ars.els-cdn.com · Web viewNow I feel [the need] to make a higher social impact with my duties.” “In my teens, I thought of caring for myself. But now when I came here, I came

Appendix A

The descriptions written by some of the participants who were induced to a prevention-

focused state of mind in Study 1b were as follows:

“Duties have thronged from all aspects of life as we grew up. Concerns related to career,

life, relationships, status have come into picture. We feel more responsible towards society

and family.”“When I was child I was not aware of my responsibilities, but today I want to

work for the growth of my country.” “When I was young, my only duties were to study, but

now it is not only about education. Now I feel [the need] to make a higher social impact with

my duties.” “In my teens, I thought of caring for myself. But now when I came here, I came to

know about my social duties, such as contributing something good to society.”

The descriptions written by some of the participants who were induced to a promotion-

focused state of mind in Study 1b were as follows:

“When growing up, I was hoping to live a rich and luxurious life. Now I only want to be

happy and comfortable in life.” “The hopes then were different, like to play or getting marks,

but now my desires are to get a better job with a good salary.” “They are completely

different. While growing up, we have many fantasies, which we take up as our dream task.

Now, my hopes and aspirations depend on my interest, rather than on my dreams which look

luxurious.”“In childhood, I used to get full marks in exams and in B. Tech, I understood that

not only marks were important, but also getting into extracurricular [activities] was also

important. This was an important aspiration I got from B. Tech.”

1

Appendix B - Study 1a and Study 1b

Pretest for Study 1a and Study 1b - Strong Argument strength of product related

information

Please read the given information carefully and answer the questions

All products in the market have certain features associated with them. Features in a product

can be classified as strong or weak. A strong product feature is something that can add value

to a product. A weak product feature is something that cannot add much value to a product.

We are interested in your opinion about some features present in toothpastes. The features

are listed below. Based on the above stated definitions please provide your ratings on how

strong or how weak do you feel are these product features? The ratings are to be provided on

the scales accompanying each product feature. The scales have end points 1(= very weak

feature) and 7(=very strong feature).

(i) Presence of natural polishers (bamboo, silica and calcium carbonate) to whiten your teeth.

Very weak feature Very strong feature

1 2 3 4 5 6 7

(ii) Presence of perilla seed extract, grapefruit seed extract, and natural essential oils of orange and mint to freshen your breath.


1 2 3 4 5 6 7

Please turn to next page

2

(iii) Presence of high potency Ester C liquid, a complex of calcium, sodium,

magnesium, zinc ascorbates, and L-ascorbic acid to strengthen your tooth enamel.


1 2 3 4 5 6 7

(iv) Presence of three primary enzymes ( glucose oxidase, lactoper-oxidase,

and lysozyme), which help prevent gingivitis


1 2 3 4 5 6 7

(v) Presence of tree oil, which helps to prevent cavities therefore inhibiting

the growth of decay and plaque-causing bacteria.


1 2 3 4 5 6 7

(vi) Presence of special ingredient (Calprox), which helps you fight plaque

buildup.


1 2 3 4 5 6 7


Name:

3

Department:

E-mail ID:

Gender:

End of study

4

Pretest for Study 1a and Study 1b - Weak Argument Strength of Product related information





We are interested in your opinion about some features present in toothpastes. The features


strong or how weak do you feel are those product features? The ratings are to be provided on

the scales accompanying each product feature.

(i) Ability to freshen your breath.


2 2 3 4 5 6 7

(ii) Ability to whiten your teeth.


1 2 3 4 5 6 7

(iii) Ability to strengthen your tooth enamel.


1 2 3 4 5 6 7


5

(iv) Ability to prevent cavity formation.


1 2 3 4 5 6 7

(v) Ability to prevent gingivitis formation.


1 2 3 4 5 6 7

(vi) Ability to prevent plaque formation.


1 2 3 4 5 6 7


6

Name:

Department:

E-mail ID:

Gender:

End of study

7

Study 1a- Strong Argument Strength condition

This survey has got two parts. Each part is unrelated to the other.

