1. App Store Report - May 2010 This monthly report is provided courtesy of WIP, and is based on the entries from the WIP App Store Wiki (http://www. wipconnector.com/appstores), the leading resource listing app stores for mobile developers.The WIP APP STORE WIKI now counts 75 app stores! Thats up from 68 in April, showing that the appetite for providers to launch new distribution points for apps isnt slowing. One interesting area of growth were seeing is in app stores for devices that arent smartphones -- and sometimes arent even phones at all.For instance, one entrant this month was from TomTom, the maker of personal navigation devices. The company an- nounced that it would open an app store by the end of the year, giving developers a chance to create and distribute applica- tions for its next generation of PNDs, which run on a platform based on WebKit. WebKit is the open-source web browser en- gine thats used in browsers on a number of mobile platforms, including the iPhone, Android and Symbian, and its also the basis of Palms WebOS platform.In addition, the WIP App Store Wiki already features app stores geared at netbooks, an app store for SMS-based services, and even one for cars that will run Android. In addition, other companies are looking to mobile developers for apps: for instance, Ford is opening its Sync in-car software platform up to closer integrtion with phones, and has launched a developer program.So while smartphones are traditionally seen as the sweet spot for app development, its important to remember that theres still a large market for apps for featurephones, and the market for apps for non-phone devices, like netbooks -- or cars -- is beginning to take o . Mobile developers are well positioned to take advantage of this growth, because of their experience with developing for on-the-go users, and also because theyre often familiar with the operating systems and platforms being used.Smartphone-only app stores still dominate the Wiki, accounting for 39 out of the 75 listed stores. But there are 26 stores that serve both smartphones and featurephones, while another 3 serve only featurephones, illustrating the opportunity that still exists for developers to target people without smartphones. Five stores target other types of de- vices, such as netbooks, tablets and autos, and we expect this number to grow signi cantly over the coming months. www.wipconnector.comMay 2010

2. Appstore nameAirtel App Central AndAppStoreAndroid App ShopAndroid Market Parent companyBharti Airtel Funky Android Ltd.Vodafone Google Launched 2/10/2010 10/10/2008 4/27/201010/22/2009 The Netherlands, Germany, RegionalEurope, US, Hong Kong, India Worldwide Greece, Italy, Ireland, availability Japan and TaiwanPortugal, Spain, UKPotential device121.7 million subscribers~ 6 Million (Nov '09)Undisclosed ~ 6 Million (Nov '09) base (March 2010) Actual device Undisclosed~ 6 Million (Nov '09)Undisclosed ~ 6 Million (Nov '09) baseDownloads 2.5 million (March 2010) Undisclosedstore not yet launchedUnknown Apps in store1500 (March 2010) 360Undisclosed 50,000 (April '10)Communication,Comics, Communications,Entertainment, Finance, Development, Education, Lifestyle, Multimedia, News & Games & Entertainment, 25 categories, including Weather, Reference,Graphic apps, Internet, Apps categories business, games, books, UndisclosedShiopping, Social, Tools, Multimedia ,Personal,social networking, religious Travel, Games - Arcade & Productivity, ProfessionalAction, Games - Brains & tools, Security, Tools, Travel,Puzzle, Games Cards &UtilitiesCasino, Games - Casual Apps pricing Free and paid for from 5 Rs price per app, in-app pricingUndisclosed free, $0.99 - $200device tailored website, on On device portalYes only on device portalYes Yes, and web portal device application Google Checkout using a End user Deducted from Bill or from PaypalUndisclosed credit, debit, or gift card, payment method airtimesome operator bills RuntimesJava (tbc) Dalvik, native Dalvik Dalvik, native supported OS supported All Android Android Android Devices 550 devices all android devices UndisclosedAll Android devices supportedRevenue share Undisclosed 100%Undisclosed70%Joining fee Undisclosed 0%Undisclosed$25App signing fee Undisclosed0Undisclosed NoSubmission feeUndisclosed0Undisclosed No Promised time Undisclosed Immediate Undisclosed Immediate to market Regional submissionUndisclosedOne time Undisclosed One time process http://www.wipconnector.comCopyright 2010 WIP Connector. 