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Arje
nB
onga
rdE
dito
rA
utom
otiv
e N
ews
Eur
ope
Edm
und
Che
wM
anag
ing
Dire
ctor
Sup
plie
r B
usin
ess
Aut
omot
ive
New
s E
urop
e/S
uppl
ier
Bus
ines
s S
uppl
ier
Sur
vey
-0.20
0.2
0.4
0.6
0.81
1.2
1.4
Ave
rage
Sco
re
Whi
ch c
arm
aker
put
s th
e gr
eate
st
pres
sure
on
pric
e?
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Whe
re h
as p
ricin
g pr
essu
re c
hang
ed
mos
t?
Last
Year
-0.20
0.2
0.4
0.6
0.81
FIA
T:
SE
AT
:R
EN
AU
LT:
SK
OD
A:
TO
YO
TA
:
Whi
ch c
arm
aker
has
the
high
est
dem
ands
for
qual
ity?
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
0
0.2
0.4
0.6
0.81
1.2
1.4
1.6
1.8
Whe
re h
as d
eman
d fo
r qu
ality
ch
ange
d m
ost?
Last
Year
0
0.2
0.4
0.6
0.81
1.2
VW
SE
AT
PS
AŠ
koda
Vol
vo
Whi
ch c
arm
aker
mak
es th
e gr
eate
st
dem
ands
on
prod
uct t
echn
olog
y?
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
-0.20
0.2
0.4
0.6
0.81
1.2
1.4
1.6
Whi
ch c
arm
aker
has
cha
nged
its
tech
nolo
gy d
eman
ds m
ost?
Last
Year
-1.5-1
-0.50
0.51
1.5
FIA
TV
WG
M
TO
YO
TA
RE
NA
ULT
Sup
plie
r op
port
unity
to m
ake
retu
rn o
n in
vest
men
t
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
-1
-0.8
-0.6
-0.4
-0.20
0.2
0.4
0.6
0.81
Cha
nge
in o
ppor
tuni
ty to
mak
e re
turn
on
inve
stm
ent
Last
Year
-1.4
-1.2-1
-0.8
-0.6
-0.4
-0.20
0.2
FO
RD
FIA
TG
M
VW
NIS
SA
N
How
muc
h re
desi
gn is
req
uire
d du
ring
deve
lopm
ent?
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Will
ingn
ess
to r
ewar
d co
st-s
avin
g id
eas
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
-0.6
-0.4
-0.20
0.2
0.4
0.6
Gre
ates
t cha
nge
in w
illin
gnes
s to
rew
ard
cost
-sav
ing
idea
s
Last
Year
-1.2-1
-0.8
-0.6
-0.4
-0.20
0.2
GM
For
dF
iat
Ško
daV
W
Leve
l of
supp
lier
trus
t in
com
mer
cial
pa
rtne
rshi
ps
Ave
rage
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
-0.8
-0.6
-0.4
-0.20
0.2
0.4
0.6
0.81
1.2
Cha
nge
in le
vel o
f tr
ust i
n co
mm
erci
al
part
ners
hips
Last
Year
-2
-1.5-1
-0.50
0.51
1.52
For
dF
iat
Ško
daV
olvo
BM
W
Whi
ch c
arm
aker
s ar
e th
e m
ost a
ttrac
tive
to w
ork
for?
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
-0.4
-0.20
0.2
0.4
0.6
0.81
1.2
1.4
1.6
1.8
Cha
nge
in th
e at
trac
tiven
ess
of
carm
aker
s
Last
Year
-0.8
-0.6
-0.4
-0.20
0.2
0.4
0.6
0.81
1.2
Fia
tG
MR
enau
ltD
CX
PS
A
Whi
ch O
EM
s ar
e m
ost o
pen
to n
ew
supp
liers
?
Fia
t
Nis
san
GM
Fo
rd
Au
di
DC
X
BM
W
VW
Ren
au
lt
Seat
Sko
da
PS
A
To
yo
ta
Vo
lvo
Ave
rage
-0.6
-0.5
-0.4
-0.3
-0.2
-0.10
0.1
0.2
0.3
GM
Eur
ope
and
Nor
th A
mer
ica
Pur
chas
ing
Foc
us
-0.20
0.2
0.4
0.6
0.81
1.2
1.4
1.6
GMEurope
GMNorth
America
Average
GMEurope
GMNorth
America
Average
GMEurope
GMNorth
America
Average
Pric
eQ
ualit
yT
echn
olog
y
For
d E
urop
e an
d N
orth
Am
eric
a P
urch
asin
g F
ocus
-0.4
-0.20
0.2
0.4
0.6
0.81
1.2
1.4
FordEurope
FordNorth
America
Average
FordEurope
FordNorth
America
Average
FordEurope
FordNorth
America
Average
Pric
eQ
ualit
yT
echn
olog
y
For
d E
urop
e, J
agua
r/La
nd R
over
and
V
olvo
Pur
chas
ing
Foc
us
0
0.2
0.4
0.6
0.81
1.2
1.4
FordEurope
Jaguar/LandRover
Volvo
FordEurope
Jaguar/LandRover
Volvo
FordEurope
Jaguar/LandRover
Volvo
Pric
eQ
ualit
yT
echn
olog
y
Dai
mle
rChr
ysle
r / M
erce
des
Pur
chas
ing
Foc
us
0
0.2
0.4
0.6
0.81
1.2
1.4
DCXNorth
America
Mercedes
Average
DCXNorth
America
Mercedes
Average
DCXNorth
America
Mercedes
Average
Pric
eQ
ualit
yT
echn
olog
y
