ANNUAL RESULTS ANNOUNCEMENT PRESENTATION · 2020-03-16 · China’s new car quality research (IQS) China’s vehicle sales satisfaction index (SSI) 2012 2015 Brand Score Audi 887

ANNUAL RESULTS

ANNOUNCEMENT PRESENTATION

DISCLAIMER

1

This presentation and the information contained herein does not constitute or take the form of any

recommendation for the purchase or sale of any securities of BAIC Motor Corporation Limited (the

"Company"), and does not constitute an offer to purchase or sell any securities of the Company, nor does it

constitute the foundation or basis of any contract or commitment. No representation or warranty, express or

implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or

correctness of the information, or opinions contained herein. Neither the Company nor any of the Company's

advisors or representatives shall have any responsibility or liability whatsoever (for negligence or otherwise)

for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in

connection with this presentation. The information set out herein may be subject to updating, completion,

revision, verification and amendment and such information may change materially. This presentation includes

several forward-looking statements regarding the Company’s financial status, operating results and

business, and several plans and targets of the Company’s management. These forward-looking statements

include foreseen and unforeseen risks, uncertainties or other factors, and these risks, uncertainties and other

factors may lead to a material difference in the actual future results and performance of the Company from

the results and performance explicitly or implicitly hinted in these forward-looking statements. These forward-

looking statements are based on the Company’s current and future business strategies, and assumptions

made based on the political and economic environment where the Company operates in the future. The

above forward-looking statements are a reflection of the views held by the Company’s management on the

day the data was published. No persons shall rely on these forward-looking statements. The Company shall

not ensure the consistency of the forward-looking statements with the Company’s future results or events.

The information contained in this presentation is provided to you in confidence, where the information shall

not be forwarded or disclosed to any other person, and shall not be photocopied.

CONTENTS

Section Page

Chapter1 Overview of PV Market in 2015 Page 3

Chapter2 Performance in 2015 Page 8

Chapter3 Key Financial Indicators for 2015 (consolidated) Page 27

2

3

Overview of PV Market in 2015

17.9

19.7

21.2

15.8%

9.9%

7.3%

2013 2014 2015

Slaes Growth rate

In 2015, passenger vehicles sales in China broke 20 million units for the first time,

while growing at a lower rate with a rebound in the fourth quarter

1

5.34.8

4.4

6.6

9.0%

0.5% -1.9%

18.6%

2015Q1 2015Q2 2015Q3 2015Q4

PV sales of 2013-2015 (million) PV quarterly sales in 2015 (million)

4 Source: China Association of Automobile Manufacturers

Jan Feb March April May June July Aug Sept Oct Nov Dec

2014 1.2 0.9 1.1 1.1 1.0 1.0 0.9 1.0 1.2 1.1 1.2 1.4

2015 1.4 1.0 1.3 1.1 1.1 1.0 0.8 0.9 1.1 1.3 1.6 1.7


Under the influence of tax cut policy, sales of passenger vehicles at 1.6L or less

rebounded rapidly since October 2015

2

Sales of PV at 1.6L or below (million)



In segment market, SUV and MPV maintained a rapid growth, with a market share

of 44% in 2015

3

70% 69% 67% 63%52%

16% 15%9%

7%

4%

3% 3%7%

10%

11%

11% 13% 17% 21%33%

2011 2012 2013 2014 2015

SUV

MPV

CUV

Sedan

2011 2012 2013 2014 2015

SUV 20.19% 25.50% 49.41% 36.44% 52.39%

MPV 11.74% -0.87% 164.50% 46.79% 10.05%

CUV -9.38% -0.07% -27.98% -18.06% -17.47%

Sedan 6.62% 6.15% 11.77% 3.06% -5.33%

Market share by segment Market share movements YOY


1441

147

1

17

61

2013 2014 2015

Pure electric Plug-in hybrid


Sales of new energy vehicles erupted, while pure electrical vehicles gaining plenty

of prominence

4

Changes of new energy vehicles sales (‘000)


8

9

1

Beijing Benz reported a strong sales growth and delivered a industry-leading

performance in 2015

1

116145

250

2013 2014 2015

1.5

2.5

6.0

2013 2014 2015

4.5

5.6

9.0

2013 2014 2015

Sales ('000) Net profit (RMB billion) Net profit margin (%)

