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REAL ESTATE
SANTA CRUZ ASSOCIATION OF REALTORS®
REAL ESTATE
Santa Cruz County’sREAL ESTATE NEWS SOURCE
On The Web
C R E A T I N G B E T T E R R E A L T O R S ®
NEWS
INSERT
Inside Real Estate
Legislative Watch
PRSRT STDUS POSTAGE PAID
CAPITOLA, CAPERMIT NO. 59
REALTOR®
DEPARTMENTSAffiliate News .............................3
Affiliate Spotlight ......................3New Members ...........................3President’s Message . ............3
Housing Foundation . ...............11
Did You Know? ......................... 13
On the Calendar ....................... 13
April | Real Estate 1
E-DITIONMore News atWWW.SCAOR.ORGWWW.SCAOR.ORG
SANTA CRUZ ASSOCIATION OF REALTORS®
2525 MAIN STREET SOQUEL, CA 95073
REALTOR®
A P R I L 2 0 0 5
InsertLEGISLATIVEWATCH
See White House, Page 5
Amended Court Opinion Holley vs. Crank: Brokers are not responsible for REALTOR® behavior in corporate positions ...................... 1
SAREC® Testifies at White House ..........................................1
Congrats, SRES Trainees! ..... 4
NAR Cheers Small Business Health Plan Bill .........................4
Do-Not-Call UpdateSoliciting issues resolved? .............. 4
Bowl for Kids Sake ................4CAR Form Revisions16 new or revised forms ................. 5
Good Neighbor Awards .........6
Professional Courtesy ........... 6
Spring Fling ..............................8
Board Nominations ................. 10
WCR April Events ..................13
Amended Court Opinion Favorable to Brokers
SAREC® Testifies at White House Conference on Aging Solutions
The Ninth Circuit Court of Appeal amended its decision in Holley v. Crank in early March, underscoring the importance of adhering to corporate formalities and avoiding situations where the corporate veil may be pierced. In October 2004, the court originally
decided that a designated broker of a California real estate corporation could be held personally liable for negligently supervising his salesperson who engaged in acts of racial discrimination. This decision defied the corporate principles that generally shield a corporate officer
from personal liability for the acts of others. In response to this adverse opinion, C.A.R. filed an amicus curiae or “friend of the court” brief for the Ninth Circuit to reconsider its decision. The court amended its opinion, eliminating language that held the designated broker
personally liable under a theory of negligent supervision. “The court’s decision does not change a designated broker’s duty, under California licensing laws, to properly supervise the activities of his or her salespersons,” said C.A.R. Vice President and General Counsel June Barlow. “In Holley v. Crank, the real estate brokerage was in the process of being sold and the timeline of transfer of both ownership and supervisory responsibility was unclear and unique to this case.” For additional information, C.A.R. members may contact C.A.R.’s Member Legal Hotline at (213) 739-8282; office managers, broker/owners and designated REALTORS® can call (213) 739-8350. Reprinted with permission of the CALIFORNIA ASSOCIATION OF REALTORS® from CAR Newsline (March 16, 2005).
Nathan Booth, senior advisor to the Senior Advantage Real Estate Council® (SAREC®), recently testified at the White House Conference on Aging Solutions Forum in Philadelphia. Booth spoke about the progress REALTORS® are making in educating seniors on the options available to them when buying or selling a home, as well as the value of working with a REALTOR® who has earned the Seniors Real Estate
Specialist® (SRES®) designation. The Hon. Dorcas Hardy, chair of the policy committee of the White House Conference on Aging, applauded SAREC®’s efforts in the senior arena. The Senior Advantage Real Estate Council (www.seniorsrealestate.com) is the organization that confers the Seniors Real Estate Specialist designation upon REALTORS® nationwide. SAREC’s
2 April | Real Estate
Jim ChubbBranch Manager
Pager (831) 429-0599Email:[email protected]
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(831) 475-2600 AVAILABLE 7 DAYS A WEEK 5161 SOQUEL DRIVE, SOQUEL, CA 95073
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itself. - The Gospel According To Zen
Science has never drummed up quite as effective as a tranquilizing agent as a sunny spring day. - W. Earl Hall
In the spring, at the end of the day, you should smell like dirt. - Margaret Atwood
Gardening is a kind of disease. It infects you, you cannot escape it. When you go visiting, your eyes rove about the garden; you interrupt the serious cocktail drinking because of an irresistible impulse to get up and pull a weed. - Lewis Gannit
Plant and your spouse plants with you; weed and you weed alone. - Dennis Breeze
But make no mistake: the weeds will win: nature bats last. - Robert M. Pyle
New Members
Affiliate Spotlight
PresidentDan Sedenquist
President-ElectBobbie Nelson
Secretary/TreasurerSandy Kaplan
DirectorsDebra Frey
Christa JohnsonJanet Romanowski
Dennis StewartLori Strusis
Trevor ThorpeLela Willet
Suzanne Yost
RE InfoLink Director Suzanne Yost 688-7434
