Articulating Vision and Mission

Strategic Management

• Strategies are means to ends• Strategic management is the process by

which these strategies are created, implemented and changed:– Corporate strategy – the scope of the whole

business– Competitive strategies for each business area– Functional strategies which provide the

competitiveness

Means Ends

Internal Vision: A description of the organization operating at its most effective and efficient level

External Vision: A statement that describes how the world would be improved, changed, or different, if an organization is successful in achieving its purpose

Business: The primary method(s) used by the organization to achieve its purpose

Purpose: The ultimate result an organization is trying to achieve (Answer the question “Why does the organization exist?”)

Means End

Programs and Internal Management: A description of services and products that an organization offers, and the internal operations that support the delivery of services or products

Goals: Outcome statements that define what an organization is trying to accomplish both programmatically and organizationally.

Activities: The specific actions required to produce services and products

Objectives: Precise, measurable, time-phased results that support the achievement of a goal

Vision

MI: Capable and committed human resources working together for a more integrated, prosperous and harmonious GMS

MRC: Economic prosperous, socially just, and environmentally sound Mekong River Basin

AIS: AIS everywhere, all the time for everyone.

Mission Statement

A succinct statement that articulates the

Organization’s purpose, business, values, and beliefs

Example: To contribute through human resource development and capacity building to the acceleration of sustainable economic and social development and poverty alleviation in the Greater Mekong Sub-region and promote regional cooperation and integration.

Examples

APEX Elevator: To provide a high reliability, error-free method for moving people and products up, down, and sideways within a building

Josephson Drug Co: To provide people with longer lives and higher-quality lives by applying research efforts to develop new or improved drugs and health-care products

Goals

Internal: To attain financial sustainability as a GMS–owned institution

External: To deliver high quality and relevant capacity building program promoting GMS economic and social integration.

Values and Beliefs

• The basic, guiding principles that provide guidance and inspiration to the management and staff

Example:

We treat everyone with respect and appreciate individual differences

We expect to be measured by what we do, as well as what we say.

Core Strategies

Broad, overall priorities or directions adopted by an organization

Example:• Promote cross-country network and

regional policy dialogues• Strengthen Local Partners in delivering

core MI HRD Programs

How well you know your organization ?

• Brief History of your organization

• Mission

• Vision

• Goals

• Core Values