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Archroma once again reportsexcellent performance in 2017“ 2017 was marked by receiving accolades ongood management practices. Our exports reachedto far end markets in the Americas, ASEANcountries and Europe. Tapping the internationalmarkets gives us an immense sense of pride. It isa validation that our products conform to allquality & environmental standards in totality. Ourfuturistic thought and world class products arehere for a better tomorrow. Archroma iscontinuously striving to make the industrysustainable at all fronts. Our focus on waterconservation and green manufacturing savenatural resources.”

“We are amongst the top 25 best performingcompanies at PSX for the 15th time with a higherranking from 5th to 4th position. We also won theBest Employer of the Year Award, ManagementExcellence Award and Women EmpowermentAwards - to name a few. Archroma's performancecannot be better denoted than these honors.”says, Mr. Mujtaba Rahim, Chief Executive Officer,Archroma Pakistan Limited.

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Archroma, a global leader in color and specialty chemicals, has become asignatory of the United Nations Global Compact, joining the world’s leadingvoluntary corporate social responsibility initiative, with more than 9,500 partic-ipating companies from 160 countries.

As part of its deep-rooted commitment to lead the way toward making itsindustry more sustainable, Archroma formally pledges to support and promotethe UN Global Compact’s 10 principles in the areas of human rights, labor, theenvironment and anti-corruption. This is fully aligned with Archroma'sSustainability Policy and Code of Conduct.

In its 4 years of existence, Archroma has already made a recognized contri-bution to its commitment to make its industry more sustainable. The companyintroduced several innovations aiming to make textile or paper manufacturingmore sustainable, such as its biomass-based EarthColors range or non-fluori-nated Smartrepel® water-repellent finish. Archroma also implementedadvanced, resource-saving manufacturing processes at several of its produc-tion facilities, such as its zero discharge facility in Jamshoro, Pakistan.�

Archroma joins the United NationsGlobal Compact Initiative

“Archroma shares the UN Global Compact goal to contribute to amore stable and inclusive global market and help build prosperousand thriving societies. We also believe that advancing the cause of

sustainability is an ongoing effort, and that being a participant tothe UN Global Compact will help us to walk further down this path

and to convince those in our sphere of influence to join along,” Alexander Wessels, CEO of Archroma.

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Archroma, a global leader in colorand specialty chemicals known forpioneering custom color engineer-ing in textile and fashion, cele-brates thriving beginnings for itsColor Atlas color library system.

In the less than 2 years since thelaunch of its Color Atlas, Archroma hasformed several strategic partnerships withsome of the best known internationaltrend forecasters, influencers and educa-tors in today’s fashion and home décorspace. Formed to leverage the strengthsof color creativity, the company’s corpo-rate partners include Design Seeds, WorthGlobal Style Network (WGSN), FashionSnoops, MintModa, and the worldrenowned Fashion Institute of Technology

(FIT). Each is now featuring Archromapalettes in their trend forecasts and edu-cational curriculum.

Archroma products are utilized forpretreatment, dyeing, printing and finish-ing of textiles, while the Color Atlas byArchroma® is a leading color reference fordesign professionals, boasting over 4,000colors. MintModa, WGSN, FashionSnoops and Design Seeds offer the latestinformation on color trends, consumerbehavior and commercial reporting tocreative industries, such as fashion,design, marketing and retail. Featuringspecific colors and hues is vital to theirdesign-based forecasts.

“Color is at the forefront of any cre-ative design project” said BradMcClanahan, Global Head of Service

Businesses for Archroma’s Brand andPerformance Textile Specialties business.“A strategic selection of color palettes isvital to show what is trending in thedesign world, and the precise nature ofthese organizations effortlessly align withour color selection and communicationtechnologies.”

“Our relationship with each of theseorganizations is an important part of ourmission to support the entire textile andapparel supply chain.” added Chris Hipps,Global Director for Archroma ColorManagement. “Archroma’s technologieshelp connect the dots between adesigner’s inspiration for their colorpalettes to the point where they’re com-municating that color to production fac-tories all over the world.”

Thriving beginnings for Color Atlasby Archroma with 5 strategic

partnerships with trend experts,forecasters and influencers

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44 PAKISTAN TEXTILE JOURNAL - January 2018

Archroma with nature-inspiredingredients to enhance activewear and gear

For all of us, inner beauty matters justas much as outer beauty. Consumersaspire to have clothing and gear that arefunctional, beautiful and meaningful –textiles that are made in a more sustain-able and responsible way.

Under the motto “The ingredients toenhance your gear, it’s our nature,”Archroma discovers actual solutions toachieve aspiration across all its core areas.The company’s purpose is to bring colorand performance while minimizing envi-ronmental impact at all stages in a prod-uct’s life cycle.