3. Appstore nameandroid.pdassi.de AndrolibAppBrainAppCentral Parent companypdassi AndrolibAppTornado GmbHOndeego Launched2010-04-261/11/20103/2/2010 9/11/2009 RegionalN. America/Europe,GermanyAllAll availability expanding soon Potential device ~ 6 Million (Nov '09)~ 6 Million (Nov '09)~ 6 Million (Nov '09) 80 Million base Actual device ~ 6 Million (Nov '09)~ 6 Million (Nov '09)~ 6 Million (Nov '09) Enterprise by Enterprise baseDownloads UndisclosedUndisclosedUndisclosed UndisclosedDepends on Enterprise's Apps in store Undisclosed 18000 (Jan 10) as per Android Market Settings CommunicationEntertainment FinanceLifestyle, Multimedia, News & Weather, Productivity, Business, Productivity, Apps categoriesall as per Android MarketReference, Shopping, Social,Enterprise Appstools, travels, demo, software libraries, comics, health sport, themes All pricing options are Apps pricing Free and paidfree or paid for as per Android Market available Browse/discover via Web, On device portalmobile website Web onlyinstall through handsetUndisclosedapp/Android Market End user Credit card, bank card, As per Android Marketas per Android Market Depends on enterprise payment method PayPalRuntimesDalvik, NativeDalvik, nativeDalvik, native All supportedBlackBerry & J2ME, iPhone, OS supportedAndroid Android Android 1.6 or newer Android, and WinMo coming soonDevices All manufactuers except All Android devices All Android devicesAll Android devices supported iPhoneRevenue share30 As per Android Marketas per Android Market 70%Joining fee Undisclosed As per Android Marketas per Android MarketNone!App signing fee Undisclosed As per Android Marketas per Android MarketNone!Submission feeUndisclosed As per Android Marketas per Android MarketNone! Promised time Undisclosed As per Android Marketas per Android Market ~3 days Ondeego Approval to market Regional submissionUndisclosed As per Android Marketas per Android Marketone time process http://www.wipconnector.comCopyright 2010 WIP Connector. 4. Appstore nameAppComments.com Appolicious AppShupAppsfire Parent company AppComments AppoliciousSMS GupShupAppsfire Launched 3/2/20103/29/2010 2010-03-093/2/2010 RegionalAll all IndiaAll availability Potential device~58,000,000 iPhone + iPod 26 million SMS GupShup ~58,000,000 iPhone + iPodas per Apple App Store baseTouch (January 2010) users Touch (Jan 2010) Actual device ~58,000,000 iPhone + iPod~58,000,000 iPhone + iPodas per Apple App Store undisclosed baseTouch (January 2010) Touch (Jan 2010)Downloadsas per Apple App Storeas per Apple App Store undisclosed Undisclosed Apps in storeas per Apple App Storeas per Apple App Store 24 as per Apple App Store Apps categoriesas per Apple App Storeas per Apple App Store n/aas per Apple App Store Apps pricing as per Apple App Storeas per Apple App Store free as per Apple App StoreiPhone app, Web site, PC-based, also through On device portalWeb site only noFacebookiPhone AppEnd useras per Apple App Storeas per Apple App Store undisclosed as per iPhone App Store payment methodRuntimes Objective- C Objective-CJSON/XMLObjective- C supported OS supported Mac OS X iPhone & iPadiPhone OSn/a on device - SMS onlyMac OS X iPhone & iPad DevicesiPhoneiPhone, iPod Touch all iPhone supportedRevenue shareas per Apple App Storeas per Apple App Store undisclosed as per iPhone App StoreJoining feeas per Apple App Storeas per Apple App Store undisclosed as per iPhone App StoreApp signing feeas per Apple App Storeas per Apple App Store undisclosed as per iPhone App StoreSubmission fee as per Apple App Storeas per Apple App Store undisclosed as per iPhone App Store Promised timeas per Apple App Storeas per Apple App Store undisclosedas per Apple App Store to market Regional submission as per Apple App Storeas per Apple App Store undisclosed as per iPhone App Store process http://www.wipconnector.comCopyright 2010 WIP Connector. 5. Appstore name AppStoreHQ.com AppUp Center AT&T AppCenterAutoLinQ Parent company MobilmemeIntel AT&TContinental Automotive Launched 12/18/2009 1/7/20101/7/2010 3/9/2010 Regional North America US, CanadaUSAundisclosed availability Potential device All iPhone / iPod Touch 90 percent of its Quick Undisclosedundisclosed base(~60MM)Messaging Devices by 2011 Actual deviceAll iPhone / iPod Touch UndisclosedUndisclosed undisclosed base(~60MM)Downloadsundisclosed Just launchedNot launched yet0Web mirror of iTunes App Apps in store ~100Not launched yet0Store Entertainment, Finance,Games, Health, Home & Apps categories same as iTunes App StoreTBD TBDFamily, Productivity,Reference, Social Utilities Apps pricingsame as iTunes App StoreFree to undisclosed TBD TBDYes through cdownloadable On device portal NoYes undisclosed clientEnd user Same as iPhone appstoreCredit cardTBDundisclosed payment methodRuntimesObjective- CAtom SDK C / C++BREWnative (Android) supportedWindows with Moblin soon to OS supportedMac OS X All supported by BREW Android comeDevicesAll manufacturers supporting TBD - compatibleAll iPhone / iPod TouchAll Atom based netbooks supportedBREW cars/devicesRevenue share Same as iPhone appstoreUp to 70% 70undisclosed Free for limited time then $99 Joining fee 0Free or $795 a year undisclosed a year App signing fee 0 FreeTBDundisclosedSubmission fee0 FreeTBDundisclosed Promised timeDashboard to see status of Same as iPhone appstore TBDundisclosed to marketapplication RegionalAutomatic for apps published submissionTBD TBDundisclosed in iTunes process http://www.wipconnector.com Copyright 2010 WIP Connector. 