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EXECUTIVE PROFILE: Technology 2007 Left: Florence Hudson, IBM. Right column, from top: Alan Sloan, Macro 4; Anthony Mazzone, Innovation Data Processing; Duane Reaugh, DTS Software Inc.; Don Jaworski, Brocade Communications Systems Inc.; John Rankin, CSI International; Bill Miller, BMC Software Inc. Tech VISION What Leading Mainframe Tech Execs Think Seven Perspectives on IT ibmsystemsmag.com

Anthony Mazzone Innovation Data Processing

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Page 1: Anthony Mazzone Innovation Data Processing

EXECUTIVE PROFILE: Techno logy 2007

Left: Florence Hudson, IBM. Right column, from top: Alan Sloan, Macro 4; Anthony Mazzone, Innovation Data Processing; Duane Reaugh, DTS Software Inc.;

Don Jaworski, Brocade Communications Systems Inc.; John Rankin, CSI International; Bill Miller, BMC Software Inc.

TechVISIONWhat Leading Mainframe Tech Execs Think

Seven Perspectives on IT

ibmsystemsmag.com

Page 2: Anthony Mazzone Innovation Data Processing

WELCOME ■ 1Restoration Hardware

IBM PERSPECTIVE ■ 2Why Florence Hudson believes in the future of the mainframe

EXECUTIVE PROFILES ■ 5IBM Business Partner Execs Share Their Thoughts on IT

Alan Sloan ■ 5Macro 4

Anthony Mazzone ■ 6Innovation Data Processing

Duane Reaugh ■ 8DTS Software Inc.

Don Jaworski ■ 9Brocade Communications Systems Inc.

John Rankin ■ 10CSI International

Bill Miller ■ 11BMC Software Inc.

TechVIS ION 2007

EDITORIAL

EXECUTIVE PUBLISHER Diane Rowell ([email protected])

PUBLISHERDoug Rock ([email protected])

EXECUTIVE EDITOREvelyn Hoover ([email protected])

COPY EDITORMorgon Mae Schultz

PRODUCTION

ART DIRECTORMike Rupert

PROJECT MANAGERKelly Daugherty

PRODUCTION MANAGERJonathan Benson

ASSOCIATE TECHNICAL PRODUCERDavid Waters

CIRCULATION

CIRCULATION MANAGERLinda Holm

ADVERTISING/SALES

ASSOCIATE PUBLISHERMari Adamson-Bray (612) 336-9241 ([email protected])

SENIOR ACCOUNT MANAGER, NORTHEAST & NORTHWESTKathy Ingulsrud(612) 313-1785 ([email protected])

ACCOUNT EXECUTIVE, MIDWEST & EUROPEDarryl Rowell (612) 313-1781 ([email protected])

ACCOUNT EXECUTIVE, SOUTHEAST & SOUTHWESTLisa Kilwein(574) 988-0011([email protected])

SALES & MARKETING DEVELOPMENT MANAGERKatie Swanson [[email protected]]

220 S. 6th St., Suite 500, Minneapolis, MN 55402 (612) 339-7571

To apply for or cancel your IBM Systems Magazine, Mainframe edition subscription, visit www.ibmsystemsmag.com.

© Copyright 2007 by International Business Machines (IBM) Corporation. This magazinecould contain technical inaccuracies or typographical errors. Also, illustrations containedherein may show prototype equipment. Your system configuration may differ slightly. Thismagazine contains small programs that are furnished by IBM as simple examples to pro-vide an illustration. These examples have not been thoroughly tested under all conditions.IBM, therefore, cannot guarantee or imply reliability, serviceability, or function of theseprograms. All programs contained herein are provided to you “AS IS.” IMPLIED WAR-RANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICU-LAR PURPOSE ARE EXPRESSLY DISCLAIMED. All rights reserved.

All customer examples cited represent the results achieved by some customers whouse IBM products. Actual environmental costs and performance characteristics willvary depending on individual customer configurations and conditions. Informationconcerning non-IBM products was obtained from the products' suppliers. Questionson their capabilities should be addressed with the suppliers. All statements regard-ing IBM’s future direction and intent are subject to change or withdrawal withoutnotice and represent goals and objectives only. The following are trademarks(marked with an *) of the International Business Machines Corporation in the UnitedStates and/or other countries.

