Amy Nelson, Hillary Raque Dodge, Kat Gilbert, and Janina Goodwin

Presentation Outline• Community Profile (Amy)• Vision ~ Mission ~ Values ~ Motto (Janina)• Planning Team (Kat)• Timeline (Kat)• SWOT (Janina?)• Goals and Objectives (Hillary)• Budget (Hillary)• Group Process (Amy)

Community Profile• Located in Huerfano County• Rich history & culture• Changing community dynamics due to new industry• Population increased from 16,899 in 2000 to 26,711

in 2008• 51% self-identify as Hispanic• 23.1 speak a language other than English at home• Median annual household income is $26,212• 71% have high school diploma, 9% has BA or higher

Vision ~ Mission ~ Values ~ Motto

Vision:Vista Public Library will partner with its community to innovate and expand

horizons. By integrating forward-thinking technology, diverse programming, and dedicated staff, the library will become the pulse point

of the community.

Mission: Vista Public Library provides diverse cultural and educational enrichment for

dreamers and learners of all ages.

Values:Community - Access - Information Literacy - Innovation - Enrichment – Diversity

Motto:Your world under one roof.

Planning Team• Library Director- Amy Nelson• Technical Head - Joseph Hernandez • Reference Head - Jerry Rosa• Advertising Executive - Janina Goodwin• Certified Public Accountant - Hillary Raque Dodge• Business Consultant - Kat Gilbert• High School Principal - Will Knightly• Board Member - John Berg

Timeline• Week 1: Preplanning Meeting

Vista Planning Team• Week 2: First Meeting

Vista Planning Team The Planning Team meets for the first time.

• Week 4: Second Meeting Vista Planning Team and Marketing FirmSurvey and Focus Groups

• Week 8: Third Meeting Vista Planning Team Vision Statement, Mission Statement, Values, and Motto

• Week 9 – 10: Fourth MeetingVista Planning Team Strategic Planning #1: SWOT Analysis

• Week 11 – 12: Fifth Meeting Vista Planning Team Strategic Planning #2: Goals and Objectives

• Week 13 – 18: Sixth Meeting Director, High School Principal and Volunteer Coordinator Creation of High School Volunteer Program Vista Planning TeamDirector shares approved budget

• Week 19 - 21: Final Revisions Vista Planning TeamDirector shares approved budget

• Week 22-25: Unveiling Vista Planning Team and Community

Members

SWOT Analysis: Strengths

• Well-developed general collection • Active and invested volunteers • Enthusiastic, friendly and flexible staff • Centrally located with high visibility

SWOT Analysis: Weaknesses• Minimal staff • Low technology • Minimal programming • Poor collection of non-traditional items

(Spanish & AV) • Few formal relationships between staff

and community groups

SWOT Analysis: Opportunities

• New building & staff positions • Programming & community partnerships • Community growth • Availability of grants for institutions building

programs for underserved populations. • Greening of the library & xeriscape projects

SWOT Analysis: Threats

• Mindset • Previous reputation • Making a larger space feel full &

welcoming • Overcoming cultural biases

Goals and Objectives Goal 1 - Accommodate the needs of our growing population

Objective 1.1Recruit, develop, and retain high quality personnel.

Measurements - (How we'll measure our progress and know when we've met this objective)

• 4 FTE staff hired (quantitative)• 4 in-service training days for staff (quantitative)• Increase in volunteer hours by 266.67% (before: 84 hours,

goal: 224 hours) (quantitative) • Creation of a orientation manual and formal on-boarding

process. (qualitative)Action Items• Hire 4 FTE staff members (Milestone: 1st quarter 2010)• Offer four in-service training opportunities for library staff

each year. (Milestone: 4th quarter 2012)• Plan and implement a new volunteer recruitment and

training program. (Milestone: 2rd quarter 2010)• Review and revise staff and volunteer orientation

information. (Milestone: 1st quarter 2010)

Objective 1.2Increase the visibility of the library and serve an increasing

percentage of our district population.

Measurements• Increase the library's operation hours by 140% per week.

(before: 40 hours, goal: 56 hours). (quantitative) • Create a new brand, including logo, motto, and "feel."

(qualitative)• Receive a patron satisfaction rating of 75% or better, to be

based on annual surveys. (quantitative)Action Items• Increase the library’s hours of operations. (Milestone: 2nd

quarter 2010)• Undergo re-branding process. (Milestone: 2nd quarter 2011)• Develop and implement public relations and marketing plan.

(Milestones: 4th quarter 2011)• Seek feedback and input from patrons, businesses, and

community organizations by developing and conducting annual surveys. (Milestone: 4th quarter 2012)

Objective 2.1Increase program offerings.

Measurements• Increase weekly storytimes by 300%. (before: 1, goal: 3).

(quantitative)• Increase monthly programming by 400%. (before:0, goal:4)

(quantitative)

Action Items• Offer three story times a week for babies, preschoolers, and

families. (Milestone: 3rd quarter 2010)• Develop monthly programs to reflect community interests

and values. (Milestone: 1st quarter 2011)• Develop and promote cultural and artistic programs and

endeavors. (Milestone: 1st quarter 2011)• Partner with other organizations for programs or

educational opportunities. (Milestone: 1st quarter 2011)

Objective 2.2Employ the use of appropriate state-of-the-art library technology.

Measurements• Increase computer instruction offerings by 200% per

month. (before: 0, goal: 2) (quantitative)• Increase database offerings by 600%. (before:2, after: 12)

(quantitative)• Redesign the library website. (qualitative)

Action Items• Offer computer education classes in our new twelve-station

computer lab. (Milestone: 2nd quarter 2011)• Evaluate and increase our online database offerings.

(Milestone: 2nd quarter 2011)• Ensure appropriate and timely patron and staff training for

newly implemented technologies. (Milestone: 4th quarter 2012)

• Expand and refine website experience. (Milestone: 2nd quarter 2012)

Goals and Objectives Goal 2 - Improve and retain a high level of community satisfaction

Prospective Organizational Chart

Budget

Group Process

References• Cooperrider, D. & Whitney, D. (2005). A Positive revolution in change: Appreciative Inquiry. Appreciative

inquiry: Rethinking human organization toward a positive theory of change . Champaign, IL: Stipes Publishing. • Huerfano County Government. (2010). County History. Retrieved from http://www.huerfano.us/. • Pueblo City-County Library District. (2009) Moving ahead: strategic plan for the Pueblo City-County Library

District – Creating a community of readers. Retrieved fromhttp://www.pueblolibrary.org/pld_about/2009_Strategic_Plan.pdf. • U.S. Census Bureau. Huerfano County, CO Fact Sheet [Data file]. Retrieved fromhttp

://www.factfinder.census.gov/servlet/SAFFFacts_event=Search&geo_id=&_geoContext=&_street=&_county=huerfano+county&_cityTown=huerfano+county&_state=04000US08&_zip=&_lang=en&_sse=on&pctxt=fph&pgsl=010&show_2003_tab=&redirect=Y.

• U.S. Census Bureau. Walsenburg, CO Fact Sheet [Data file]. Retrieved fromhttp

://www.factfinder.census.gov/servlet/SAFFFacts?_event=Search&geo_id=05000US08055&_geoContext=01000US%7C04000US08%7C05000US08055&_street=&_county=walsenburg&_cityTown=walsenburg&_state=04000US08&_zip=&_lang=en&_sse=on&ActiveGeoDiv=geoSelect&_useEV=&pctxt=fph&pgsl=050&_submenuId=factsheet_1&ds_name=DEC_2000_SAFF&_ci_nbr=null&qr_name=null&reg=null%3Anull&_keyword=&_industry.