www.apicms.com

Web Content

[h1]APICMS[/h1]

[h2]Home Page[/h2]

[h3]Simply Content[/h3]

[p]The long definition of [strong]APICMS[/strong] is Application Programme Interface Content

Management System. A better definition would be [strong]simply content.[/strong]

[strong]APICMS[/strong]streamlines the process of integrating content with pre-defined website

layouts and designs. This makes delivering quality, rich content easier, without sacrificing any of the

benefits associated with traditional HTML or PHP scripted sites.[/p]

[ul]

[li]Painstakingly crafted layouts remain the same.[/li]

[li]There's no need to edit complicated code for simple content updates.[/li]

[/ul]

[h3]Why APICMS?[/h3]

[p][strong]APICMS[/strong]doesn't replace the need for HTML or PHP: it works in tandem with

website scripting to separate the coding from the content. The API is just [i]3 lines of code[/i] which

can be easily integrated, whether a site's design is determined by a static HTML or dynamic PHP

page. The CMS can then be programmed as you desire, linking your site to a content database

hosted on [i]your[/i] server. It will automatically retrieve any content stored in the external Client

Library and apply it to the site in a way that is unrecognisable to the user [i]or[/i] Search Engines. It

will look as if all of your content is hosted in the website script. There are many benefits using of this

system:[/p]

[ul][li]Less time is spent altering complicated HTML or PHP layouts[/li]

[li]Content is delivered more quickly and efficiently with a consistent visual impact[/li]

[li]Users will not notice the difference[/li]

[li]Neither will Search Engines![/li][/ul]

[h3]Invisible but Present[/h3]

[p]We all want to keep in touch with our customers, readers and (if you're lucky) hordes of endless

fans. And we want to do this on a day-to-day basis. [strong]APICMS[/strong] makes it easier to do

this by maintaining the all-important structures of your site, which is more than just a visual

impression of your business. It's the script by which Search Engines will discover your. With

[strong]APICMS[/strong] the Search Engines will navigate your site in the same way as it did before,

without noticing that the content is absent from the source code. You get all of the impact, with

none of the hassle. [/p]

www.apicms.com

[h2]About Us[/h2]

[p]APICMS was founded by a group of like-minded professionals - that is to say we wanted

everything quicker and easier without as few drawbacks as possible. The internet is about accessing

everything now, which can be an incredibly difficult line to maintain.[/p]

[p]Our mentality is just as demanding, but it's one we are determined to achieve: [strong]streamline

it all[/strong]. We believe that "if it can be made easier, it should be made easier".[/p]

[p]We are all, and have always been hard workers, so it's no small surprise that this mentality was

really born out of experience. I stopped for coffee in a brief break between undergraduate

coursework for graphic design, and a shift in a local retail store. I just happened to notice the

separation of responsibilities: a member of staff operated the cash desk, a member of staff operated

the coffee machine. With just a few brief words of communication my order was processed, received

and I left satisfied. But it got me thinking: why can't everything be so simple? [/p]

[h2]Meet the Team[/h2]

[h3]Charlotte Stubbs[/h3]

[p]As the co-founder of [strong]APICMS[/strong] I take a disproportionate amount of the credit for

the development of an idea, which has really been a tremendous group effort. With a background in

graphic design and a dangerous addiction to coffee, I provide creative input and energy to the team.

My name is Charlotte Stubbs, and it has been three days since my last espresso. [/p]

[h3]Garry Hughes[/h3]

[p]Charlotte will probably try to claim that the coffee anecdote was hers, but it was me that

introduced her to the coffee shop in the first place. As second co-founder, I functioned mainly as

Charlotte's debate partner during the conception phase of the business. With my background in

coding and her incredible creative abilities, we make the perfect partnership.[/p]