A complete list of IBM Trademarks is available online (www.ibm.com/legal/copytrade.shtml). The following are trademarks (marked with an *) or registeredtrademarks of other companies: Java and all Java-based trademarks are trademarksof Sun Microsystems, Inc., in the United States and other countries. Microsoft,Windows and Windows NT are trademarks of Microsoft Corp., in the United Statesand other countries. Intel, MMX and Pentium are trademarks of Intel Corp. in theUnited States and other countries. UNIX is a registered trademark of The OpenGroup in the United States and other countries. SET is a trademark owned by SETSecure Electronic Transaction LLC. Linux is a trademark of Linus Torvalds in the UnitedStates, other countries, or both. Linear Tape-Open, LTO, the LTO logo, Ultrium, andthe Ultrium logo are trademarks of Certance, HP and IBM in the U.S. and othercountries. Other company, product and service names may be trademarks or servicemarks of others.

IBM Systems Magazine, Mainframe edition (ISSN# 1074-7052) is publishedmonthly by MSP TechMedia, 220 S. 6th St., Suite 500, Minneapolis, MN 55402.

The articles in this magazine represent the views of the authors and are not necessarilythose of IBM. Printed in the U.S.A.

AIXAS/400DB2DominoESCONFICONi5/OS

IBMIBM logoiSeriesLTOMVSOpenPowerOS/390

OS/400POWERRS/6000S/390System iSystem pSystem x

System zTotalStorageVM/ESAVSE/ESAWebSpherez/OSz/VM

TOC

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T he more things change, the more they staythe same. What comes around goes around.What’s old is new again. And, no, I’m not

talking about Jackie O sunglasses and gladiatorsandals. I’m referring to the mainframe.

The mainframe is hot, but for substantive rea-sons. Today’s organizations face myriad challengesthat the mainframe is uniquely positioned to solve.Server sprawl is an ongoing problem for manycompanies. The IBM* System z* platform, with itsvirtualization capabilities and its strong affinity forLinux*, is a natural consolidation solution.

Concerns with data security and externalemployee, customer and business-partner systemaccess continues to grow. The mainframe is cele-

brated as one of the most secure servers on theplanet.

The headache of growing complexity in manag-ing multiple systems has organizations reachingfor the aspirin. The ability to manage an IT envi-ronment from a single mainframe interface holdsallure for an increasing number of companies asthey struggle to manage growing and consolidatedtechnology environments.

And it’s impossible to swing a stalk of cornwithout hitting an article or a television set broad-casting the importance of going green. The IT fieldisn’t immune from the expanding and voraciousthirst the world has for energy. In fact, recent stud-ies warn that energy consumption will be thelargest expense in IT budgets in the not-too-distantfuture. The good news is, today’s mainframe canrun an IT environment more cost-effectively and efficiently than the proverbial server farm.

Like the IBM System z platform, the solutionproviders featured in this special supplement workto provide products and services to address theseand additional customer needs. Successfully deliv-ering solutions of value is a whole lot easier whenyou have strong partners by your side. Our publish-ing endeavors are strengthened by our partnershipswith the companies and individuals featured in thissupplement, as well as by our long-standing rela-tionships with our readers.

As always, we welcome your article ideas as westrive to bring you content that helps you moreeffectively address the business and technologychallenges we all inevitably face.

Doug Rock, Publisher

TechVIS ION 2007 | 1

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RESTORATION HARDWARE

PH

OT

O B

YC

RA

IG B

AR

ES

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2 | TechVIS ION 2007

>>>>>>>>>>

Mainframe believer Florence

Hudson is IBM’s vice president of

marketing and strategy, System z.

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TechVIS ION 2007 | 3

In the eyes of Florence Hudson, IBM* vice president ofmarketing and strategy, System z*, the mainframeholds the key to bigger and better things for cus-

tomers. Once thought of as “that big black box,” themainframe today is undergoing a major revival thanksto the system’s flexibility and capacity. More and morecompanies are seeing the System z platform as provid-ing security and scalability that can’t be matched by thedistributed server environment.

In Hudson, the platform has a passionate advocatewho truly understands how the mainframe can revolu-tionize computing for IBM customers. IBM SystemsMagazine recently sat down with Hudson to find outwhy she’s cheering mainframe on.