Task 1 - Self Evaluation Scale

Using the scales provided below, please circle the appropriate numbers.

(i) In general, I am focused on preventing negative things in my life.

1 2 3 4 5 6 7 8 9

Not at all Very

true of me true of me

(ii) I am anxious that I will fall short of my responsibilities and obligations.

1 2 3 4 5 6 7 8 9

Not at all Very


(iii) I frequently imagine how I will achieve my hopes and aspirations.

1 2 3 4 5 6 7 8 9

Not at all Very


(iv) I often think about the person I am afraid I might become in the future.

1 2 3 4 5 6 7 8 9

Not at all Very



8

(v) I often think about the person I would ideally like to be in the future.

1 2 3 4 5 6 7 8 9

Not at all Very


(vi) I typically focus on the success I hope to achieve in the future.

1 2 3 4 5 6 7 8 9

Not at all Very


(vii) I often worry that I will fail to accomplish my academic goals.

1 2 3 4 5 6 7 8 9

Not at all Very


(viii) I often think about how I will achieve academic success.

1 2 3 4 5 6 7 8 9

Not at all Very



9

(ix) I often imagine myself experiencing bad things that I fear might happen to me.

1 2 3 4 5 6 7 8 9

Not at all Very


(x) I frequently think about how I can prevent failures in life.

1 2 3 4 5 6 7 8 9

Not at all Very


(xi) I am more oriented towards preventing losses than I am toward achieving

gains.

1 2 3 4 5 6 7 8 9

Not at all Very


(xii) My major goal in school right now is to achieve my academic ambitions.

1 2 3 4 5 6 7 8 9

Not at all Very



10

(xiii) My major goal in school right now is to avoid becoming an academic failure.

1 2 3 4 5 6 7 8 9

Not at all Very


(xiv) I see myself as someone who is primarily striving to reach my “ideal self”- to fulfill my hopes, wishes, and aspirations.

1 2 3 4 5 6 7 8 9

Not at all Very


(xv) I see myself as someone who is primarily striving to become the self I “ought” to be - to fulfill my duties, responsibilities and obligations.

1 2 3 4 5 6 7 8 9

Not at all Very


(xvi) In general, I am focused on achieving positive outcomes in my life.

1 2 3 4 5 6 7 8 9

Not at all Very



11

(xvii) I often imagine myself experiencing good things that I hope will happen to me.

1 2 3 4 5 6 7 8 9

Not at all Very


(xviii) Overall, I am more oriented towards achieving success than preventing

failure.

1 2 3 4 5 6 7 8 9

Not at all Very



12

Task 2 - Product Evaluation Survey

A manufacturer is in the process of developing an advertising campaign for two new brands

of toothpastes. This survey is being conducted to receive feedback on the toothpastes before

the launch.

Please read the product descriptions of each of the two toothpastes that are being launched

and answer the accompanying questions in the next few pages.

Product description of “Toothpaste A”:

It has natural polishers (bamboo, silica and calcium carbonate) to whiten your teeth.

It freshens your breath with perilla seed extract, grapefruit seed extract, and natural essential oils of orange and mint.

It strengthens tooth enamel with high potency Ester C liquid, a complex of calcium, sodium, magnesium, zinc ascorbates, and L-ascorbic acid.

Product description of “Toothpaste B”:

It contains three primary enzymes ( glucose oxidase, lactoper-oxidase, and lysozyme), which help prevent gingivitis

It prevents cavities with tree oil, which helps to inhibit the growth of decay and plaque-causing bacteria.

It has a special ingredient (Calprox), which helps you fight plaque buildup.


13

(1) Based on the product descriptions that have been given above, which one between “Toothpaste A” and “Toothpaste B” would you choose? Circle your choice below.

(i) “Toothpaste A” (ii) “Toothpaste B”

(2) Based on the product descriptions that have been given above, how favourable would you be to the idea of purchasing “Toothpaste A”?