Expert ingredients for outdoor,urban and active wear

Archroma strongly believes, based onits extensive experience in textile process-ing, that sustainability can generate inno-vation, performance and can even lead tocost reductions for customers.

Innovation is a core competence ofArchroma, which will be at the ISPOBrandnew Village to showcase how itsproducts and services can help visitorsmeet future market demands, foster

future technologies and contribute to amore sustainable textile industry:� Color effects – with solutions ranging

from high-fast dyes Foron® S-WF,Nylosan® S, Printofix® TF, Drimaren®

HF, and the new-in-range Foron® Sluminous dyes, to EarthColors natureinspired biomass-waste based dyes,supported by Archroma’s Color Atlasto boost your creativity;

� Thermo-control and protection solu-tions to help make your gear moreresistant to extreme weather condi-tions from heatwaves to rain pours:coldblack®, HyDry, Smartrepel®

Hydro, Appretan® S and Sanitized®;� Care effects solutions to bring soft-

ness and comfort to your gear whilstlooking good at all times, Siligen®,Solusoft, Ceralube® and Arkofix®.

� Archroma will also demonstrate toISPO visitors how its ONE WAYProcess Simulator allows brands,retailers and textile manufacturers totake sustainability to a whole newlevel. The new, online software canbe used to mimic and compare prod-ucts and processes, and thus calculatethe ecological and economical profileof the final end-product.

SPOTLIGHT ON EARTHCOLORS:

EarthColors is a range of products cre-ated from agricultural and herbal wasteand embracing the latest in communica-tion technology to enable transparencyand traceability through the supply chainto consumers – from nature to fashion.

Archroma's EarthColors have beenselected for the ISPO Textrends Forum forFall/Winter 2019/20, Eco Era category, byan independent jury of textile experts.The ISPO Textrends Eco Era featuresinnovations with a strong sustainabilityelement.

SPOTLIGHT ONSMARTREPEL® HYDRO:

Smartrepel® Hydro is a nature-friend-lier protection agent based on distinctivemicro-encapsulated, non-PFC based tech-nology offering exceptional, durablewater repellency to polyester, polyamideand cotton-based textiles.

Archroma’s brand new Smartrepel®

Hydro AM, a “universal” addition to therange allowing seamless application on all

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fibers with the same high level of per-formance as the rest of the Smartrepel®

technology.

SPOTLIGHT ON SANITIZED®

ODORACTIV:

Archroma will introduce for the firsttime to ISPO visitors a new active-odor-control technology for polyester textiles,Sanitized® Odoractiv, to prevent the for-mation of odors and in particular the per-sistent smell (permastink) heavilycriticized by consumers. This technologyhas been awarded the Swiss TechnologyAward.

SPOTLIGHT ON THE COLOR ATLASBY ARCHROMA®:

The Color Atlas by Archroma® is aphysical and online color library systemcomprising over 4300 color references.

Archroma is sponsoring the ISPOAcademy Masterclass, which will gatherabout 30 young designers selected fromthe best design schools and universitiesaround the world to participate in anexclusive training program. Participantswill utilize the Color Atlas by Archroma®

to prepare their work and presentations atISPO.

“Archroma helps active and sports-wear brands and producers bring ideas tolife and develop collections with a soul.We are 100% committed to a more sus-tainable textile industry and this will beevident through the innovations and solu-tions we’ll present on our ISPO debut.We are really looking forward to being apart of the discussions, and helping visi-tors to unlock their creativity with newpossibilities for enhancing their gear,”comments Nuria Estape, Head ofMarketing & Promotion for Archroma’sBrand & Performance Textile Specialtiesbusiness.�

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Archroma partners withFashion Institute of Technologyon Color Center

Archroma, a global leader in colorand specialty chemicals,announced today that its ArchromaColor Management service busi-ness has partnered with the FashionInstitute of Technology (FIT) and itsTextile Development and MarketingDepartment to create the firstArchroma Color Center. TheArchroma Color Center @FIT is afacility where FIT students can uti-lize leading-edge industry colormanagement tools for their designprojects, gaining hands-on expert-ise that equips them for successfulcareers in the fashion and textilesindustries.

FIT students designed the space underthe direction of Sean Cormier, an associ-ate professor at the college’s TextileDevelopment and Marketing program.Key components for the room weredonated by Archroma.

The Archroma Color Center @FITincludes a large-scale color referencethat recreates the 4,320 hue Color Atlasby Archroma® as a wall-hung, flip-through display. A complete six-setColor Atlas - featuring an easy-to-usesystem of detachable fabric swatches -has also been donated to the lab, whichstudents use to select hues for theirdesign projects. Colors from the physical

Color Atlas library are easily found usingthe cutting edge online Color Searchtool. A set of color design tools repre-senting each shade in Color Atlas hasalso been donated for students to incor-porate into their individual class presen-tations.