Q: What makes mainframe so special now?A: I’ve thought that ever since the Internet came out, theSystem z platform is so perfect for this new world.People don’t understand the value of it. It’s such a hid-den treasure. The cool thing is that clients are startingto see the value. It’s wonderful. Usually I have to chasepeople to care about the System z platform; now they’rerunning toward me.

Q: What’s driving the renaissance of the mainframe? A: It really is a renaissance. As Mark Loughridge, IBM’sCFO, has said, the System z platform really is the pre-mier virtualization platform for the industry. A lot ofcustomers have “server sprawl,” with servers multiplyingover time. The cost of power and cooling for serversprawl is very high. That’s really a challenge for compa-nies. Management costs for handling these hundreds ofthousands of servers are high. The total costs of power,

cooling, software and people can be the largest part ofyour investment. Consolidation and virtualization areable to reduce a lot of those costs. When everything ison one system, it’s easier to manage because you don’tneed so many people. When you have it all on one sys-tem, you have the ability to leverage assets across manyworkloads. Sub-capacity LPAR-based pricing, like ourIBM business partner SAS just announced, enables yoursoftware costs to be more in line.

For instance, we have studies that show distributedplatforms run at very low utilization levels on a singlemachine. In contrast, a mainframe can run at 80- to100-percent utilization, and you can consolidate every-thing. The power and cooling cost of the mainframe canbe one-twelfth that of distributed systems.

Q: It sounds like the System z platform needs an EnergyStar designation.A: My team is working on that! Energy costs are big considerations. Some studies by (market-research firm)IDC show that by 2010 the power and cooling costs canbe nearly the same as the new server-hardware costs. Youreally have to look at these costs if you choose the dis-tributed version as compared to the mainframe.

The mainframe brings value in other ways, such asconsolidation and virtualization, which are big trends inthe market. We still have a highly secure platform.There’s the Common Criteria Certification, which is aninternational standard that’s been in place since 1999.System z9* Business Class and Enterprise Class machineshave the Evaluation Assurance Level 5 classification,which is the highest level. The System z platform is theonly server that has that designation. It’s a highly secure

Championingthe Revival

Championingthe Revival

Why Florence Hudson believes in the future of the mainframe BY SHIRLEY S. SAVAGE

Page 6: Anthony Mazzone Innovation Data Processing

server for a logically partitioned environment. Whenyou do put these virtualized servers onto one system,you know that it’s highly secure. That’s important withall of the hackers out there. If companies are trying tocollaborate between their business partners and theirclients, a lot more people have access to the systems.They’re not closed boxes anymore. People see theopportunity of consolidation and virtualization to savecost, the most secure server platform they can get, veryhigh levels of scalability—you can get a System z9Business Class machine for 26 MIPS and go all the wayto 18,000 MIPS on the high-end Enterprise Classmachine. We have large companies that are consolidat-ing to the mainframe, like Nationwide, the insuranceand financial services company that spoke atLinuxWorld last year. Nationwide is consolidating hun-dreds of servers to Linux* on the mainframe and thecompany projects saving $15 million over three years.

We have new companies that are seeing the value ofthe scalability, the security and the potentially lower costsof the mainframe. We have a company called NexxarFinancial Group, which is a financial-services companythat consolidated x86 Intel* servers to the System z plat-form and saved about 75 percent of its people cost inmanaging its information technology. HoplonInfotainment is a gaming company—it’s a massive multi-user online gaming company—and is using a mainframeand Linux. The changes to mainframe were wonderful forthe company’s IT team, since it was able to keep codingin the Linux environment it understood. The companyalso gets high levels of security. As the company says,gamers are pretty good hackers. The company has tomaintain the gaming environment and not let anyonemess with it or get into the admin system. The companyalso uses the capacity on demand features, where you canpay for performance that you need, when you need it.

There are so many people that are seeing the value

that the mainframe gives them. It allows you to scale toplay with the big guys. The top 25 banks in the worldrun on mainframe. So when a company like Nexxarwants to play with the big boys in a 24-7, globalworld, they’re where they want to be.

We did a study asking the newer clients why theybought a mainframe. These clients said it was becauseof the security, the scalability and the cost-savingspotential of consolidation.

