Analysis of Consumers

7/27/2019 Analysis of Consumers

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TABLES

PERCENTAGE ANALYSIS

TABLE 4.1

AGE GROUP OF THE RESPONDENTS

S.NO AGE RESPONDENTS PERCENTAGE

1. BELOW25 YEARS 56 56%

2. 25-35 YEARS 30 30%

3. 36-45 YEARS 10 10%

4. ABOVE 46 YEARS 4 4%

TOTAL 100 100

INTERPRETATION

The table shows that 56% of the respondents belong to the age group below 25 years,

30% of the respondents are between 25 to 35 years and 10% of the respondents are between36-

45 years and 4% of respondents are between above 46 years.

It can be concluded that majority 56% of the respondents are below the age group of 25

years.


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CHART-4.1

AGE GROUP OF THE RESPONDENTS

56

30

104

0

10

20

30

40

50

60

Below 25 years 25-35 years 36-45 years 46 years & above

PERCENTAGE

AGE GROUP


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TABLE 4.2

GENDER OF THE RESPONDENTS

S.NO GENDER RESPONDENTS PERCENTAGE

1. MALE 88 88%

2. FEMALE 12 12%

TOTAL 100 100

INTERPRETATION

The table states that 88% of the respondents are male and 12% are female respondents.

It can be concluded that majority 88% of the respondents are male.


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CHART-4.2

GENDER OF THE RESPONDENTS

88

12

0

10

20

30

40

50

60

70

80

90

100

Male Female

PERCENTAG

E

GENDER


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TABLE 4.3

OCCUPATIONOF THE RESPONDENTS

S.NO OCCUPATION RESPONDENTS PERCENTAGE

1. STUDENTS 50 50%

2. BUSINESSMAN 14 14%

3. WORKING

PROFESSION

26 26%

4. OTHERS 10 10%

TOTAL 100 100

INTERPRETATION

Table showing that 50% of the respondents are students, 14% of the respondents are

businessmen, 26% of the respondents are in working profession and 10% of the respondents are

retired persons.

It can be concluded that majority 50% of the respondents are students.


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CHART-4.3

OCCUPATION OF THE RESPONDENTS

50

14

26

10

0

10

20

30

40

50

60

Students Businessman Workingprofession

Others

PERCENTAG

E

OCCUPATION


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TABLE 4.4

AWARENESS OF CLASSMATE BRANDS

S.NO AWARE RESPONDENTS PERCENTAGE

1. YES 78 78%

2. NO 22 22%

TOTAL 100 100

INTERPRETATION

The table states that 78% of the respondents are aware of classmate products and only

22% of respondents are not aware

It can be concluded that majority 78% of the respondents were aware of classmate brand.


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CHART-4.4

AWARENESS OF CLASSMATE BRANDS

78

22

0

10

20

30

40

50

60

70

80

90

Yes No

PERCENTAGE

AWARE


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TABLE 4.5

CLASSMATE PEN USER RESPONDENTS

S.NO USER RESPONDENTS PERCENTAGE

1. YES 47 47%

2. NO 53 53%

TOTAL 100 100

INTERPRETATION

The table states that 47% of the respondents were used classmate pens and 53 % were not

used classmate .

It can be concluded that minority 47% of the respondents were only using classmate

pens.


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CHART-4.5

CLASSMATE PEN USER RESPONDENTS

47

53

44

45

46

47

48

49

50

51

52

53

54

YES NO

PERCENTAGE

USERS


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TABLE -4.6

PURCHASING LEVEL OF THE RESPONDENTS

S.NO PURCHASING RESPONDENTS PERCENTAGE

1. FEW TIMES IN A YEAR 4 4

2. ONCE IN A MONTH 14 14

3. FEW TIMES IN A MONTH 32 32

4. ONCE IN A WEEK 50 50

TOTAL 100 100

INTERPRETATION

Table showing that 4% of the respondents are buying few times in a year, 14% of the

respondents are buying once in a month, 32% of the respondents are buying few times in a

month and 50% of the respondents are buying once in a week.

It can be concluded that majority 50% of the respondent are buying one pen for a week.


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CHART -4.6

PURCHASING LEVEL OF THE RESPONDENTS

4

14

32

50

0

10

20

30

40

50

60

Few times in year once in a month Few times in amonth

once in a week

PERCENTAGE

PURCHASING


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TABLE -4.7

PREFERRED STORE OF THE RESPONDENTS

S.NO STORES RESPONDENTS PERCENTAGE

1. other 8 8%

2. Shopping mall 10 10%

3. stationary 32 32%

4. Retail outlet 50 50%

TOTAL 100 100

INTERPRETATION

Table showing that 8% of the respondents are buying pens in other shops, and 10% of the

respondents are buying pens in shopping mall, 32% of the respondents are buying pens in

stationary and 50% of the respondents are buying pens in retail outlets

It can be concluded that majority 50% of the respondent are buying pens in retail outlets.


