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ANALYSIS OF SOCIAL
NETWORKING WEBSITE
USAGE
SUBMITTED BY:-YASHA
KETAN
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MEANING OF SOCIAL
NETWORKING
Social networking is the practice of
expanding the number of one's business
and/or social contacts by making
connections through individuals. It is the act of interacting
and networking
with others in a social online environment
via the use of a website.
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CONT.
Boyd and Ellison (2007) define socialnetworking websites as:
Web-based service that allowsindividuals to (1) construct a
public or semi-public profile with in a bounded system,
(2)articulate a list of other users with whomthey share connection,
and (3) review and
traverse their list of connections and thosemade by others
within the system. The natureof these connections may vary from
site tosite.
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REVIEW OF LITERATURE
Steinfield, C., Ellison, N., Lampe, C.
(2008).
found that throughout the data
collection period users perception andusers didnt change much
even when
platform had undergone many changes.
One of the constant trends showed thatusers tend to more active
on their SNP
when offline social context is in flux.
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Eszter Hargittai and Yu-li Patrick Hsieh
(2009)
Social network sites (SNSs) have
become some of the most popular onlinedestinations in recent
years (comScore,
2009) and accordingly have started to
attract the attention of academicresearchers.
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Bernoff (Forrester 2009)
Research found that in fact nearly
75% of online adults trust email from
people they know, while 60% rely onratings and reviews and
nearly half of
online consumers trust social networking
profiles of people they know.
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The Cooperative Research Centre for
Young People, Technology and
Wellbeing (YAW-CRC) (2010)
Review finds that there are a numberof significant benefits
associated with the
use of SNS including: delivering
educational outcomes; facilitatingsupportive relationships;
identity
formation; and, promoting a sense of
belonging and self-esteem.
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DATA COLLECTION
PRIMARY DATA
Questionnaires has been prepared.
SECONDARY DATA
Personal interviews will be taken and
through journals and internet.
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ANY QUERIES
