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Romanian – French Agri-Food Executive Program
“Program Executiv Româno – Francez Agroalimentar”
PERFA
Continous training program -
Second Promotion, 1st Quarter, 2018
v2, 23/10/2017
www.isa-lille.fr
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Member of the Pole of Engineering Schools YNCRÉA Hauts-de-France, ISA (Institut Supérieur
d‘Agriculture de Lille):
• Institute of Higher Education for Research and Expertise;
• Business Competence Center in Agriculture, Agri-Food, Environment, Landscaping, Management,
Finance and Marketing;
• Through the ISFRADA Initial Training Program, CGE Professional Master, a collaboration between
ISA, USAMV Bucharest and USAMV Iași, conducted throughout 2001-2016, over 280 young
specialists were trained for agri-food enterprises in Romania, Republic of Moldova, Ukraine, Russia,
Bulgaria, Turkey, and other countries. ISFRADA also organized continuous training programs on
behalf of the beneficiary companies, paving the way for creating PERFA in 2017.
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www.isa-lille.fr
PERFA Partners: ISA-YNCRÉA, France
CONTACT: Irina GUIHARD
International Business Development / Isa – Yncréa, Lille, France
Mobile: +33609343817 / +40745504669
Email: [email protected]
PERFA
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PERFA Parteners: AGXECUTIVE, RomaniaIntegrated HR services provider, focusing exclusively on the agri-food sector:
Executive Recruitment®: Head hunting recruitment via an exclusive, retainer-based mandate;
Customized teambuilding and technical-commercial training programs;
HR consulting: profiling, evaluation, organizational change management, 360 ° career management
strategies, organizational design;
Outsourced payroll management and compliance services for HR processes.
Leader of Agri-Food Human Resources Services in Romania, the Balkans
and the Black Sea.
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www.isa-lille.fr
CONTACT: Natalia GHEORGHE
Managing Consultant – AGXECUTIVE, Romania
Mobile: +40743488020
Email: [email protected]
PERFA
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PERFA
• Strategic Objective: To create and update transversal professional
skills, both for management and technical.
• Target participants: PERFA aims to quickly develop talent managers
from agricultural and food companies with a minimum of 3 to 5 years of
experience and evolving in the Black Sea region, one of the most
important poles for the development of European agriculture.
• Certification: Continuous Professional Training Certificate issued by
ISA Lille and recognized by the French Ministry of Education
(Ministerial Agreement Number: 3159 00 13 259).
OBJECTIVE, PARTICIPANTS & CERTIFICATION:
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GENERAL STRUCTURE OF THE PROGRAM:
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• The program lasts for 3 months and takes place in 2 promotions peryear in Bucharest, Romania.
• PERFA has 3 monthly / promotion modules:
2 management modules: taught by French trainers (Romaniantranslation available), with emphasis on the necessary "business"axis within the term of "agri-business";
1 technical module: taught by local technical experts with realbusiness experience and an innovative vision for the modernmanagement of the agri-food sector in the Black Sea region.
• Compact training time set-up with 1 module / month and 4 consecutivedays / module, from Tuesday to Friday inclusively, Monday being left tothe disposal of the employer and employee for current businessactivities.
PERFA
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1. Module for front-office, business development functions (total 4 days):
a. Sales and acquisition negotiation sub-module (3 days – French trainer):
• Developing modern trading skills for commercial functions, as well as optimizing
the procurement relationship with suppliers;
• Practical cases, negotiation scenarios, commercial policy simulations.
b. Human Resource Management (1 day – French trainer):
• Acquiring specific skills for managing employees and organizing teamwork through
SMART objectives aligned with corporate strategy;
• Awareness of the entire career management cycle for optimal management of
available human resources.
