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ArcGIS Spatial Analyst – Suitability Modeling Kevin M. Johnston Elizabeth Graham

ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

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Page 1: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

ArcGIS Spatial Analyst – Suitability Modeling Kevin M. Johnston Elizabeth Graham

Page 2: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Where to site a new housing development? • Which sites are better for deer habitat? • Where is economic growth most likely to occur? • Where is the population at the greatest risk if a chemical

spill were to happen?

Suitability modeling

: ArcGIS Spatial Analyst - Suitability Modeling

Reality GIS layers Suitability for store

Model criteria: - Zoned commercial - Near target population - Away from competition

Page 3: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• The best locations can be determined from the features at each location

• You can identify the features that define the best locations

• You can quantify the relative preference of the features relative to one another

• You know what is not important to the phenomenon

• The attributes and numbers associated with the data vary in type and meaning

What we know

: ArcGIS Spatial Analyst - Suitability Modeling

Page 4: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Background

• How to create a suitability model and the associated issues

• Demonstration

• Look deeper into the transformation values and weights

• Demonstration

• Fuzzy logic

The presentation outline

: ArcGIS Spatial Analyst - Suitability Modeling

Page 5: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Locational perspective of the world • Defines a portion of the landscape’s attributes • Worm’s eye view • To return a value for each cell you must know

– What is your value

– What function to apply

– What cell locations to include in the calculations

• Within a grid

• Between grids

Manipulation of raster data - Background

: ArcGIS Spatial Analyst - Suitability Modeling

Page 6: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Discrete phenomena - Landuse - Ownership - Political boundaries

• Continuous phenomena

- Elevation - Distance - Density - Suitability

Discrete and continuous phenomena

: ArcGIS Spatial Analyst - Suitability Modeling

2 1 1 0

No Data 1 1 1

No Data 1 2 2

1 1 2 2

Vegetation 0 = Barren 1 = Forest 2 = Water

Discrete

1.12 1.75 1.81 2.03

0.26 1.63 1.87 1.98

0.00 0.91 0.73 1.42

0.00 0.18 No Data

No Data

Rainfall (inches)

Continuous

Page 7: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Background

• How to create a suitability model and the associated issues

• Demonstration

• Look deeper into the transformation values and weights

• Demonstration

• Fuzzy logic

The presentation outline

: ArcGIS Spatial Analyst - Suitability Modeling

Page 8: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

General suitability modeling methodology

: ArcGIS Spatial Analyst - Suitability Modeling

Identify evaluation methods

Feedback

Feedback

Define the goal

Create and run model

Choose an alternative

Feedback

Validate results

Page 9: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Most important and most time consuming – glossed over • Measurable • The gap between desired and existing states

• Define the problem

• “Locate a ski resort”

• Establish the over arching goal of the problem • Make money

• Identify issues • Stakeholders

• Legal constraints

Problem definition

: ArcGIS Spatial Analyst - Suitability Modeling

Page 10: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Break down problem into sub models - Helps clarify relationships, simplifies problem

Models and sub-models

: ArcGIS Spatial Analyst - Suitability Modeling

Terrain Sub-model

Development Cost Sub-model

Input Data (many)

Accessibility Sub-model

Ski Resort Model

Best Resort Sites

Input Data (many)

Input Data (many)

Page 11: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• How will you know if the model is successful?

• Criteria should relate back to the overall goals of the model

• May need to generalize measures • “On average near the water”

• Determine how to quantify • “Drive time to the city”

Identify evaluation methods

: ArcGIS Spatial Analyst - Suitability Modeling

Page 12: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• ArcGIS graphical model building capabilities

ModelBuilder

: ArcGIS Spatial Analyst - Suitability Modeling

Page 13: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Use for simple problems - query

• Classify layers as good (1) or bad (0) and combine:

BestSite = Terrain & Access & Cost

• Advantages: Easy

• Disadvantages: - No “next-best” sites - All layers have same importance - All good values have same importance

Types of suitability models - Binary

: ArcGIS Spatial Analyst - Suitability Modeling

Access

Cost

BestSite

Terrain

0

0 0

1

0 1 0

0 1

1 0

1

Page 14: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Use for more complex problems

• Classify layers into suitability 1–9 - Weight and add together:

BestSite = (Terrain * 0.5) + (Access * 0.3) + (Cost * 0.2)

• Advantages: - All values have relative importance - All layers have relative importance - Suitability values on common scale

