Embed Size (px)
Citation preview
AN INTRODUCTION
TO LINKEDIN C R E A T E D B Y G R A C E B R U C H
Created by Grace Bruch for:
AGENDA
•The importance of LinkedIn and social media
•Why use social media in your job search?
•Social media sites and features of LinkedIn, Facebook and Twitter
•Setting up your LinkedIn
•Lets get Started!
POPULAR SOCIAL MEDIA SITES FOR JOB SEARCHING
LinkedIn-Your online resume and professional network
Twitter-Allows users to find and follow, HR companies, recruiters, personal &industry
Facebook- Personal network connections can lead to potential job opportunities
THE IMPORTANCE OF SOCIAL MEDIA
• 70% of employers use LinkedIn for researching potential employees
•85% of employers say a positive online reputation influences their hiring decisions
•You are 40x more likely to be approached on LinkedIn if your profile is complete
•39% of Canadians polled have been contacted through a social media website in the past year about a possible job opportunity
Source: Bolles, Richard (21012). What colour is our parachute: A practical manual for job hunters and career changes 2012 Edition. New York: Ten Speed Press
1) What is the average age of a LinkedIn member?
35.5 years old
28.1 years old
44.2 years old
QUIZ TIME!
ANSWER:
1) What is the average age of a LinkedIn member?
35.5 years old
28.1 years old
44.2 years old
277 million members are on LinkedIn*
WHO IS USING SOCIAL MEDIA?
2)What is the average age of a Twitter user?
37.3 years old
21.4 years old
27.8 years old
WHO IS USING SOCIAL MEDIA?
2)What is the average age of a Twitter user?
37.3 years old
21.4 years old
27.8 years old
650 Million people use Twitter!
WHO IS USING SOCIAL MEDIA?
3) What is the average age of a Facebook user?
40.5 years old
30.2 years old
25.9 years old
WHO IS USING SOCIAL MEDIA?
3) What is the average age of a Facebook user?
40.5 years old
30.2 years old
25.9 years old
There are 1.3 billion users on Facebook
*Source: Global Statistics http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/
WHY USE SOCIAL MEDIA IN YOUR JOB SEARCH?
•Be visible to potential employers
•Find information about hiring managers
•Shows you are socially savvy and able to compete with the younger generation
•Networking-Allows your to create the connections to help lead you to a potential job
•Join industry chats on Twitter allowing you insider information
SOCIAL MEDIA SITES AND FEATURES OF LINKEDIN, FACEBOOK AND TWITTER
LinkedIn is a professional
networking service used to build your profile
Facebook- A personal network
Twitter-Broadcasts to your network and also connects to real time
VIDEO: LINKEDIN: 9 MINUTES CAN CHANGE EVERYTHING
http://www.bing.com/videos/search?q=Best+Uses+of+LinkedIn&&view=detail&mid=00ACDF156F63849EDDF000ACDF156F63849EDDF0&FORM=VRDGAR
SHOULD YOU BE ON LINKEDIN?
LinkedIn is a professional networking service used to build your profile
• 92% of companies leverage social media to help recruit
• Recruiters and HR managers use LinkedIn to search for people
• Employers use LinkedIn to learn more about you
• You can use as a research tool and networking tool
VIDEO: THE BENEFITS OF SOCIAL MEDIA MARKETING USING FACEBOOK & TWITTER
http://www.bing.com/videos/search?q=benefits+of+facebook+video&view=detail&mid=EB31C7BE75A85B46B163EB31C7BE75A85B46B163&FORM=VIRE
REMINDER OF SOCIAL MEDIA DO’S AND DON’TS
• Do google your name and check out what is showing online
• Do give to get-Networking works both ways-the more you are willing to help someone else, the more likely they will be able to help you. Take time everyday to reach out to your connections. Write a recommendation on LinkedIn, offer to introduce them to another connection, share an article or news with them.
• Do promote yourself. Share accomplishments, articles you have written or professional challenges you’ve overcome
• Don’t forget your spelling. Poor spelling and grammar will discount your professionalism
• Don’t join groups or post things that may be considered unprofessional or inappropriate
LET’S GET STARTED ON
Here are the most important parts of your LinkedIn Profile:
STEP 1: GO TO WEBSITE HTTPS://CA.LINKEDIN.COM/
STEP 2: ENTER IN YOUR INFORMATION
STEP 3- JOB TITLE WILL BE YOUR HEADLINE AND BRAND *DO NOT WORRY ABOUT COMPANY- CHOSE YOUR PAST COMPANY & WE WILL EDIT THIS IN PROFILE*
CREATING YOUR HEADLINE-YOUR OPTIONS
Headline option 1
State your personal brand • Promote your brand statement; showcase
your specialty & what makes you unique
• Speak to your target audience; what does a potential employer care about
Headline Option 2:
Creative • If you are in a field where you are one of
very few specialists
CREATING YOUR HEADLINE-DIFFERENT OPTIONS
Headline Option 3:
Keyword focused list
Keywords help to get past LinkedIn’s search algorithm; help you place ,higher in search results
Headline Option 4
Simply state your job title
Important to always maintain a LinkedIn Profile regardless if you are not looking for work.
