Arcane & CAO

Campaign #2ReportingMay 1, 2019 - June 30, 2019

Arcane | 2Arcane | 2Arcane | 2

With a total of $14,999.83 media spend, we received

2,913,747 impressions, 28,699 link clicks, and 1,482 completed actions on the landing page. 🎉

Arcane | 4Arcane | 4Arcane | 4

● The May/June CAO campaign achieved the most leads in a single campaign EVER with 1,482 leads - beating out our record set in our previous March/April campaign by 21%!

○ Our March/April campaign achieved 1,224 total leads ● Our Everyday Mistakes “cat food” static creatives proved to be a winner - achieving 40% of total leads! ● Our Toga/Yoga concept also performed well - specifically the 15 sec video that garnered 13% of total leads ● This campaign had significant less spend than our conversion objective campaign from March/April

○ Despite this, we had a 83% increase in total leads and a 3% increase in link clicks!○ Similar to previous campaigns, the static image and video worked well in combination, demonstrating that

variations of the ads are needed to run in tandem for maximum success● Not as many comments and banter on the ads as previous campaigns

○ Despite this, lots of reactions, shares, and image and profile clicks ○ This campaign was very video heavy - videos often see less actual comments than static posts as they optimize for

views and conversions vs. engagements○ This campaign maintained a very low average cost per engagement of $0.05○ Just like our first 2019 campaign - this is atypical with a conversion objective○ By comparison, our August 2018 campaigns saw a cost per engagement closer to $0.50!○ This means our content resonated well with our target audience and people were clicking through

KEY HIGHLIGHTS● The Everyday Mistakes creative - specifically cat food this time around - continues to be a top performer - and gets us a

large amount of leads every time○ Our crowdsourcing campaign will garner more of these positive, feel good, funny stories that we can leverage for

the future● That being said, our Toga/Yoga concept also performed really well

○ We tested out all video lengths - and 15 sec proved to be the sweet spot, achieving the most leads

Summary of Campaign | What’s Going On

Arcane | 7Arcane | 7

Campaign Performance | Facebook & Instagram Placements

TOTAL SPEND

$14,999.83

REACH

430,905

LINK CLICKS

28,699

CPA

$10.12

IMP

2,913,747

CPE

$0.05

1,482 TOTAL LEADS 🎉

May 1 - June 30, 2019

Arcane | 9Arcane | 9

Campaign Performance | By Province

MANITOBAEngagement: 67,655Reach: 111,934Link Clicks: 7,427Click-Through Rate: 1.05%Leads: 403

PRINCE EDWARD ISLANDEngagement: 8.050Reach: 15,432Link Clicks: 945Click-Through Rate: 0.97%Leads: 62

SASKATCHEWANEngagement: 61,031Reach: 96,638Link Clicks: 6,206Click-Through Rate: 1.00%Leads: 306

NEWFOUNDLANDEngagement: 33,085Reach: 48,672Link Clicks: 3,369Click-Through Rate: 0.93%Leads: 142

NOVA SCOTIA Engagement: 47,947Reach: 83,552Link Clicks: 5,145Click-Through Rate: 0.88%Leads: 256

FRENCHEngagement: 30,934Reach: 30,583Link Clicks: 2,298Click-Through Rate: 1.23%Leads: 130

NEW BRUNSWICKEngagement: 30,400Reach: 55,758Link Clicks: 3,309Click-Through Rate: 0.93%Leads: 183