6. Appstore name Blackberry App World BoostAppsCamangi Market Cellmania Parent company BlackBerryBoostApps Camangi Corporation Cellmania Launched4/1/2009 9/30/2009 12/4/2009 7/22/1999 Regionalabout 20 countries worldwide USUSWorldwide availability Potential device 2000 devices, 250m base~ 25 Million (Nov 09) 6 millionUndisclosed subscribers Actual device2000 devices, 250m base~ 25 Million (Nov 09) 6 millionUndisclosed subscribers 1 Million a day (April 2010500m mostly paid DownloadsWSJ)100,000Undiscloseddownloads.Apps in store 6000 (April 2010) 200 50 (Dec-09)20000Business, Entertainment, Finance, Games, Health & Wellness, IM & Social Communication,Networking, Maps & Entertainment, Finance, Life, Navigation, Music & Audio, games, apps, music, Apps categories News, Photo & Video,Apps, GamesGame, Multimedia,graphics Reference, Shopping, Social,Productivity, Reference &Tools eBook, Shopping, Sports & Recreation, Travel, Utilities, WeathApps pricingFree and paid freefree only varies by operatorYes, users can also browse on-device web portal, on- On device portal catalogue on desktop webmobile web portalNo, web onlydevice application, USSD, browser Desktop Web End user payment methodPayPal Ad supported appsFree applications only Operator billing, credit cardRuntimes BlackBerry MDS Runtime. Java, Android, Symbian, supportedBlackberry WidgetsJava ME Dalvik, native RIM, Windows Mobile BlackBerry Device SoftwareAndroid, RIM, Symbian, v4.2 or higher, with a OS supportedtrackball or SurePress touch Motorola P2K2 Android JavaME, Windows Mobile,iphonescreen Devicesall BlackBerry devices: Bold, Java, Symbian, WinMobile, supported Curve, Storm etc.All Motorola iDEN series 5 to 9-inches Android deviceiDEN, iPhone Generally 70% of what Revenue share80%100Free applications onlyCellmania gets Joining fee No 0 0 Zero zero, except where operator App signing fee No 0 0 charges Submission fee $200 for 10 applications0 0 Zero Promised time to marketUndisclosed1 week Immediate 2 week target Regional submissionOne time multi One time Depends on region process http://www.wipconnector.com Copyright 2010 WIP Connector. 7. Appstore name ChompCydia StoreFastApp Store Flypp Parent companyChomp CydiaFastApp Infosys Launched2010-03-29 3/6/2009 3/12/200912/14/2009 Regional allWorlwide WorldwideWorldwide availability Potential device ~58,000,000 iPhone + iPod 50 Millions iPhone andUnlimitedUndisclosed base Touch (January 2010) iTouch Actual device~58,000,000 iPhone + iPod >2 Millions jailbroken iPhoneUnlimitedUndisclosed base Touch (January 2010) and iTouchDownloads as per Apple App StoreUnknownUndisclosedUndisclosed Apps in store as per Apple App Store 30+ 172,000Undisclosed All Apps, Arcade, Books,Business, Education,Entertainment, Finance, Games, Health & Fitness,Healthcare & Fitness, Depends on appstore Apps categories as per Apple App Store NoneLifestyle, Medical, Music,providerNavigation, News, Photography, Productivity, Puzzle, Reference, Social Networking, Sports, Travel,etcNot explicit in the facts from Apps pricingas per Apple App StoreFree to $1,000 Free or paid for $1 to $12 On Device Access coming On device portal iPhone app, Web site Web onlyUndisclosedsoonEnd userDepending on Application or n/aPaypal / Amazon PaymentUndisclosed payment method DeviceRuntimes Objective-CObjective CAll Undisclosed supported OS supportediPhone OS OS X iPhone All Undisclosed Devices iPhone, iPod Touch iPhone, iPod Touch All Undisclosed supportedRevenue share n/aNot communicated 100%Depends on operatorJoining fee n/aFree FREE! UndisclosedApp signing fee as per Apple App Store None FREE! UndisclosedSubmission feeas per Apple App Store None FREE! Undisclosed Promised time Not communicated, best as per Apple App Store UndisclosedUndisclosed to market effort Regional submissionn/aOne time FREE! Undisclosed process http://www.wipconnector.com Copyright 2010 WIP Connector. 8. Appstore nameGetJar HandangoHandmark.comHandster Parent company GetJar HandangoHandmarkHandster Launched 12/31/2004 12/13/200011/3/1999 6/1/2009 RegionalGlobal GlobalGlobal Worldwide availability Potential device Over 1700 devices; over 2 UndisclosedUndisclosedUndisclosed base billion mobile consumers Actual device 1700 devices with over 15 UndisclosedUndisclosedUndisclosed basemillion users a monthOver 600 million downloads Over 100 million downloads DownloadsUndisclosed 10M to dateto date 40,000 applications from Apps in store Over 50,000Undisclosed6000 over 23,000 content partnersEducation, Email &Messaging, Entertainment, Business & Finance,Finance, Food, Health, Games, Travel &Communication, eBooks, Information, Lifestyle, Maps, Entertainment, Tools,Games, Entertainment,Entertainment, Games , Apps categories Music, News & Weather, Organization & Wellness,Productivity, Themes, Health, Languages & Photos, Productivity, Work & School, New &Reference Translators, Multimedia, Religion, Shopping, Social &Updated Organizers, Themes & Skins,Community, Sports, Travel,Travels and MapsGames Apps pricing No pricing currently Free or paid Paid $1 to undisclosedYes. Shortcut toYes, or download from web on device client, mobile web, On device portal on device, wap & webm.getjar.com storepc websiteEnd userCredit Card, Paypal, premumNone currently PayPal Undisclosed payment method sms as per Dec 09RuntimesAll Native, Java, WebNative and Java Native and Java supportediPhone, Android, Blackberry, Android, BlackBerry, Palm, Symbian Android,Java (J2ME), Symbian, Windows Mobile, Symbian, OS supportedWindows Mobile, Symbian BlackBerry, Palm, Palm WebWindows Mobile, Palm,Android, Blackberry OS, Apple iPhoneOS, Windows Mobile Flash Lite Devices 1730 phonesAll manufacturers All manufacturersAll Manufacturers supported None. Only free content90-50% depending on Revenue share80% Undisclosedsupported at this time distribution channels Joining fee NoneNo Undisclosed0App signing fee None Depends on platform Undisclosed0Submission feeNoneNo Undisclosed0 Promised time instant publications, after48 hours (2 business days) UndisclosedUndisclosed to marketdeveloper activated. Regional submissionOne time / global access One timeUndisclosed0 process http://www.wipconnector.comCopyright 2010 WIP Connector. 9. Appstore nameHouseOfPalmIdea Application StoreiPhone App StoreiPhoneApps360 Parent company HouseOfPalmIdea Cellular Apple iPhoneApps360 Launched 3/1/2010 1/25/2010 6/27/20081/1/2010 Regional Global, with country specific All India Global availability stores for local variants Potential deviceEstimated 1 Million~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod 57 Million customers base(November 2009)Touch (Jan 2010)Touch (Jan 2010) Actual device Estimated 1 Million~58,000,000 iPhone + iPodUndisclosed base(November 2009)touch (January 2010)DownloadsUndisclosed 0 (not launched yet)4 billion (April 2010)Undisclosed140,000 currently available Apps in storeApprox. 1900 (March 2010) 0 (not launched yet) 150K+(January 2010)Games, Entertainment, Books, Travel, Utilities ,Education, Lifestyle, Books, Education, Reference, Music, Entertainment, Food, HealthNavigation, Productivity, Apps, Games, Productivity, Apps categories Undisclosed & Fitness, Navigation, Sports, Business, HealthcareUtilitiesProductivity & Utilities& Fitness, News, Social Networking, Photography, Finance, Medical, Weatherand StrategyApps pricing free/paid free to undisclosedFree and paid for Free and Premium On device portal Web onlyYesYes, also through websiteWeb only End userCredit Card on iTunes as per Palm App Catalog Undisclosed as per iTunes AppStore payment method accountRuntimesWebJava, Windows native Objective- C Objective C supported OS supported Palm webOSAllMac OS X iPhone & iPadiPhone OS DevicesAll manufacturers GPRSPalm Pre, Pixi iPhone, iPod Touch, iPadPhone, iPod Touch, iPad supportedphonesRevenue share as per Palm App Catalog Undisclosed70%As per iTunes AppStoreJoining fee as per Palm App Catalog Undisclosed$99, $299 for Enterprise As per iTunes AppStoreApp signing fee as per Palm App Catalog Undisclosed NoAs per iTunes AppStoreSubmission feeas per Palm App Catalog Undisclosed NoAs per iTunes AppStore Promised time as per Palm App Catalog UndisclosedundisclosedAs per iTunes AppStore to market Regional submissionas per Palm App Catalog UndisclosedMulti submission n/a process http://www.wipconnector.com Copyright 2010 WIP Connector. 10. Appstore nameiPhoneGames360 iWikiPhone Kero Mobile LePhone App Store Parent company iPhoneGames360iWikiPhone.com Biskero Lenovo Launched 1/11/20091/14/2010 5/1/20092010-04-29 Regional GlobalWorldwide worldChina availability Potential device ~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod All Flash Lite 2/3 based Undisclosed base Touch (Jan 2010)Touch (Jan 2010) mobile phones Actual deviceUndisclosed UndisclosedUndisclosed Undisclosed baseDownloadsUndisclosed UndisclosedUndisclosed Undisclosed Apps in store30K+? 260UndisclosedBook, business, education, entertainment, finance,games, healthcare, lifestyle, medical, music, navigation , Apps categories Games11 Undisclosednews, photography,productivity, reference, social network, sports, travel,utilities, weatherApps pricingFree and PremiumFree or paid forUndisclosed On device portal Web onlyNo, web onlyhttp://www.biskero.mobi On device, Web End user as per iTunes AppStore As per iphone Appstore Undisclosed payment methodRuntimes Objective C Objective C Flash Lite Dalvik supported OS supportediPhone OS Mac OS XSymbian Android Deviceshttp://www.biskero.com/blog/iPhone, iPod Touch , iPadiPhone, iPod TouchLenovo LePhone supported?page_id=45Revenue share As per iTunes AppStore As per iphone Appstore100UndisclosedJoining fee As per iTunes AppStore Nonefree UndisclosedApp signing fee As per iTunes AppStore As per iphone Appstorefree UndisclosedSubmission feeAs per iTunes AppStore As per iphone Appstorefree Undisclosed Promised time As per iTunes AppStore As per iphone Appstore1 week Undisclosed to market Regional submissionn/aOne timeallUndisclosed process http://www.wipconnector.com Copyright 2010 WIP Connector. 