Very unfavourable Very favourable

1 2 3 4 5 6 7

(3) Based on the product descriptions that have been given above, how favourable would you be to the idea of purchasing “Toothpaste B”?


1 2 3 4 5 6 7


14

(4) What was your level of involvement while processing the product information related to “Toothpaste A” and “Toothpaste B”?

Not at all involved Very involved

1 2 3 4 5 6 7

(5) What was your level of interest while processing the product information related to “Toothpaste A” and “Toothpaste B”?

Not at all interested Very interested

1 2 3 4 5 6 7

(6) How carefully did you read the product information related to “Toothpaste A” and “Toothpaste B”?

Skimmed it quickly Read it carefully

1 2 3 4 5 6 7

(7) What was your level of attention while processing the product information related to “Toothpaste A” and “Toothpaste B”?

Paid little attention Paid a lot of attention

1 2 3 4 5 6 7


15

Name of survey participant:

Department:

E-mail ID:

Gender:

End of study

16

Study 1a- Weak Argument Strength condition


Task 1 - Self Evaluation Scale

Using the scales provided below, please circle the appropriate numbers.

(i) In general, I am focused on preventing negative things in my life.

1 2 3 4 5 6 7 8 9

Not at all Very


(ii) I am anxious that I will fall short of my responsibilities and obligations.

1 2 3 4 5 6 7 8 9

Not at all Very


(iii) I frequently imagine how I will achieve my hopes and aspirations.

1 2 3 4 5 6 7 8 9

Not at all Very


(iv) I often think about the person I am afraid I might become in the future.

1 2 3 4 5 6 7 8 9

Not at all Very



17

(v) I often think about the person I would ideally like to be in the future.

1 2 3 4 5 6 7 8 9

Not at all Very


(vii) I typically focus on the success I hope to achieve in the future.

1 2 3 4 5 6 7 8 9

Not at all Very


(vii) I often worry that I will fail to accomplish my academic goals.

1 2 3 4 5 6 7 8 9

Not at all Very


(viii) I often think about how I will achieve academic success.

1 2 3 4 5 6 7 8 9

Not at all Very



18

(ix) I often imagine myself experiencing bad things that I fear might happen to me.

1 2 3 4 5 6 7 8 9

Not at all Very


(x) I frequently think about how I can prevent failures in life.

1 2 3 4 5 6 7 8 9

Not at all Very


(xi) I am more oriented towards preventing losses than I am toward achieving

gains.

1 2 3 4 5 6 7 8 9

Not at all Very


(xii) My major goal in school right now is to achieve my academic ambitions.

1 2 3 4 5 6 7 8 9

Not at all Very



19

(xiii) My major goal in school right now is to avoid becoming an academic failure.

1 2 3 4 5 6 7 8 9

Not at all Very


(xiv) I see myself as someone who is primarily striving to reach my “ideal self”- to fulfill my hopes, wishes, and aspirations.

1 2 3 4 5 6 7 8 9

Not at all Very


(xv) I see myself as someone who is primarily striving to become the self I “ought” to be - to fulfill my duties, responsibilities and obligations.

1 2 3 4 5 6 7 8 9

Not at all Very


(xvi) In general, I am focused on achieving positive outcomes in my life.

1 2 3 4 5 6 7 8 9

Not at all Very



20

(xvii) I often imagine myself experiencing good things that I hope will happen to me.

1 2 3 4 5 6 7 8 9

Not at all Very


(xviii) Overall, I am more oriented towards achieving success than preventing

failure.

1 2 3 4 5 6 7 8 9

Not at all Very



21




the launch.




It whitens your teeth.

It freshens your breath.

It strengthens tooth enamel.


It prevents gingivitis.

It prevents cavities.

It fights plaque buildup.


22





1 2 3 4 5 6 7



3 2 3 4 5 6 7


23



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7


24


Department:

E-mail ID:

Gender:

End of study

25

Study 1b- Promotion Focus - Strong Argument Strength condition


Task 1 - Self Description Task

This is a “Self-Description” Task. In this task, you would need to describe how your “hopes and aspirations” in life are different now as compared to when you were growing up. Please write your description in the box provided below.