Chief Executive OfficerPhilip B. Tedesco, RCE, CAE
Member Services DirectorNorma I. Milete
Marketing & Communications ManagerDawn Valentine
BookkeeperColette Alexander
Receptionist/AdministrativeLeslie Flint
Administrative AssistantGloria Spitzer
2005 Board of Directors
Marketing & Publication CoordinatorNancy Ellis
Production/Pre-pressCoastal Homes Magazine
Account ExecutiveBarbara Quinton
ADVERTISING INFORMATIONFor advertising and deadline
information, please call
Barbara Quinton462-5700 ext 23
REALTOR®REAL
ESTATEREALESTATE
S A N TA C R U Z A S S O C I AT I O N O F R E A LT O R S ®
C R E A T I N G B E T T E R R E A L T O R S®
Coastal Homes Staff
April | Real Estate 3
REAL ESTATE is the official monthly newspaper of the Santa Cruz Asso-ciation of REALTORS® provided as a member-service to inform, educate and update REALTOR® and Affiliate members on local, state and national real estate news and the Association’s calendar of events.
SANTA CRUZ ASSOCIATION OF REALTORS®
2525 Main Street, Soquel, California 95073(831) 464-2000 • (831) 464-2881 fax
www.scaor.org
Affiliate News
Bailey Properties, Inc.Scott Gudahl
BT CommercialRebecca AlexanderCentury 21 Award
James PedersenCentury 21 Lad
Austin WelchShemeika Fox
Century 21 Showcase REALTORS®
Anne CastlesHaute HomesTodd Vickers
Keller-Williams RealtyJoAnn Gibson
Jeff WintonJeff HansenZack BoothJoe Carter
David Lyng & AssociatesDavid GlennLucy Rodgers
Carol MacKinleyThe Office of Delaine Keeney Moles
Delaine Keeney Moles (former member)Network Alliance Real Estate
Paul HernandezGina Carling
Linda JohnsonTodd Julander
New Horizons REALTORS®
Tim ChildersSanta Cruz Properties
Elizabeth FindrickComments about an applicant’s admittance should be submitted in writing to the Santa Cruz Assn. of REALTORS®, 2525 Main St., Soquel, CA 95073.
President’s Message
Dan SedenquistBailey Properties2005 SCAOR President (831) [email protected]
First American Title330 Soquel Ave., P.O. Box 838
Santa Cruz, CA 95061831.426.6500 • 831.426.7536 fax
Spring is here! Our real estate market is flowing along nicely. We still could use many more listings and I’d like to see more opportunities for first-time homebuyers, but as interest rates gently rise there is perhaps a glimmer of balance coming to our market. We’ve all been so busy working this strong seller’s market that Spring arrived, my crop of Day Valley weeds is flourishing and my own garden preparation is a little tardy. Take a moment to enjoy these reflections on Springtime and the coming gardening frenzy. . . Weed ‘um and reap!
April hath put a spirit of youth in everything. - William Shakespeare
First a howling blizzard woke us, Then the rain came down to soak us, And now before the eye can focus- Crocus. - Lilja Rogers
Hoe while it is spring, and enjoy the best anticipations. It is not much matter if things do not turn out well. - Charles Dudley Warner
Sit t ing quietly, doing nothing, Spring comes, and the grass grows by
First American Title introduces new rate plan for refinance transactions! First
We are in the time of year where spring is everywhere and winter is fading fast. Spring always brings forth the hard work nature has provided since the onset of fall and winter. Everywhere we see blossoming fruit trees, wildflowers, roses and so much more. As with nature many of our plans become reality after months of planning and hard work. The first major event of the year is the ever popular Spring Fling scheduled for Wednesday, May 4th at the SCAOR office. This is a great opportunity to visit with fellow association members while enjoying a great lunch. Be sure to put this date in your calendars. Our focus continues on the 4 sub-committees within the Affiliate Committee. The 3rd sub-committee is chartered with Affiliate Membership and Recruiting. This committee has
the important task of attracting new members and communicating Affiliate value to prospective members as well as SCAOR members. The s t r onge r ou r Aff i l i a t e Membership is, the more powerful the entire Association becomes. Affiliate members encompass all individuals and organizations that participate in real estate related activities, but are not active REALTORS®. These can include companies such as title, lending, insurance, home inspection, roofing, construction, interior decorators, legal, appraisal, etc. The Membership and Recruiting sub-committee has established new Affiliate member recruiting goals for 2005. Events are being planned to introduce prospective members to the benefits of SCAOR membership. Additionally, new
programs aimed at increasing the value of participation are being developed. The final initiative is the development of programs and tools for better dissemination of Aff iliate member capabilities. The purpose of this is to provide SCAOR members an enhanced resource for real estate related services. This will include print and web based information tailored to the needs of the real estate community. Once again, I encourage everyone to forward any suggestions for improving our initiatives or recommending potential new Affiliate companies to me at [email protected], or call (831) 479-8800.