Q: Which technologies and applications are customersasking IBM to bring to the platform?A: In the service-oriented architecture environment, customers want to use the mainframe as a secure data-serving hub. They want to consolidate their data to havethe highest levels of security. They also want to use it asa message hub. So they really want it to be the enterprise-wide manager or an end-to-end security-levelmanager. By leveraging IBM software like Tivoli*Federated Identity Manager*, you can manage work-loads, resiliency and security between the System z server and the software. Multiple industries, such as telcoand the federal government, are interested in doing this.

We also see clients that are trying to co-locate, orlocate their application-serving and data-serving capability in the same place. They want to do that forperformance, scaling and cost reasons. As an example,Baldor Electric Company, which makes electric motors,consolidated its SAP application servers from distrib-uted platforms to the mainframe. It was already usingDB2* for z/OS*, so Baldor has an integrated environ-ment. Baldor came to the mainframe environment andits IT costs as a percent of corporate revenue droppedfrom 1.2 percent down to less than 1 percent. In con-trast, another company went from a consolidated to adistributed environment and saw its IT costs rise to 2.5

4 | TechVIS ION 2007

“There are so many people that areseeing the value that the mainframegives them. It allows you to scale toplay with the big guys.”

—Florence Hudson, vice president of marketing andstrategy, System z, IBM

>>>>>

continued on page 12

Page 7: Anthony Mazzone Innovation Data Processing

percent of corporate revenue, according to a study.We’ve also announced a simplification effort and are

spending $100 million over the next few years betweenIBM Systems and Technology Group and SoftwareGroup to simplify the mainframe environment. The aimis to have mainframe be even more cost-effective.

Q: In terms of training, since most companies have beenusing a distributed environment and are now going tomainframe, how large is the mainframe work pool?A: Joe Clabby of Clabby Analytics contends there’s a big-ger lack of database-administration skills than mainframeskills since a lot more database administrators are needed,especially if you need one person for every 20 servers.With the mainframe, you can increase the number ofMIPS installed and reduce the operating staff over time.

On the other hand, IBM is rejuvenating the entiremainframe workforce. IBM made a commitmentthrough the Mainframe Charter a few years ago that wewould have the goal of educating 20,000 new people onmainframe by 2010. Through IBM’s academic initiative,we’ve already reached 27,000 new people and it’s only2007. They’re not all in the workforce yet, but we’vestarted a more expansive marketing campaign aroundthe academic initiative to have partners and customersmentor these kids—to get involved so the kids can notonly learn in class but learn in reality. Then the compa-nies can hire them when they graduate. Kids see thisstuff and say, “Wow, this is so cool!”

Q: What mainframe technologies should customers expectfrom IBM in the near future and in the long term?A: Our specialty engines are one of the key innovationswe’re bringing to the platform. They’ve been very popularwith our clients. They’re a price-performance enhance-ment and an accelerator for some of these environments.

We have the Internal Coupling Facility that weannounced in 1997, the Integrated Facility for Linux,which was announced in 2001, and System zApplication Assist Processor, called the zAAP, that weannounced in 2004 for Java* environments. IBM isdelivering ongoing innovation to the market that’s help-ing customers leverage new computer environments likeLinux and Java integrated with the traditional and lega-cy data and transaction systems that are running theirbusinesses. We’re helping customers have an improvedway to bring those new workloads to the mainframe.

In 2006, we announced the z Integrated InformationProcessor, or zIIP, that’s optimized for data workloadsand works closely with DB2. We just announced zIIPexploitation for Internet Protocol Security functionstoo, so customers are able to leverage the zIIP for thenetworking environments.

Q: What is IBM doing to help clients find and leverageresources to take advantage of the benefits of the System z platform?

A: To build the next generation of mainframe enthusiastsand resources, we have an IBM Academic Initiative forSystem z that has educated more than 30,000 students onmainframe skills through more than 300 colleges world-wide. We also just announced a new System z ecosystemcalled “IBM Destination z," which includes ISVs, systemsintegrators, resellers and academic institutions worldwidethat have System z resources to help clients get toDestination z and the great energy efficiency, virtualiza-tion, openness, security, scalability, resiliency and avail-ability the mainframe delivers. (For more information onDestination z, see www.ibm.com/systems/destinationz/.)

