ARTES Applications Programmes; Business Opportunities · ARTES Applications Programmes; Business Opportunities IAP Information Day FFG, March 31st 2011, Vienna Prof. AmnonGinati European

ARTES Applications Programmes;

Business Opportunities

IAP Information Day

FFG, March 31st 2011, Vienna

Prof. Amnon Ginati

European Space Agency (ESA)

• Artes Applications Programmes

• Artes 3-4 and Artes 20 (IAP) Projects

• Partnership & 3rd party Funding

• Successful Examples of Established Services

• SAT-AIS, User Driven Mission

• How to Apply to Artes 3-4 & 20, outline proposal for

Demo projects

• Conclusion

Table of content Table of content

ARTES Applications &User Driven Missions

ARTES 3-4Product Driven

ApplicationDemonstration

Aw

are

ne

ss

IAP

New Culture

Third-Party Funding /Innovation Fund

Co-FundingApproach

ARTES 21

SAT-AIS Initiative

User Driven Mission

ARTES 20 (IAP)

Feasibility Demonstration

User Driven

Application

7315

1.6

Value- Adding Services

Ground

equipment

3010

0.2

Terminals for consumer

and business users

Sale of satellite

capacity

(or time)

11

0.9

Launch

services

2.7*

0.2*

Satellite

manufacturing3.6*

0.4*

Com

munic

atio

ns

EarthObservation

Navigation

COURTESY OF EuroconsultValues for the year 2009 in billions of € (Satcom)

Potential of Integrated Applications

The three value chains in commercial satellite applications

ARTES programme elements

approach Demand-Supply

Product Capabilities (competitive advantages, better performance, reduced cost,..)

ARTES 3-4 Applications PathSAT-COM products developments

initiated by industry/service providers

ARTES 20 PathIA Services Users,

Stakeholders Driven

ARTES 3-4 User Terminal/Ground Segment Path

product development initiated by industry

User

Driven

ProductDevelopment

Demand

Supply

Market

Development

(customers willingness to adopt/buy the product/service)

Community Information Services &

Capacity Building

Distance Learning e-Government

Satcom Networks

Systems & Services

•• 38 Projects38 Projects

•• 34.5MEUR (ESA part) 34.5MEUR (ESA part)

B2B / B2C

•• 36 Projects 36 Projects

•• 45.8 MEUR (ESA part) 45.8 MEUR (ESA part)

Location Based

Satcom Services



Disaster Relief/

Emergency Management






•• 6.3 MEUR (ESA part) 6.3 MEUR (ESA part) •• 2 Projects 2 Projects


ARTES 3-4

SAT COM Applications Projects

Telemedicine/

Medical Education



7

ARTES 3ARTES 3--44

SATSAT--COM Application Projects COM Application Projects

12 Ongoing projects: total commitment of ^15 M€; 50% co-funding

– ISIDE 4 Africa: educational Content in Africa, Project, 800 k€, Coordinator: Microcinema (I)

– Internet 4 Dev. Countries: Low Cost Hybrid Terminal Triple Play Solution, 2.35 M€, Prime: Forsway (S)

– TESHEALTH: Telemedicine for Prevention and Healthy Life-Style Coaching, 1,5 M€ (Phase 1), Prime: Telbios (I)

– Sensible: Satellite Enhanced Network Systems enabling flexible capacity management for closed user groups in the maritime

community, 1,4M€, Prime: ITS (I)

– NXY: Local caching of multimedia content in a satellite based multicasting delivery system, 1 M€, Prime: Avanti (UK)

– COTV: Enhancement for Collaborative TV for New Multimedia Standards, (CCN#3), 900k€, Prime: Cybercultus (LUX)

– SatElections: Open eTraining Network for Millennium Development Goals, (CCN#3), 4,672M€, Prime: Openet (I)

– Stereoscopic Broadcasting, 918k€, OpenSky (I)

– REACT: Communication echange for emergency response, 420k€, Skytech (IRL)

– Planet (F), SMART (F), SmartPush VOD (NL), Three projects in the Newcomers Initiative: total 932k

3 Planned projects: total commitment of 6.7 M€; 50% co-funding

– TS4CI: Telemedicine for Correctional Institutions, 1,8 M€, Prime: (TBC), Italy

– SatBridge: Infomobility on S-Band, 3,7 M€, Prime: ITS (TBC), Italy

– SatADSL: Network for financial institution in Africa, 1.2 m€ , Space&Sea, B

Synergy measures with ARTES 20 programme was implemented and mutual enrichment leading to

revitalisation of ARTES 3-4.

