Embed Size (px)
Citation preview
DES IGN LOVE L I FE (Freelancing Business) - National - Sept. 2005 to PresentUX/UI/Web Designer and Developer, Graphic Designer, Art Director, Senior Creative, Pinterest Influencer (412K+ followers), Blogger, Brand Ambassador for Clients, Social MediaClients -- American Express, Brother P-Touch, Dick’s Fresh Market, Evite, Hatch.co, Keys 4/4 Kids, Losing it with Lisa (Biggest Loser Contestant), Mystical Rose Gardens, Rhea Lana, Ragu, Sephora, Showtime Entertainment, Simply Truly You, St. Croix Preparatory Academy, SuperValu, The Ipsos Girls' Lounge, The Mindy Project (Fox), The Six O'Clock Scramble, Toms, Ugly Sofa and Vibrant Health Clinics.
GRADIENT POSITIONING SYSTEMS - Shoreview, MN - October 2010 to July 2011Web Designer and Developer, Graphic Designer, Art Director and Project ManagementCreatively lead, guided and managed financial advisors. Executed 10 to 15 financial advisor websites monthly, which aligned strategically with the branded systems, various print materials, email marketing and web environment. Further more maintained email systems, hosting and domain management.
VOMELA SPECIALTY COMPANY - St. Paul, MN - June 2007 to October 2010Web Designer, Graphic Designer and Flash AnimatorClients - - Target, Best Buy, Haagen-Daz, Fireside, MacTools, Meijer, McDonaldsCreative functions included: advertisements, branding, catalogs, direct mailings, environmental design, way findings, fleet, OEM, identity systems, web design, animated banners, e-card and email marketing.
ALLINA HOSPITAL, RIVER FALLS AREA HOSPITAL - River Falls, WI - 2003 to 2010Receptionist, Rehabilitation Coordinator, Health Information Service Assistant, Finance Department Assistant and Administrative Assistant
DICK’S FRESH MARKET (SuperValu Grocery Store) - River Falls, WI - 1997 to 2004Nighttime Management for the Customer Service Desk, book keeping and cashier.
Co ntact m e
(612) 889-9112
E x p er i en ceE x pert i s e
UX/UI DesignVisual Design
Experience DesignInteraction DesignMobile App Design
Front-End DevelopmentRapid Prototyping
WireframingUser Research
Usability TestingInformation Architect
Graphic DesignEmail Marketing
AnimationFlash DevelopmentPinterest Influencer
Social MediaBlogger
T ec h n i c a l s k i l l s
Languages: HTML, CSS, JSFamiliar with WCAGFull Stack Designer
Adobe Experience DesignPhotoshopIllustrator
IndesignAfter Effects
Microsoft OfficeWordpress
Google AnalyticsFamiliar with SEO & SEM
PhotographyTypography
Project ManagementFamiliar with Agile Scrum
I’m a senior creative with 12 years of design experience. I function as a T-shaped UX Designer with a deep experience in interaction, high-level and detailed-design capabilities. My natural instinct is my strategic ability to see the big picture and yet I’m equally capable to specialize, develop and explore creative ideas, which results into actionable experiences that help improve a user’s experience. I’ve been proven a quick learner.
UNIVERSITY OF ST. THOMAS - Minnesota - July 2011 to PresentLead UX Designer and Front-End DeveloperT-shaped-senior creative for the institution's interactive design environment.
Executed UX concepts with the consideration for the human perspective. Managed multiple projects in parallel, organized and supported assignments in guidance by the business plans and brand strategy, under tight deadlines.Specialized as Senior UX Designer for the first ever intranet project. Efforts included: Lead and facilitated UX design workshops with stakeholders, built high-fidelity prototypes and conducted usability testing for external websites, internal websites and SharePoint sites. Migration of the external webpages to the intranet, decrease the total number of external web pages by 72%.Selected by Senior VP as a top committee member to serve as a creative lead on the institution’s rebrand committee.Lead as Senior UX Designer for all externally facing websites. Responsibilities included:
Conducted research analysis on user insights through interviews and user testing.Created google analytics reports based on event tracking and goals. This allowed our team to alter goals, validate webpage and paid campaign assumptions. Stewarded and strategized iterative designs with developers, business teams and students to define concepts and develop an understanding of the possibilities and restrictions of design and development, from concept to release.Conveyed visual concepts and interaction wireframes into simple, intuitive and visually engaging designs and low and high-fidelity prototypes. Developed iterative visual designs with HTML, CSS, some JavaScript and PHP.Contributed to a code repository for fast prototyping and production with Foundation framework and SCSS.Assumed leadership role for building a UX pattern library and style guide for web interfaces and mobile applications.
Pioneered the first ever Annual Report for the Information Technology Services department and the Provost. The IT annual report was presented to the board of trustees which brought in a significant amount of additional money towards the IT budget. The provost saw the annual report and requested for a similar execution. The Provost annual report was presented to the board of trustees. Assumed lead UX Design role for the first significant online giving solution, called Tommie Give Day. The giving solution earned over $525K within a 24-hour time span. Catalyst for imploring new ideas and finding ways to share knowledge amongst the team and business stakeholders.Served as a member of the first ever IoT Institutional Committee. This committee launches new IoT pilots that can be found throughout the campus. Served as Co-Leader of the Campus Maps Committee (2011-Present). This committee governs printed map elements to digital decisions across the institution.Served as member on the Marketing Communication and Training Committee (2017).Served on the IT Recognition Team, which recognizes IT employees (2016-2017).