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CHART-4.7

PREFERRED STORE OF THE RESPONDENTS

810

32

50

0

10

20

30

40

50

60

Others Shopping mall Stationary Retail outlet

PERCENTAGE

STORE PURCHASING


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TABLE 4.8

CRITERIA OF CHOOSE OF THE PURCHASE

S.NO CHOOSE RESPONDENTS PERCENTAGE

1. AVAILABILITY 8 8%

2. QUALITY 30 30%

3. PRICE 45 45%

4. BRAND 17 17%

TOTAL 100 100

INTERPRETATION

Table showing that 8% of the respondents are buying through Available and 30% of the

respondents are buying by seeing quality of pens and 45% of the respondents are buying pens for

price suitable and 17% of the respondents were choosing the pens for brand.

It can be concluded that majority 45% of them are buying pens for suitable price.


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TABLE 4.8

CRITERIA OF CHOOSE OF THE PURCHASE

8

30

45

17

0

5

10

15

20

25

30

35

40

45

50

Availability Quality Price Brand

PERCENTAGE

CHOOSE


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TABLE 4.9

SPECIFICALLY BUY CLASSMATE PENS OF THE RESPONDENTS

S.NO GENDER RESPONDENTS PERCENTAGE

1. YES 27 27%

2. NO 73 73%

TOTAL 100 100

INTERPRETATION

The table states that 73% of the respondents are not specifically going to buy classmate

pens and only 27% of the respondents were specifically going to buy classmate pens

It can be concluded that majority 100% of the respondents are not specifically going to

buy.


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TABLE 4.10

PRICE RANGE OF BUYING CLASSMATE PENS OF RESPONDENTS

S.NO PRICE RANGE RESPONDENTS PERCENTAGE

1. 20 & Above 8 8%

2. 15-20 20 20%

3. 10-15 50 50%

4. 5-10 22 22%

TOTAL 100 100

INTERPRETATION

Table showing that 8% of the respondents are buying price range above 20 and 30% of

respondents are buying pens in price range of 15-20, 45% of the respondents are buying pens in

price range of 10-15 and 17% of the respondents are buying pens under price range of 5- 10.

It can be concluded that majority 45% of them are buying pens in price range of 10-15.

CHART- 4.10


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PRICE RANGE OF BUYING CLASSMATE PENS OF RESPONDENTS

TABLE 4.11

DOES CLASSMATE PENS ARE WORTH OF THE RESPONDENTS

S.NO MARITAL STATUS RESPONDENTS PERCENTAGE

1. NO 36 36%

2. YES 64 64%

8

20

50

22

0

10

20

30

40

50

60

Above 20 Above 15 Above 10 Above 5

PERCENTAG

E

PRICE RANGE


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TOTAL 100 100

INTERPRETATION

Table showing that 36% of respondents say no and 64% of respondents say yes.

It can be concluded that majority 64% of the respondents were satisfied with classmate

pens.


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CHART- 4.11

DOES CLASSMATE PENS ARE WORTH OF THE RESPONDENTS


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QUESTIONNAIRE FOR CONSUMERS

I, SANTHOSH.P, MBA student of Karunya School of Business, Leadership and

Management, Karunya University, Coimbatore is conducting a survey based on a A Studyon Brand Recognition of Classmate Pens towards ITC Limited, Coimbatore, Tamil Nadu

Therefore I kindly request you to spare your precious time to answer the following questions, for

which I would be grateful.

Note: Information for academic purpose only.

PERSONAL PROFILE:

Name: ..

1. Age:

2. Gender: Male Female

3. Occupation

Students Businessman Profession Others

4. Do aware of classmate products?

Yes No

5. Do you use Classmate pens?

Yes No

6. How often do you buy these Classmate products?

Few times in a yearOnce in a month

Few times per month

Once in a week

5. Which is your most preferred store in Coimbatore to buy Classmate products?

Retail Outlet Stationarys Shopping malls Others

6. Rank the following criterias you choose before buying a Classmate product?


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(1) Price (2) Quality (3) Availability (4) Brand

7. Do you specifically go to a store to buy Classmate products?

Yes No

9. How much do you spend on buying Classmate Pens a month?

(1) 5 10 (2) 10 15 (3) 15 -20 (4) Above 20

10. Do you think buying Classmate Pens is really worth?

Yes No

THANK YOU FOR YOUR VALUABLE TIME

Documents

Analysis of Consumers