On-Going Projects with a total commitment of 17.2 M€ (>=50% co-funding):

• SpaceGrid: Power grid management; 1.05 M€; Users: TERNA (I)

• T4MOD: Telemedicine for Medical Operations in Distant Areas, 2.05 M€, Users: MoDs from F, D, I, E (Djibouti, Herat, Masar-e-Sharif)

• Talking Fields: Integrative Use of Satellite Techniques to Optimise Agricultural Production, 1 M€, Users are PC-Agrar GmbH and Land-data Eurosoft, representing 30.000 farmers in Europe.

• AMAZON: Real Time Satellite-based Telemedicine Service for Professional Clinical Users in Remote Locations, 700 k€, Users: International SOS

• S2BAS: Space Service Benefits in Aviation Systems; 1.3 M€; Stakeholder: Techno Sky (I), representing Air Traffic Control users for local airports.

• WaterWatch: Space Based Services for Water Irrigation Management of Vineyards in South Africa; Users: Dept. ofAgriculture of South Africa; 0,31M€

• SAT-AIS Data Center: Data Processing centre for Sat-AIS Services; 4M€; EMSA

• Blue Belt: Cargo ships transport between European harbours: Custom, Ship owners, idea >approval within 3 weeks

Under preparation:

• UAS: UAS Demonstration Mission 1st Phase; 1,2M€; User: EDA

Operational Service:

• FlySafe bird strike risk reduction in aviation be operated by KNMI (Royal Netherlands Meteorological Institute). http://public.flysafe.sara.nl/bambas/index.php

• IAEA: Nuclear site monitoring (Brazil, Hungary, Armenia, Ukraine); Users: IAEA; Successfully operating. Additional 8 nuclear sites are in preparation.

ARTES 20 User Driven and in partnerships Demonstration Projects

Earth Observation

Tele-communication

Navigation

UserDemand

OperationalService

Feasibility

StudyDemo

�� Developing new services for new user communities

Manned Space Flight

ESA’s Integrated Applications Promotion Programme (IAP / ARTES 20)

Integrated Application PromotionAmbassador Platforms (AP)

NO: AP for E-Health in inaccessible regions (by NST)

UK: AP for Enhanced mobility

AT: AP for Integrated Application in Central & Eastern

European Countries (by ESPI)

FR: AP for Environmental Risks & Hazards in the

Mediterranean Region (by Pôle Risques)

FI: AP for the Baltic Sea Region (in prep. Q2 2011)

CH: AP for alpine environment (in prep. Q3 2011)

IT: AP for maritime Security (in prep. Q3 2011)

GER: AP topic not yet fixed (in prep. Q4 2011)

Geographic and or Thematic AP representation

ES: AP for EU adoption of renewable energies (CENER)

• IAP Awareness Activities in development – IAP Advisory Committee (IAPAC) 4th meeting in March 2011

– Web portal gateway in operation (http://iap.esa.int)

– Ambassador platforms (AP) in Austria, UK, Norway, Spain, France, Fin. and Italy

– IAP events across Europe (workshops, symposia, roundtable discussions)

– ARTES Application Workshop/Lessons Learned, 5.-6.4.2011 at ESTEC

– Theme: „Space for Africa & Africa in Space“

– Preparation of a dedicated IAP approach documents for:

Baltic, Alpine region, Ireland, Arctic.

• 3rd party funding– Satellite–Enhanced e-Health & telemedicine for sub-Saharan Africa Initiative,

4.16M€ by EIB/LUX Development and on same subject 0,5M€ from DG-DEV

– Innovation Fund: 1st fund launched by MT Innovation Fund in cooperation with DLR/Bavaria/ESA http://www.mt-innovation-fund.de/

Awareness ARTES 20 and 3-43rd Party funding

Third party fundingThird party funding Project Project eHSA: Satellite-enhanced Telemedicine &

e-Health for Sub-Saharan Africa

Objectives:

- Implementation

of sustainable telemedicine

services on a

scalable

infrastructure.