Ed u c at i o n
DES IGN LOVE L I FE (Freelancing Business) - National - Sept. 2005 to PresentUX/UI/Web Designer and Developer, Graphic Designer, Art Director, Senior Creative, Pinterest Influencer (412K+ followers), Blogger, Brand Ambassador for Clients, Social MediaClients -- American Express, Brother P-Touch, Dick’s Fresh Market, Evite, Hatch.co, Keys 4/4 Kids, Losing it with Lisa (Biggest Loser Contestant), Mystical Rose Gardens, Rhea Lana, Ragu, Sephora, Showtime Entertainment, Simply Truly You, St. Croix Preparatory Academy, SuperValu, The Ipsos Girls' Lounge, The Mindy Project (Fox), The Six O'Clock Scramble, Toms, Ugly Sofa and Vibrant Health Clinics.
GRADIENT POSITIONING SYSTEMS - Shoreview, MN - October 2010 to July 2011Web Designer and Developer, Graphic Designer, Art Director and Project ManagementCreatively lead, guided and managed financial advisors. Executed 10 to 15 financial advisor websites monthly, which aligned strategically with the branded systems, various print materials, email marketing and web environment. Further more maintained email systems, hosting and domain management.
VOMELA SPECIALTY COMPANY - St. Paul, MN - June 2007 to October 2010Web Designer, Graphic Designer and Flash AnimatorClients - - Target, Best Buy, Haagen-Daz, Fireside, MacTools, Meijer, McDonaldsCreative functions included: advertisements, branding, catalogs, direct mailings, environmental design, way findings, fleet, OEM, identity systems, web design, animated banners, e-card and email marketing.
ALLINA HOSPITAL, RIVER FALLS AREA HOSPITAL - River Falls, WI - 2003 to 2010Receptionist, Rehabilitation Coordinator, Health Information Service Assistant, Finance Department Assistant and Administrative Assistant
DICK’S FRESH MARKET (SuperValu Grocery Store) - River Falls, WI - 1997 to 2004Nighttime Management for the Customer Service Desk, book keeping and cashier.
UNIVERSITY OF WISCONSIN STOUT - Menomonie, WI - Sept. 2004 to May 2007Bachelor of Fine Arts, Graphic Design ConcentrationChancellor’s Award Receipient
UNIVERSITY OF WISCONSIN RIVER FALLS - River Falls, WI - Sept. 2002 to May 2004Fine Arts, Technical and Digital Photography Skills
ITIL FOUNDATIONS CERTIFICATION - December 2015
UX CERTIFICATION - DESIGN CONCENTRATION (online course with Susan Weinschenk. This course was named top 50 UX Design courses in 2016) - Summer 2017
FULL STACK DESIGNER CERTIFICATION (online course) - 2017
RECENT CONFERENCES -- MIMA Summit (2015), Digital Summit - Minneapolis (2016) and An Event Apart - Orlando (2016)
Reco g n i t i o n
HATCH.CO (New York City) - March 2015Nominated as top seven women to follow in honor of International Women’s Day.
INFORMATION TECHNOLOGY SERVICES (ITS) - St. Thomas - 2016Given the Tenacity award for my hard-work ethic on the ITS Service Catalog.
a f f i l i at ed
MIMA - 2015AIGA (MN) - 2007 to 2011
Retail Design Institute (MN)2009 to 2010
s erv i c e
Free Clinic of Pierce& St. Croix Counties,
Web & Graphic Design2005 to 2008, 2015
White Bear 5K/10KWalk Run,
Graphic Design2006 to 2009
(612) 889-9112
UNIVERSITY OF ST. THOMAS - Minnesota - July 2011 to PresentLead UX Designer and Front-End DeveloperT-shaped-senior creative for the institution's interactive design environment.
Executed UX concepts with the consideration for the human perspective. Managed multiple projects in parallel, organized and supported assignments in guidance by the business plans and brand strategy, under tight deadlines.Specialized as Senior UX Designer for the first ever intranet project. Efforts included: Lead and facilitated UX design workshops with stakeholders, built high-fidelity prototypes and conducted usability testing for external websites, internal websites and SharePoint sites. Migration of the external webpages to the intranet, decrease the total number of external web pages by 72%.Selected by Senior VP as a top committee member to serve as a creative lead on the institution’s rebrand committee.Lead as Senior UX Designer for all externally facing websites. Responsibilities included:
Conducted research analysis on user insights through interviews and user testing.Created google analytics reports based on event tracking and goals. This allowed our team to alter goals, validate webpage and paid campaign assumptions. Stewarded and strategized iterative designs with developers, business teams and students to define concepts and develop an understanding of the possibilities and restrictions of design and development, from concept to release.Conveyed visual concepts and interaction wireframes into simple, intuitive and visually engaging designs and low and high-fidelity prototypes. Developed iterative visual designs with HTML, CSS, some JavaScript and PHP.Contributed to a code repository for fast prototyping and production with Foundation framework and SCSS.Assumed leadership role for building a UX pattern library and style guide for web interfaces and mobile applications.
Pioneered the first ever Annual Report for the Information Technology Services department and the Provost. The IT annual report was presented to the board of trustees which brought in a significant amount of additional money towards the IT budget. The provost saw the annual report and requested for a similar execution. The Provost annual report was presented to the board of trustees. Assumed lead UX Design role for the first significant online giving solution, called Tommie Give Day. The giving solution earned over $525K within a 24-hour time span. Catalyst for imploring new ideas and finding ways to share knowledge amongst the team and business stakeholders.Served as a member of the first ever IoT Institutional Committee. This committee launches new IoT pilots that can be found throughout the campus. Served as Co-Leader of the Campus Maps Committee (2011-Present). This committee governs printed map elements to digital decisions across the institution.Served as member on the Marketing Communication and Training Committee (2017).Served on the IT Recognition Team, which recognizes IT employees (2016-2017).
