www.anutone.com

FLOORS

CEILINGS

WALLS

Corporate Brochure 2010International EditionRelease 2.2 - September 2009

The walls,

ceilings and

acoustics

company

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Founded in 1966 at Kolkata, India by

VN Mittal and steered by him till 1988,

Anutone® is now a closely-held

corporate with limited liability, based

at Bengaluru, India.

Anutone® is not just a global enterprise

in the walls, ceilings and acoustics

business but an institution with vision,

mission and values encompassing

corporate responsibility towards society

and environment.

The new globalised approach of

Anutone, from East Europe to East

Asia means a better understanding

of the multicultural influences on

interior design, material selections

and functional requirements that

results in new or improved products,

systems and services.

Anutone creates wellness interiors for

communities - at work, play or stay -

to feel good!

Anutone - makes you feel good!VisionAnutone® shall be a global leader in its chosen endeavours to create value forsociety.

MissionAnutone® shall enhance living experiences for the society, through continuousphenomenal growth and planned innovation using state-of-art-technologies, byproviding world-class construction products and services.

Values

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1966 - 88 1988 - 1998 1998 - 2008 2008...

Commodityproduct

Branded productswith innovation

Total solutions- acoustics

A professionalcorporate

Total solutions- walls & ceilings

Anutone® continues toevolve unleashing a rangeof stunning products thataddress the need for totalsolutions in walls andceilings from a singleturnkey source.

This prompts a logochange. With simple, neatlines, the logo denotessolutions from Anutone®

that are state-of-the-art yetelegant ... solutions thatmake you feel good.

Hence the new byline,‘makes you feel good’.Only when you feel good,can you think right, attractsuccess and attain bliss!

• Qualified andexperienced personnel

• ISO 9001:2000 certified

• ISO 14001:2004certified

• SAP-based enterprisesolutions

• All-India & internationaloperations from EastEurope to Africa toWest/East Asia

• Landmark projects –tried, tested, proven

• International Guarantee– we stand solidlybehind your investment

The primary function forwhich wood wool cementboards were used in India isacoustics. This getsAnutone® deeply involved inthe acoustics business, andprompts evolution of thelogo with a dot and wavessymbol denoting soundwaves emanating outwardsfrom a point source.

The first byline adopted is‘Enhancing HearingExperiences.’ As Anutone®

gets more involved inimproving multi-sensoryperception of interiorspaces, the byline evolvesto ‘Enhancing LivingExperiences’.

Shift to Bengaluru.

Anutone® stylises itsbrand as a logo for thefirst time. Gradually, thislogo begins to berecognised as thetrusted symbol ofhighest quality woodwool cement boards inIndia.

Anutone® becomes sowidespread and well-known for wood woolcement boards that ittaken as a generic word,and to this dayAnutone® Boards meansbest quality wood woolcement boards made toEuro norms.

Plain wood wool cementboards made and soldunder the brand name,‘Anulyte’, by Anudyogfrom Kolkata India, indifferent thickness andsome variations like Burlfor textile millapplications

Brief History

From plain woodwool board maker of Kolkata to Indian MNC, a global hub for walls & ceilings solutions and more to come!

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Resources

PeopleAnutone’s teams are technically skilled and adequately experienced to deploycompany programmes to co-manage project challenges with the ecosystem.Team Anutone is not only strong on customer relations but also provides themuch needed emotional quotient to the business of walls, ceilings and acousticssolutions. The outlook is international which makes teams comfortable withproject needs from East Europe to Africa, West Asia to India and East Asia.

ManufacturingAnutone provides solutions that encompass every surface finish and corematerial. To ensure economies and efficiencies, Anutone deploys an intelligentmix of own manufacturing, contract manufacturing and outsourcing with globalmajors that boast focussed competencies. Production facilities across the globe,from USA to West Europe, West Asia to India and East Asia, use state-of the arttechnologies to output a wide range of world-class products, optimizing cost,quality and resources whilst maximising stakeholder value.

Thus Anutone is able to offer one of the widest array of products - ceilings thatinclude softfibre, mineral-fibre, metal, gypsum, naturals; partitions in gypsum,cement, naturals and panelling in fabrics, vinyls, textures, woods, naturals. Pluscomplex acoustical systems for speciality venues.

MarketingBased out of Bengaluru, India’s IT capital, Anutone has a strong and reliable mixof own marketing, channel partners and contractors to service customers.Anutone’s own marketing offices are currently based in India in Mumbai, NewDelhi and Chennai. For East Europe the master distributor is in Budapest,Hungary; for Africa in Nairobi, Kenya; for West Asia in Dubai, UAE and East Asiain Manila, Philippines, that address diverse market needs adequately.

