Arby’s Emre YıldırımZiya İbrahimliFaycal HamriMaria EdinarkhovaMoncef Guermat

Arby’s Background• Arby’s is a fast food restaurant chain with more than 3’600 restaurants across

(30% are company owned) 48 states in US and Canada.

• 1964: brothers Forrest and Leroy Raffel start the first Arby’s in Boardman, Ohio, as they believed there is a market for roast beef sandwiches besides hamburgers.

• Original menu of the restaurant consist of roast beef sandwiches, potato chips, and ice tea.

• 2008: Triarc Companies, Inc. merged with Wendy’s International, Inc. to form Wendy’s/Arby’s Group, Inc.

• First chain to introduce a low calorie and gluten free menu.

• First chain to ban smoking in its company-owned restaurants in 1994.

• In 2004, Arby’s created a Full Line of Deli Items.

(Arby’s Official Website, 2013)

Arby’s Timeline1964 Arby's is founded in Boardman, Ohio. 1965 Arby's first franchise restaurant opens in Akron, Ohio. 1970 Arby's opens its 250th restaurant. 1975 Logo changes from a ten-gallon hat to a contemporary cowboy hat. 1980 Arby's opens 1,000th location in Loves Park, Illinois 1981 First international restaurant opens in Japan. 1986 Arby's Foundation formed, establishing Arby's philanthropic organization. 1991 Arby's is the first fast food restaurant to introduce a complete light menu: Three sandwiches and four salads, all less than 300 calories and 94% fat free. 1994 Arby's is the first to ban smoking in all of its company restaurants. 1996 Arby's opens its 3,000th restaurant in Tipp City, Ohio. 2001 Market Fresh sandwiches added to the menu 2004 Market Fresh salads and wraps create a full line of deli-style products. 2005 Arby's acquires RTM, the largest franchisee 2008 Triarc Companies, Inc. merged with Wendy's International, Inc. to form Wendy's/Arby's Group, Inc. 2011 Arby's is acquired by an affiliate of Atlanta-based Roark Capital Group.

(Arby’s Official Website, 2013)

Arby’s Vision, Mission & PurposeCompany’s Belief: Every individual has the power to make a difference.

Company’s Slogan: “It’s Good Mood Food”

Our vision… To be the premier quick service food company in the world.

Our mission… Quality Food, Fast and Friendly

Mission statement is a combination of six core values that drive goals, build relationships, and guide decisions for all Arby’s employees and franchisees.

Our purpose… To make money, have fun and make a difference in people’s life

(Arby’s Official Website, 2013)

Arby’s Six Core ValuesDream BigWe believe in the unlimited potential that lies within all people and we are committed to providing opportunities for people to achieve their dreams.

Work Hard We believe that hard work and front end effort are prerequisites for success.

Get it Done We believe that achieving positive results is the key to continued success for everyone.

Play Fair We believe that winning teams play by the Golden Rule. We treat our customers, business partners and team as they want to be treated - with respect.

Have Fun We believe that life is meant to be enjoyed. Success comes more quickly by having fun while working toward our objectives.

Make A Difference We believe that as a company and as individuals we have the responsibility to improve the quality of life for our employees and communities.”

Corporate Social Responsibility: NOKID Hungry

Ending Childhood Hunger in America

The No Kid Hungry campaign connects kids in need with nutritious food and teaches their families how to cook healthy, affordable meals. The campaign also engages the public to make ending childhood hunger a national priority.

( National Partner)

(Arby’s Official Website, 2013

Case Study: Arby’s fires Ohio Manager who fled fromAssistant General Manager Fired: Mary ArcherEscape a knife-wielding robber

October 19 2012

“I don't want my job back," she says. "I just want everybody to know what kind of company this is”(Mary Archer, 2012).

"We have no alarms, no cameras. That should have been nipped in the bud the very first attempt." The only bright spot, she says, is, "My life was spared”(Mary Archer, 2012).

