Analysis of 3-5 Players

7/27/2019 Analysis of 3-5 Players

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Introduction Westside stores are Department stores.

These are the general merchandise retailers offering various kinds of quality products and

services.

A department store is a retail establishment which specializes in satisfying a wide range of

the consumer's personal and residential durable goods product needs; and at the same time

offering the consumer a choice multiple merchandise lines, at variable price points, in all

product categories.

Department stores usually sell products including apparel, furniture, home

appliances, electronics, and additionally select other lines of products such as paint, hardware,

toiletries, cosmetics, photographic equipment, jewelry, toys, and sporting goods.

Certain department stores are further classified as discount department stores.

Department stores are usually part of a retail chain of many stores situated around a country

or several countries.


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Products Westside product assortment offers its

own brand products as well as other

brands in ratio of 30:70.

Westside has high product width i.e.

high product categories and less product

line extension.

Products of Westside are targeted to

middle income group and targeting all

the age group.

Other brands offered by Westside stores

are blackberry apparel, Revlon

cosmetics, fast track shades, Jewelleryand so on. Westside has private label

brands called as Westport, Ascot, GIA

and urban angels.

Sold in house brand onlyhighermargins, more control over

manufacturers( quality, cost), nointermediary costs.

Store owned brands and other brandsratio 30:70

Target customer base changed overtime.

Not much shelf-space is given to theInternational brands.

Customer preferences are changingfrom in-house labels to internationalbrands.

Strategy Implemented


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Product Assortment

Men's Wear

Ascot formalwear

Nuon sportswear

Richmondformal wear

Blackberryformal wear

Westportsports wear

Kid's Wear

Boys-streetboys (2-6)

Boys-streetboys (7-14)

Girls-urbanangels (2-6)

Girls-urbanangels (7-14)

Play stop-fisher price

Infant wear(0-2)

Women's Wear

Gia fashionwear

Lovablefashion wear

Accessories

Revloncosmetics

Fliorellebaggages

Gift section

Home Decor

Crockerysection

Linen towelsand

bedsheets

Furniture


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New Product & New Market

Westside has a Product Assortment which is very wide as well as it caters to a large targetAudience.

The target market covers everyone: Men, Woman and Children.

Introduction of a wide range of assortments has resulted in the fact that it is possible for the

customer to shop for a wide range of products under one roof.

Diversification in Product Assortment is a Key.

The company believes in organic growth and has not Merged or Acquired with any other

competitor.


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Overview It is a unit of Pantaloons' Retail (India) Ltd(future group)

Caters to the Great Indian Middle Class

Hypermarket format

50,000 sqft of space

Tag-line Is se sasta aur achcha kahin nahin

More than 208 store in 80 cities

Big Bazaar offers the maximum variety for each category of product

Also, the quantity for each product is not limited to large packs only

local brands of popular commodities, like diapers, sugar, wheat flour garments etc, are very

popular in Big Bazaar stores


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Product Mix

APPARELS

Denims & T-Shirts

Fabric & Cut piece

Formal Wear

Casual Wear

Party Wear

Ethnic Wear

Accessories

Under Garments

Night Wear

Dress Materials

Sarees

FOOD

Staples

Ready to eat

Ready to cook

International Food

Spices

Imported Bazaar

Tea & Coffee

FARM PRODUCT

Fruits

Vegetables

Imported Fruits

Dairy Products

CHILL STATION

Soft Drinks

Packaged Juices

Milk Items

Frozen Foods

Ice Creams

HOME & PERSONAL

CARE

Shampoos

Detergents

Soaps

Liquid wash

Creams

Deodorants

Home cleaners

Utensils

Plastics

Crockery

Sundries


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Target Market

Target Market Segment:

Price conscious

It targets lower , middle and higher class customers.

The youth and newly married growing population is preferred customer segment

Specially targets working women and home makers who are primary decision takers

Product category

Food Bazaar

Depot- books

M-bazaar

Electronic Bazaar

Furniture Bazaar

Footwear Bazaar


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Introduction

Provogue (India) Limited (Provogue), formerly, Acme Clothing Pvt. Ltd. is a manufacturer and retailer of

fashion apparel for men and women.

The company designs, manufactures and markets textiles and related products.

It sells apparel and accessories including, shirts, trousers, suits, bottoms, sweaters, tops, jeans, footwear,sunglasses, and other accessories.

It has company-owned and franchised stores under the banners Provogue.

The company sells apparel under the brand name, Provogue. It also has shop-in-shop counters in lifestyledepartment stores and multi-branded store formats.

Currently, the company operates its own 145 Provogue stores and 140 shop-in-shops across India.