- An overall

overview on the

critical aspects of

the African

Space / Non Space

company

• Funds (€)

• In kind

Equity partner /

Government

• Funds (€)

ESA /

IAP

=<50%€

PROJECT

SPACE FOR ENTREPRENEURSHIPSpace & Innovation

= 0 €

TC/EIB

50-100% €

Opportunities to create an Partnership for Space Innovation Fund

MT Innovation Fund

MT Innovation Fund

Successful Examples of

Established Services

– FlySafe, Bird Strike Avoidance

– Safeguard Services for IAEA

GAF (1997-2004): 360 collisions strikes/yearFAF (1998-2005): 320 collisions strikes/yearRAF(<2004): 110 documented serious accidents

Estimated conservative cost due to damage and delays of commercial aircraft worldwide 1.2 billion USD per year

Birds and Flight Safety

Birds and Flight Safety

July 15 1996 a Belgian C-130 crashed at Eindhoven Air Base due to a bird strike. 34 people were killed and 7 people were seriously injured.

FlySafe Intermediate Results

Example: Gulls

movement

Woensdrecht

Airbase, NL

Night of

Feb.20th

2008

(photo RNLAF).

“It’s just to let you all know that FlySafe is really able to do spectacular things”

- EO data & meteorology

- Long Range MilitarySurveillance Radars

(150km radius,migration)

- Weather radars for

migration (altitude distributions migration)

- Short Range

Specialized Radars on

air fields (local bird

behaviour 5-10 km range)

-Individual birds

Tracking (species specific information)

FlySafe elements and Sensors

http://public.flysafe.sara.nl/bambas/

Improvements Needed for the Local Situation Anticipation of Birds Crossing the Airport

Hudson river (New York – 15/01/09)

Hudson river (New York – 15/01/09)

(simulation)

Hudson River

Integrated Satellite-Based IAEA Safeguard Services

– IAEA needs:

– Connect all Nuclear Power Plants to IAEA Headquarters

– Monitor critical assets

– Secure Data acquisition & processing in near real and real-time (confidentiality is a must)

– Support on-site Inspections

– Pre operational Demo activity in key sites of 4 countries (Brazil, Hungary, Armenia, Ukraine) Next 8 sites follows.

– IAEA wish an operational solution to integrate up to 400 sites.

– Letter received by ESA DG with request to enlarge cooperation

– Space assets involved:

– Satcom for secure and reliable communications (fixed and mobile).

– GIS, to acquire information on the areas of interest and prepare specific plants

Nuclear Safeguard and Verification

IAP- Multi-Satellite Network

–World-wide coverage through access of multiple satellites

Vienna Central Site

e.g. Latin America e.g. Europe / Africa e.g. Asia

Sources: Law Offices of Countryman & McDaniel/CargoLaw.com, International Salvage Union, 2003

Users Driven

European Satellite AIS Mission

COURTESY OF lUXSPACE

COURTESY OF COMDEV

DG-MARE / ESA

Joint

Action Team

&

European

Steering group:

EC DGs ( Mare, ENV,

TREN, JLS, INFSO,

TAXUD, ENTR, JRC)

FRONTEX, EDA,

&

EMSA / ESA

Partnership

SAT-AIS Programme

HELCOM

AIS serverNorth Sea

AIS server

Mediterranean

AIS server

Northern N.Atlantic serverGroenland

Feroe. IslandCanada

IAP Data Processing Centre

SAT- AIS Space Node in the SafeSeaNet Server

30

17th February 2010 JCB Meeting

(Info. Note ESA/JCB(2010)18

22nd January 2010 EMSA/ESA

Information Meeting in Lisbon

31st March 2010 SAT-AIS

Information Meeting

26/27th April 2010 SAT-AIS

1st Industry Information Workshop

2nd EMSA/ESA Information

Meeting at ESA, 26th Jan 2011

And User WS Jan. 27th

19 &20th May 2010 JCB, SAT-AIS

documents discussed & finalised

2nd September 2010 SAT-AIS

2nd Industry Information Workshop

13 July 2010 JCB approved ARTES 21 with achieved subscription level

2 July 2010 EMSA / ESA Agreement

Signed by DG and EMSA Director

Event Overview

ARTES 5.1 Work

plan 2010 Addendum

Antenna Pre-development

ARTES 20

Project Proposal

Data Processing Centre Req.& Concept Definition

Data Processing Centre

Implementation & Validation

ARTES 21

Programme

Proposal

Phase B1 SAT-AIS

Comparative Perfor. Assessment

End-to-End Testbed

PPP Schemes Elaboration

*Receiver Development (TBC)