26




the launch.












27





1 2 3 4 5 6 7



4 2 3 4 5 6 7


28



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7


29


Department:

E-mail ID:

Gender:

End of study

30

Study 1b- Promotion Focus - Weak Argument Strength condition



This is a “Self-Description” Task. In this task, you would need to describe how your “hopes and aspirations” in life are different now as compared to when you were growing up. Please write your description in the box provided below.


31




the launch.













32




1 2 3 4 5 6 7



1 2 3 4 5 6 7



33


1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



34

Department:

E-mail ID:

Gender:

End of study

Study 1b- Prevention Focus - Strong Argument Strength condition

35



This is a “Self-Description” Task. In this task, you would need to describe how your “duties and obligations” in life are different now as compared to when you were growing up. Please write your description in the box provided below.



36



the launch.













37




1 2 3 4 5 6 7



1 2 3 4 5 6 7



38


1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



39

Department:

E-mail ID:

Gender:

End of study

Study 1b- Prevention Focus - Weak Argument Strength condition

40



This is a “Self-Description” Task. In this task, you would need to describe how your “duties and obligations” in life are different now as compared to when you were growing up. Please write your description in the box provided below.



41



the launch.












42

Based on the product descriptions that have been given above, which one between “Toothpaste A” and “Toothpaste B” would you choose? Circle your choice below.




1 2 3 4 5 6 7



5 2 3 4 5 6 7


43



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7


44


Department:

E-mail ID:

Gender:

End of study

45

Appendix C- Study 2

Pretest for Study 2 - Strong Argument strength of product related information

Product Survey





We are interested in your opinion about some features present in wristwatches. The features





(i) Instead of fiddling with discs and CDs, simply download presentations and

business

files into your wristwatch and go for your meetings. Is compatible with all standard

Operating Systems and functions just like your data storage devices. The watches can

be put to use for business or pleasure and they are great to store those favorite photos

or tunes.Downloading Data is almost as fun as wearing the watch itself.


1 2 3 4 5 6 7

(ii) Can also perform as a stopwatch which can count up to 24 hours, timing to 1/100th

sec for the first 30 minutes, then in 1 second intervals with START, STOP, (TIME

OUT) RESUME or RESET function and CUMULATIVE SPLIT TIME function.


1 2 3 4 5 6 7


46

(iii) You need both hands for many outdoor activities, and you don't always have

one free to illuminate your watch face in low-light conditions. The Auto Light Switch

solves this problem by illuminating the backlight whenever you turn your wrist to

bring the watch into the viewing position.


2 2 3 4 5 6 7

(iv) The digital display of this watch utilizes the revolutionary E-Ink electronic paper

display featuring its paper-like, high contrast screen. The display comes in two

modes, a standard numeric digital display and a graphic hour clock display.


2 2 3 4 5 6 7

(v) The watch is equipped with "automatic time adjustment" function. The watch will

automatically receive GPS signals and set itself to the precise current time of the

currently set time zone once a day.


1 2 3 4 5 6 7


47

(vi)This wristwatch has a 10-beat caliber provided superior isochronism, and a high level

of precision that provides it with a high degree of resistance against external impact.


1 2 3 4 5 6 7

(vii) Provides a guarantee of 36 months against any malfunction due to faulty

components (including battery), the duration of guarantee being longer than the

existing market standards.


1 2 3 4 5 6 7

(viii) Has Push Button Deployment Buckle. This is the finest quality deployment buckle

made from heavy gauge solid stainless steel with a sand blasted matte finish. Allows

Push button locking closure with very easy adjustment. This deployant buckle is ideal

for bands of any thickness.


1 2 3 4 5 6 7

(ix)The service centres will be spread across India, with over 740 service contact points

in more than 250 towns. The service network is committed to deliver a satisfying post-

sales experience to all the customers. With that in mind, services such as home

delivery of accessories and spare parts are available at a nominal shipping cost with

a turnaround time as less as three days.


