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Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking
in the Sierras.
THUE MADSENMarketing Operations Manager, Kissmetrics
@ThueLMadsen
Ryan is the Kissmetrics Product Manager and Specialist. Prior to Kissmetrics, he learned web development at Dev Bootcamp and was a marketer himself at a digital agency. Ryan is a native of New Orleans, Louisiana, which means he’s a huge Saints and
LSU fan. When not working, you can find him in sports arguments like “Who is the greatest quarterback of all-time?”
Answer: Of course, Drew Brees.
RYAN SALOMONProduct Manager, Kissmetrics
@Kissmetrics
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2 New Funnel Features
Why is funnel optimization important?
Table of Contents
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4
Where to start with funnels
Process of improving those funnels
WATCH WEBINAR RECORDING NOW
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Increase conversion rate from beginning to end of funnel2
Increase number of people entering funnel
Why is funnel optimization important? 2 ways to increase conversion
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2 Compare Funnels Quickly
Create Funnel Steps Using And/Or Logic
List of New Features
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4
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Drag & Drop
Did Not Do Step in Funnel
Connect Property to Events
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2 Compare Funnels. Is Signed Up or Demo Requested better conversion-wise?
Take a step back. List your funnels. For KM: Signed Up or Demo Requested is a key step
Where to start and how to improve funnels
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Where am I seeing the biggest dropoff?
What are my options for improving that step?
Come up with a few options. Implement. Test.
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
RYAN SALOMONProduct Manager, Kissmetrics
THUE MADSENMarketing Operations Manager, Kissmetrics
Questions?