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ANSOFF MATRIX - How can I grow my business ?. Product Growth Strategies. Increase usage rate. Convert non-users. Market expansion. Existing Products. New Products. Win competitors customers. Product line development. Buy competitors. Product replacement. Existing Markets. - PowerPoint PPT Presentation
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Product Growth Strategies
ANSOFF MATRIX - How can I grow my business?
Market Penetration
Market Development
Product Development
Diversification
Win competitors customers
Buy competitors
Discourage competitive entry
Product line development
Product replacement
Product Innovation
Promote new users
Enter new segments
Unrelated market entry
Related market entry
Vertical backward[become supplier]
Existing Products
Existi
ng M
arke
ts
New Products
New
Mar
kets
Convert non-users
Increase usage rate
Vertical forward[become distributor]
Horizontal[buy competitor]
Market expansion
Nina Deckers – IB5