The company also operates in retail infrastructure business under the trade name Prozonel.

Provogue is headquartered in Mumbai, India.


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Louise

Philippe /Allen Solly /

Van Heusen

Zodiac

OfficeProvogue

Party

Leisure

CollegeT-shirt &

Jeans

Default for

Default for

Accepted for

Accepte

d for

Accepte

d for

Not considered

for

Not considered

forAccepted for

High frequency

Low frequency

Low frequency

High frequency

Target Market


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Strategy

Provogue which currently has 40 showrooms and 110 shop-in-shops across the country and

plans to expand its network aggressively in the near future.

It also plans to open more exclusive showrooms in various cities to widen its market. The

company also plans to increase its products range.

Although Provogue has captured market for men and women, it has not focus on the kids

segment yet.


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Introduction

Shoppers Stop is promoted by the K Raheja family with primary interests in real estate.

Shoppers Stop was probably the first department store to open in Mumbai in the early 1990s and

has had steady but measured growth under B S Nagesh, CEO since its inception.

It has been a professionally run organisation with no day-to-day management participation from

the Raheja family.

Shoppers Stop department store works on a mix of direct sales, consignment sales and concession

sales, with about 60% of revenue from bought-out merchandise, 25% from consignment sales and

15% concessionaire sales.


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Growth Over the Years

1991 Launched the first Shoppers Stop store in Mumbai. 2000 Acquired 51% stake in Crosswords, leading books, music and gifts stores.

2002 Launched four new Shoppers Stop stores in a span of 15 months.

2005 Acquires balance 49% stake in Crosswords.

2006 Launches Mother Care- mother and baby products.

2005 Launches MAC- luxury cosmetic stores with brands such as Clinique and Estee Lauder.

2006 Promoter group launched Hyper city, their hypermarket format, where Shoppers held the

right to acquire 51% stake by Dec 08.

2006 Launched the food and beverage retailing with BRIO- the caf bistro and Desi Caf.

2006 Launched Home Stop, its home store format.

2006 Bid and won the rights to open Duty free stores at Mumbai and Bangalore international

airports in JV with Nuance Group AG. Also has rights to open stores at Mumbais domestic

terminal.


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APPARELS

Arrow

Louis PhillipiePark Avenue Parx

Van Heusen

Zodiac

Stop

Caliber

Blackberries

Scullers

Givo

Orly

Lee

Levice

Pepe

Killer

Lee Cooper

WranglerSpykar

Life

Allen Solly

Provouge

Wills

Jewellery

Facet

CarbonSparkles

Tanishq FQ

Swaroski

Gili

Oyzsterbay

Sarvoski

Estelle

Shoes

Lee Cooper

Red Tape

Picasso

Stop

Life

Music

Planet M

Music WorldHome Dcor

Yamini

Four Seasons

Viva

Welspun

Borosil

Corning Ware

PedriniPyren

Hair Styling

Habbibs

Books

Crossword

Fragrances

Christian Dior

YslDavidoff

Joop

Diesel

Lancaster

Nicos

Jil Sander

Calvin Klein

BoucheronPolice

J'del Pozo

Myrurgia

Etienne Aiger

Xm

SunglassesRay Ban

Watches

Casio

Esprit

Fossil

Titan

Brand Portfolio


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Strategic ApproachTarget Market

Shoppers Stop has assiduously built a reputation as a multi-brand departmental store.

After some false starts in the mid 1990s, the company has once again returned to a growth trajectory.

It has clear positioning and is targeting well-heeled, upper-middle class and above consumers.

It has robust systems and processes and very high customer loyalty. Over 60% of its annual revenue comes

from holders of its First Citizen loyalty card.

Expansion

The group has slowly but steadily begun moving into different categories and formats to cater to a larger

percentage of total customer spending.

The customer segment targeted is the same as Shoppers Stop, and the venture is managed by experienced

professionals.


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Strategic Alliance

Shopper's Stop Ltd. has entered into a non exclusive retail agreement with world-renowned

cosmetics major Estee Lauder to open M.A.0 Cosmetics stores in India.

Shopper's Stop Ltd. has a 19% stake in Hypercity Retail (India) Ltd.

Shopper's Stop Ltd.'s entry into airport retailing is marked by a joint venture with TheNuance Group AG of Switzerland, the world's leading airport retailer.

Shopper's Slop Ltd has forayed into the Entertainment sector by acquiring a 45% stake in

Timezone Entertainment Private Limited which is in the business of setting up & operating

Family Entertainment Centers (FECs).

It has 5 outlets in Ahmedabad, Hyderabad. Kolkata and Mumbai.

Documents

Analysis of 3-5 Players