HEADLINE TIPS:
• If switching careers, incorporate the job title you are hoping to get hired for next. Be future focused
• Be aware of overused buzz words
• Use a testimonial for extra punch
VP Retail Operations Best Buy | Named “Store Turnaround Specialist of the Year” by Retailer Magazine (2012)
• Include different words that mean the same thing
• Use metrics when you can
Director of Data Management | Designed analytics software saving company $15m/year
• Include different words that mean the same thing
Medical Sales Representative & Account Manager | Seeking: Dental, Medical Device, Biotech | Former Medical Professional
STEP 7 : MAY SHOW PEOPLE YOU ALREADY KNOW *PLEASE NOTE AT THIS TIME ENTER (SKIP) AS YOUR PROFILE IS NOT READY YET FOR NETWORKING
YOUR SUMMARY WHEN UNEMPLOYED
• Sell yourself. You can state you are seeking employment open to new opportunities / looking for a job in xxx
• lncrease your search ability with keywords:
“ Why consider adding me to your Operations or Supply Chain teams as an Analyst? I offer a strong, verifiable record of efficiencies that took XYZ Manufacturing’s shop floor and warehouse to a 32% drop in cycle time. ”
• Consider closing your Summary with a keyword filled call to action like:
“ I’m eager to discuss requirements for a Business Development leader who can open multiyear sales opportunities at the CIO or CTO level, using a sales background in cloud services, hosting, managed services, and software. ”
CREATING A LINKEDIN SUMMARY
• Your 2-3 min elevator speech!
• Describe your background, the type of work you’re looking for, and how your past experience relates to those goals
• Use 1st person vs. 3rd person
• Include key words
• Creativity counts: reflect your true persona
• You can upload pdf files, videos, slideshare.net
CREATING YOUR LINKEDIN PROFILE EXPERIENCE
WORK EXPERIENCE TIPS
• Describe yur work history
• Include a full description under each job title , with key words
• Can be much more descriptive than on your résumé; use SAR statements
• Provide a short company description and website link; include company logo
• For each position, try to get a supervisor or customer to recommend you (max of 2 per position
WRITING YOUR EXPERIENCE WHEN UNEMPLOYED
• If employment ended only recently can leave your Profile as is for a few months if technically on severance pay (may need to check with your former employer before doing this
• Give your former job an End Date on your LinkedIn Profile. Will drop your Profile’s search ability slightly, but is the most direct way to show your current status.
• Add a “current job” to give an idea of the title you’re seeking, while making it clear you’re currently unemployed.
i.e. “SharePoint Developer in Transition” or “Sales Rep Open to Territory Responsibility”
CREATING YOUR LINKEDIN PROFILE: SKILLS AND EXPERTISE + ENDORSEMENTS
Incorporate key words
For each skill, try to get endorsements.
CREATING YOUR LINKEDIN PROFILE: OTHER DETAILS …
• Education: include school icons
• Volunteer Experience / Certifications / Awards / Patents / Courses / Causes / Interests
• Influencers: List influencers you can follow in your industry
STEP 8: CONGRATULATIONS! YOU HAVE A LINKEDIN PROFILE
TWITTER- A GREAT TOOL TO FOR JOB SEARCHING AND TO CONNECT
•Twitter is one of the fastest growing internet tools for job searches
•A great way to brand yourself and seek jobs
•Each tweet is a maximum of 140 characters
•Find out the organizations you are interested in by using Twitter
•Lets get started!
STEP 1: GO TO WEBSITE HTTPS://TWITTER.COM/
STEP 2: OPTIONAL TO ENTER YOUR PHONE YOU CAN HIT SKIP
STEP 4: CHOOSE A PROFESSIONAL USER NAME
STEP 5: CONGRATULATIONS! YOU NOW HAVE A TWITTER ACCOUNT
SEARCH BY TYPING IN BY: JOBS, COMPANIES OR FOLLOWING WHAT IS TRENDING IN YOUR INDUSTRY
THANK YOU!