Q: What about the global distribution of customers? Arethere regions or countries where mainframe is taking off?Are you seeing growth in established regions?A: The Asia-Pacific region had wonderful growth thefirst quarter this year. Other key areas are the emergingmarkets in China and India. We just had a very success-ful event in India called Innovizion. We had 130 CEOsand CIOs at this event as well as analysts and press.There’s real interest in how to use mainframes to com-pete in the global markets. Latin America is a goodmarket for the mainframe—the Hoplon InfotainmentCompany is based in Brazil. Our established markets inthe Americas, Europe and Asia are realizing growth,and the word is getting out to all corners of the world.

Q: How does IBM capture the attention of the WinTel gener-ation who might think mainframe is “so 20th century”?What kind of feedback do you get? I know you do a lot ofwork educating young women about the computing field.A: What I think is most valuable for clients and for kidsis to help them understand the real value that these systems bring. When I talk to young women aboutcomputing or information technology, I point out howit makes the world better for them.

For instance, IBM has a highly secure and availableenvironment so not only can we find your mom’smammogram, but also make sure no one else can see it.Plus, we do pattern recognition between the current oneand the last one to make sure your mom is OK.

Young kids really want to help the world. I try topersonalize the value for the kids and for the compa-nies. We try to make it very real. The kids love the elegance of the mainframe environment. The point is tolet them feel it and touch it.

I’ve hired a summer intern from Princeton Universitythis year. Before he arrives, I’ve asked him to browse theInternet and see what IBM’s image is. Tell us what ourcompetitors’ images are. And tell us what we need to do.I’m looking to get insight. I’ve told kids that they’ll havedifferent ideas than the people here. The more differentyour ideas, the more important they are. IBM needs tohear it. I really believe in nurturing the next generation.

Shirley S. Savage is a Maine-based freelance writer.Shirley can be reached at [email protected].

12 | TechVIS ION 2007

continued from page 4

Page 8: Anthony Mazzone Innovation Data Processing

EXECUTIVE PROFILE: ALAN SLOAN, Macro 4>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>PHOTO BY E.J. CARR

BACKGROUND

Alan Sloan, COOMacro 4Number of years in technology: 30

What solutions/service does your company provide?Macro 4 is one of the world’s leadingindependent suppliers of software solutionsfor mainframe application fault analysisand cross-platform application perform-ance management.

THOUGHTS ON TECHNOLOGY

What is the biggest challenge facing your customers today?It is abundantly clear to Macro 4 that, asIT has become increasingly central to thesuccess of business strategy, customershave to deliver more and more value in anincreasingly complex technical landscape,but with ever-growing pressure on costs.

How is your company poised to address thatchallenge?The era of the supplier is over. We mustalign ourselves fairly and squarely with thecustomer and work together to address thebusiness challenges by delivering highlyinnovative IT productivity tools—at lowercost—with increasing value.

How is your company poised to create solutions that meet the growing needs ofenterprises today?In an industry transfixed by buzz phrasesand waves of IT fashion, we are complete-ly convinced that simplicity is king. Weare building on nearly 40 years of softwareproduction experience to ensure we helporganizations do their business better,more quickly.

What is the most exciting area of IT today?The truly exciting area of IT today is notthe technology. It is the explosion in using IT to add value to a business. It isthat IT is finally reaching the point whereit is an active business enabler, not just abusiness supporter.

TechVIS ION 2007 | 5

TO LEARN MORE35 Waterview Blvd. Parsippany, N.J. 07054www.macro4.com1-800-766-6224; (973) [email protected]

<<<<<

Alan Sloan is excited about

Macro 4’s place in the IT world.

Page 9: Anthony Mazzone Innovation Data Processing

EXECUTIVE PROFILE: ANTHONY MAZZONE, Innovation Data Processing <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<PHOTOS BY E.J. CARR

BACKGROUND

Anthony Mazzone, President Innovation Data ProcessingNumber of years in technology: 35

What solutions/service does your company provide?Innovation provides fast, reliable, easy-to-use data protection, business continuance and information-storage management solutions—like FDRMOVE andFDRVIEWS—that help customers overcome business-resiliency concerns.

THOUGHTS ON TECHNOLOGY

What is the biggest challenge facing your customers today?Ironically, despite years of technological advances,companies have the same problem today as when westarted 35 years ago: growth pushing up the time ittakes to back up and protect data. But now, that’s compounded with a new sense of customer service thatalso demands near-continual, 24-7 data availability.

