11
Understanding Successful Online Presence presented by Ralf Klenke WSI Winnipeg

Success funnel new

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Searcvh Engine OptimizationSocial Media MarketingWeb AnalyticsTraffic Cnversion ArchitectureDigital Marketing Winnipeg

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Page 1: Success funnel new

Understanding Successful Online Presence

presented by Ralf Klenke

WSI Winnipeg

Page 2: Success funnel new

WSI Winnipeg Digital Marketing

Understanding Successful Online Presence

Page 3: Success funnel new

WSI Winnipeg Digital Marketing

Understanding Successful Online Presence

Component Chart for Maximized Return on Investment for Online Solutions

Page 4: Success funnel new

WSI Winnipeg Digital Marketing

Understanding Successful Online Presence

Page 5: Success funnel new

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

Page 6: Success funnel new

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

Page 7: Success funnel new

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social MediaBookmarking/Sharing Sites

Facebook, Twitter,

Blog , your own and other people

Video / Flickr / Feedback Ratings

Page 8: Success funnel new

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

PPC/Display/Links/Mobile/e-Mail/Trad. Adv.

Quality Design/Conversion Architecture

Testimonials,/Logos/Achievements

Conversion Tools like Limited Offers

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social MediaBookmarking/Sharing Sites

Facebook, Twitter,

Blog , your own and other people

Video / Flickr / Feedback Ratings

Page 9: Success funnel new

WSI Winnipeg Digital Marketing

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social Media

Page 10: Success funnel new

WSI Winnipeg Digital Marketing

Web M

etrics and Analytics

Social Media

Monitoring

Competitor Analysis

Traditional Marketing

AWARENESSCONSIDERATION

EVALUATION

Lead orPurchase

Understanding Successful Online Presence

TALK

REFERRAL

OPINION

EXPERIENCE

Social Media

Page 11: Success funnel new

WSI Winnipeg Digital Marketing

Questions ?