—By Scott Pine, Associated Finance Company
lower the overall cost to the consumer. California consumers will benefit from an average discount of approximately 30 percent on existing title rates for refinance transactions using First American’s One Rate.
To f ind out more, please visit www.firstam.com, or contact your local First American Business Development Rep!
American’s One Rate is the industry’s first look at simplifying, clarifying and reducing title insurance and escrow rates for residential refinances!
Under First American One Rate, refinance customers in California will benefit by receiving a single rate that includes virtually all necessary title and escrow services. In addition to providing clarity, this new rate plan will significantly
4 April | Real Estate
Garret’s PaintingContractors License #[email protected]
native of Santa Cruz, Garret has his feet planted fi rmly into the
sand. With children at Pacifi c Collegiate School and Santa Cruz Gardens
Elementary, he understands the importance of delicately balancing home
and business, while actively contributing to the community through school
charity work and the Women’s Council of REALTORS®.
Garret has been an interior/exterior home painter for 18 years and knows
what quality prep work, color and creativity can do to improve the look of a
home. For all of your painting needs, call someone who cares about Quality
Craftsmanship and goes the extra mile to make your home more beautiful!
Women's Council
REALTORSo
®
A
The NATIONAL ASSOCIATION OF REALTORS® cheers the U.S. House of Representatives’ Committee on Education and the Workforce for approving the Small Business Health Fairness Act. The legislation (H.R. 525), one of NAR’s top priorities, would allow small businesses and self-employed workers to band together through a trade or professional association to negotiate lower health insurance costs for participants. Small business health plans would operate under the same rules as federally regulated, large corporate and union health plans that provide group health insurance to all participants regardless of where they live. The measure was introduced last month and is identical to legislation that passed the House twice last year with bipartisan support.
NAR Cheers Small Business Health Plan Bill
NAR President Al Mansell says, “Small business health plans will give small business and self-employed workers the same right to quality, affordable health insurance as corporate employees and union members. REALTORS® are committed to doing everything we can to help Congress enact small business health plan legislation this year.” According to a 2004 NAR survey, 28 percent of REALTORS® have no health insurance at all. Only 7 percent of real estate fi rms offer health care overage for independent contractors, who are the largest segment of real estate practitioners. For more on this issue, please visit NAR’s Small Business Health Plans page at REALTOR.org. Reprinted from REALTOR® Magazine [March, 2005] with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright 2005. All rights reserved.
It’s that time of year again, where you can put on your bowling shoes, grab a friend and make a difference! This year’s Big Brother Big Sister’s Bowl for Kids Sake fundraiser will be on Saturday April 9th at 10:30am at the Boardwalk Bowl.
This is a fun event, and a GREAT time for all of us to come together, in support to help make a difference for the children seeking mentors in our local community. Big Brother’s Big Sisters vision is “to provide a mentor for every child who needs or wants one.”
We should all be very proud to be part of a community that is responsible for organizing and raising more money locally than any other fundraiser for BBBS all year long. We continue to be the biggest fundraiser for BBBS, and this year we hope to continue our legacy. Most recently, Santa Cruz Title made a nice donation to BBBS via our fundraiser. Thank you Lori Doan, and thank you everyone for your continued support of this event! If you would like to become a team Captain, it’s very easy—organizes a team of fi ve, collect pledges and win prizes! If your offi ce has a captain please feel free to contact them for more information on how you can help support BBBS. If you’re interested in participating or contributing or are interested in becoming a captain, please contact Lori Bare as soon as possible at 464-5071.