How is your company poised to address that challenge?We leverage the newest technology to make our

flagship solutions faster and easier to use, as well as introduce extremely reliable new solutions likeFDRMOVE, FDRVIEWS and FDRERASE/OPEN to help any size organization overcome challenges and address data-protection, business-continuance, business-resiliency and information-storage management concerns.

What new technologies are on the horizon?Look for significant changes in disk storage architecture, the physical and logical size of devicesdata resides on, the means to access it and how dataitself moves about as the capacity and performanceof mainframe storage systems grow exponentially tomake huge amounts of data immediately and continually available.

How is your company poised to create solutions thatmeet the growing needs of enterprises today?Partnering with the storage-hardware technologyproviders to insure seamless integration, togetherwith our innovative application of new technologies,will let our users of any size transparently meet theirevolving business-data protection needs and busi-ness-continuance expectations independent of whichstorage vendor’s hardware they happen to use.

TO LEARN MORE275 Paterson Ave. Little Falls, N.J. 07424www.innovationdp.fdr.com(973) [email protected]

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6 | TechVIS ION 2007 TechVIS ION 2007 | 7

Anthony Mazzone and

the US Team outside

Innovation World Headquarters

Page 10: Anthony Mazzone Innovation Data Processing

EXECUTIVE PROFILE: DUANE REAUGH, DTS Software Inc. <<<<<<<<<<<<<<<<<<<<<<<<PHOTO BY TONY PEARCE

BACKGROUND

Duane Reaugh, Chief Technology Officer DTS Software Inc.Number of years in technology: Almost 40

What solutions/service does your company provide? Our storage management products, such asStorage Control Center, allow installations tosimplify and centralize operations whileleveraging existing investments in hardwareand software.

THOUGHTS ON TECHNOLOGY

What is the biggest challenge facing your customers today?Customers are squeezed between the need tomanage increasing amounts of storage andthe limited number and high cost of storage-management personnel. Mergers and consoli-dations present challenges to integrating oldand new systems and to finding sufficientresources to manage increased workloadswithout increasing costs.

How is your company poised to address thatchallenge?All of our technical personnel have 20 yearsor more of experience, allowing us to developproducts like Storage Control Center, which isa “force multiplier” that allows centralizedcontrol over dataset allocations, monitoring ofstorage conditions, space-error prevention andexit routines.

What new technologies are on the horizon?Large disk volumes such as the 3390-54 arealready here, and customers soon will needeven larger devices. This will require signifi-cant changes in every aspect of the operatingsystems that deals with I/O. Almost everymainframe software vendor will be affected.

How is your company poised to create solutions that meet the growing needs of enterprises today?Continued growth in the storage arena is agiven, due to the security and reliabilityadvantages of the mainframe. With ourstrong background in storage and our unique“rules-engine” technology, we are well posi-tioned to help our customers address thechallenges of managing so much data.

TO LEARN MORE1818 Lakefield Court S.E. Conyers, Ga. 30013www.DTSsoftware.com (770) [email protected]

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8 | TechVIS ION 2007

“Software and hockey

are my passions.”

Page 11: Anthony Mazzone Innovation Data Processing

EXECUTIVE PROFILE: DON JAWORSKI, Brocade Communications Systems Inc.>>>>>>>>>>PHOTO BY MELISSA BARNES

BACKGROUND

Don Jaworski, Vice President of Product DevelopmentBrocade Communications Systems Inc.Number of years in technology: 22

What solutions/service does your company provide?Brocade provides the industry’s leading platforms, solutions and services for intelligentlyconnecting, managing and optimizing mainframeenvironments.

THOUGHTS ON TECHNOLOGY

What is the biggest challenge facing your customers today?Many of our customers are challenged with how toupgrade host and storage technologies in the leastdisruptive manner and how to get the most valueout of those investments. Often, they lack the toolsand information needed for effective capacity planning and maximum performance.

How is your company poised to address that challenge?Brocade is committed to providing industry-leadingmanagement tools, best-practice guidelines andprofessional services that help customers design,deploy and optimize mainframe infrastructures.Whether it be proactive capacity planning, intelligent fault isolation or automated performancemanagement, we’re focused on making our customers’ lives easier.

