Annual General Meeting

5 September 2013

John Allan Chairman

Sebastian James Group Chief Executive

1. Sustainable business model

2. Leader in our markets

3. Align the Group

THREE STRATEGIC PRIORITIES ARE IMPROVING THE BUSINESS

Deliver returns for shareholders

Annual General Meeting 5 Sept 2013 4

A YEAR OF SIGNIFICANT PROGRESS

• Total underlying Group sales of £8.2bn

• Group LfL sales up 4%

• Underlying pre-tax profit up 15% to £94.5m

• UK & Ireland profit up 39%

• Northern Europe profit up 6%

• Significant progress made on three strategic

priorities

Annual General Meeting 5 Sept 2013 5

Financial Year to 30 April 2013 vs Financial Year to 28 April 2012

ENCOURAGING START TO THE YEAR

First quarter to 31 July 2013 vs First quarter to 31 July 2012

• Multi-channel businesses LfL +4%

• UK & Ireland LfL +6%

• Northern Europe LfL +5%

• Southern Europe LfL (12)%

• Material share gains in major markets

• Irrevocable offer received for Pixmania

• Disposal of Turkish business

Annual General Meeting 5 Sept 2013 6

SHAPE OF UNDERLYING PROFIT DEMONSTRATES

OPPORTUNITIES OF DELIVERING ON STRATEGIC PRIORITIES

Financial Year to 30 April 2013 vs Financial Year to 28 April 2012

For definitions see appendix

94.5

24.4

31.3

16.9

25.2

136.0 41.5

120.5

113.3

0

50

100

150

200

250

UK &Ireland

NorthernEurope

SouthernEurope

Pixmania Centralcosts

Property EBIT Net finance UnderlyingPBT

£ Million

Annual General Meeting 5 Sept 2013 7

21%

UK & IRELAND BENEFITTING FROM MARKET SHARE GAINS

12% Single Channel

Amazon & Others

22% Mass Merchants

Argos & Supermarkets

4% Others

62% SERVICE LED

38% LIMITED OR NO SERVICE

41% Other specialists

Source: Dixons Retail estimates

Annual General Meeting 5 Sept 2013 8

+2%

OUR BUSINESS MODEL IS WORKING - EG COMPUTING CATEGORY

Source: Dixons Retail estimates

Annual General Meeting 5 Sept 2013 9

PRICING POSITION IMPROVING FURTHER

Source: Dixons Retail Competitor Price Index

Annual General Meeting 5 Sept 2013 10

• Our Competitor pricing model shows that on a weighted

basket we are

• Cheaper than

• Argos

• John Lewis

• Appliances online

• Within 4-5% of Amazon

• Tesco

ADVOCACY REMAINS HIGH Very likely to recommend %

Source: Dixons Retail customer exit surveys UK&I only

Annual General Meeting 5 Sept 2013 11

YEAR AHEAD

• Continue to deliver on three strategic priorities

• Knowhow services

• Roll out in Nordics

• New added value services

• Customer journeys

• Roll out overseas

• Future stores

• Exciting new store formats

Annual General Meeting 5 Sept 2013 12

NEW FORMAT STORE IN BLUEWATER

Annual General Meeting 5 Sept 2013 14

PROPOSED NEW FORMAT STORE IN AYLESBURY

Annual General Meeting 5 Sept 2013 15

PROPOSED NEW FORMAT STORE IN AYLESBURY CONT’D

Annual General Meeting 5 Sept 2013 16

NEW DIXONS TRAVEL T5 HEATHROW

Annual General Meeting 5 Sept 2013 17

STRATEGIC PRIORITIES

SUSTAINABLE

BUSINESS MODEL

RESOLVE STRATEGICALLY

WEAK POSITIONS

DEVELOPMENT OF

GROUP BENEFITS

FUTURE

OPPORTUNITIES

Annual General Meeting 5 Sept 2013 18