Bowl for Kids Sake April 9
In February, the Federal Commu-nications Commission (FCC) issued an Order addressing certain issues raised in NAR’s Petition for Recon-sideration of the Commission’s 2003 Telephone Consumer Protection Act (TCPA, a.k.a. Do-Not-Call) rules. Spe-cifi cally, NAR requested that the FCC clarify that calls to “For Sale By Owner” (FSBO) and expired listings fall outside the scope of the Do-Not-Call rules. The FCC did clarify that calls to FSBOs by real estate professionals rep-resenting a potential buyer are not a tele-phone solicitation, so long as the purpose of the calls are to discuss the potential sale of the property to the represented buyer. Unfortunately, the FCC declined to exempt from the Do-Not-Call rules calls to expired listings and to FSBOs for the purpose of offering services to residential subscribers (homeowners). Copies of the Order are available on the NAR website at www.realtor.org. If you have any questions, please contact contact Lynn King ([email protected]), (202) 383-1156. For more information on Congressional efforts, please contact Marcia Salkin ([email protected]), (202) 383-1102.
Do-Not-Call Update
FCC Issues Order on FSBOs and Expired Listings
Kathy EmmertKim HavboLaura GrenyoLelani WilliamsLinda CraigMargie KiedrowskiMarrisha AbbotMichele DavidMick PfaffNancy ComstockNancy StearnsP. Mark RehnborgRhonda ObertSandra ArnoldSusan GrantYasmin Rodriguez
Allan FreibergBobbie NelsonCandace Bradfi eldCheryl HinchmanConnie LandesDavid KingDavid LewitEd SpurrGail LoBelloGale PinkeringGrahm MorlandGregg CampJanet LawsonJohn PetersonJudy ZieglerKarla Hawkinson
Congrats, New SRES® Trainees! Congratulations to the 32 Santa Cruz Association of REALTORS® members who recently completed SRES® training:
This training was the fi rst of 2005 to be sponsored by the Association and its Education Committee. The next educational offering will be held on May 20 from 9am-12noon and is called “How to Analyze and Price Small Rental Properties.”
This course is approved for 3 hours of DRE consumer protection continuing education credit. The price of the course is only $35 and includes a handy workbook. For more information, contact Leslie at 464-2000 or go to the SCAOR website (www.scaor.org) and click on Education.
Reports available by email, fax or securely posted to website, agent indemnifi cation.
Corey Folsom Home Inspector
831.227.4797
Easy-to-Read-ReportsDigital Color PhotosQuick Turnaround
Real Estate Services
April | Real Estate 5
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2425 Porter Street, Ste. 18Soquel, CA 95073 831.465.0737 f: 831.465.0738coastlendinggroup.com
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Linda Cooper Mortgage Consultant
CAR will be releasing 16 new or revised forms on April 25th. While most of your old forms will still work, as of the new revision date, use of the prior version of the form meets current legal requirements. However, C.A.R. will no longer monitor the legal validity of any prior form version and the C.A.R. User Protection Agreement only applies to the most current version of a form. (See http://www.car.org/index.php?id=OTQ1 for full text of the User Protection Agreement.)
Four of these forms are brand new:Cancellation of Listing (COL): The Cancellation of Listing documents the agreement between a seller and a listing broker when a property will not be marketed anymore during the remaining term of an unexpired listing agreement or
CAR Forms Revisedwhen a seller and a listing broker decide that they are unable to continue to work together. Options exist whereby (i) a listing broker agrees to accept a sum certain in exchange for giving up the right to market and sell the property, (ii) the listing broker will release the seller without any immediate financial obligation unless the seller in fact sells the property during the listing term and (iii) the
broker and client will depart without any continuing financial or other obligations flowing from one to the other.
Lease/Rental Mold and Ventilation Addendum (LRM): This form advises a tenant of the potential health hazards of mold and of the tenant’s obligation to keep the property well ventilated and to report suspected mold conditions promptly.
Seller Property Questionnaire (SPQ): The Seller Property Questionnaire is a form to be completed by a seller in an effort to give a buyer a more comprehensive understanding of the property to be acquired. The SPQ does not replace the Real Estate Transfer Disclosure Statement but supplements it. The SPQ is not mandated by statute or contract but may serve as a helpful
tool in a transaction. The three pages of questions can often prompt a seller to remember something about the property that the seller otherwise would not have remembered or may not have considered important enough to disclose. The questions ask for the seller’s actual knowledge not a warranty regarding the property’s condition.