Anutone supports extensive warehousing facilities, again its own in India inMumbai and Bengaluru, and in other markets in association with channelpartners that enable ready-stock of materials. All these capabilities have enabledAnutone to build an exhaustive list of satisfied customers and reputation forunmatched quality with service.

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Anutone's innovative business proposition is to provide engineered solutions inwalls and ceilings with all types of surface visuals - super-smooth to fine-texturesto microperf to coarse - for superior interiors that look good and sound great .…as a one-stop, single-resource that straddles the business value-chain.

The key differentiator is the ability to continuously innovate products, systemsand services in a rapidly changing marketplace in response to customer needs.A strong design+development department ensures such co-creation!

When you choose Anutone, you are assured that you have chosen a companythat diligently pursues current international practices in design, quality, reliabilityin every product, system and service detail.

A unique approachAnutone has perfected the art of assessing customer requirements, productidentification, design innovation, lab certification, optimum sourcing andsuccessful deployment of engineered solutions topping it with site validation- aholistic approach that results in high-fidelity from intent to reality, delighting thecustomer and making the ecosystem feel good!

Innovation

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Welcome to the world fantastic of walls, ceilings and acoustic solutions thatcreates a superior indoor environment, from Anutone! A pioneer of innovativeconcepts, driven by a futuristic vision and powered by a passionate mission - allaimed at contributing to a quieter, greener, beautiful world - through domainexpertise enriched by experience as proven by landmark projects.

Fascinating options, from the minimalist to the garish, provide the designer with adazzling palette of never-before choices. What is more, surface finishes come indifferent formats to suit room modules and can be easily integrated like metals withtextures, plasters with naturals, fabrics with woods.

Thus, Anutone meets the precise requirements of aesthetics, functionality, andcosts that delight the project ecosystem and end-user alike!

Products

Anutone offers 3 types

Grid - exposed or concealedsuspension in 3 sizes-standard, large formatand planks

Span - seamless finish forlarge span ceilings inboards or stretchedmembranes

Discrete - single panels in shapesand curves suspendedindividually

All the above 3 types are availablein 3 major categories

Pearl - white ceilings for highlight reflectance andspaciousness

Melange - coloured ceilings thatlook very different andaccent spaces

Ebony - black ceilings for highlight absorption inspeciality venues

Ceiling SolutionsAnutone offers partition andpanelling solutions:

Partition solutions are of two types• Fixed with board finishes• Relocatable in board and

glazing finishes

Panelling solutions in 3 types

Grid - concealed framework instandard format

Span - seamless finish for largespan walls in boards orstretched membranes

Discrete - single panels installedindividually

All the above 3 types are available in3 major categories

Pearl - white panellings for highlight reflectance

Melange - coloured panellings thataccent spaces

Ebony - black panellings for highlight absorption inspeciality venues

Wall Solutions

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Fire - all products are rated forreaction to fire and suited forindoor use.

Acoustics - all products arerated for acoustics and this isAnutone’s biggest USP

Light - all white products workas excellent light reflectors/diffusers for uplighters/washers

Thermal - most products arerated for thermal insulation

Green - all products are greencertified and contribute to LEEDratings for green buildings

Humidity Resistance - allproducts are resistant to highhumidity in tropical climates

Termite Resistance - allproducts are not vulnerable totermite or vermin attack.

Everyday millions of people walk under an Anutone ceiling or work, play, stay inspaces partitioned and panelled with Anutone products. Either sound is recordedor being played in a sound-conditioned environment provided by Anutone.Anutone products have been performing brilliantly since four decades and willcontinue to do so.

Products and systems from Anutone are certified to perform. This ensures youget it right the first time, every time. While walls and ceilings may have differentparameters for different applications the important characteristics generallycommon are listed below.

Performance

Installation - most products arefactory-finished and supplied assystems for easy install

Maintenance - all products arecleanable and/or paintable foreasy lifecycle maintenance

Durability - most products arebuilt to last the lifecycle of interiorsin commercial buildings

Certification - all products aredeployed only after extensivecertification for all parameters

Guarantee - all products areguaranteed to perform to theirpotential. Trust Anutone!

Installed Cost - Anutone boastsa product portfolio from US$5/m2 to US$1,000/m2!

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Anutone® converts creative ideas into implementable solutions for every kind ofarchitectural space. Anutone design team can customise products, systems andservices to optimally suit precise requirements. Now designers can be confidentand express themselves eloquently!

For example, in white ceilings. Anutone can design with six different, feature-richsurface finishes in one uniform suspension system. Complete engineeredsolutions with perimeter and transition trims, bulkheads and bandrasters takescare of glazing mullions, relocatable partitions etc. What is more, there is totalintegration of lighting, air-conditioning, fire-plumbing, electronics that ensuresquick turnaround of timelined projects.