FIRST MANAGEMENT MODULE:
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PERFA
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2. Module for back-office, business support functions (total 4 days):
a. Management and Budget Control sub-module (2 days – French trainer):
• Analysis of the main financial and accounting statutory documents of a company
and knowledge of the main economic parameters of a profit center;
• Build-up and execution of budgets, managed in real time, for continuous adjustment
and prioritization based on business dynamics.
b. Marketing sub-module (2 days - French trainer):
• Knowing the basic mechanisms of strategic and operational marketing required to
provide the best market positionioning for the company's products and / or services
in a competitive environment;
• Market segmentation, loyalty policies, distribution strategies, ATL, BTL.
SECOND MANAGEMENT MODULE:
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PERFA
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1. Agricultural perspectives (4 days):
a. Governance and agri-food value chains (2 days – French trainer):
• Methods of organizing the agri-food chain: integration, association, standardization,
labeling, stimulation through agricultural policies.
b. Cereal trading and market risk coverage (1 day - Romanian expert):
• Understanding that pricing commodities and agri-food merchandises is achieved on
international markets, via quotations, beyond the decision of local individual actors,
requiring them to know precisely the mechanisms for cost optimization, go to market
techniques, and proactive management of the subsequent risks.
c. Precision and digital farming (1 day - Romanian expert):
• Global trends and new ways of optimizing production in the agriculture v4.0.
TECHNICAL MODULE:
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PERFA
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• All participants will prepare a one-page report that is tangible asset to the attention
of the top management of the company and containing constructive suggestions
from the professionals trained in PERFA, crystallized from information gathered
during the Program, aiming to optimize and improve the overall activity of the
company they come from;
• The report is confidentially previewed by ISA-Yncrea trainers, who will provide
feedback and fine-tuning suggestions to the authors before the actual delivery to
the CEO.
“ONE PAGE” EXECUTIVE REPORT:
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PERFA
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3000 euro * + VAT / person, less than 2 gross average monthly salaries **.
Entries for the second promotion (first quarter of 2018) must be confirmed beforeDecember 15th, 2017.
NOTA BENE: Entries to the available seats limit.
* Special rates apply for groups larger than 3 people from the same company
** levels of remuneration found in the agri-food sector for the executive management level with 3-5 yearsexperience
INVESTMENT:
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PERFA
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https://www.youtube.com/watch?v=q7Ei6vscPJ0
LAUNCHING THE FIRST PROMOTION IN 2017 AT THE FRENCH EMBASSY
www.isa-lille.fr
PERFA
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VIDEO TESTIMONIALS
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https://youtu.be/KM2tYvAhj8M
https://youtu.be/5lErlAJf-jM
https://youtu.be/mAekRECcPFY
PERFA
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TESTIMONIALS
www.isa-lille.fr
Bucharest, 20/05/2017: "In the module dedicated
to the value chains, I had the opportunity to
understand the mechanisms of an integrated
production system in the agri-food industry.
It is definitely our only chance to become and
remain competitive on the EU market.
I will propose the launch of a program that will
allow us to add value added to the vegetable
harvests obtained in the cooperative. WE HAVE
TO OVERCOME THE PHASE OF SELLING OUR
HARVESTS AS COMMODITIES! "
Adrian COTET - Executive Director, Braicoop
Bucharest, 25/03/2017: "The "Sales
and Acquisitions Negotiations” module
of the program has added value to me
in my line of work. Case studies and
practical examples helped me by
providing new working tools for my
prospections and in the analysis of our
products and services."
Irina TOBOSARU GABOU -
Responsible for the Agriculture
Working Group, CCIFER
Bucharest, 11/02/2017: "The management control
module helped me to better structure my notions
that I already apply in my daily activity. In
agriculture, the financial and budgetary aspects
have to follow the production cycle [ ...] Last but not
least, I was glad that during this training I had the
opportunity to discuss financial business cases with
key people from the management of other
companies, as well as with the Budgetary
Controlling Trainer of ISA.”
Lucian URSE, Administrative-Financial Officer,
Maisadour Semences
PERFA