1 2 3 4 5 6 7

(x)Very heavy weight, high quality solid stainless steel Pilot style watch band with a

black satin PVD coating. 4.5mm thick with 8 removable links.


1 2 3 4 5 6 7


48

Name:

Department:

E-mail ID:

Gender:

Age:

End of study

49

Pretest for Study 2 - Weak Argument strength of product related information

Product Survey





We are interested in your opinion about some features present in wristwatches. The features





(i) Includes ID memory function (storage for data).


1 2 3 4 5 6 7

(ii) Can also perform as a stopwatch.


1 2 3 4 5 6 7

(iii) Consists of automatically illuminated clock surface.


1 2 3 4 5 6 7


50

(iv) Provides high quality digital time display in two different modes.


1 2 3 4 5 6 7

(v) Automatic adjustment to different time zone settings.


1 2 3 4 5 6 7

(vi) Includes ID memory function (storage for data).


1 2 3 4 5 6 7

(vii) Is highly resistant to external impact.


1 2 3 4 5 6 7

(viii)Has a long guarantee period.


1 2 3 4 5 6 7

(ix) Has a stable buckle.


1 2 3 4 5 6 7

(x) Has a robust strap.


1 2 3 4 5 6 7


51

Name:

Department:

E-mail ID:

Gender:

Age:

End of study

52

Study 2- Promotion Focus- Strong Argument Strength condition



This is a “Self-Description” Task. In this task, you would need to describe how your “hopes

and aspirations” in life are different now as compared to when you were growing up. Please

write your description in the box provided below.


53



of wristwatch. This survey is being conducted to receive feedback on the wristwatches before

the launch. Please read the product description of the wristwatches that are being launched

and answer the accompanying questions in next few pages.

Product description of “Wristwatch A”:

Instead of fiddling with discs and CDs, simply download presentations and business




or tunes. Downloading Data is almost as fun as wearing the watch itself.

Can also perform as a stopwatch which can count up to 24 hours, timing to 1/100th



You need both hands for many outdoor activities, and you don't always have one free

to illuminate your watch face in low-light conditions. The Auto Light Switch solves

this problem by illuminating the backlight whenever you turn your wrist to bring the

watch into the viewing position.

The digital display of this watch utilizes the revolutionary E-Ink electronic paper



The watch is equipped with "automatic time adjustment" function. The watch will




54

Product description of “Wristwatch B”:

This wristwatch has a 10-beat caliber provided superior isochronism, and a high level


Provides a guarantee of 36 months against any malfunction due to faulty components

(including battery), the duration of guarantee being longer than the existing market

standards.

Has Push Button Deployment Buckle. This is the finest quality deployment buckle


Push button locking closure and very easy adjustment. This deployant buckle is ideal


The service centres will be spread across India, with over 740 service contact points

in more than 250 towns. The service network is committed to deliver a satisfying

post-sales experience to all the customers. With that in mind, services such as home

delivery of accessories and spare parts are available at a nominal shipping cost with a

turnaround time as less as three days.

Very heavy weight, high quality solid stainless steel Pilot style watch band with a



55

(1) Imagine that you are thinking about buying a wristwatch and have sufficient funds to purchase only one out of the two wristwatches that have been described in this survey. Based on the product descriptions that have been given:

(i) What is your likelihood of purchasing “Wristwatch A”? Please provide your rating on the scale given below:

Very unlikely Very likely

1 2 3 4 5 6 7

(ii) What is your likelihood of purchasing “Wristwatch B”? Please provide your rating on the scale given below:


1 2 3 4 5 6 7

(2) The description of “Wristwatch A” that has been provided in this survey is centred around five different product features. On the scales that have been provided below, please provide your evaluations about the attractiveness of those product features:

(xi) Instead of fiddling with discs and CDs, simply download presentations and

business





Very unattractive Very attractive

1 2 3 4 5 6 7

(xii) Can also perform as a stopwatch which can count up to 24 hours, timing to 1/100th