(Farnham, 2012)

Arby’s SWOT Analysis

S TRENGTHS W EAKNESSES

O PPORTUNITIES T HREATS

• Fresh, healthy brand (strong market position & brand equity)

• Diversified product base• Emphasis on product quality • Elegant interiors and design• Product development/innovation• Corporate Social Responsibility

• US concentration • Low employee efficiency• Limited scale of operations• High turnover rate

• International growth• New menu items• More promotion of the

brand• Increase online presence• Marketing campaigns

• Economic slowdown in the US• Increasing trend towards

home-cooked foods• Intense competition• Price & product competition• Strong beef association

Negative

Internal factors

Externalfactors

Positive

Arby’s Main Competitors

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants.

It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum Brands.

It is the second-largest submarine sandwich shop chain in North America, after Subway.

Arby’s Philosophy• We believe people are our greatest asset-only the BEST make our team. We treat our people with

respect, and believe in achieving results through Theory Y Management, as set forth by Douglas McGregor. This belief in people extends outside our company, to everyone with whom we do business. We treat customers as guests in our home, and we recognize suppliers as partners in our efforts.

• We believe that the ideas of our people are critical to our success. By using their ideas, we improve the company and help them see the important role they play.

• We believe that all people are created equal. The ARG culture represents people who are valued for a diversity of beliefs, backgrounds, styles, and experiences that collectively create a high performance team.

• We believe that a positive mental attitude (PMA) is one of the most important assets that a person can possess. A person's attitude, not aptitude, is the chief determinant of success.

• We take pride in what we do and believe that anything worth doing is worth doing with excellence. We plan continually for success. Only by having passion for what we do will we generate the intensity in our quest for perfection.

• We recognize our obligation to produce profits to provide for the growth of the company. We share the rewards of a profitable business with our people through excellent salaries, bonuses and opportunities for career growth. We also believe it is our obligation to support the communities that our restaurants serve by giving back a portion of our profits.

(careerbuilder.com, 2013)

Arby’s Organizational Culture• ATMOSPHERE: Our philosophy toward people and desire for results create

the Arby’s atmosphere. Our entire company revolves around people.

• OPPORTUNITY: The most important reason why people join Arby’s is an opportunity for advancement, which is based on performance.

• PERSONAL GROWTH: During your training period, we will expose you to every facet of our organization.

Our objective is to teach you not only the necessary technical skills, but also the behaviors that will make you a top-notch leader. We want to provide the

atmosphere, the assistance and the guidance for you to grow as rapidly as possible to assume more and more responsibility. The number one ingredient for

advancement at Arby’s is your ability to create an environment where people motivate themselves to achieve mutually beneficial goals.

(careerbuilder.com, 2013)

Arby’s Career OpportunitiesCrew/Team Members assist the management staff in operating the restaurant, which includes taking customers orders, preparing food made to order, cleaning the dining room and all areas behind the counter. This position offers the most flexibility in terms of working your own hours but requires a level of responsibility and desire to work hard.

An Assistant Manager is responsible for assisting in the management of an Arby’s Restaurant towards the attainment of agreed-upon Company goals and profits. Responsibilities include: assisting the General Manager with all facets of the successful operations , providing a high level of leadership to the restaurant and the employees, supporting the General Manager with all aspects in generating sales and profit growth efficiently and effectively, operating in accordance with Federal/State Laws.

A Restaurant Manager is responsible for managing an Arby’s Restaurant towards the attainment of agreed-upon Company goals and profits. Responsibilities include: manage all facets of the successful operations for one Arby’s Restaurant, provide a high level of leadership to the restaurant and the employees, oversee all aspects in generating sales and profit growth efficiently and effectively, operate in accordance with Federal/State Laws, and OSM.

(SnagAJob.com, 2000-2013)

Brand Turnaround Improved in-store operationsLaunch new ad campaign to reposition the brandNew product introductionNew leadership teamBrand repositioning

(MarketLine, 2012)

Employer Branding Strategy Employer branding is the strategy

companies use to appeal to desired current and future ideal talent.

