Applicant Funnel Implementation

Keeping It Simple

Institutional Research

The consultant (Noel Levitz)

The committee

The funnel

Prospects

Inquiries

Applications

Acceptances

Registrations

Retention

Graduation

As many funnels as target populations

Applicant Funnel by Admit Type. Fall 2010-11

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All Yukon high school Yukon mature Other high school

Registered Accepted but not registered Not accepted

Applicant Funnel by Sex, Fall 2010-11

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Male Female

Registered Accepted but not registered Not accepted

Applicant Funnel by First Nation Identification, Fall 2010-11

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

FN Not identif ied

Registered Accepted but not registered Not accepted

Applicant Funnel by Age Group, Fall 2010-11

0%

20%

40%

60%

80%

100%

<30 30+

Registered Accepted but not registered Not accepted

K-12 G12 grad

Labour market

Academic upgrading

Community College

University

1. First Nations

2. Did not complete high school and no previous post-secondary

3. Completed high school, but no previous post-secondary

4. Previous post-secondary experience

5. Industry training

First Nations• About one-third of students

• Data element exists in Banner

• Captured at admissions by self-identification and/or having First Nation funding

• Easy to implement

Neither high school nor PSE• Approximately 30% of students,

based on survey data

• No data element recorded in Banner

• Not captured during admissions, since many students are admitted on the basis of testing rather than transcripts

• Challenging to implement

High school, but no previous PSE

• Proportion unknown; estimate 30%-40% based on related survey data

• No data element recorded in Banner

• Not captured during admissions, since many students are admitted on the basis of testing rather than transcripts

• Challenging to implement

Previous PSE• Proportion unknown; estimate

30% based on related survey data

• No data element recorded in Banner

• Not captured during admissions, since previous PSE may not be applicable for transfer

• Challenging to implement

Industry Training• The definition of this funnel

population is unclear

• Further definition required before attempting to implement

1. First Nations

2. Direct entrants from Yukon high schools

• admitted on the basis of a Yukon high school transcript in the academic year following high school graduation

• Banner Admit Code YH

• About 15% of students

Applicant Funnel by First Nation Identification, Fall 2010-11

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

FN Not identif ied

Registered Accepted but not registered Not accepted

Applicant Funnel by Admit Type. Fall 2010-11

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All Yukon high school Yukon mature Other high school

Registered Accepted but not registered Not accepted

Final Status of Applications for 2011-12

50% 48% 51%

22% 22%23%

12%12%

12%

12% 15% 11%

3% 2% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All FN Others

First Nation Identification

Per

cen

t o

f ap

plic

atio

ns

Accepted and Registered Accepted but Not Registered Incomplete Not Accepted Pending

Final Status of Applications for 2011-12

50%59%

49%

22%

20%

23%

12%

12%

12%

12%8%

13%

3% 2% 3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

All YH Others

Basis of Admission

Per

cen

t o

f ap

plic

atio

ns

Accepted and Registered Accepted but Not Registered Incomplete Not Accepted Pending

Yield Ratio:RegistrationsAcceptances

x100%

Fall 2012-13 Yield Ratios:• 71% overall

• 69% First Nation, 71% others

• 77% direct from Yukon high school, 70% other paths

Yield Ratio by Week, Fall 2012-13

0%

10%

20%

30%

40%

50%

60%

70%

80%

11-J

un

18-J

un

25-J

un

2-Ju

l

9-Ju

l

16-J

ul

23-J

ul

30-J

ul

6-A

ug

13-A

ug

20-A

ug

27-A

ug

Sep

3 -

Orie

ntat

ion

Sep

10

-C

lass

es

Sep

17

- E

ndR

egis

trat

ion

24-S

ep

Yield Ratio by Week, First Nation Funnel, Fall 2012-13

0%

10%

20%

30%

40%

50%

60%

70%

80%

11-J

un

18-J

un

25-J

un

2-Ju

l

9-Ju

l

16-J

ul

23-J

ul

30-J

ul

6-A

ug

13-A

ug

20-A

ug

27-A

ug

Sep

3 -

Orie

ntat

ion

Sep

10

-C

lass

es

Sep

17

- E

ndR

egis

trat

ion

24-S

ep

First Nation Others

Yield Ratio by Week, Direct from Yukon High School Funnel, Fall 2012-13

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

11-J

un

18-J

un

25-J

un

2-Ju

l

9-Ju

l

16-J

ul

23-J

ul

30-J

ul

6-A

ug

13-A

ug

20-A

ug

27-A

ug

Sep

3 -

Orie

ntat

ion

Sep

10

-C

lass

es

Sep

17

- E

ndR

egis

trat

ion

24-S

ep

Direct from YH Other paths

Strategies responding to this:• Talk to First Nations about how their

funding deadlines may be preventing their citizens from registering early enough to get seats

Reporting style simplified• 2011-12: weekly Excel spreadsheet

with tabs (charts, year-over-year table, snapshots by week)

• Many people don’t know about tabs so they only see the “first page” & complain that it is uninformative

Reporting style simplified• 2012-13: weekly PDF report with

charts, tables and explanatory text

• Accompanying spreadsheet has two tabs with program-level information for Chairs – current snapshot and year-over-year comparison

• Some complaints about printing off the spreadsheet …

So … where are we at now?• Weekly applicant funnel reports

sent to committee and Deans/Chairs during summer/fall

• Committee meets biweekly

• We have data, but are still challenged to act on it, and to devise and implement strategies