What new technologies are on the horizon?Brocade continues to lead fiber connectivity(FICON) innovation, recently delivering read/writetape acceleration, unique disk emulation, 10 Gb/secInter-switch Links and an integrated Fibre Channelover IP routing blade for our 48000 Director, alongwith a stand-alone platform (7500) for FICON cas-cade over IP WAN. Support for 8 Gb/sec is coming.

How is your company poised to create solutions thatmeet the growing needs of enterprises today?In addition to our technology advancements,Brocade offers global professional services that helpcustomers connect, share, protect and manage theirinformation. Whether a customer is migrating toFICON, consolidating datacenters, optimizing existing infrastructures or deploying a new remotereplication solution for business continuity/disasterrecovery, Brocade can help.

TechVIS ION 2007 | 9

TO LEARN MORE1745 Technology DriveSan Jose, Calif. 95110www.brocade.com(408) 333-8000

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Brocade VP of Product

Development Don Jaworski

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EXECUTIVE PROFILE: JOHN RANKIN, CSI International <<<<<<<<<<<<<<<<<<<<<<<<<PHOTO BY ERIC WAGNER

BACKGROUND

John Rankin, Founder and PresidentCSI InternationalNumber of years in technology: 22

What solutions/service does your company provide?CSI offers a complete line of systemsmanagement and network productivitysolutions for the mainframe.

THOUGHTS ON TECHNOLOGY

What is the biggest challenge facing yourcustomers today?Customers are challenged to articulateand justify the need to improve theirbusiness processes through technology.Most customers feel overwhelmed by thebroad range of options available todayand they view many of those options as“solutions looking for problems.”

How is your company poised to addressthat challenge?We provide the business and technicalresources to help our customers identifyand address issues that are impactingtheir ability to broaden their marketreach; improve and expand services; andreduce technical complexity withoutcompromising security.

What are the strongest growth areas foryour company? Why?Data and storage management. We are in the infancy of a new information age.Users, who used to passively consumeprint, video and audio content, now cancreate their own. This content must bemined, managed, encrypted, compressed,transmitted, archived and secured. CSIexcels in these areas and customers areresponding.

What is the most exciting area of IT today?Call me prejudiced, but I would have tosay it is the mainframe. It has evolvedmore than any other architecture in thehistory of IT. When you look at therange of platform choices, applicationsand the economics of mainframes, howcould one not be excited?

TO LEARN MORE8120 State Route 138Williamsport, Ohio [email protected]

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10 | TechVIS ION 2007

CSI International President and

CEO, John Rankin

Page 13: Anthony Mazzone Innovation Data Processing

EXECUTIVE PROFILE: BILL MILLER, BMC Software Inc.>>>>>>>>>>>>>>>>>>>>>>>>>>PHOTO BY GEORGE CRAIG

BACKGROUND

Bill Miller, Senior Vice President and General Manager, Mainframe ServiceManagement Business UnitBMC Software Inc.Number of years in technology: 27

What solutions/service does your company provide?BMC Software delivers the business-servicemanagement solutions IT needs to increasebusiness value through better management oftechnology and processes. Founded in 1980,BMC has offices worldwide and fiscal 2006revenues of more than $1.49 billion.

THOUGHTS ON TECHNOLOGY

What is the biggest challenge facing your customers today?Our customers must provide increased value totheir companies while reducing overall ITcosts. Many achieve this by managing andlinking IT with business. The most effectiveway to do that is by aligning automation to ITprocess re-engineering efforts.

How is your company poised to address that challenge?We reduce our customers’ operational costsand simplify their IT processes throughautomation. And each time we help customerssynchronize multi-location operations orreduce skill dependencies, they gain additionalefficiencies.

How is your company poised to create solutions that meet the growing needs of enterprises today?We’ve been solving customer infrastructureproblems for more than 25 years. We know howto tie the modern datacenter to the business andhow to efficiently manage today’s complex dis-tributed and mainframe IT services. The result isreduced costs through automation and an ITorganization closely aligned with the business.

What is the most exciting area of IT today?It’s exciting to see business services driving thedirection of IT. And in the mainframe arena, ITtruly has come of age, because it concentrateson meeting business needs rather than intro-ducing new technology simply because it’s new.

TechVIS ION 2007 | 11

TO LEARN MORE2101 City West Blvd. Houston, Texas 77042www.bmc.com(886) [email protected]

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BMC Software Senior Vice

President and General

Manager Bill Miller