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Lafayette College Technology Clinic
-Midyear Report Spring 2018-
An Analysis of
Communications at
Lafayette College
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3
4
1. Meet The Team…………….………………… 5
2. Charge…….….……………...……………...… 7
3. Clients………………....…………………...… 9
4. Project Significance…………………..……… 13
5. Focus………………...……….………...……. 16
6. Understanding Personas ……….…….….…... 19
7. Current Communications…...….…………...... 21
8. Methodology…………………....………...….. 25
9. Understanding Content………....………...….. 31
10. Suggestions………………………..…..….... 40
11. Future Work…………….………………… 45
12. Acknowledgements……………….……….. 47
13. Appendices…………………….…...……… 50
14. References…………………….…………… 56
5
Meet the
Team
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7
Charge
8
.
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Clients
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Clients
Lafayette College Communications Division:
Lafayette College Office Of Development:
Lafayette College Office Of Admissions:
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Clients
13
Project
Significance
14
Why Does This Matter?
15
Project Significance
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Focus (Goals / What We Are Thinking About)
17
Focus
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Focus
Personas
Content
Mode Of Destribution
19
Understanding
Personas
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21
Current
Communications
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Introduction:
Students:
23
Current Communications
Alumni:
24
Current Communications
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Methodology
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Interviews:
Methodology
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Methodology
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Methodology
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Institutional Review:
Methodology
Student Survey:
31
Understanding
Content
32
Figure 1. Survey responses about which method of communication
students predominantly use to learn about on-campus events.
380
295 279
159
9942 20 16 5
0
50
100
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300
350
400
NU
MB
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ESP
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I Predominantly Learn about On Campus Events Through…
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Understanding Content
Figure 2. Survey results depicting the frequency with which
respondents access their Lafayette email accounts.
1 3 17
426
0
50
100
150
200
250
300
350
400
450
Never Monthly Weekly Daily
NU
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The Frequency At Which I Visit Lafayette Email
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Understanding Content
Figure 3. Survey results depicting the frequency with which respondents access
LafSync.
167
194
75
70
50
100
150
200
250
Never Monthly Weekly Daily
NU
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The Frequency At Which I Visit Lafsync
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1 4
62
376
0
50
100
150
200
250
300
350
400
Never Monthly Weekly Daily
The Frequency At Which I Visit Moodle
Understanding Content
Figure 4. Survey results depicting the frequency with
which respondents access Moodle.
4662
92
241
0
50
100
150
200
250
300
Never Monthly Weekly Daily
The Frequency At Which I Visit My.lafayette.edu
Figure 5. Survey results depicting the frequency with
which respondents access My.Lafayette.edu
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Understanding Content
18
91
213
100
25
0 50 100 150 200 250
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The email announcements I receive are relevant to me.
Figure 6. Survey responses indicating how relevant respondents feel email
announcements are to them.
37
233
80
43
45
46
I Would Prefer To Receive Information About All Lafayette Events...
In a bulk email once a week.
In a bulk email twice a week.
In a bulk email three times a week.
In a bulk email everyday.
One separate email for each event.
Figure 7. Survey responses about participants’ preferences for email
announcement format.
Understanding Content
38
89
174
80
41
13
0
20
40
60
80
100
120
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160
180
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StronglyAgree
Agree Neutral Disagree StronglyDisagree
NU
MB
ERO
F R
ESP
ON
DA
NTS
I Can Determine Whether Or Not An Email Is Relevant To Me
Without Opening It.
Understanding Content
Figure 8. Survey responses regarding whether or not
participants’ feel they can determine the relevancy of an
email to them without opening it.
89
229
109
17
3
0 50 100 150 200 250
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I Am Well-informed About Campus Events
Figure 9. Survey responses regarding how well-informed
participants feel they are about on campus events.
39
Understanding Content
265
206191
177 172153
138 137
6547
237
0
50
100
150
200
250
300
NU
MB
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Figure 10. Survey responses regarding how well-informed participants feel they are
about on campus events.
40
Suggestions
41
.
Suggestions
Calendar Of Events:
Installments and Stall Talks:
42
Suggestions
Podcasts:
43
Suggestions
Lafsync:
Google:
44
Suggestions
Student App:
Choosing Platforms:
45
Future Work:
Summer Reunion and Fall 2018
46
Reunion:
Fall 2018:
47
Acknowledgements
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Acknowledgments
50
Appendix
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1.)
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2
40
133 138
123
11
0
20
40
60
80
100
120
140
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100% 80% 60% 40% 20% 0%
NU
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Of these announcements that are relevant to me, I participate in ____ % of events.
Figure 11. Survey results regarding respondent’s estimates of how often they attend the
corresponding events to relevant announcements to them.
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29
199184
21
0
50
100
150
200
250
Never Monthly Weekly Daily
NU
MB
ER O
F R
ESP
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DEN
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The Frequency At Which I Visit My Mailbox
Figure 12. Survey results regarding the frequency with which respondents
visit their Farinon mailbox.
193
164
63
16
0
50
100
150
200
250
Never Monthly Weekly Daily
NU
MB
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F R
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The Frequency At Which I Visit Online Calendar of Events
Figure 13. Survey results depicting the frequency that respondents access
the Online Calendar of Events.
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