• Disadvantages: - Preference assessment is more difficult

Types of suitability models - Weighted

: ArcGIS Spatial Analyst - Suitability Modeling

Access

Cost

BestSite

Terrain

1

1

5 10

5

5

10

1 10

10 6.6

7.0

4.2 5.0

1.8

Page 15: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

General suitability modeling methodology

: ArcGIS Spatial Analyst - Suitability Modeling

Identify evaluation methods

Feedback

Feedback

Define the goal

Create and run model

Choose an alternative

Feedback

Validate results

Page 16: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Determine significant layers for each sub model from the phenomenon’s perspective

• May need to derive data

• Transform values within a layer onto a relative scale

• Weight the importance of each layer and each sub model relative to one another

• Combine layers and sub models together

• Locate the best areas meeting your goals

The suitability modeling model steps

: ArcGIS Spatial Analyst - Suitability Modeling

Page 17: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• The phenomena you are modeling must be understood

• What influences the phenomena must be identified

• How the significant layers influence the phenomena must be determined

• Irrelevant information must be eliminated

• Simplify the model - Complex enough to capture the essence and address the

question

Determining significant layers

: ArcGIS Spatial Analyst - Suitability Modeling

Page 18: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Base data may not be useful for measuring all criteria

- Need to measure access, not road location

• May be easy: - ArcGIS Spatial Analyst tools - Distance to roads

• May be harder: - Require another model - Travel time to roads

Transform values – Place various criteria on common scale

: ArcGIS Spatial Analyst - Suitability Modeling

Page 19: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Why transform values?

: ArcGIS Spatial Analyst - Suitability Modeling

Ratio:

Interval:

Page 20: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Why transform values?

: ArcGIS Spatial Analyst - Suitability Modeling

Nominal: Ordinal:

Page 21: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Define a scale for suitability - Many possible; typically 1 to 9 (worst to best) - Reclassify layer values into relative suitability - Use the same scale for all layers in the model

Transform values - Define a scale of suitability

: ArcGIS Spatial Analyst - Suitability Modeling

Travel time suitability

8 7 6 5 – 15 minutes to off ramp 4 3 2

9 – 0 minutes to off ramp

1 – 45 minutes to off ramp

Best

Worst

Soil grading suitability

8 7 6

5 – Landslide; moderate 4 3 2

9 – Recent alluvium; easy

1 – Exposed bedrock; hard

Best

Worst

0

3282.5

Distance to roads

9

7

8

6 5

Suitability for Ski Resort Within and between layers

Accessibility sub model Development sub model

Page 22: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• May use to convert measures into suitability

The Reclassify tool

: ArcGIS Spatial Analyst - Suitability Modeling

Page 23: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Certain criteria may be more significant than others and must be weighted appropriately before combining

- Terrain and access may be more significant to the ski area than cost

• Use Weighted Overly, Weighted Sum tool, or Map Algebra

Weight and combine the layers

: ArcGIS Spatial Analyst - Suitability Modeling

SkiSite = (Terrain * 0.5) + (Access * 0.3) + (Cost * 0.2)

Access

Cost

BestSite

Terrain 1

1

5 10

5

5

10

1 10

10 6.6

7.0 4.2

5.0 1.8

Page 24: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Weights and combines multiple inputs - Individual criteria (layers)

- Sub models

The Weighted Overlay tool

: ArcGIS Spatial Analyst - Suitability Modeling

Page 25: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Model returns a suitability “surface” - Ranks the relative importance of each site to one

another relative to the phenomenon

• Create candidate sites - Select cells with highest scores - Define regions with unique IDS (Region Group) - Eliminate regions that are too small

• Choose between the candidates

Locate

: ArcGIS Spatial Analyst - Suitability Modeling

Site 1

Site 2

Site 3

Page 26: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

General suitability modeling methodology

: ArcGIS Spatial Analyst - Suitability Modeling

Identify evaluation methods

Feedback

Feedback

Define the goal

Create and run model

Choose an alternative

Feedback

Validate results

Page 27: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Ground truth – visit the site in person

• Use local knowledge and expert experience

• Alter values and weights

• Perform sensitivity and error analysis

Validation

: ArcGIS Spatial Analyst - Suitability Modeling

Page 28: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Results in a surface indicating which sites are more preferred by the phenomenon than others

• Does not give absolute values (can the animal live there or not; ordinal not interval values)

• Heavily dependent on the transformed values within a criterion and the weights between criteria

Limitations of a suitability model

: ArcGIS Spatial Analyst - Suitability Modeling

Page 29: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Background

• How to create a suitability model and the associated issues

• Demonstration

• Look deeper into the transformation values and weights

• Demonstration

• Fuzzy logic

The presentation outline

: ArcGIS Spatial Analyst - Suitability Modeling

Page 30: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Transform values Weight

Combine

Demo 1: Suitability Model

Page 31: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• How the values are transformed within criterion and weighted between criteria have not been critically examined

• Do the transformed values accurately capture the phenomenon?

