YO C S MUR U TO ER

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ARC TargetOne

PERSONALIZE. The customer is not a number any more. The customer is a

name, a person whose preferences and habits you know,

understand and act upon.

With TargetOne, you can enable multi-channel, multi-

touchpoint customer interaction. You can predict when they

prefer to shop and act on what they are likely to shop for.

This will completely change how you look at promotions and

campaigns - with an opportunity to reach out to the right

customer with the right product - and will take campaign

responses to a new level.

This is exactly what TargetOne does for you - make your

campaigns more powerful, bring your customers a lot closer.

This solution from Manthan Systems is designed with a deep

understanding of retail and the retail customer.

PROMOTIONS.RIGHT CUSTOMER. RIGHT MESSAGE.RIGHT MEDIA. RIGHT TIME. With TargetOne, you have the ability to execute targeted offers

and promotions, on-demand and real-time.

With TargetOne, you can design perfect promotions.

With TargetOne, create and manage micro-segments of target

lists and choose preferred communication channels - to

ensure that personalized offers reach the right customers.

Take your ability to leverage the purchasing power of your

customers to a higher level. Increase share-of-wallet through

personalized offers, create cross-

sell and up-sell opportunities.

Also measure effectiveness and

frequency of each customer

interaction. TargetOne can help

you pursue loyalty and revenue

opportunities.

Each promotion is

based on your customer's demographics, behavior and

loyalty data, predicted purchase intent, recommendations and

location.

Each promotion is

based on your customer's demographics, behavior and

loyalty data, predicted purchase intent, recommendations and

location.

CAMPAIGN PLANS• Campaign calendars, events, seasonal themes• Competitive block-and-tackle• Customer acquisition/retention campaigns• New product introductions• Brand communication

TARGET CHANNELSEmail and SMSPOSSocial media

Call center Mobile appEcommerce

ARC TargetOneHere's how you make the right offer to theright customer through the right channel.

CUST

ME

OR

INER

CIO

NST

AT

Browse, searchAdd to cart, abandon cart, purchaseCheckout, Log outRedeem offers/ coupons

In-store browseCheckoutRedeem offers/ coupons

Window shoppingShowrooming

Support queriesService callsIncomplete transactions

Micro-segments | Inherit & integrate lists TARGET LISTS

Customer x Merch x Store x Marketing eventRULES

POS | Email | Ecommerce | Mobile | SocialTRIGGERS

Thresholds | Anti-spam | Channel limitsTOUCH GOVERNANCE

• Increase share of wallet through targeted offerings

• Split-runs, A/B tests• Cross-sell, up-sell • Measures effectiveness and frequency of

each customer interaction

TANGIBLE OUTCOMES

• Promotion execution:• On-demand: based on marketing calendars, promo plans• Instantaneous: based on basket or customer conditions

• Identify ‘best lists’• Manage & execute campaign plans

PERSONALIZATION STRATEGIES

PERSONALIZE.AND LOYALTY WILL FOLLOW.With TargetOne, the possibilities for the marketer - to

engineer loyalty and revenue opportunities - are unlimited.

With Target One, the marketer can segment customers

based on their demographics. Then, select the condition

when the offer needs to be sent. That too, after having

identified the customer’s preferred channel of

communication. The marketer can now select the attributes

to personalize the communication. And finally, send out

personalized communication. Having performed the entire

exercise (in a trice), the marketer can now view reports on

efficacy of promotion.

TargetOne can substantially increase basket-size through

personalized offerings. And in a world where differentiators

are getting vapid, ensure loyalty from your customers.

AND TargetOne IS THELAST WORD IN PERSONALIZATIONFOR A REASON.Manthan System specializes in delivering synergistic

analytics solutions for the retail and consumer product

industries. What we are known for, is an ideal blend of

deep domain expertise across the retail analytics spectrum

and technical expertise across platforms. Manthan's

products and services are designed to bring you that vital

technological edge, for a significant business advantage.

Manthan brings together a deep industry specificity,

advanced analytics and industry practices to provide you

sophisticated, yet intuitive analytical capability. Which is

what has helped Manthan establish itself with over 85 of

the world's leading retailers across 18 countries.

ARC Customer360

ARC Customer360 enables a unified view of the customer's purchase behavior, loyalty,

and campaign data. It provides critical insights to identify customer trends and cross-

sell, up-sell opportunities. Customer360 is architected for retail marketers.

Sophisticated retail-aware analytics delivered with a marketing-friendly user experience

empowers marketers with on-demand customer insights. Download the Customer360

brochure at www.manthansystems.com/ca

ARC Customer360

ARC Loyalty247

Here's a mobile app that helps you travel the last mile in personalization.

It employs analytics to deliver targeted marketing and communication to

your customer's smartphone. You can create a repository of all your

offers, deliver personalized offers, preference-based advertisements and

enable sharing across social media networks, all from the customer's

smartphone. For more, there's a TargetOne brochure awaiting you at

www.manthansystems.com/ca

ARC Loyalty247

Optimized Marketing

Optimized Marketing is a synergistic analytics consulting service that can help you

improve your marketing effectiveness. You can explain marketing observations or

phenomena, measure marketing actions and outcomes, develop operational

support for marketing decisions. Optimized Marketing can also help integrate new

and unstructured data sources and help maintain and upgrade data-mining models

across the ARC Customer Analytics Portfolio.

Optimized Marketing

TWO PRODUCTS AND A SERVICE COMPLEMENT TargetOne.

For enquiries in the US, get in touch with Kevin -

kevin.walker@manthansystems.com

For enquiries in Asia-Pacific and Europe, write to Sachit -

sachit.murthy@manthansystems.com

Manthan Systems, Inc.

7975 N. Hayden Road, Suite C-240, Scottsdale, AZ 85258

t:+1 800 746 9370, f:+1 888 384 0989

Morumbi Office Tower

Av. Roque Petroni Jr. 999 – 13º andar – Morumbi - São Paulo

cep:04707 910, t:+55 11 5185 2773, f:+55 11 5185 2899

#19-04/05, High Street Centre,

1 North Bridge Road, Singapore - 179094

Suite 22C Level 22 Ayala Tower One,

Ayala Avenue, Makati City 1226

Manthan Systems, 40/4, Lavelle Road, Bangalore, Karnataka

t:+91 80 2299 0585, f:+91 80 2299 0586

USA

Brazil

Singapore

India

Philippines