Employer Brand strategy is predominantly based on management’s vision, goals and objectives, followed by best practices and research on the talent market.

(DATAMONITOR, 2009)

Employer Branding Strategy

InternalOrganization: Team WorkFeedbackManagementStrategy of CommunicationExperience/EducationStaff

External Organization’s

image/recognition/reputation/offers External brand promise

Investment policies

Stakeholders concerns

Corporate Social Responsibilities

Differentiation from competitors(Walker, 2007)

Marketing Strategy

Social Media Create Arby’s group and fan

page on major social network sites to increase awareness

Advertise Arby’s on major social network sites so people are more familiar with Arby’s when they see our advertisements on the side.

Having coupons available on each sites so people are interested in our group and fan pages.

PR/Blogging To set a platform where

everyone can share their Arby’s experiences

More interaction with clients and Arby’s team

Real stories that are posted will make customers more familiar with the brand

(MarketLine, 2012)

Online Job Application

How to apply for

a job?

Telephone/Skype Interviews

Online Application

DRM, Inc Employment Application

“Equal Opportunity Employer”

(Ask A Manager, 2012)

Training & Development

• 90 days• TMTP

Start the TMTP

Program

• Successful work• Meeting criteria

6 months of work

• Raise of 15 cents

• SMTP

Promoted to a Senior

Team Member

Shift Manager Training

MRG Training Program (Minority Rights Group)

(Moore, 2013)

Human Resources Policies EQUAL EMPLOYMENT OPPORTUNITY EMPLOYMENT AT WILL ANTI-HARASSMENT AND ANTI-DISCRIMINATION ATTENDANCE, PUNCTUALITY, AND DEPENDABILITY UNIFORM STANDARDS DATING AND FRATERNIZATION MANAGERIAL DRUG AND ALCOHOL TESTING

(Moore, 2013)

Causes & Theories

Causes Lack of Security Case Study Unfair HR Policy Lack of environment

enthusiasm (Farnham, 2012)

TheoriesExpectancy TheoryAdam’s Equity Theory

(Theory, 2013)(FRITSCH, 2013)

(Social Behavior & Personality: An International Journal, 2011)

Expectancy Theory

(FRITSCH, 2013)(Social Behavior & Personality: An International Journal, 2011)

Adam’s Equity Theory

(Theory, 2013)

SolutionsTo engage in the right behaviorsBelief buildingRecognize, reward, and promote high performers Involve employees in decisionsWilling to take the time to meet with and listen to employees Celebrate successes of the companyBuild a better and developed security system

Success MeasurementsMeans to evaluate success Increasing employee recognition Monitor future employee turnover rate Plot point achievement for geographical regions and

compare which particular outlets need improvements Determine success of incentive programs through number

of individuals achieved Improving Managerial professionalism Highlight number of cases of employee maltreatment Collect statistics at post departure interviews and collate

improvements

ReferencesAdams ’ Equity Theory. (2013). Retrieved February 18, 2013, from LearnManagement2.com: http://www.learnmanagement2.com/adamsequitytheory.htm Arby’s Restaurants Mission Statement - Six Core Values Behind Goals & Decisions. (2013). Retrieved February 10, 2013, from About.com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Arby-s-Restaurants-Mission-Statement.htm Arby's - Slicing Up Freshness. (2013). Retrieved February 13, 2013, from Arby's: http://arbys.com/ Arby's Restaurant Group, Inc. Competition. (2013). Retrieved February 16, 2013, from Hoovers - A D&B Company: http://www.hoovers.com/company-information/cs/competition.Arbys_Restaurant_Group_Inc.1b4ad185183b025d.html