• The transformation of the values was done by expert opinion – are there other approaches?

• Continuous criterion were reclassified by equal interval

• Assumes more of the good features the better

• What happens when there are many criteria?

The story is not over

: ArcGIS Spatial Analyst - Suitability Modeling

Page 32: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• GIS and Multicriteria Decision Analysis (J. Malczewski)

• Operation Research (linear programming)

• Decision support

• We are not trying to identify the best method - Problem you are addressing - Available data - Understanding of the phenomenon

• Provide you with alternative approaches

• Make you think about how to transform the values and weight within and between the criteria

Multicriteria decision making

: ArcGIS Spatial Analyst - Suitability Modeling

Page 33: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

General suitability modeling methodology

: ArcGIS Spatial Analyst - Suitability Modeling

Identify evaluation methods

Feedback

Feedback

Define the goal

Create and run model

Choose an alternative

Feedback

Validate results

Page 34: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Objectives and criteria - Build on slopes less than 2 percent

• Many times take on the form: - Minimize cost; Maximize the visual quality

• The more the better; the less the better

• Proxy criteria - Reduce the lung disease – amount of carbon dioxide

• How to determine influence of the attributes - Literature, studies, Survey opinions - Conflicts?

Identify evaluation methods

: ArcGIS Spatial Analyst - Suitability Modeling

Page 35: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Determine significant layers for each sub model from the phenomenon’s perspective

• May need to derive data

• Transform values within a layer onto a relative scale

• Weight the importance of each layer and each sub model relative to one another

• Combine layers and sub models together

• Locate the best areas meeting your goals

The suitability modeling model steps

: ArcGIS Spatial Analyst - Suitability Modeling

Page 36: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Evaluation criteria

• Direct scaling (as you have seen)

• Linear transformation - Divide each value by the maximum value - Scale 0 – 1 (relative order of magnitude maintained) - Apply to each layer

• Value/utility functions

• Others: - Fuzzy sets

Transform values

: ArcGIS Spatial Analyst - Suitability Modeling

Page 37: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Transform values with equations – ratio data - Mathematical relationship between data and suitability

Transform values: Value/Utility functions

: ArcGIS Spatial Analyst - Suitability Modeling

• Set suitability = 0 where [WaterDist] = 5000 • Solve for line slope: -0.0018

1 2 3 4 5 6 7 8 9

0 0 5,000

Distance to water

Suitability

y-intercept

x-intercept

Slope of the line

WaterSuit = 9 + ( -0.0018 * WaterDist)

Implement with Rescale by Function or Map Algebra:

Page 38: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Not a linear decay in preference

• The intervals for the attribute are not equal

• The preference scaling is not equal

• Output evaluation values are continuous

Transform values: Value/Utility functions

: ArcGIS Spatial Analyst - Suitability Modeling

Distance

Suitability

9

0 0 5000

Page 39: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Reclassify versus Rescale by Function

• Reclassify - Categorical input - Discrete output - One to one (or range) mapping

• Rescale by Function - Continuous input - Continuous output - Linear and non linear functions

: ArcGIS Spatial Analyst - Suitability Modeling

Page 40: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Reclassify versus Rescale by Function

Reclassify

If input is continuous - stair step effect caused by the discrete classes

Rescale by Function

4.1034 4.4211 5.2001

Suitability continuously changes with each unit of change of the input data Nonlinear functions

For continuous input and output

For discrete input and output (or input has continuous known class breaks)

: ArcGIS Spatial Analyst - Suitability Modeling

Page 41: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Rescale by Function: the functions

Exponential

Gaussian Logistic decay

Power Large

The function can be further refined by the function parameters

: ArcGIS Spatial Analyst - Suitability Modeling

Page 42: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Suitability workflow