1 2 3 4 5 6 7


56

(xiii)You need both hands for many outdoor activities, and you don't always have one free





1 2 3 4 5 6 7

(xiv) The digital display of this watch utilizes the revolutionary E-Ink electronic paper




1 2 3 4 5 6 7

(xv) The watch is equipped with "automatic time adjustment" function. The watch will




1 2 3 4 5 6 7


57

(3) The description of “Wristwatch B” that has been provided in this survey is centred around five different product features. On the scales that have been provided below, please provide your evaluations about the attractiveness of those product features:

(i) This wristwatch has a 10-beat caliber provided superior isochronism, and a high level



1 2 3 4 5 6 7

(ii) Provides a guarantee of 36 months against any malfunction due to faulty components


standards.


1 2 3 4 5 6 7

(iii) Has Push Button Deployment Buckle. This is the finest quality deployment

buckle made from heavy gauge solid stainless steel with a sand blasted matte finish.

Allows Push button locking closure with very easy adjustment. This deployant buckle

is ideal for bands of any thickness.


1 2 3 4 5 6 7


58

(iv) The service centres will be spread across India, with over 740 service contact points






1 2 3 4 5 6 7

(v) Very heavy weight, high quality solid stainless steel Pilot style watch band with a



1 2 3 4 5 6 7


59

(4) The following questions are related to the methods you followed while processing the information related to the wristwatches. Please provide your rating on the scale given below:

(i) What was your level of involvement while processing the product information related to the wristwatches?


1 2 3 4 5 6 7

(ii) What was your level of interest while processing the product information related to the wristwatches?


1 2 3 4 5 6 7

(iii) How carefully did you read the product information related to the wristwatches?


1 2 3 4 5 6 7

(iv) What was your level of attention while processing the product information related to the wristwatches?


1 2 3 4 5 6 7


60


Department:

E-mail ID:

Gender:

Age:

End of study

Study 2- Promotion Focus- Weak Argument Strength Condition

61



This is a “Self-Description” Task. In this task, you would need to describe how your “hopes

and aspirations” in life are different now as compared to when you were growing up. Please



62




the launch. Please read the product description of the wristwatches that are being launched

and answer the accompanying questions in next few pages.


Includes ID memory function (storage for data).

Can also perform as a stopwatch

Consists of automatically illuminated clock surface

Provides high quality digital time display in two different modes.

Automatic adjustment to different time zone settings


Is highly resistant to external impact.

Has a long guarantee period.

Has a stable buckle.

The company enables easy availability of accessories and spare parts.

Has a robust strap.


63




1 2 3 4 5 6 7



1 2 3 4 5 6 7


(v) Includes ID memory function (storage for data).


2 2 3 4 5 6 7

(vi) Can also perform as a stopwatch.


2 2 3 4 5 6 7

(vii) Consists of automatically illuminated clock surface.


1 2 3 4 5 6 7


64

(viii) Provides high quality digital time display in two different modes.


1 2 3 4 5 6 7

(ix) Automatic adjustment to different time zone settings.


1 2 3 4 5 6 7


(i) Is highly resistant to external impact.


1 2 3 4 5 6 7

(ii) Has a long guarantee period.


1 2 3 4 5 6 7

(iii) Has a stable buckle.


1 2 3 4 5 6 7

(iv) The company enables easy availability of accessories and spare parts.


1 2 3 4 5 6 7

(v) Has a robust strap.


1 2 3 4 5 6 7



65



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7


66


Department:

E-mail ID:

Gender:

Age:

End of study

67

Study 2- Prevention Focus- Strong Argument Strength Condition

This is a “Self-Description” Task. In this task, you would need to describe how your “duties

and obligations” in life are different now as compared to when you were growing up. Please




68


of wristwatches. This survey is being conducted to receive feedback on the wristwatches

before the launch. Please read the product description of the wristwatches that are being

launched and answer the accompanying questions in next few pages.