Home Equity Explanation and Agency Agreement/Notice of Default Purchase Agreement/Notice of Cancellation of Notice of Default Purchase Agreement (HEAA/ NODPA/ HENC): This tri-partite package of forms is only used when an owner-occupant of residential property, against which a Notice of Default has been recorded, is selling the property to an investor purchaser. The HEAA describes the law regarding this particular type of transaction, the consequences for violating the law, and the withdrawal of the buyer’s agent from the transaction. The NODPA is the actual purchase agreement printed in the statutorily required format. The HENC is the form the seller uses if the seller desires to rescind the sale within the statutory period.
For further information on the form revisions, go to
www.car.org/index.php?id=MzA0MDA
White House…continued from page 1
mission is to assist REALTORS® in meeting the unique real estate needs and concerns of maturing Americans. “The value is of the SRES® designation is that it’s a designation of trust,” Booth testified. “SRES® designees also are a superb resource for explaining the different options available to senior homebuyers and sellers, from providing information on where to find a probate lawyer to what’s available in the new home market and active adult communities.” The SRES® designation is the only real estate designation offering the Client Assurance program, enabling senior homebuyers and sellers to electronically verify the professional and state licensing status of its Seniors Real Estate Specialist® designees before engaging a REALTOR® when buying or selling a home. SAREC® is owned by Real Estate Business Services Inc. (REBS), a subsidiary of the California Association of REALTORS® (C.A.R.).
6 April | Real Estate
(831) 479-1901 or toll-free at (800) 829-19012815 Chanticleer Avenue, Santa Cruz, CA
or e-mail Frank May, MAI, ASA at [email protected]
M AYA S S O C I AT E SA P P R A I S E R SWhen you really need to know…
We have appraised all types of real estate in the area, from
coastal villas, mountain retreats and farms to hotels, tourist
attractions, and bowling alleys.
You name it, we’ve probably appraised it!
When you really need to know the true market value of real
property, any type of real property, call us.
Real estate is a reputation business. Here are ways you can bolster your reputation -- as well as everyone you represent, including your company, association, and industry -- by showing respect for the public, the properties you show, and your peers. Respect for the public1. Respond promptly to inquiries and
requests for information. 2. When showing an occupied home,
always ring the doorbell or knock. If there’s no answer, announce yourself loudly before entering. Do the same before entering any closed room.
3. Present a professional appearance at all times. Dress appropriately and drive a clean car.
4. Be aware of and meet all deadlines. 5. Promise only what you can deliver—
and keep your promises. 6. Don’t tell people what you think. Tell
them what you know. Respect for property 7. Be responsible for everyone you allow
to enter listed property. 8. Never allow unaccompanied access
to property without permission. 9. Enter property only with permission,
even if you have a lockbox key or combination.
10. When the occupant is absent, leave the property as you found it (lights, heating, cooling, drapes, and so on). If you think something is amiss (for example, you see signs of
REALTOR® Magazine, is seeking nominations for its sixth annual Good Neighbor Awards. The program recognizes REALTORS® whose extraordinary commitment to volunteer work has helped make their community a better place to live. In October, five winners will be announced in REALTOR® Magazine and will be recognized at the 2005 REALTORS® Conference & Expo in San Francisco. Each winner will receive travel expenses to the convention, national media exposure for their community cause, and a $7,500 grant. In addition to the winners, five honorable mentions will each receive a $1,500 grant. Last year’s program drew nearly 300 entries. NAR President Al Mansell, CEO of Coldwell Banker Real Estate Brokerage in Salt Lake City, said “REALTORS®
Professional Courtesy: 18 Ways to Show It Every Day
vandalism), contact the listing broker immediately.
11. Don’t allow anyone to eat, drink, smoke, dispose of trash, use bathing or sleeping facilities or bring pets. Leave the house as you found it unless instructed otherwise.
12. Use sidewalks and walkways. If the weather is bad, take off shoes and boots inside the property before showing it.
Respect for peers 13. Identify your REALTOR® and
professional status in all contacts with other REALTORS®.
14. Be aware that large electronic files with attachments or lengthy faxes may be a burden on recipients.
15. When showing a property, notify the listing broker if there appears to be inaccurate information on the listing.
16. If you’re the listing agent, share important information about the property, including the presence of pets, security systems, and whether sellers will be present during showings.
17. Avoid the inappropriate use of endearments or other denigrating language.
18. Don’t prospect at other practitioners’ open houses or similar events.
Source: Adapted from NATIONAL ASSOCIATION OF REALTORS®’ Pathways to Professionalism, updated Nov. 2004. Click on “Current Links” at www.realtor.org/realtormag
Good Neighbor Awards Seek Entries
not only sell houses but we build communities. REALTORS® have such close ties to their communities that they are often the ones who work behind the scenes to help those in need. The Good Neighbor Awards gives NAR the opportunity to recognize some of the many REALTORS® who give of themselves to improve the quality of life in their communities.” REALTOR® Magazine Editorial Director Pamela Geurds Kabati said, “This award program is fundamentally about calling attention to how one person can make a difference in the lives of others.” Good Neighbor Awards entries must be received by Friday, May 27, 2005. For more info, call 800/874-6500 or go to www.realtor.org/realtormag and click on March 2005.
