Andrew Farr, Robert Golden, Brendan Fischer

What is an Android?

Android Operation System

• Mobile Operating System• Tech Companies + Mobile Companies• User Improves the Product• Software Development Kit (SDK)• Application Programming Interface (API)

Android Architecture

• Battery Life Management

Manages apps, closing them if necessary

Shows how apps consume power

Consumer Benefits of Android

• Handwriting Technology

Allows you to write with your finger or a stylus

Great for large hands

Consumer Benefits of Android

Consumer Benefits of Android

• ApplicationsGoogle makes creating apps easier

Consumers access more apps than ever

• TalkToMeSpeak into phone in one language

Phone repeats in up to 7 different languages

Perfect for international business

Android in the Business World

Android in the Business World

•Locale

GPS turns off ringer and changes wallpaper

Perfect for board meetings

Android in the Business World

•Improved Note Taking

Uses a Smart Pen

Write on paper, shows up on phone

Improves information mobility

• http://www.youtube.com/watch?v=RDjkca3IXm0&feature=related

Biggest Challenges

• Separation from competitors• Android is not a phone• Availability in different markets

Challenges

• Ease of Use of different available phones• Non-google syncing• Gaming capabilites• How does Anroid Match up to Android? Tie?

Growth

• Percent of U.S. Smartphone shipments• Globally Android Shipments• Competitive Strategy:– App Democracy– Flash player– Large number of different phones– Carriers

Competitors

VS.

Discussion Topics

• Does anyone feel more inclined to buy an droid versus competitors? Why or why not?

• What strategies might help Android separate themselves from competitors?

• Do think there are some challenges we might have not mentioned yet?

• Managerial effects? Worth paying for internet restrictions?