To continue with white ceilings, if a uniform suspension is not desired, thenAnutone offers solutions that combine grid ceilings with full-span stretchedmembranes or discrete panels with crisp edges for open plenum systems.

And if white is boring, then coloured ceilings with fabrics, vinyls, woods andcoated tiles, in various shapes and curves, are possible. For example,trapezoidal panels around a column. The choices are virtually limitless.

Offices can now be more productive, auditoriums and home theatres moreengrossing, malls and lounge bars more entertaining, hotels and airports morewelcoming, stadiums and tv studios more fun, healthcare more relaxing,education more intense - all because Anutone® makes you feel so good!

AUDITORIUMS

CLUBS

MALLS

EDUCATIONAL CAMPUSES

STADIUMS HEALTHCARE

HOTELS STUDIOS

HOME THEATRES AIRPORTS

OFFICES CINEMAS

Applications

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ISO 9001:2008 CERTIFIED

StandardsInvestments in an advanced infotech backbone includes SAP ERP that ensuresseamless response from softcopy design inputs during planning to large-formathardcopy drawings during finalisation to material tracking during execution tocustomer service post-occupancy.

The Quality Management System (QMS) is awarded with ISO 9001:2008certification. The Environmental Management System (EMS) is awarded with ISO14001:2004 certification.

Products and systems are continuously certified from internationally accreditedlaboratories to conform to current ASTM, EN, ISI and other national standards asapplicable to the respective country.

East Europe favours Euro Norms whereas Africa favours French standards, WestAsia is in awe of ASTM whereas India is British and East Asia likes German! Thisdiversity is no problem for the global skillsets and mindsets at Anutone!

Anutone’s strong emphasis on current standards and codes, extends to channelpartners, both backend and frontend, to ensures a hassle-free experience forproject ecosystems and end-users on a continuous, and consistent basis.

Environmental SustainabilityAnutone is committed to sustainabledevelopment through a proactiveapproach to environmental protectionand social responsibility.

All products and systems areenvironmentally sensitive -most of them contain recycledcontent, and are biodegradable,recyclable or reusable.

Anutone in India is a member ofIndian Green Building Council(IGBC) and an ISO 14001:2004certified company. Anutone’schannel partners are members of theircountry’s Green Building Council.

ISO 14001:2004 CERTIFIED

Quality

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Acoustics HeritageAcoustics is in our DNA! So acoustics is built into whatever we do. Since adecade, Anutone has pioneered an acoustics revolution. Anutone goes beyondsingle values of NRC, STC etc to frequency behaviour to ensure perfect harmonyof spaces to sound.

Anutone is one of the rare private sector companies to invest in state-of-the-artacoustical testing laboratories and site measurement instrumentation from Bruel& Kjaer, Denmark. Both pre and post-install measurements are undertaken for anobjective validation.

Design SolutionsAnutone provides innovative design solutions for walls and ceilings with anemphasis on architectural acoustics, audio-visual and noise/vibration that ensuresbuilding interiors not only look good but sound great. This is big plus to designcommunities since end-users appreciate such spaces better. It pays to start fromconcept stage with Anutone to make Project Specifications as per CSI-mandatedMasterFormat 2004 and Drawings!

Project ManagementAnutone's project management teams ensures projects are handheld frominception to completion. Shop drawings, Bill of Quantities, Budgetary Estimatesare all part of the process. Anutone guides contractors on best install practicesthat minimises snag-lists and ensures swift handover. In short, Anutone simplifiesproject complexities with expert advice by email, phone or site visit.

Proven PlayerReliability and reproducibility stem from a tradition that dates 40 years back to1966. That makes Anutone a serious, long-term player in the walls and ceilingsmarket. Anutone is tried, tested, proven - our successful track record is testimony.

Service

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Ecosystem

For the architectArchitects are assured that Anutone cuts through the clutter,simplifies the complexities and partners the project team withprecise inputs. Understanding the socio-cultural milieu inwhich a project is concieved can make a big difference.While the building shell is conceptualised Anutone addsconsiderable value to the walls and ceilings process.

For the consultantWhether the specialist consultant is for acoustics, lighting orlife safety, Anutone understands the language of buildingsciences, and the language of different regional standards, todelivers accurate information at the right time.

For the project managerWalls and ceilings can be tricky business at project sites.Transforming design intent to reality is always a challengegiven the subtle nuances that exist in achieving STC ratings,for instance. Anutone ensures a high-fidelity transfer of ideasto reality.