April | Real Estate 7
Reputation.“I came to David Lyng Real Estate because of the broker, the company image and most of all, the reputation of integrity. I have found the support staff to be fantastic, allowing me to spend more time with my clients.” —Pat Simmons
Aptos Village8050 Soquel Ave. Aptos, CA 95003 831.662.0800
Capitola Village301 Capitola Ave. Capitola, CA 95010 831.475.8111
Santa Cruz2170 41st Avenue Capitola, CA 95010 831.476.0100
Scotts Valley101 Mt. Hermon Rd. Scotts Valley, CA 95066 831.461.1200
Watsonville55 Penny Ln., Ste. 102 Watsonville, CA 95076 831.763.6700
www.davidlyng.com
Santa Cruz County’s Premier Real Estate Company
* As reported by REInfolink for single family residential sales in Santa Cruz 2003
It’s the people who make a good company great!Why did you choose David Lyng Real Estate?
Reputation. Support. Team.Where new and experienced agents thrive in an atmosphere of camaraderie and
enthusiasm.
Where highly trained staff provides tremendous support so each agent can reach their highest potential.
Where the opportunities are unlimited!
DAVID LYNG REAL ESTATE
Team.“Being part of a great team is always fun and rewarding. So team spirit and strength was definitely something we were looking for when we decided to join David Lyng two years ago. We made a great choice. The company’s track record and reputation instills confidence and pride in us and our clients. Great colleagues inspire, help and encourage us.” —Katrin Tobin and Andy Paulin
Support.“Two things really stand out for me about working for David Lyng Real Estate. First, the positive energy and great support by everyone in the company. Secondly, the marketing tools and systems the company has in place are superior. I can provide the best for my clients. Thanks David Lyng and staff. What a group!”` —Diana Mercer
8 April | Real Estate
Stephanie O. Woodward Mary Ann Robinson
831-479-3303 phone • 831-479-3307 fax • www.12c4mtg.com
4980 Capitola Road • Capitola, CA 95010
An Experienced Team for all Your Mortgage Needs
Home Equity Lines of Credit have risen 1.50% while mortgage rates have remained low—lower than they were at this time last year!
Call us NOW for a free consultation to explore your financing options for purchases and refinances!
April | Real Estate 9
831.462.90002140 41st Avenue
Capitola, CA 95010
831.688.64617979 Soquel DriveAptos, CA 95003
831.469.8000824-B Mission Street
Santa Cruz, CA 95060
As the #1 REAL ESTATE FIRM IN
NORTHERN CALIFORNIA*, we at
Coldwell Banker Residential Brokerage
handle the majority of real estate
transactions in each of our markets.
With a network of 65 offices in 15 counties
throughout Northern California, our
market share dominance gives the strongest
endorsement of our professionalism,
reputation and assurance behind each of our
sales associates.
At Coldwell Banker, we’ve always realized
we are only as good as the individual talents
that make up our fine organization. Our
commitment to creating the ultimate setting
for our superb professionals is the key factor
that has made us the preeminent real estate
leader. Our agents are local area experts with
a wealth of Coldwell Banker resources at their
disposal to ensure that each home receives
the exposure it deserves.
*Based on information gathered from our local Multiple Listing Services in Northern
California counties in which NRT operates.
To view more than 80,000
listings online, visit us at
www.CaliforniaMoves.com
Your Partner to the World
10 April | Real Estate
These are exciting times in the Santa Cruz Real Estate Industry!
We need you to share your experience and expertise!
Help lead the Santa Cruz Association of REALTORS® in 2006.
To be considered for nomination to the Board of Directors in 2006, submit your completed application by April 22, 2005.
Applications are available several ways:• Pick one up in person at the Association office
• Download one from our web site, www.scaor.org• Call 464-2000 to request one be faxed to you
NOMINATIONS MUST BE RECEIVED
NO LATER THAN APRIL 22, 2005
Submit nominations by April 22 to Philip Tedesco, RCE, CAE 2525 Main Street • Soquel, CA 95073
Fax (831) 464-2881 • [email protected]
HELP WANTED!A Call for Santa Cruz Association of REALTORS®
2006 Board of Directors’ Nominations
Beginning in 2005, SCAORHF donors are eligible for distinguished donation recognition levels (detailed in the table above). Donations throughout the year will accumulate, enabling donors to be recognized at the highest donation level possible. Our 2005 donors to date are as follows:
Corporate DonorsPlatinum: New Century Mortgage Co.
