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Introduction
History
Asia Motor Works Ltd. (AMW) is a private manufacturing industry
that manufactures
commercial vehicle, auto components, fully built vehicles and
forged components. It also
provides services like Road Safety Solutions and Forgings. It
was founded by Anirudh
Bhuwalka in 2002. AMW has increased its presence in an
increasingly competitive market
place through its products and service network spread across the
country. Currently the
company is headed by Anirudh Bhuwalka as MD & CEO and A
Ramasubramanian as
President. Company is headquartered in Mumbai, Maharashtra.
It has won the coveted CV of the year 2008 from NDTV Profit Car
& Bike Awards & "CV
Innovation of the Year" for 2010 from CV Magazine & Zee
Business News. Recently isreceived an award for Truck Application
Builder of the Year from Apollo CV awards
2011.
Operations
The fully integrated manufacturing facility of AMW is located in
Bhuj, Gujarat, in the
western region of India. The capacity for commercial vehicles is
at 50,000 annually. In
addition the Company has installed capacity for tipper bodies,
fabricated components,
pressed metal and frames for chassis production. The Company
recently acquired a forging
unit in Mysore in Southern India, which produces axles and other
forged components. AMW
also manufactures components for the automotive and general
engineering industries.
AMWs capacity of 15 million wheel rims makes it the largest
single location plant in Asia
and the company supplies pressed metal components to some of the
worlds most renowned
auto and white goods manufacturers. AMW has a network of over 60
touch points across
India.
Products
Following are the current products which AMW offers under his
commercial vehicles range
Model Gross Capacity Drive
2518TP 25 tonne 6X4
2523TP 25 tonne 6X4
4018TR 40 tonne 4X2
4023TR 40 tonne 4X2
4923TR 49 tonne 6X4
2518HL 25 tonne 6X4
3118HL 31 tonne 8X2
2518TM 25 tonne 6X4
2518CP 25 tonne 6X4
http://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtra
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History of the company, Promoters and owners, Segment or sector,
Products and services
offered, Location and capital structure, Performance,
Significant achievementsawards,
milestones,
Operations StrategyHow the company has achieved targets
What problems the company faced? How did they overcome?
Are they bringing any strategies on their own or following
others? Give some theoretical
support in the form of a reference. That is cite another company
doing similar to this
company.
Have they set any time line?
ProductivityHow do you rate the company on the productivity
scale? How does it compare with the
industry leader or sector leader?
CompetitivenessHow successful the company is in the market? What
is the companys ranking in its sector?
Overall? What are the issues and challenges? How consistent is
the company in its ranking?
Do their products enjoy monopoly?
ForecastingWhat model of forecasting is used by the company?
Using the data on demand forecast the
demand using a few mathematical models. Comment on the accuracy
and suitability of the
model you have used. Compare it with other companies demand and
the overall industry
demand. Make your comments