Students use the Color Atlas as aguide in developing color stories for vari-ous projects that are done in the FIT tex-tile program, including a ‘color pitching’assignment where they must create twonew colorways, one warm and one cool,for a chosen print. Students are also askedto use the library to research colors, thenthey dye sample fabrics and matchingtrim materials. The students also use theon-line color matching system, visitingretail stores where they spot trends andcapture color info on their phones.Students have asked to use color chipsfrom the Center for projects they have inother classes, like product development,or for developing mood boards for voca-tional club presentations.

“It’s key that FIT students not onlygraduate with the theoretical knowledgeabout how our industry works, but thatthey are exposed to the most advanceddesign libraries, tools, software andequipment,” says Sean Cormier. “WithArchroma’s generous donation of materi-als, our students are actually using andbecoming familiar with a modern colorselection system that they will encounterwhen they walk into the marketplaceafter graduation.”

“We’re giving the students a realisticenvironment to learn in,” says BradMcClanahan, Global Head of ServiceBusinesses at Archroma. “These are thesame tools that they will use in industry,assembling color palettes for seasonaldesign presentations and productionspecifications. We want the next genera-tion of industry professionals to havehands-on experience with the next gener-ation of tools.”�

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CorporateSocialResponsibilityAward

At the 10th CSR Summit held in January 2018,Archroma won the Corporate Social Responsibility Awardheld under the auspices of National Forum forEnvironment & Health (NFEH) at Islamabad. Mr. JamKamal, Minister of State for Petroleum was Chief Guestof the occasion. The Award is a recognition of good CSRpractices which Include providing 11,000 liters of drink-ing water to the neighboring community at Jamshoro,Blood Donation Campaigns and Tree Plantation.�

Employer of theYear Award

Archroma won the prestigious "Employer of the Year Award2016" in the Multinationals Category after a tough contest heldby Employers Federation of Pakistan. Mr. Mujtaba Rahim, CEOof Archroma was declared ”CEO of the Year 2016". Thisremarkable feat has never been achieved by any Organizationand Chief Executive in any category (Multinationals, LargeNational, Medium Enterprise, Small Company, Entrepreneur)consecutively for two years in a row (2015 & 2016). The highlyattended Award ceremony was held in October 2017 at Karachi.Mr. Nasir Hussain Shah, Sindh Minister of Labor was the ChiefGuest of the occasion along with dignitaries from ILO, SindhGovernment, businesses and civil society. Mr. Vaqar Arif receivedthe Awards. Achieving these awards gives yet another reason tobe proud of Archroma Pakistan and its teams working in closecohesion to achieve excellence!�

Treeplantation

Globally employees of Archroma play anactive role on Earth Day. Archroma Pakistanhad a massive tree plantation campaign withinand outside the premises which was enthusias-tically participated by employees. High rankingofficials from Ministry of Environment,Government of Sindh joined in at our produc-tion sites at Jamshoro and Landhi.�

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PAKISTAN TEXTILE JOURNAL - January 2018

CorporateExcellenceAward 2017

Archroma was presented with the CorporateExcellence Award in the “Chemical Category” bythe Management Association of Pakistan at a cere-mony held in February at Karachi.

The Management Association of Pakistangranted the award in recognition of Archroma’s bestpractices in all management functions mainly relat-ing to strategic leadership, good governance,finance, marketing techniques, human resourcedevelopment, industrial peace, environment conser-vation and social responsibility. Archroma has beendistinguished by the Management Association ofPakistan six times in a row in the past six years. �

Award onOccupationalSafety, Healthand Environment

Archroma won 2nd prize on Best Practices in OccupationalSafety, Health & Environment – Processing & Allied Sector for theyear 2016 from Employers Federation of Pakistan at the occasionof International Safety Day at Work on 28th April 2017 at Karachi.The Award was received by Mr. Vaqar Arif from Ms. IngridChristiansen, Director, International Labor Organization, Islamabadin the presence of Mr. Saeed Awan, Secretary Labor, Governmentof Sindh, Ms. Atifa Riffat, Joint Secretary, Ministry of OverseasPakistanis and Managing Committee Members of EmployersFederation.�

Workshop for developmentof women entrepreneurshipin textiles

In 2016, Archroma signed anMoU with Ethical Affair, a socialplatform for developing entrepre-neurship. An interactive was heldfor the first group of womenentrepreneurs in textiles in April2017. Training and orientationwas provided to 25 participants.