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Andrew Eastick
Manager economic development & marketing
Business improvement district
Business improvement district
Concept• Clearly defined geographic area• Majority of business and property owners vote to invest
collectively in local improvements to their trading environment and attract more customers
• Business ratepayers decide which new or expanded services are required, funded by a special rate levy
• 1,700 BIDs now established world-wide
Potential activities
Management and organisation• Responsibility and accountability for the street • Promoting a clean and safe environment • Providing strategic direction • Providing a valuable link between council and
stakeholders• Building and encouraging partnerships• Measuring results and outcomes
Business improvement district
Potential activities
Marketing and promotion• Communicating with customers• Delivering a consistent message and brand• Building a positive customer perception• Coordinating promotions and events• Gaining positive publicity
Business improvement district
Potential activities
Business and economic development• Improving the business environment• Attracting new business, retaining current business• Building a business community through networking
Business improvement district
Potential activities
Urban design and streetscape• Improving the appearance and presentation of the street• Encouraging property owners to improve shop fronts and
buildings• Providing advice to council regarding physical
infrastructure projects• Maintaining a wish list of future projects and priorities
Business improvement district
For example• Additional cleaning• On street security patrols• Crime reduction initiatives• Retail marketing• Tourist marketing
Business improvement district
• Additional events• Christmas lights• Signage• Physical streetscaping• Street ambassadors
Business improvement district
Workplan• Establish steering committee• Determine BID area (differential rate area?)• Determine management structure and resource requirement• Commence communication with businesses – The BID proposal• Conduct meetings/workshops• Conduct business survey to ascertain needs and priorities• Council develop policy for supporting the introduction of the BID• Steering group and City to develop agreement about the guaranteed level of
service provision by the City when the BID commences
Business improvement district
Workplan• Draft BID business plan and develop budget
– How BID will work– Services provided by BID– Anticipated benefits and measurable outcomes– Funding
• Further meetings/workshops• Establish KPIs and performance monitoring methods• Businesses within proposed BID area vote• Election of BID board of directors• BID commences 1 July 2012?
Business improvement district
Steering committee• John Dornan: Director, Love in Tokyo• Eddie Watling: Precinct manager, Fremantle Fishing Boat Harbour • Zane Mckercher: Director, Key Sole Group• Jeremy Njo: Store manager, Myer• Ivan Dzeba: Manager, Benny’s• James Calligaro: Director, New Edition Bookshop• Andrew Eastick: Manager economic development and marketing• Lionel Nicholson: Manager city works
First meeting: Thursday 28 July 2011
