

shows the reader that the spread has more to offer than an article about ‘My Chemical Romance’.

The double page spread is dominated by images of members of the rock band.

There is one dominating image taking up the left hand side of the page, showing

a man stood by a microphone and the micro elements tell the reader that he is

performing a show. His hair is swept across his face and his black clothing

indicate to the reader that he is a rocker as this style is frequently associated

with rockers. Other images of rock members give the reader more detail and

makes the spread look more interesting.

This largest heading on this page says ‘Vixen’ yet this

is quite conspicuous showing that the magazine have

already established their brand identity and don’t

need a huge, flashy heading in order for the reader to

know which magazine this is.

The image dominating the cover is of a young woman,

wearing a shirt and bikini and sat on a floor against a

wall. She is looking away but her body language

makes her look calm and relaxed, making the reader

feel welcomed and comforted by her presence. Her

legs have a glow to them, which makes them stand

out from the murky plain corridor. This image tells the

reader that it is summer due to her clothes and her

tan.

The look of summer acts as a LURE to the reader as

you can’t help but look at her lovely, tanned legs.

The contents is laid out on the left side of the page

and is in quite small writing making the focus all about

the woman and not the contents itself.

This contents page is unusual for VIBE as they have

not stuck to their house style.

Instead of one main, dominating image of an artist,

there is a lot of images broken and split up around the

page in a grid like layout.

However the heading is still the same as it has been

layered onto different lines in the same font. Although

it is not as big as usual, it is still visible to the reader

and makes the page recognisable as VIBE.

The contents is in the middle of the images, and

although in a different position, it still has the same

font, with similar conventions of a normal contents

page.

The white spaces throughout the page make the

contents page look fresh and bright but also gives

connotations that the magazine is quite modern.

This is a large spaced out, sans serif mast head showing

that this magazine is modern. The red gives connotations

of sophistication but also danger. The mast head is

slightly covered by the image of Beyonce, and this shows

that the magazine has already established a brand

identity and therefore only needs to show a small section

in order to make it recognisable.

The image of Beyonce is dominating the cover, and she is

looking very sensual and seductive, as she is wearing wet

skimpy clothes and is quite wet herself. This hints to the

reader that this magazine is being targeted at males.

The cover line ‘Beyonce strips down’ is followed by ‘ for

summer’, but this cover line is exceptionally smaller than

the ‘Strips down’ line, showing that the editor only wants

you to see the strips down. This draws in the reader’s

attention as the bold red lettering, give connotations of a

saucy issue.

The heading ‘Contents’ has been broken

up into little sections and layered over

separate lines ; a twist to the simple

convention of a heading and giving the

contents page a unique selling point.

The house style of the magazine, is

shown in this contents page as it follows

the typical conventions of VIBE contents

pages. The image of a solo artist is

dominating the page and with the

heading broken up above it. The

contents is featured down the left hand

side of the page, in serif font. The letter

‘V’ is faded onto the background.

There is no heading here, which forces the

reader to read the article in order to find

out more about this band.

The use of drop cap makes the article look

quite sophisticated and shows that the

target audience is people aged 18- 30, as

the band members look quite middle-aged.

Here the image is almost entirely

dominating the double page spread. The

image is of members of a band, and their

style gives connotations the reader that

they are a rock band. They are on an

airplane and one is taking a picture with

his phone showing that this band have a

childish side. On the complete contrary the

band member next to him is reading the

The Independent, and this gives

connotations that the band like to make

jokes and don’t take themselves too

seriously.

The heading here is simple in sans serif

font, giving the illusion of a modern,

trendy magazine. The slits make the

title seem more interesting and are part

of Billboards house style.

The No1 chart on the left, appeals to

the reader as it is offering what some

magazines don’t. As many people want

to know the latest songs this gives the

contents page a unique selling point.

The contents is positioned in the

centre of the page, and has sub-

headings making it easy for the reader

to choose which section they want to

read. The image of a girl crouched

down adjacent to the text gives

connotations of a welcome, friendly

atmosphere.

This large heading is compact and

chunky, which gives the connotations

that its modern and trendy. As its black

is stands out against the pale

background, and draws in the reader.

The image shows Katy Perry holding a blow up

mushroom, which is very unusual and

therefore is very eye-catching and helps to

draw in readers. Katy is wearing a short dress

and the red in the latter half matches the red

in the mushroom. The quote below her gives

the reader a taste for what the article to

follow up will be about. Here by the

dominating image, it is obvious Katy Perry is

the main feature of the spread.

The contents is quite small and hidden

in the top right corner, making the

reader focus more on the image.

The house style of the magazine seems

to be very fun, and imaginative as the

image is not something that you would

see in real life. This gives the reader the

impression that the magazine is fun and

lively.

The heading for this contents page is very compacted as

the editor has made it squeeze into one broad line at

the top. The use of multicolour font makes the page

look unusual and exciting. The text ‘All the news that

fits’, explains to the reader that the purpose of the

compaction is to make a joke out of the news, and this

shows that there is a target audience for people

between the ages of 16-30.

The image is of a man, but he has been edited to look

elongated and distorted, however is still recognisable to

the audience as to who he is. If this isn’t clear enough

the text along side of the man ‘Bob Mould’ shows the

reader that he is an artist who is perhaps having an

interview in this week’s magazine. The use of direct

mode of address makes this contents page very ‘in your

face’ and unforgettable.

The list of the contents is neatly aligned to the left of the

image, in curly writing making is look almost hand-

written. This shows that the magazine is quite classical

and stylish. The headings above each subject allows the

reader to scan through the text and makes the layout

seem more neat and tidy.

The repetition of the colour red through the sub-

headings show that there is an essence of class.

This contents page shows a dramatic difference from

the previous one with the layout. The images of

members of rock bands, gives connotations of the

genre of the magazine.

The heading is quite spaced out and in a sans- serif

font which makes it seem more modern yet the

familiar murky yellow seen in danger signs, gives

connotations that the magazine could be of the rock

genre.

The images are broken up and divided in a grid-like

fashion, making it look neat and tidy and easy to read.

The man in the most dominating image, is easily

distinguishable and a member of a rock band as he has

the swept over hair, and a large tattoo on his neck,

showing he is not so angelic. However his facial

expression makes him look calm and harmless and so

the reader is able to feel welcomed by the image

rather than intimidated.

The contents is aligned down the right side of the page

in a column making it look neat and tidy. The sub-

headings, similar to the previous contents page, make

it easy for the reader to pick and choose and this

makes the contents page more appetising.