Input data Derive data Transform to common Scale Final map

2 -> 1 13 -> 8 15 -> 10 21 -> 4

Reclassify

Rescale by Function

Table

Landuse

Elevation

Distance from schools

: ArcGIS Spatial Analyst - Suitability Modeling

Page 43: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Anatomy of applying a function

Apply the rescale function to the input values creating function values – f(x)

The function range is mapped to the evaluation scale (e.g., 1 to 10 suitability) Elevation range:

3000 to 5000

Input data Exponential function

Output data

Output range: 1 to 10

: ArcGIS Spatial Analyst - Suitability Modeling

Page 44: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Rescale by Function – Data dependence

Input range in study area: 3000 to 5000

Suitability of deer within the study area: Data dependent scenario

Suitability of deer relative to population: Data independent scenario

Suitability of deer within the study area that reach a threshold

: ArcGIS Spatial Analyst - Suitability Modeling

Page 45: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Determine significant layers for each sub model from the phenomenon’s perspective

• May need to derive data

• Transform values within a layer onto a relative scale

• Weight the importance of each layer and each sub model relative to one another

• Combine layers and sub models together

• Locate the best areas meeting your goals

The suitability modeling model steps

: ArcGIS Spatial Analyst - Suitability Modeling

Page 46: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Constraints - Reduces the number of alternatives - Feasible and non feasible alternatives

• Types of Constraints - Non compensatory

- No trade offs - in or out (legal, cost, biological) - Compensatory

- Examines the trade offs between attributes - Pumping water – (height versus distance relative a cost)

• Decision Space - Dominated and non-dominated alternatives

Decision alternatives and constraints

: ArcGIS Spatial Analyst - Suitability Modeling

Page 47: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Ranking Method - Rank order of decision maker (1 most, 2, second…)

• Rating Method - Decision maker estimates weights on a predetermined scale - Point allocation approach (similar to demonstration) - Ratio estimation procedure (Easton)

- Arbitrarily assign the most important, other assigned proportionately lower weights

• Pairwise

• Trade-off analysis

Weight

: ArcGIS Spatial Analyst - Suitability Modeling

Page 48: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Analytical hierarchy process (AHP) (Saaty) • Three steps

- Generate comparison matrix - Compute criterion weights

- Sum columns; divide by column sum; average rows - Estimate consistency ratio (math formulas)

• Pairwise comparison - Rate1: Equal importance – 9: Extreme importance

Weight: Pairwise

: ArcGIS Spatial Analyst - Suitability Modeling

Criteria Terrain Access Cost

Terrain 1 3 6

Access 1/3 1 8

Cost 1/6 1/8 1

Page 49: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Direct assessment of trade offs the decision maker is willing to make (Hobbs and others)

• Compares two alternatives with respect to two criteria defining preference or if indifferent

• Compare other combinations

Weight: Trade-off

: ArcGIS Spatial Analyst - Suitability Modeling

Site 1 Site 2 Slope Aspect Slope Aspect Preference

1 10 10 1 1

2 10 10 1 1

4 10 10 1 Indifferent

6 10 10 1 2

8 10 10 1 2

10 10 10 1 2

Page 50: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Determine significant layers for each sub model from the phenomenon’s perspective

• May need to derive data

• Transform values within a layer onto a relative scale

• Weight the importance of each layer and each sub model relative to one another

• Combine layers and sub models together

• Locate the best areas meeting your goals

The suitability modeling model steps

: ArcGIS Spatial Analyst - Suitability Modeling

Page 51: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Decision rules

• Simple Additive Weighting (SAW) method

• Value/utility functions (Keeney and Raiffa)

• Group value/utility functions

• Ideal point method

• Others: - Concordance method - Probabilistic additive weighting - Goal programming - Interactive programming - Compromise programming - Data Envelopment Analysis

Combine

: ArcGIS Spatial Analyst - Suitability Modeling

Page 52: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• What we did earlier

• Assumptions: - Linearity - Additive

- No interaction between attributes

• Ad hoc

• Lose individual attribute relationships

• All methods make some trade offs

Combine: SAW

: ArcGIS Spatial Analyst - Suitability Modeling

Page 53: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Method for combining the preferences of different interest groups

• General steps: - Group/individual create a suitability map - Individuals provide weights of influence of the other groups - Use linear algebra to solve for the weights for each individual’s

output - Combine the outputs

• Better for value/utility functions

Combine: Group Value

: ArcGIS Spatial Analyst - Suitability Modeling

Page 54: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Alternatives are based on separation from the ideal point • General steps