11. Appstore nameLG Application Store mCore Marketplacemjelly.comMikandi Parent company LGMotricity mjelly.comMiKandi Launched7/13/2009 3/23/20103/20/201012/9/2009 Regionalabout 10 countries worldwide undisclosedWorldwideworldwide availability Potential deviceUndisclosedundisclosed Undisclosed~ 6 Million (Nov '09) base Actual deviceUndisclosedundisclosed Undisclosed~ 6 Million (Nov '09) baseDownloadsUndisclosedundisclosed 1m+Undisclosed Apps in store 1400undisclosed 100Undisclosed entertainment, games. productivity, education,Entertainment, Fun & Apps categories business, finance, reference, undisclosed Undisclosed Games, Erotic Library, Porn travel, navigation, healthcare, Stars, Adult News, Social,lifestyle and utilities. Apps pricing Free to undisclosedundisclosed No limits Free, $0.99-Up Web and on device portal on On device portal yesWeb and mobile Web Yes, on device discoverysome devicesEnd userCredit Cardundisclosed Free applicationsUndisclosed payment methodRuntimes .NET & native undisclosed Depends on platform Dalvik, native supportedSymbian, BlackBerry, Symbian, Android, iphone, OS supported Windows Mobile Android, Windows MobileAndroidBlackberry, Javaand Palm webOSDevicesLG Windows Mobile Devicesundisclosed multipleAll Android devices supportedRevenue shareUndisclosedundisclosedn/a TBAJoining feeUndisclosedundisclosed FreeFree for a limited time,App signing feeUndisclosedundisclosedn/anoSubmission fee Undisclosedundisclosed Freeno Promised timeUndisclosedundisclosedn/aImmediate to market Regional submission Undisclosedundisclosedn/a one time process http://www.wipconnector.com Copyright 2010 WIP Connector. 12. MobileIron Enterprise App Appstore name MobangoMobiHandMobile Market Store Parent companyMobangoMobiHand China MobileMobileIron Launched 3/2/20108/17/200912/9/2009 30 countries including the Regional US, UK, Germany, Spain,All China North America, Europe availabilityIndia and ItalyPotential deviceSmartphones in theUndisclosedUndisclosed493 Million Subscribers base enterprise - roughly 100M Actual device 4 Millions registered users Undisclosed undisclosed Just launched (Dec 2009) base Each enterprise manages Downloads 552 Millions (01/10/2009) Undisclosed undisclosed their own app storeDependent on specific Apps in storeUndisclosedUndisclosed4000 at launch enterprise Business & Finance, Communication & Internet, E-Books, Education & Themes, Videos, Images, Games, wallpapers, music,Dependent on specific Apps categories Reference, Entertainment, Tunes, Apps, Games video, and e-books enterprise Games, Medical, Personal Productivity, Professional, Ringtones, Themes, Travel Dependent on specific Apps pricing Free free, or $3.95 or greaterFree to RMB 15 enterprisePC discovery, access to appsOn device application, and On device portalFor certain devicesNo via mobile webdesktop web portalEnd user Dependent on specific Free applications Credit card, PayPal? payment methodenterpriseRuntimesNative, Java/J2ME, Flash Java or native depending onDepends on platformJIL, Java, native supportedLiteplatform Android, Symbian,BlackBerry, Windows Mobile,Windows Mobile, Symbian, BlackBerry, iPhone, Windows OS supported BlackBerry, Windows Mobile, Android, Symbian, Palm OS, oPhone and AndroidMobile, Symbian, Android and Palm iPhone BlackBerry, Windows Mobile,devices from Nokia, DevicesAll for smartphone OS listed All manufacturers Android, Symbian, Palm OS,Samsung, LG, Dopod, supported above iPhoneLenovo, and Dell. 60%-80%, depending onDependent on specific Revenue share Free applications 70% point of sale enterpriseDependent on specific Joining fee 0 Undisclosed Free enterpriseDependent on specific App signing fee 0 Undisclosed? enterpriseDependent on specific Submission fee0 Undisclosed? enterprise Promised timeDependent on specific Immediate Undisclosed undisclosed to market enterprise RegionalDependent on specific submissionOne timeUndisclosed One time enterprise process http://www.wipconnector.comCopyright 2010 WIP Connector. 