For the contractorThe tipping point of a project that can make or break whatAnutone has to offer. Our products are only as good as theyare installed. We understand this every well and work veryclosely with contractors including pre-bid meetings, post-bidtraining, unravelling snag lists etc, till handover.

For other vendorsWether you are in HVAC, electrical, fire plumbing or AV/IT,we understand that our ceilings can work best only if we allachieve total integration including post-occupancymaintenance.

For the customerBudget is one of the most important considerations for abuilder owner or operator that finally defines and decides theproject variables. Anutone provides solutions with severalbudget options.

For the userFor a user to feel good about an indoor space is the perfectharmony of the five senses and the mind. The Anutoneapproach is unique that it strives to satisfy the multi-sensoryperception of users.

ChallengeYourself

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Information

Anutone is a veritable storehouse ofinformation. Anutone empowers thestakeholders to the process withknowledge through its website,newsletters and interactions.

WebsiteThe website, www.anutone.com, isupdated weekly and contains allpossible information sought.

E-newsletterEvery Tuesday, Anutone loops itse-newsletter to 3,000+ professionals inthe industry which contains valuableinformation on walls and ceilings. It addsto your knowledge and enables you tocreate better interiors. For previousissues please visitwww.anutone.com/infobin/enewsletter.html

LiteratureAnutone boasts a comprehensiveselection of literature. From productdata sheets to application leaflets,technical brochures and 300-pagesystem guides.

SamplesEven our system samples areinnovatively presented and uniquelyinformative! All submittal samples areusually A4 size with a joint detail.Some samples are built-up toshowcase the complete system.

Project support is extended withsample boards and mock-ups.

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Education

RoadshowsAnutone organises knowledge seminars for majorarchitects, government authorities in key cities.Subjects include performance parameters - fire,acoustics, light, thermal, green; walls and ceilings -current international practices etc

WorkshopsAnutone organises training workshop for contractorsand carpenters, communicating in their language,because both god and the devil reside in the detail!

TradeshowsAnutone regularly participates in industry’s leadingtradeshows across Asia, specially green buildingshows, to share knowledge on current trends.Examples include Big5 Dubai, GBC India etc.

Study ToursAnutone organises international cross-cultural studytours, for example, for architects from West Asia tovisit factories in USA or from India to Europe orAfrica to East Asia etc.

Experience CentreAnutone’s first Experience Centre at Bengaluru is aunique venue where a designer, consultant,contractor, client can look, feel and decide. Productsare installed as complete systems in life-like sizes tosimulate real-field conditions.

Mobile Experience CentreIf you cannot come to our Experience Centre we willbring the Experience Centre to you! The MobileExperience Centre (MEC) is installed at majorprojects for the ecosystem to have a firsthand feel.

Design Revue DVDAnutone regularly publishes updated versions ofDesign Revue - a walls and ceilings presentation -a real asset in your library!

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Clients

The mark of Anutone’s expertise in creating feel-good spaces, gained throughdecades of experience and expertise, is manifested in many a site across theworld, particularly India and Asia. From Kenya and Tanzania in Africa to Qatarand UAE in West Asia to South Korea and Philippines in East Asia, apart fromhome base, India. Visit www.anutone.com/references.html for more details.

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Projects

OFFICES

Hutch MindSpace, Mumbai, India Infosys, Bengaluru, India

CINEMAS / AUDITORIUMS

Prasad Imax, Hyderabad, India Ayala Alabang THX, Manila, Philippines

Parliament Library, New Delhi, India

HOTELS

Karma Studios, California, USA

Emirates Palace, Abu Dhabi, UAE

Infant Jesus Church, Bengaluru, IndiaManipal Hospital, Bengaluru, India

STUDIOS WORSHIP SPACESHEALTHCARE

EDUCATION

Palestine Intermediate School, Abu Dhabi, UAE

World Trade Centre, Dubai, UAE

Fox Theatres, Nairobi, Kenya

Taj Mahal Hotel, Mumbai, India

Mesaieed School, Al Jaber, Qatar

SPORTS

Shivaji Sports City, Pune, India

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231, 7th Cross,Indiranagar 1st Stage,Bengaluru 560 038, IndiaPhone +9180 2520 3114Fax +9180 2520 3115info@anutone.com

Anutone is member of

ANUTONE INTERIORS(a division of Anutone Acoustics Limited)

Anutone® is a registered trademark of Anutone Acoustics Limited. Information is subject to change without prior notice due tocontinuous improvement programmes at Anutone®. Contents under copyright registration. No part of this brochure may be reproduced,stored in a retrieval system, scanned or transmitted in any form or by any means electronic, photocopying, recording or otherwise,without the prior written permission of Anutone®.

www.anutone.com

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