- Create weighted suitability surface for each attribute - Determine the maximum value - Determine the minimum value - Calculate the relative closeness to the ideal point

- Rank alternatives

• Good when the attributes have dependencies

Combine: Ideal Point

: ArcGIS Spatial Analyst - Suitability Modeling

Ci+ = sj- s i+ + si-

Page 55: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Determine significant layers for each sub model from the phenomenon’s perspective

• May need to derive data

• Transform values within a layer onto a relative scale

• Weight the importance of each layer and each sub model relative to one another

• Combine layers and sub models together

• Locate the best areas meeting your goals

The suitability modeling model steps

: ArcGIS Spatial Analyst - Suitability Modeling

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Esri UC 2014 | Technical Workshop |

General suitability modeling methodology

: ArcGIS Spatial Analyst - Suitability Modeling

Identify evaluation methods

Feedback

Feedback

Define the goal

Create and run model

Choose an alternative

Feedback

Validate results

Page 57: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Systematically change one parameter slightly

• See how it affects the output

• Error - Input data - Parameters - Address by calculations or through simulations

Validate results: Sensitivity analysis (and error analysis)

: ArcGIS Spatial Analyst - Suitability Modeling

Page 58: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Background

• How to create a suitability model and the associated issues

• Demonstration

• Look deeper into the transformation values and weights

• Demonstration

• Fuzzy logic

The presentation outline

: ArcGIS Spatial Analyst - Suitability Modeling

Page 59: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Use functions to transform values

Rescale by Function

Demo 2: Non-linear Suitability

Model

Page 60: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Determine significant layers for each sub model from the phenomenon’s perspective

• May need to derive data

• Transform values within a layer onto a relative scale

• Weight the importance of each layer and each sub model relative to one another

• Combine layers and sub models together

• Locate the best areas meeting your goals

The suitability modeling model steps

: ArcGIS Spatial Analyst - Suitability Modeling

Page 61: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Inaccuracies in geometry • Inaccuracies in classification process

Fuzzy overlay – The problem

: ArcGIS Spatial Analyst - Suitability Modeling

Page 62: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Predetermined functions are applied to continuous data

• 0 to 1 scale of possibility belonging to the specified set

• Membership functions - FuzzyGaussian – normally distributed midpoint - FuzzyLarge – membership likely for large numbers - FuzzyLinear – increase/decrease linearly - FuzzyMSLarge – very large values likely - FuzzyMSSmall - very small values likely - FuzzyNear- narrow around a midpoint - FuzzySmall – membership likely for small numbers

Fuzzy overlay – Transform values

: ArcGIS Spatial Analyst - Suitability Modeling

Page 63: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Fuzzy overlay – Transform values

: ArcGIS Spatial Analyst - Suitability Modeling

Page 64: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Meaning of the transformed values - possibilities therefore no weighting

• Analysis based on set theory

• Fuzzy analysis - And - minimum value - Or – maximum value - Product – values can be small - Sum – not the algebraic sum - Gamma – sum and product

Fuzzy overlay – Combine

: ArcGIS Spatial Analyst - Suitability Modeling

Page 65: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Fuzzification Fuzzy Overlay

Demo 3: Fuzzy Analysis

Page 66: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

• Problems with: - Locate - if cells need to be contiguous - Allocating one alternative influences the suitability of another

• Can be done in the vector world • Multiple ways to transform values and define weights • Multiple ways to combine the criteria • Your transformation values and weights depend on:

- the goal - the data - the understanding of the phenomenon

• How the values are transformed and weights defined can dramatically change the results

Summary

: ArcGIS Spatial Analyst - Suitability Modeling

Carefully think about how you transform your values within a criterion and weight between the criteria

Page 67: ArcGIS Spatial Analyst – Suitability Modeling · 2014. 7. 10. · Suitability modeling : ArcGIS Spatial Analyst -Suitability Modeling Reality . GIS layers Suitability for store

Esri UC 2014 | Technical Workshop |

Thank you…

• Please fill out the session survey:

First Offering ID: 196/1188 Second Offering ID: 196/1432

Online – www.esri.com/ucsessionsurveys Paper – pick up and put in drop box

: ArcGIS Spatial Analyst - Suitability Modeling

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Esri UC 2014 | Technical Workshop | : ArcGIS Spatial Analyst - Suitability Modeling