Referencescareerbuilder.com. (2013). Arby's Restaurant Group (Public) . Retrieved February 20, 2013, from careerbuilder.com: http://www.careerbuilder.com/Jobs/Company/C8C3VZ66GDHDS1MY2SC/Arbys-Restaurant-Group-Jobs/ Datamonitor plc. (2009, August 14). Wendy's/Arby's Group, Inc. SWOT Analysis. Retrieved February 14, 2013, from EBSCO: http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=e2c6e65d-e206-41ce-9f65-2de7268edba6%40sessionmgr10&vid=2&hid=2 DATAMONITOR. (2009, August 4). Wendy’s/Arby’s Group, Inc. Retrieved March 6, 2013, from EBSCO: http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=84fb7931-33c6-4e40-bafb-8435c7ad0184%40sessionmgr113&vid=1&hid=109 Doctor's Associates Inc. (2013). The History Of Subway. Retrieved February 18, 2013, from Subway: http://www.subway.com/subwayroot/about_us/history.aspx

ReferencesEuromonitor International. (2010, September). Wendy’s/Arby’s Group in Consumer Foodservice (World). Retrieved March 5, 2013, from Passport: http://www.portal.euromonitor.com/Portal/Handlers/accessPDF.ashx?c=63\PDF\&f=F-160634-18447863.pdf&code=cBUDU3IlEyy989770XS837Kayos%3d Farnham, A. (2012, October 19). Arby's Fires Ohio Manager Who Fled From Robber. Retrieved February 13, 2013, from ABC News: http://abcnews.go.com/Business/arbys-fires-ohio-manager-fled-robber/story?id=17535661 Free SWOT Analysis. (2010, June 2). Arby's SWOT Analysis. Retrieved March 7, 2013, from Free SWOT Analysis: http://www.freeswotanalysis.com/fast-food-companies-swot-analysis/11-arbys-swot-analysis.html Fritsch, J., & Clive, L. (2013, February 04). Spring 2013 Expectancy Theory. Retrieved February 12, 2012, from PennState: https://wikispaces.psu.edu/display/PSYCH484/Spring+2013+Expectancy+Theory

References

MarketLine. (2012, October 19). Company Profile. Retrieved March 6, 2013, from EBSCO: http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=0ab78b2a-6b34-4641-bde8-7bc2d79e7558%40sessionmgr112&vid=1&hid=109 MarketLine. (2012, September 1). Company Profile: McDonald's Corporation SWOT Analysis. Retrieved February 18, 2013, from EBSCO: http://ehis.ebscohost.com/eds/pdfviewer/pdfviewer?sid=3a0d6fa8-51ea-4008-a0a2-d9186b7701e6%40sessionmgr114&vid=2&hid=116 MBASkool.com. (2012). ARBYS. Retrieved February 25, 2013, from MBASkool.com: http://www.mbaskool.com/brandguide/food-and-beverages/3066-arbys.html Moore, D. (n.d.). Employee handbook Arby's hourly. Retrieved February 17, 2013, from Miracle Restaurant Group: http://mrgportal.com/downloads/handbook_hourly_0408.pdf

ReferencesOverly rigid online job application systems. (2012, April 5). Retrieved February 22, 2013, from Ask A Manager: http://www.askamanager.org/2012/04/overly-rigid-online-job-application-systems.html QIP HOLDER LLC. (2013). History. Retrieved February 16, 2013, from Quiznos: http://www.quiznos.com/About/History-Timeline.aspx SnagAJob.com . (2000-2013). Arby’s Employment. Retrieved March 3, 2013, from SnagAJob.com: http://www.snagajob.com/restaurant-jobs/fast-food/arbys Top Ten Ways to Motivate Employees. (2013). Retrieved February 20, 2013, from TG & Associates: http://www.tgassociates.com/freetipsheets/HO-10waysmotivate.asp Walker, P. (2007). Employer branding: A no nonsense approach. London: CIPD. Yiu, T. W., & Law, Y. M. (2011, May 1). Moderating Effect of Equity Sensitivity on Behavior - Outcome Relationships in Construction Dispute Negotiation. Journal of Construction Engineering & Management, 137(5), 322-332.