ODEM cost benefit assessment

ODEM - Operational Demonstration Mission

Hybrid Model Elaboration

Alternative System Solution

31

SAT-AIS

Initiative Work

Plan

ARTES 5.1 Work plan 2010 Addendum

Antenna Pre-development

ARTES 20

Project Proposal

Data Processing Centre Req.& Concept Definition

Data Processing Centre Implementation & Validation

ARTES 21

Programme

Proposal

Phase B1 SAT-AIS

Comparative Perfor. Assessment

End-to-End Testbed

PPP Schemes Elaboration

* Receiver

developments

covered in

ARTES 5.2 / GSTP

*Receiver Development (TBC)

ODEM cost benefit assessment

ODEM - Operational Demonstration Mission

Hybrid Model Elaboration

Alternative System Solution

ITT published on EMITS 9 Feb

TEB report under preparation

Proposals under evaluation

Negotiation meetings took place

ITT’s to be prepared 2nd

Quarter 2011

ITT published on EMITS

ITT under preparation

Internal task based on end to end testbed

SAT-AIS Activity Status

SAT-AIS Schedule

ODEM FR

UAS supported by integrated space

systems (Safety)

• Background:

– UAS (Unmanned Aerial Systems) steadily become more important for e.g. surveillance tasks

– Until now, UAS have only been deployed routinely in segregated airspace because of safety reasons

– The safe and secure integration into “non-

segregated airspace” is still a challenge

• Technology is not proven

• Regulation is missing

• Little practice and experience

• Objective of the Feasibility Study:

– Investigate the technical and economical feasibility of UAS services in non-segregated airspace supported by space systems for:

• Command & Control, Sense & Avoid, Air Traffic Control

• Operational service provision (UAV Payload data transmission, e.g. camera, radar, etc.)

– Simulations and demo project preparation specifically in the civil domain: pipeline monitoring

IAI Heron UAV in flight

Application example:

Maritime Surveillance

• User:– Coast Guard, Environmental Authorities,

etc.

• Need: – Detect illegal immigration, vessels,

pollution, oil spill, etc. over large areas of water

– High surveillance coverage in time and space

– All weather capability

• UAS solution:– Can replace manned aircraft and provide

a more cost efficient solution than available today


Prestige oil spill (ASAR)

2 December 2002

Wide Swath

Mode

17 November 2002


Ash Cloud monitoring

• Users:

– Volcanic Ash Advisory Centres, Met Offices, Aviation Authorities, Airlines

• Need:

– Complimentary information regarding volcanic ash distribution and composition (ground and space sensors already used today), to use for reporting/alerting and validation of models

• UAS solution:

– UAS can fly to areas of volcanic ash to obtain samples, to measure

density etc.

– Direct reporting to e.g. Met Offices

SAR detected ships

SAR ships & AIS tracks

Correlation SAR & AIS

Remaining uncorrelated

ships & UAS for

identification

Integrated Application

EO, Nav, Satcom & UAS

� Mission Video

ARTES 3ARTES 3--4 and ARTES 204 and ARTES 20

Applications Demo ProjectsApplications Demo Projects

50% (>100%) of the eligible costs50% of the eligible costsprice

yes for commercial services,

simplified for institutional servicesyesbusiness plan

with end users in their operational

environment

with end users (if applicable) in their

operational environmentpilot utilisation phase

ESA, industry, service provider,

users, stakeholders, institutes, etc Industry, service providersoriginator

Integrated applications services

multiple space assets satcom based applications productsscope of work

ARTES 20 demoARTES 3-4

ITT ARTES 3ITT ARTES 3--4: how to apply4: how to apply

• Invitation Letter

• Special Tender Conditions

• Draft Contract• Management Requirements

• Study Activities• Ground Segment Activities• Space Segment Activities• Satcom Applications

=> How to prepare the outline proposal and the full proposal

=> How to organise the work and its deliverables

ITT ARTES 20: how to applyITT ARTES 20: how to apply

• Invitation Letter

• Special Tender Conditions• Feasibility Studies• Demonstration Projects

• Draft Contract• Management Requirements

• Feasibility Studies• Demonstration Projects

=> How to prepare the outline proposal and the full proposal

=> How to organise the work and its deliverables

–– The The Outline ProposalOutline Proposal is a key step in the process of is a key step in the process of preparation of the projectpreparation of the project