Personal DonorsGold: Randy Ziganti
Bronze: Chris Clayton, Cole Redmon, Dennis Norton, Dennis Stewart, Jeanne Hatch, Judy Brose, Lolita Pine, Suzanne Yost, Terry Ballantyne
Additional Charter Contributors to the Santa Cruz Association of REALTORS® Housing Foundation who donated $100 or more through January 31, 2005, include:Barbara BainBosso Williams Chris FinnChristian DavidClive RobertDennis NortonDonald DimitrukFirst American TitleGreg RufeJanee Del CollettiJennifer WalkerJody StelekLiam WaldLloyd & Bonnie WilliamsLolita PineMaria Goez-CrockerOld Republic TitlePeter BoutellRita LawTim GuestWatsonville Newspaper
April | Real Estate 11
Thanks to the Santa Cruz Association of REALTORS® Housing Foundation Board of Trustees and the many fine volunteer committee members, we are progressing ahead rapidly. Much work has been done and we are getting set to announce a signature event to be held later this year. Marketing and promotional materials are being completed and allocation and distribution programs are being designed. We are coordinating an educational symposium and have many other ideas being developed. We are also working on a very nice thank you to all those Charter contributors from 2004. We also have recently voted on setting aside some funds to be distributed this year. We are still looking for additional volunteers on our Marketing and Public Relations, Allocations & Distributions and Fundraising committees.
Thank You
Committee meeting dates are as follows:
• Marketing & Public Relations 2nd Tuesday, 3:30pm at First American Title, Capitola
• Fundraising 2nd Wednesday, 10am in the SCAOR Board Room
• Allocations & Distributions 2nd Monday, 12noon at First American Title, Capitola
We are planning on everyone contributing at the levels they did last year or, if possible, increasing the amount. Remember, your contribution is totally tax deductible and will go towards ‘bridging the gap to home ownership” in our County. Become involved in our solution to the local housing issue; let’s leave a legacy.
Until next month, Carol VanAusdal SCAOR Housing Foundation Chair, Keller Williams Realty, (831) 261-6750 / [email protected]
Outlook From Where I Sit…
Bridging the Gap to Homeownership
To date, contributions to the Foundation are nearing $50,000, and moving forward, donations will be
recognized at the following cumulative annual levels:
LEVEL PERSONAL CORPORATE
Bronze
Silver
Gold
Platinum
Diamond
$0 - $499 $0 - $999
$500 - $999 $1,000 - $2,499
$1,000 - $2,499 $2,500 - $4,999
$2,500 - $4,999 $5,000 - $9,999
$5,000+ $10,000+
12 April | Real Estate
Flooring Sales & Carpet Cleaning
6000 Soquel Drive, Aptos
476.4849
April | Real Estate 13
Calendar April 2005Sun Mon Tues Wed Thur Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25
SCAORHF MARKETING & PR COMMITTEE3:30 P.M.
SCAORHF ALLOCATION & DISTRIBUTION COMMITTEE 12:00 P.M.
EDUCATION COMMITTEE 8:30 A.M.
26 27 28
BOARD OF DIRECTORS8:45 A.M.
29 30
AFFILIATES COMMITTEE 8:30 A.M.SCAORHF FUNDRAISING COMMITTEE 10:00 A.M.MARKETING & PR COMMITTEE 2:00 P.M.
LGR COMMITTEE8:30 A.M.
SCAORHF BOARD OF TRUSTEES 3:00 P.M.
GRIEVANCE COMMITTEE 2:30 P.M.
The Santa Cruz Chapter of Women’s Council of REALTORS® presents the 14th Annual Super Star Beach Retreat, April 23 & 24, 2005 on the sand at the Coast Santa Cruz Hotel in Santa Cruz. Two additional upcoming WCR events in April are a two-day staging workshop led by Barb Schwarz on April 7-8 and a leadership program on April 20 led by Carol Ridoni.
DID YOU KNOW?Display Key Troubleshooting TipsThe following tips may help you resolve a problem before contacting Supra Support. • Charge your DisplayKEY as
described earlier in this guide. • Make sure all the connections
between the DisplayKEY, Cradle, power source, and phone line are secure. Make sure the DisplayKEY is seated firmly in the Cradle.
