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Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football
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Slide 1 © Fjord 2010
Fjord Mobile Design Drivers21st January 2010
Slide 2 © Fjord 2010
Who are Fjord?
Slide 3 © Fjord 2010
6 mobile contextsthe condition of being mobile
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1. Cultural ContextCustomisation vs. The Givens
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2. Snackingtime filling & boredom killing
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3. Locationwe know your location& your location matters
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4. Motionyou are in motion therefore
there are limitations (& possibilities)
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5. Identityyou are your SIM
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6. LimitationsMobile devices have
limited input capabilities
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a great mobile user experience= Control + Utility + Bling
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1. Controlefficient ways to get stuff done,
much more than apps or functionality
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2. Utilitywhat makes things work
without you really being aware of it
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3. Blingshowing off
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Slide 16 © Fjord 2010
Thank you :)