–– It allows ESA to It allows ESA to understandunderstand the ground of your ideas, and the ground of your ideas, and provide early provide early feedback feedback to highlight potential problems in the to highlight potential problems in the successive steps of the project preparation processsuccessive steps of the project preparation process

–– It allows ESA to extract the information required to It allows ESA to extract the information required to prepare prepare the internal paperthe internal paper to be submitted to the relevant ESA internal to be submitted to the relevant ESA internal committees (for ARTES 20: JCB, for ARTES 3committees (for ARTES 20: JCB, for ARTES 3--4 and 20: 4 and 20: Adjudication Committee, and Industrial Policy Committee Adjudication Committee, and Industrial Policy Committee when required)when required)

The outline proposal is an instrument for collaboration and The outline proposal is an instrument for collaboration and reciprocal help rather than a formal burdenreciprocal help rather than a formal burden

ARTES 3ARTES 3--4 and 20 Outline Proposal4 and 20 Outline Proposal

–– The specific The specific content of the outline proposalcontent of the outline proposal is indicated in the relevant is indicated in the relevant Special Tender ConditionsSpecial Tender Conditions

–– Points to remember for the preparation of the Points to remember for the preparation of the Outline ProposalOutline Proposal::

–– Quantity and quality are not correlatedQuantity and quality are not correlated: be concise, go to the crucial points, : be concise, go to the crucial points, explain the value of proposed ideas for key actors (e.g. end useexplain the value of proposed ideas for key actors (e.g. end users, payers, your rs, payers, your company, the rest of the project team)company, the rest of the project team)

–– Position your ideaPosition your idea: are there other ways to do similar things (e.g. using : are there other ways to do similar things (e.g. using terrestrial communication means?). Openly present pros and cons,terrestrial communication means?). Openly present pros and cons, this helps this helps ESA to understand, appreciate and eventually helpESA to understand, appreciate and eventually help

–– Be clearBe clear about starting point, new elements to be realised, final outcoabout starting point, new elements to be realised, final outcomes, and mes, and what is expected to be still missing at the end for a commercialwhat is expected to be still missing at the end for a commercial exploitationexploitation

–– If you have If you have strong opinions/reasons for not followingstrong opinions/reasons for not following the ESA waterfall the ESA waterfall approach, indicate this clearly in the outline. Describe the approach, indicate this clearly in the outline. Describe the alternative approachalternative approachyou have in mind, and explain the rationale for this choice you have in mind, and explain the rationale for this choice

ARTES 3ARTES 3--4 and 20 Outline Proposal4 and 20 Outline Proposal

April 5th & 6th 2011, ESTEC

“360��Assessment” is essential!

ARTES Applications Workshop

• Following the consolidation of TIA-A, it was decided to establish a dedicated event with wider scope and reach a

wider communities, introduce and discuss possible measures proposed by ESA to improve the effectiveness and

reduce the risk for the ARTES applications area

• Collection and analysis of feedback via Questionnaires & Communications (62 responses, 38% of the total 162

addresses, have been gathered)

• Target audience: end users and associated stakeholders, service providers, industry and NDs

• Present results of, and lessons learned by, recently concluded and ongoing ARTES applications projects

• Present the point of view of end users and other key stakeholders

• Offer the opportunity for info exchange between demand (end users interested in using space based solutions) and

supply (providers of space based products, applications & services)

DelegationExecutive

Industry

Project

18%

27%

26%

29%

Artes 3,4 Projects Preliminary Outcomes / Highlights

Did the product or service resulting from your project get into the market (i.e. with

paying customers)?

yes, with total sales abovethe internal project fund

yes, offered on the market but no sales yet

no

yes, with total sales not yet recovering project internal funds

Note: Number of projects covered: 49

45

• Main growth in the value chain : Ground Systems and Applications

• Increase automation and distant management

• Support the development and optimization of infrastructure, logistics & resources

• Optimize reactivity in case of emergency

• Artes Applications in general and IAP in particular offer unique opportunity for SMEs, in support of innovative solutions for future challenges

Conclusions

Contact information

URL: http://iap.esa.int

Thank You!

Documents

ARTES Applications Programmes; Business Opportunities · ARTES Applications Programmes; Business Opportunities IAP Information Day FFG, March 31st 2011, Vienna Prof. AmnonGinati European