10

Performance of Beijing Benz

Note: whole sale figures

Product line is constantly diversifying with star models sprouting2

SUV

Sedan

GLK

GLA

GLC

2014 2015

GLA

GLC

2016

11


E Class

C Class (L)

E Class

C Class (L) C Class (S)

New E Class

C Class (L) C Class (S)

34%

24% 23%

2%

17%

C CLASS E CLASS GLK GLC GLA

Product structure is constantly optimizing with a rapidly increasing proportion of

SUV

3

Product structure of Beijing Benz

24%

37%

39%

2014 2015

12


42%


C Class: sales constantly increasing with the monthly sales breaking 11,000 units

3.9

1.9 2.5

2.0 2.2 0.3 2.5

4.6 4.0

5.7 5.8

6.0 5.1

7.1

5.1

3.4

6.3 6.9

8.1 8.4 7.9

9.6

11.2


2014 2015

5.2 3.1 4.5

3.6 3.1

5.0

5.2 5.4 5.9

5.1

3.5 4.0

6.8

3.0

4.5 4.8 4.9 5.6

4.9 5.3

5.0 4.1

5.2 5.9


2014 2015

E Class：expecting generation upgrade, with the monthly sales above 5,000 units

4

13



('000)

('000)

GLA Class SUV: 9 months in market with sales increasing significantly up to 7,000

units


4

0.4

1.9

3.9

6.2 5.9 6.4

5.9

5.1

6.9

April May June July Aug Sept Oct Nov Dec

2015

3.8 3.4

5.2 4.9 4.9 4.8 4.6 4.5

5.2 4.6 5.1 5.5

6.2

4.4

5.8 5.5 5.8 6.3

4.8

5.8

4.7

3.1

4.5 5.4


2014 2015

GLK/GLC Class SUV: hot before and purple after generation upgrade

14 Note: whole sale figures

('000)

('000)

15

2

Performance of Beijing Hyundai

Beijing Hyundai's performance was under expectation in 2015 due to industry

volatility and weak performance of JV brands in general

1

1,031 1,120

1,063

2013 2014 2015

10.8 11.4

8.1

2013 2014 2015

10.5 10.4

8.0

2013 2014 2015

Sales ('000) Net profit (RMB billion) Net profit margin (%)

16

-13.4% CAGR -12.7% CAGR



Actively adjusting product strategy and launching popular models2

2014 2015 2016

17

Tucson

New

Santafe

ix25

Verna

Sonata8 Sonata

Moinca

ix35

Mistra

Elantra

Sonata8 Sonata

Moinca

Mistra

New Tucson

New

Santafe

ix25

Verna

ix35

Sonata9

SUV

Small

sedan

Compact

sedan

Mid-size

SedanSonata8 Sonata

Moinca

Mistra

New Tucson

New

Santafe

ix25

New Compact

Sedan

ix35

Sonata9

ElantraElantra

Langdong

Elantra Elantra

Lingdong

Elantra

Yuedong

Elantra

Langdong

Elantra

Yuedong

Elantra

Langdong

Elantra

Yuedong


42%58%

D+S

2014 2015

50%50%

D+S

Product structure adjustment worked well, with percentage of D+S over 50% for the

first time

3

Percentage of D+S

18 注：批发数

Brand Score

Dongfeng

Honda88

GAC

Honda90

91

Dongfeng

Yueda Kia 94

FAW

Toyota101

GAC

Toyota104

Buick 107

Dongfeng

Nissan108

Chang'an

Ford127

FAW VW 12819


Maintaining a leading brand influence in 20154

Brand Score

Dongfeng

Citroen804

794

Dongfeng

Peugeot780

Dongfeng

Yueda Kia776

Dongfeng

Fengshen762

Chery 746

GAC

Honda744

FAW

Sedan740

Dongfeng

Honda735

Chang'an

Ford734

China’s Customer service

satisfaction index (CSI)