• Perform a reset on the DisplayKEY Cradle by unplugging the Cradle from the power outlet for 10 seconds.
• If your DisplayKEY is not updated, perform a manual eSYNC to update your DisplayKEY.
• If a function fails, verify you are entering the correct code and try the function again.
• If you cannot access the KeyBox, check with the listing agent to ensure you are within the timed access hours or if the Call Before Showing feature is activated.
If Your Key Is ExpiredThere are several ways to update your DisplayKEY: • Place your DisplayKEY on the Cradle
each night. The Key automatically dials the KIM network each night at a designated time between midnight and 6 am to perform an eSYNC. eSYNC is the process where your DisplayKEY connects to the KIM network through the modem in the Cradle, information is exchanged, and your Key is updated.
• If you forget to place your DisplayKEY on the Cradle and miss an
you can do a manual eSYNC at any time.
• Access the KIM website or KIM automated voice access to receive code for your Key and manually enter into your Key to activate it. Key remains in your Key until you perform an eSYNC.
Board of Directors: First Friday at 8:30 A.M.
LGR: Third Friday at 8:30 A.M.
Affiliates: Second Wednesday at 8:30 A.M.
Strategic Planning: Last Wednesday at 8:30 A.M.-bi-monthly
Budget & Finance: Third Wednesday at 8:30 A.M.-bi-monthly
Grievance: Third Wednesday at 2:30 P.M.
Meeting Schedule RulesProfessional Standards: As needed
Education: First Wednesday at 9:00 A.M.—-bi-monthly
SCAOR Foundation: Third Monday at 3:00 P.M.
Marketing & PR: Second Wednesday at 2:00 P.M.
Offices Liaison: First Monday following first full week following CAR
WCR® April Events For more information on WCR events or to learn about joining the local chapter, please contact Jennifer Walker, Santa Cruz Chapter President, at (831) 426-4100.
Women's Council
REALTORSo
®
New Flooring & Window TreatmentsNow is the time to call for your free in-home consultation with one of our professionals.
Visit Our Full-Service Showroom
Let us assist you from con-cept to completion.
Bill to EscrowFinancing Available
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Custom Area Rugs • Porcelain Tile • Window Shades
Shutters • Linoleum
2800 Daubenbiss Ave, Soquel • 476-8780 www.IVFlooringandDesign.com
Deborah Cypert, Owner
14 April | Real Estate
Current Inventory New Sold Average Median
Single Family Residences
Santa Cruz County Statistics
Condos/Townhouses
Please visit www.scaor.org/html/stats.htm for more Santa Cruz County statistical information.
04–05
New Sold Average MedianCurrent
Inventory04–05
540 129 214 $712,364 $650,000Dec.
425 243 154 $798,524 $715,000Jan.
66 34 52 $490,402 $420,560Dec.
72 55 43 $444,323 $451,000Jan.
448 208 140 $765,650 $730,000Feb.
65 58 36 $500,270 $465,000Feb.
The Keller Williams RealtyBELIEF SYSTEM
WI4C2TS
Win-Win OR NO DEAL
Integrity DO THE RIGHT THING
Commitment IN ALL THINGS
Communication SEEK FIRST TO UNDERSTAND
Creativity IDEAS BEFORE RESULTS
Customers ALWAYS COME FIRST
Teamwork TOGETHER EVERYONE ACHIEVES MORE
Trust STARTS WITH HONESTY
Success RESULTS THROUGH PEOPLE
Mission: TO BUILD CAREERS WORTH HAVING, BUSINESSES WORTH OWNING, AND LIVES WORTH LIVING
1414 Soquel Avenue, Santa CruzContact Julia deDiego, Team Leader
(831) 471-9101 or visit us online at www.kwsc.com
April | Real Estate 15
16 April | Real Estate
Building on Our Commitment to Team Bailey
Bailey Mortgage, L.P. A Chase Manhattan Affiliate
831.689.8500CHASE
Welcome to the Team! We are pleased to announce
our five newest associates:
Property Management & Vacation Rentals
831.688.7009
APTOS SALES
831.688.7434SANTA CRUZ SALES
831.426.4100
Relocation Services3040 Valencia Ave. Suite 2, Aptos, CA 95003
831.685.6494
baileyproperties.com
Coming Soon: 4788 Scotts Valley Drive
Paul & Robert Bailey
Rhea GuzmanREALTOR®
Lisa BurrellREALTOR®
Mariann MeeganREALTOR®
Curt AbramsonREALTOR®
Kristin ScofieldREALTOR®