Instead of fiddling with discs and CDs, simply download presentations and business





Can also perform as a stopwatch which can count up to 24 hours, timing to 1/100th



You need both hands for many outdoor activities, and you don't always have one free




The digital display of this watch utilizes the revolutionary E-Ink electronic paper



The watch is equipped with "automatic time adjustment" function. The watch will




69


This wristwatch has a 10-beat caliber provided superior isochronism, and a high level


Provides a guarantee of 36 months against any malfunction due to faulty components


standards.

Has Push Button Deployment Buckle. This is the finest quality deployment buckle


Push button locking closure and very easy adjustment. This deployant buckle is ideal


The service centres will be spread across India, with over 740 service contact points

in more than 250 towns. The service network is committed to deliver a satisfying

post-sales experience to all the customers. With that in mind, services such as home

delivery of accessories and spare parts are available at a nominal shipping cost with a

turnaround time as less as three days.

Very heavy weight, high quality solid stainless steel Pilot style watch band with a



70

(1) Imagine that you are thinking about buying a wristwatch and have sufficient funds to purchase only one out of the two the wristwatches that have been described in this survey. Based on the product descriptions that have been given:



2 2 3 4 5 6 7



1 2 3 4 5 6 7


(i) Instead of fiddling with discs and CDs, simply download presentations and

business






1 2 3 4 5 6 7

(ii) Can also perform as a stopwatch which can count up to 24 hours, timing to 1/100th




1 2 3 4 5 6 7


71

(iii) You need both hands for many outdoor activities, and you don't always have one free





1 2 3 4 5 6 7

(iv) The digital display of this watch utilizes the revolutionary E-Ink electronic paper




1 2 3 4 5 6 7

(v) The watch is equipped with "automatic time adjustment" function. The watch will




1 2 3 4 5 6 7


72


(i) This wristwatch has a 10-beat caliber provided superior isochronism, and a high

level of precision that provides it with a high degree of resistance against external

impact.


1 2 3 4 5 6 7

(ii) Provides a guarantee of 36 months against any malfunction due to faulty components


standards.


1 2 3 4 5 6 7

(iii) Has Push Button Deployment Buckle. This is the finest quality deployment

buckle made from heavy gauge solid stainless steel with a sand blasted matte finish.

Allows Push button locking closure with very easy adjustment. This deployant buckle

is ideal for bands of any thickness.


1 2 3 4 5 6 7

(iv) The service centres will be spread across India, with over 740 service contact points






1 2 3 4 5 6 7


73

(v) Very heavy weight, high quality solid stainless steel Pilot style watch band with a



1 2 3 4 5 6 7



74



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7



1 2 3 4 5 6 7


75


Department:

E-mail ID:

Gender:

Age:

End of study

76

Study 2- Prevention Focus- Weak Argument Strength Condition



This is a “Self-Description” Task. In this task, you would need to describe how your “duties

and obligations” in life are different now as compared to when you were growing up. Please



77




the launch. Please read the product description of the wristwatches that is being launched and

answer the accompanying questions in next few pages.


Includes ID memory function (storage for data).

Can also perform as a stopwatch

Consists of automatically illuminated clock surface

Provides high quality digital time display in two different modes.

Automatic adjustment to different time zone settings


Is highly resistant to external impact.

Has a long guarantee period.

Has a stable buckle.

The company enables easy availability of accessories and spare parts.

Has a robust strap.


78


(i) What is your likelihood of purchasing the wristwatch A? Please provide your rating on the scale given below:


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(ii) What is your likelihood of purchasing the wristwatch B? Please provide your rating on the scale given below:


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(i) Includes ID memory function (storage for data).


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(ii) Can also perform as a stopwatch.


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(iii) Consists of automatically illuminated clock surface.


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(iv) Provides high quality digital time display in two different modes.


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(v) Automatic adjustment to different time zone settings.


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(i) Is highly resistant to external impact.


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(ii) Has a long guarantee period.


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(iii) Has a stable buckle.


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(iv) The company enables easy availability of accessories and spare parts.


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(v) Has a robust strap.


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80




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Department:

E-mail ID:

Gender:

Age:

End of study

82

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