13. Appstore nameMobileRated Mobspot Mplayit mstore Parent companyMobileRatedMobspotMplayit Telefonica / Movistar Launched 2/10/20063/15/2010 11/19/2009 9/11/2009 Worldwide, with English, RegionalGerman, French, Italian,Spain, later all country where All Global availabilityPortuguese, and Spanish Telefonica operatessites. Potential device > 4,500 devices supportedUndisclosed ~ 75 Millions devicesUndisclosed base Actual deviceUndisclosed Undisclosed UndisclosedUndisclosed baseDownloadsHundreds of millionsUndisclosed 15MM+Undisclosed 100K+ , 15,000 Android Apps in storeUndisclosed Undisclosed 1000 (11/09/2009)applications Books, business, education,games, dictionaries,entertainment, finance, food, entertainment, finance,games, health & fitness,health, GPS-maps, lifestyle, music, navigation, information, photos and Apps categoriesGames and Applications Apps, Games, Utilitiesnews, other, photography,videos, social networking, productivity & utilities,travel and books, sports,reference, social networking,shopping, tools, and sports, travel, weathereducation/childrenApps pricing Always free to downloadDependent on platform Free and Premium Free to !20Web and WAP sites, install Web portal, works on all On device portalLimited device web portal. PC or mobile web accessdirectly to phone or from PC.devicesEnd user Free applications Dependent on platform Varies Credit Card and phone bill payment methodRuntimesJava, FlashDependent on platformJava, Objective C, DalvikUndisclosed supportedAndroid, Symbian, Windows, Symbian, Windows Mobile,Mac OS X, Blackberry OS, OS supported and proprietary function BlackBerry, iPhone, Android, All Androidphones Palm WebOSDevices iPhone, iPod Touch, Almost all Multiple All manufacturers supported Blackberry, Android devicesRevenue sharen/aDependent on platform 100%UndisclosedJoining fee 0 $0 Free UndisclosedApp signing fee 0 Dependent on platformn/aUndisclosedSubmission fee0 $0 Free Undisclosed Promised time1 business dayUndisclosedDaysUndisclosed to market Regional submission one timeUndisclosedOne timeUndisclosed process http://www.wipconnector.comCopyright 2010 WIP Connector. 14. Appstore nameMy HubNetfront Widgets neXva Nokia Ovi Store Parent companyCarphone Warehouse Access neXva inc Nokia Launched 2/3/2010 10/5/2009 3/1/20105/26/2009 RegionalUK Globalall Global availability Potential device~75 Million UK mobile200 Million as of Sept 18,1 Million devices3500 devices in database base phones (2009) 2009, 100+ devices Actual device Unknown Carphone1 Million devices Undisclosed Undisclosed basewarehous base Undisclosed, 1.6 million per DownloadsJust launched Undisclosed UndiscloseddayUnknown (subset of Getjar Apps in store4505000 9500 (April 2010)catalogue) News, Search, Games,Games, entertainment, Utilities, Weather, multimedia, productivity,Transportation, SNS (Social),Applications, Games, Audio Apps categoriestravel, utilities, reference,13Watch, Calendar, Photos,& Video, Personalisation themes, religino, education,Mail and Messaging,search maps shoppingMiscellaneous free or paid for (contrary to Apps pricing Freefree or premiumFree to undisclosedGetjar)No, web only, on device to OTA from mobile site or via On device portalOn certain devicesYes come in the future. web siteEnd userSIM Card, Credit Card, Unknown Free applicationsPayPal payment method Operator billingRuntimes Java or native depending onNative, Java, Flash, Widget, NetFront WidgetsDepends on platform supportedplatform Mobile Web Windows Mobile 5.0 / 6.0 Android, BlackBerry, Java, OS supportedAll S60 , S40, Maemoand S60 Windows Mobile, Palm, LinuxDevicesSamsung, Japanese All manufacturers All manufacturers Most Nokia devices supportedhandsetsRevenue share Unknown Free applications 70 70% !50 fee to register as a Joining fee UnknownFreeN/Apublisher Vary based on Symbian App signing fee UnknownFreeN/A Signed or Java Verified Submission feeUnknownFreeN/ANo Promised time Unknown Immediate 3 days Undisclosed to market Regional submissionUnknown One timeUnknownMulti-submission process http://www.wipconnector.comCopyright 2010 WIP Connector. 15. Appstore name Optus Application StoreOrange App Shop Palm App CatalogPlay Now Arena Parent company OptusOrange Palm Sony Ericsson Launched 11/17/20094/24/2009 9/24/20098/3/2009 RegionalUS to start with announced in Australia several countries in Europe 69 markets (Dec 2009) availabilityEurope for 2010 Potential device Estimated 1 Million Undisclosed Undisclosed 78 devices, 25 Million units base (November 2009) Actual deviceEstimated 1 Million Undisclosed1.3 Million customers Undisclosed base (November 2009)Downloads Launch (17/11/2009) Undisclosed > 8 Million (November 2009)Undisclosed Apps in store1000 (17/11/2009)5000 (Dec 2009) 1000 (January 2009)Undisclosed Games, Utilities, Entertainment, Music, SocialJust for Fun, Phone Magic, Networking, Finance, Sports,Entertainment, Music, Social Applications, Communication Astrology Zone, Orange Business, Lifestyle,Networking, News, Weather, Education Entertainment services, Mens Zone, Books Productivity, Education,Sports, Finance, Productivity, Games Health and Lifestyle Apps categories & recipes, Themes & Books, Weather, Navigation,Games, Food, Business,Language Messaging MusicPersonalisation, MessagingHealth & Fitness, Medical, Books, Reference, Lifestyle,Other Productivity Securityservices, Health & Fitness, Themes, Reference,Trave,Navigation Sport Travel Web Application Quizzes/Trivia, Travel guides Photography, News, andReferenceApps pricing free to undisclosed < 10 free to undisclosedfree or paid for On device portal only