Aprio Factsheet 2019

WE FOCUS ON MULTI-STAKEHOLDER COMMUNICATION AND REPUTATIONAL ENHANCEMENT CAMPAIGNS FOR

CORPORATE AND OTHER CLIENTS

DEVELOPING YOUR MULTI-STAKEHOLDER COMMUNICATIONS PROGRAMMES IN six STEPS

Aprio provides advice and guidance on multi-stakeholder engagements, and specific corporate action events. We offer strategic communication expertise across a broad spectrum of client sectors.

Aprio has a team of highly experienced specialists, based in Johannesburg and Cape Town, who have the expertise to support a broad offering of communication requirements.

Aprio has well-established relationships with the media, the broader investment community, including sell and buy-side analysts.

APRIO IS AN INDEPENDENT, 100% SOUTH AFRICAN-OWNED COMPANY

TRAINING AND DEVELOPMENT

Aprio has exceptional credentials across a range of learning and development programmes for executives and communication specialists.

Principal trainer Alan Arguile has delivered more than 1,200 skills development interventions across Africa, and every training programme we present is designed specifically to meet your organisational goals.

Our stress-tested coaching and development solutions extend across a wide range of communication disciplines, including:

- MEDIA TRAINING- PRESENTATION & COMMUNICATION SKILLS TRAINING- CRISIS & ISSUE MANAGEMENT TRAINING- COMMUNICATION PRACTITIONER TRAINING- STORYTELLING FOR LEADERSHIP

INVESTOR RELATIONS

Our financial communication strategies are developed to consider each client’s unique needs and support its core business strategy with maximum impact.

These communication strategies are crafted into practical investor, PR and media relations deliverables. whatever the medium. We ensure that the correct message resonates with the right audience.

We work closely with our clients to provide strategic advice and support, tapping into our extensive capital markets knowledge, industry ties and media networks. Our team has the necessary skills and expertise in investment banking, capital markets, equity research, fund management and financial media to support clients meaningfully and with measurable results.

- FINANCIAL COMMUNICATIONS- ANNUAL, INTERIM AND QUARTERLY REPORTS- INVESTOR PRESENTATIONS- LIVE EVENTS & SITE VISITS- PUBLIC AFFAIRS- IPO’s & ROAD SHOWS

DIGITAL STRATEGY AND CONTENT CREATION

While almost everyone uses digital platforms in communication, it’s surprising how many opportunities are missed to reach audiences by utilising the platforms effectively.

It all starts with a good idea, backed by insightful content that is crafted appropriately for relevant audiences. This is then transformed into a great story, supported by strong imagery, and relevant voice and video content. It is then presented in a relevant digital format, followed by analytics to track and guide effectiveness, while informing future campaigns.

CRISIS AND ISSUE COMMUNICATION

Aprio’s six-step approach to building and sustaining reputational resilience - ARMOUR - spans comprehensive risk audits, identification and development of customised policies, protocols and structures for effective crisis leadership.

Our ARMOUR service offering also comprises crisis skills development; simulations and stress-testing; and advisory and resilience services to clients in the heat of a corporate crisis. We have facilitated more than 80 complex crisis simulations and provided advisory services on more than 400 real-life crises ranging from mining and engineering fatalities, marketing controversies, food safety and public health issues, through to corporate governance failures, employee and leadership misconduct scandals as well as data security breaches.

Our crisis communication sector expertise includes financial services, chemicals, oil and gas, aviation and transport, mining and engineering, education, manufacturing and industrials, pharmaceutical, telecoms and retail industries.

1 WHO 2 3 4 5 6APRIO’S SIX STEP APPROACH WHAT OBJECTIVES MESSAGE TACTICS

OUR OFFERING:

EVALUATION

Aprio Factsheet 2019

KEY HIGHLIGHTS

employee and community engagement

Barclays Africa following the decision by Barclay’s PLC to sell down its stake. Aprio also advised Old Mutual PLC with its managed separation announcements, and Quilter on its JSE listing.

aprio consulted to:

RCL FOODS, Bidvest, Aveng, Implats, Pan African Resources, Edcon, Netcare, Dis-Chem, ArcelorMittal and Long4Life, amongst others, on investor and media communications campaigns.

aprio strategically advises:

Netcare following its decision to exit the United Kingdom.

aprio supported and implemented:

Total South Africa’s media relations campaigns, which was awarded the 2014 AAA Visibility Award.

Xstrata with its media engagement during the proposed merger with Anglo American as well as the successful merger with Glencore.

aprio assisted:

aprio guided:RCL FOODS on its Listeriosis campaign.

aprio provides ongoing media liaison:

to Bidvest for its corporate actions and financial results (including its Integrated Annual Report).

Aprio is involved with the strategic definition, planning and implementation of numerous employee and community engagement programmes.

These are being done for corporations that might employ a few hundred, to companies employing many thousands of people spread across a diverse geographic base. Each process starts with ensuring a clear objective and/or several key goals that the company wishes to achieve over the allocated time span of the strategy.

Aprio’s communications approach is focused on the improvement of internal and community communication mechanisms - from planning and defining the various channels that can be used, to the way in which the engagement takes place and, critically, including a feedback process.

aprio advised and guided communication:

for the JSE listings of MultiChoice, Cartrack, Equites Property Fund, Quilter, Orion Minerals, Dis-Chem, Long4Life and Bidcorp, amongst others.

to reinforce ABSA’s credibility amingst its stakeholders on the African continent.

aprio provides a communication platform:

and provided full communication support:

to Netcare, Implats, Edcon, Long4Life and others, and assisted with media advice during various capital raising initiatives and corporate transactions.

Associated British Foods on its successful acquisition of Illovo Sugar.

Walmart and Starbucks on their respective entries into South Africa.

CONTACT APRIOOxford Corner 32, Jellicoe Avenue, Rosebank, Johannesburg, South Africa | 011 880 0037www.aprio.co.za