Anish Bhattacharya Shen Ge

Neha SatakTejal Thakore

Introduction

• When you are traveling, you want to

– Be safe– Have a good time– Know where to go and what to do– Not be ripped off

Know Prices

of Local Goods

Make new

friends / Network

Share Accommodation and

rides

Be Aware

of Danger

Zone

Acquire Local Info

Comparisons

HitchONApplication

Information Flow• Obtain data from multiple sources• Authenticate data from third-party sources• Builds database through user data uploads• Links to its own online database for data

currently not provided by third-party sources

Sample Phone Interface

Sample Phone Interface

Design Parts• Design intuitive interface.• Use GNSS system to find current position

and connect to online database.

Frontend

• Design database and allow efficient traversal of data.

• Design web app to collect information and store into database.Backend

Target Market

Tourism

• Provides restaurants, bars, parks, museums, zoos, etc. and on-going concerts, shows, etc.

Business

• Provides business contacts, trade shows, workshops, and networking events.

SWOT AnalysisSTRENGTH- Comprehensive travel service package- Unique features

WEAKNESS- Requires possession of a smart phone.

OPPORTUNITY- Smart phone user market is

increasing.- Number of travelers are increasing.

THREATS- Tough competition from current

competitors teaming up

Startup and OverheadItem Quantit

yCost (Total)

Computers 3 $4000

Computer Peripherals (printer, fax, etc.) N/A $500

Smart Phones 6 $2700

Tablets 2 $1200

TOTAL $8400

Item Quantity Cost Per Annum

Office Rental 1 $12000

Electricity N/A $1200

Software Engineer 3 $150000

Apple Developer Program for iOS 3 $300

Marketing N/A $40000

TOTAL $203500

Marketing• Use social media and an online blog to get the

word out• Offer multiple versions including a free lite

version attracting different types of travelers

Development Timeline

October 2011Initial development begins.

March 2012Prototype out. Beta testing with initial marketing.

June 2012Application online for purchase. Marketing begins.

Conclusion

• HitchON provides a travel application for smartphones indispensable for both leisure and business travel that is– Affordable– Convenient– Unique– Comprehensive