or via On device portal On certain devices Yes, also web discovery On device and web portalSMSEnd user customers pay throughCredit Card or Orangepremium SMS and creditCredit Card payment methodmobile billsMonthly Bill (SIM Card)cardRuntimes Java, Flash, native, XPERIAJava, Native, .NET Native, JavaWeb supported panels, Dalvik Symbian, Android,Android / RIM BlackBerry / Symbian, Windows Mobile, OS supported Palm Web OS Blackberry, Windows Windows Mobile / Symbianproprietary, AndroidAll (only Sony Ericsson and DevicesAny device but iPhoneNokia with app shop onPre and Pixi Most Sony Ericsson devices supported device portal) Revenue share undisclosed Undisclosed70% developer 30% Palm 70% developer $99 free for open source Joining fee Undisclosed No FreedevelopersDepends on the certification App signing fee Undisclosed FreeFree for nowprogramFree, $50 fee for being on Submission feeUndisclosed No Depends on platformthe device portal Promised time Undisclosed Undisclosed UndisclosedUndisclosed to market Regional submissionUndisclosed Undisclosed UndisclosedUndisclosed process http://www.wipconnector.com Copyright 2010 WIP Connector. 16. PreCentral.net webOS App Appstore name Pocket Gear GalleryPremier App Shop R-World Parent companyPocket Gear PreCentral.net Premier App Shop LLCReliance Communication Launched 6/27/2008 3/1/20101/7/2010 2010-02-10 RegionalGlobalallWorldwide India availability Potential device Estimated 1 Million50 Millions iPhone and Approx. 94 million (Dec. Undisclosed base (November 2009) iTouch 2009) 620,000+ newsletter Actual deviceEstimated 1 Millionsubscribers, Customers from UndisclosedUndisclosed base (November 2009) 200+ countries100,000,000+ downloads to Downloads5.7 million UndisclosedNot launched yetdate 70,000+ smartphone 65000 (currently powered by Apps in store 445 (homebrew apps)6 applications GetJar)Books, Clocks and Timers, Entertainment, Finance, Games, Healthcare and games, social networking,Games, Themes, Software Fitness, Location and Travel, Apps categoriesNone sports, entertainment and and EntertainmentMultimedia, News andproductivityInternet, Productivity,Reference, System Utilities, WeatherApps pricing From $0 to undisclosed free, paid PaidFree apps Installation from PC or directOn device application On device portalYes via downloaded client Undisclosed on device downloaded through the webEnd userCredit Cardas per Palm App Catalog Credit Cardn/a payment methodRuntimesJava and nativeWeb Objective C as per GetJar supported Windows Mobile, Blackberry OS supportedPalm webOSMac OS Xas per GetJarand Palm OSDevices All manufacturers Pre, Pixi iPhone, iPod Touchas per GetJar supportedRevenue share 60% less transaction fees as per Palm App CatalogUndisclosedas per GetJarJoining feeNo as per Palm App CatalogUndisclosedas per GetJarApp signing feeVaries dependant on OS as per Palm App CatalogUndisclosedas per GetJarSubmission fee No as per Palm App CatalogUndisclosedas per GetJar Promised time Undisclosed as per Palm App CatalogUndisclosedas per GetJar to market Regional submissionUndisclosed as per Palm App CatalogUndisclosedas per GetJar process http://www.wipconnector.comCopyright 2010 WIP Connector. 17. Appstore nameSamsung Applications Store SHOP4APPS SlideMe Softwareload Parent company SamsungMotorolaSlideMeDeutsche Telekom Launched 9/14/20091/21/20104/11/2008 2010-04-12 UK, Germany, Singapore, RegionalUK, Germany, Switzerland, Brazil, China, France and China Worldwide availabilityAustriaItaly; 30 more to follow.Potential deviceUndisclosed Undisclosed Ophone base~ 6 Million (Nov '09) Undisclosed base Actual device Undisclosed on device clientUndisclosed Undisclosed Ophone baseUndisclosed base baseDownloadsUndisclosed 0 (not launched yet) Undisclosed Undisclosed300 native applications on Apps in storelaunch, 2000 expected by the0 (not launched yet) 70015,000end of 2009.Calculator, Communications, Fun & Games, Utilities, Database, Development, Productivity, Entertainment,EText & EBooks, Lifestyle, Communications, Finance & Accounting,Games, Entertainment, Music, Educational /Games, Graphics, Hobby Health/Life, E-Book, Apps categoriesnot launched yetReference, Travel, Other,& Freetime, Internet,Productivity, Reference, Health & Fitness, Location & Multimedia, Organization, Social Networking, Utilities Maps, Social Responsibilit, Science, Sports, Technical,Developer / Programmer, Text & Memos, Themes Home & Hobby & Ringtones, Time,Tools,Apps pricing From $0 to undisclosed free or paid for Price per app Free and Paiddevice tailored website, on On device portalYes, on certain devicesYes On device, Web device applicationEnd userDependent on paymentPayPal, Credit Card UndisclosedUndisclosed payment methodmethod usedRuntimesJava and nativeOphone SDK Dalvik, native Undisclosed supported Java, BlackBerry, PalmOS, Symbian, Windows Mobile, OS supported Open MobileAndroid Symbian and WindowsBada MobileDevices Motorola Ophones andMost Samsung devices All Android devices Undisclosed supported potentially all OphonesRevenue share70% Undisclosed95% UndisclosedJoining fee $1 registration feeFree FreeUndisclosed Varies based on Symbian App signing feeFree FreeUndisclosedSigned or Java Verified Submission feeNo Free FreeUndisclosed Promised timeUndisclosed UndisclosedImmediate Undisclosed to market Regional submission Free China only for nowUndisclosed Undisclosed process http://www.wipconnector.com Copyright 2010 WIP Connector. 