Brand Score

70

Renault 82

FAW

Mazda87

Dongfeng

Peugeot93

Dongfeng

Yueda Kia94

GAC

Mitsubishi95

GAC

Honda95

GAC

Toyota96

GAC

Trumphchi96

Shanghai

VW97

Brand Score

812

Dongfeng

Citroen799

Dongfeng

Nissan777

FAW Mazda 752

Dongfeng

Yueda Kia744

Chang'an

Ford743

Dongfeng

Peugeot740

Shanghai

VW736

FAW Sedan 729

Chery 711

China’s new car quality research

(IQS)

China’s vehicle sales satisfaction

index (SSI)

2012 2015Brand Score

Audi 887

Dongfeng

Nissan880

FAW VW 868

Dongfeng

Honda866

GAC

Toyota866

GAC

Honda863

Shanghai

GM Wuling863

Dongfeng

Citroen861

859

Dongfeng

Yueda Kia859

2011 2015Brand Score

GAC

Honda870

Shanghai

Roewe846

Dongfeng

Honda845

Dongfeng

Nissan839

Dongfeng

Citroen838

Shanghai

GM

Chevrolet

838

GAC

Toyota835

Shanghai

GM Buick834

FAW

Toyota831

824

2009 2015New NewNew

Source: JD Power Note: excluding luxurious brands and imported cars


Two new plants started construction in 2015，laying foundation for the industrial

deployment during the "13th Five-Year" period

5

Chongqing FactoryCangzhou Factory

20

21

3

160

290347

2013 2014 2015

202

310 337

2013 2014 2015

Performance of Beijing Motor

Experienced the industry volatility, Beijing Motor achieved a breakthrough in sales

performance, the number of new registration exceeded the number of wholesale

1

Whole Sale ('000)

22

New License Registration ('000)

Senova D70


Strongly adjust product structure and implement “E+S” Strategy2

Senova/

Beijing

Senova D70

BJ40

Senova D50Senova D20

BJ40

Senova D50Senova D20

Senova X65 Senova X25

Senova X55 Senova X25 Senova X35

BJ40/BJ40L BJ80

23

Wevan

2014 2015 2016

M20

Wevan 306/307Wevan 205/206

M20

Wevan 306/307

M30

Wevan 306/307

M30

M50

Senova D80 Senova CC

Wevan S50


Strongly adjust product structure and implement “E+S” Strategy2

SUV NEV

24 2014 2015 2016

EV Series(D20)

ES210(D70) EU260(D50)

EX200(X25)

EH400(D80) ES210(D70)

EU260(D50)

1 3 5

Sedan NEV

EV Series(D20) EV Series(D20)

40.0%

2.3%

25.0%

30.9%

1.8%

Sedan SUV MPV CUV NEV


Product structure is constantly optimizing with percentage of SUV+MPV increasing

significantly

2014 2015

27.4%

10.1%

43.6%

13.0%6.0%

3

Percentage of Beijing Motor by type

27.3% 53.7%

25


5.5

20.1

2014 2015

0.5

1.8

2014 2015

Sales of pure electric vehicles increased by 269% YOY, securing industry-leading

position

4

Sales of pure electric vehicles ('000) Government subsidies in relation to new energy (RMB billion)

26 Note: whole sale figures

27

Key Financial Indicators (consolidated)

12.8

56.4

84.1

2013 2014 2015

2,714

4,511

3,319

2013 2014 2015

2,951

5,841 6,322

2013 2014 2015

Revenue (RMB billion) Net profit attributable to equity

holders of the Company (RMB million)

Net profit (RMB million)

Profitability1

28

2,9612,061

3,086

2,173

9,396

4,333

2013 2014 2015

Beijing Motor Beijing Benz


(1)

Capital expenditure2

5,134

29

7,419

11,456

(RMB million)

Note: (1)Data of Beijing Benz after becoming BAIC's subsidiary


Dividends payout3

Dividend per share (RMB)

30

Final dividend (RMB million)

0.360.3

0.15

2013 2014 2015

2,273 2,279

1,139

2013 2014 2015

31

（1958.HK）

32

Documents

ANNUAL RESULTS ANNOUNCEMENT PRESENTATION · 2020-03-16 · China’s new car quality research (IQS) China’s vehicle sales satisfaction index (SSI) 2012 2015 Brand Score Audi 887