18. Appstore nameStoreoidSymbian Horizon TomTom App Store VCAST Apps Storefront Parent companyGeneral Mobile Symbian FoundationTomTomVerizon Wireless Launched3/2/2010 9/15/20094/29/2010 9/15/2009 RegionalunknownGlobal undisclosedUS availabilitySymbian accounted for Potential deviceunknown >50% of the smartphoneundisclosed60 million registered users base market in 2008.Actual deviceunknown N/A undisclosed Undisclosed baseDownloadsUndisclosed Undisclosed not yet launchedUndisclosed Apps in store 0 (March 2010)61 not yet launched 250Entertainment, Apps categories NoneNone undisclosed Personalization and Productivity. Apps pricing UndisclosedFree, paid undisclosed Free to undisclosedYes with downloaded store On device portal Undisclosed No, web onlyundisclosed applicationEnd userUndisclosed Varies for each App Store undisclosedOperator billing, credit card payment methodRuntimesUndisclosedNative WebKit Java and native supportedWindows Mobile, Blackberry OS supported Android Symbian OSTomTom GPS devices and BREWDevicesGneral Mobile AndroidNokia, Sony Ericsson,TomTom GPS devicesAll manufacturers supported devices SamsungRevenue shareUndisclosed Varies for each App Store undisclosed70%Joining feeUndisclosedNo undisclosed FreeApp signing feeUndisclosed Symbian Signed ChargesundisclosedBecoming freeSubmission fee UndisclosedNo undisclosedBecoming free Promised timeUndisclosed Undisclosed undisclosed 2 weeks after passing testing to market Regional submission UndisclosedOne time undisclosed One time process http://www.wipconnector.com Copyright 2010 WIP Connector. 19. Wholesale Applications Appstore name Vodafone 360 web2go whiteapp Community Parent companyVodafoneT-Mobile USAputITout joint venture Launched9/24/2009 11/2/200910/5/2009 3/2/2010 Regional WorldwideUSA AllGlobal availability Potential deviceundisclosed30+ million customersAll devices 3 billion+ base Actual deviceUndisclosed number ofundisclosed Undisclosed 3 billion+ base agencies / clientsDownloadsundisclosed UndisclosedUndisclosed not yet launched Apps in store 2000 Undisclosed 22 not yet launched Apps categoriesundisclosed UnknownNone TBDFrom $0 to $29.99, in app Apps pricing undisclosedMost likely to be free TBDadvertisingYes , also web portal On device portal On Device web portal No, web only TBDdiscoveryEnd userundisclosedOTC, MRC, ad revenueDepends on platformTBD payment methodRuntimesNative, .NET, J2ME, Dalvik,JIL All TBD supported SidekickWindows Mobile, OS supportedLimo All TBDBlackBerry, AndroidDevicespreloaded on Samsung H1,All manufacturersAll mainly iPhoneTBD supported M1 70% of app charge, 100% of Revenue shareundisclosedUndisclosedTBD ad revenue Joining feeNoFree Free TBDDepends on platform as App signing feeNoNoneTBDresigning needed Submission fee NoNone Depends on platformTBD Promised time Once fully registered - 5-10 Depends on skinning +undisclosed TBD to market days validation process Regional submission undisclosed One time Depends on platformTBD process http://www.wipconnector.comCopyright 2010 WIP Connector. 20. Windows Marketplace for Appstore name zanox Application StoreMobile Parent companyMicrosoft zanox Launched10/6/20096/3/2009 RegionalGlobalEurope, North America, Asia availability 50 device manufacturers and zanox client base includes Potential device 160 mobile operators in 55 approx. 1 million publishers base countriesand 2000 advertisersActual deviceUndisclosedUndisclosed baseDownloadsUndisclosedUndisclosed Apps in store 20,000 (16/10/09)=~ 30Full list of categories will be Applications for Advertisers, made available during theApplications for Publishers, Apps categoriesapplication submissionWidgets, Tools and Software,process. Software as a ServiceCurrently all applications are Apps pricing$0.99 to $499 free Yes, Windows Mobile 6.5, Any device capable of calling On device portal 6.1, 6.0 zanox Web ServicesEnd userCredit card and mobile Currently only free payment method phone bill applications are supportedRuntimes .NET & nativeWeb, Java, native supported Windows Mobile 6.5, 6.1 and OS supported Web and Android6.0DevicesAll Windows Mobile devices All devices supportedRevenue share70% Defined by developerJoining fee$99 registration feenoneApp signing fee$99 certification fee noneSubmission fee Nonone Promised time approval usually within 1-2Undisclosed to marketdays of submission Regional submission Undisclosed process http://www.wipconnector.comCopyright 2010 WIP Connector.