Amity University Brochure

8/12/2019 Amity University Brochure.

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Amity is not just a group of institutions which imparts world-

class education, but an experience where everyone associated

is part of a dream, a mission to see that India becomes a

Superpower by 2030. In my over 30 years stay in West Germany I realised, through

interacting with the over 6000 Europeans working for me, that we Indians have the

intelligence, the talent, and the potential to be the most successful people in the world. Thatis why we established the Ritnand Balved Education Foundation in 1986 to start institutions

which will groom young future leaders to be complete, value-driven human beings and

competent professionals with a deep passion for our Country. These will be the people who

will lead India, who will lead the World. Today we are proud that Amity is synonymous with

practical, industry-focussed education and attracts the best students from across the

Country. The fact that our alumni are working in the best companies across the world is a

testament to our extremely talented faculty who inculcate, by example, in each student the

spirit of dedication, sincerity and loyalty, and to all the corporates who support our missionwith so much enthusiasm.

Each one of our students will be a success story. This is my dream, this is my commitment.

Dr. Ashok K. ChauhanChairman, AKC Group of CompaniesFounder President, Ritnand Balved Education Foundation

Founder President's Message

"Our mission at Amity is that everystudent of ours becomes a success story"


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What should I study?A number of career and course options lie ahead of you. But

you will only be happy and successful if you pursue the one

that interests you and suits your personality. With so many

choices, the decision can become quite confusing. So, to help

you in the decision process, we have put a Career Aptitude

Test on our website.

The Online Career Aptitude Test is conceived and researched

by career experts to help match your aptitude with the right

career. Just log on to www.amity.edu/careertest and in

Caree r Ap t i tudeCaree r Ap t i tude

Visit www.amity.edu/careertest

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Amity is here for you

4 minutes flat, you can find out your personality type and the

courses/careers that suit the talent in you. Have fun. Discover

your future.


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The next few years are very important in your life. The choicesthat you make and the effort that you put in will determine yoursuccess in your professional and personal life.

At this stage, what should you be looking for in an institutionand a programme?

1. An institution that has a good reputation and name wherethe best faculty, students and recruiters come.

2. A programme that is so rigorous and continuouslyevolving that it places you ahead of your peers anywherein the world.

3. Faculty who are dedicated, hard working and passionatetowards your success and who can be role modelsfor you.

4. An institution that gives you personalized attention sothat you don't remain just a face in the crowd.

5. An environment which encourages your all-rounddevelopment besides focussing on academic excellence.

Where should I study?

hat and Where to study is one of the most important decisions in life.We, at Amity, understand. Over the years we have counselledthousands of students, parents and even grand parents. For your benefitwe have compiled in this brochure some of the key features you shouldconsider while selecting an institution or programme

W

At this important threshold of your life, you may have many queries. For answers to your queries, you may choose to interact with us by choosing any of the following options :

CALL OUR COUNSELLORSON THE AMITY HELPLINE1800-11-00-00 / 0120-2445252

CHAT ONLINE WITHCOUNSELLORS ATwww.amity.edu

E-MAIL US [email protected]

DROP BY AT ANY OF OURCAMPUSES

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6. An institution that lays strong emphasis on traditionalvalues, so that tomorrow you not only become asuccessful professional, but also an ethical andresponsible human being.

7. A hi-tech environment that constantly exposes you to thelatest technology in the world and utilizes the latestlearning techniques.

8. An institution that works hand-in-hand with the corporateworld so that tomorrow, you are fully equipped to handleany challenge in the real life corporate situation.

9. An institution that has an international perspective andpartnerships to open up for you global opportunities intoday's borderless world.

10. An institution that attracts some of the best studentsfrom around the country, giving you a network of life-longfriends.

In the ensuing pages, you will see that you can find allthese only in professional Universities like Amitybecause we care for you and treat you like our own.


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Welcome to Amity

The InspirationAs an enormously successful entrepreneur in Europe for over

three decades, Dr. Ashok K. Chauhan, the founder of Amity

realised that Indians had the intelligence and the potential to

be the best in the world. If one could take tens of thousands of

talented youngsters and give them global level professional

education whilst imbibing in them an unwavering patriotism

for their country, there was no reason why they would not

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spread across the world and ensure that India becomes a

superpower.

It was with this in mind that Dr. Chauhan took upon himself theresponsibility of bringing together some of the best scientific,academic and corporate brains to establish the most hi-tech

campuses and learning resources to march towards his dreamof India 2030- A Superpower.


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50,000STUDENTS INAMITY

130PROGRAMMESOFFERED

AMITY HAS OVER16 YEARS OF EXPERIENCEIN EDUCATION

The Conviction

The Journey

Dr. Chauhan's responsibility manifested itself in the form of theRitnand Balved Education Foundation (RBEF), a non-profit

organization established in 1986, which has since thennurtured various institutions under the Amity umbrella. AtAmity, extraordinary careers emerge from a uniquebackground based on solid foundations. Each one of ourstudents is a success story by himself. They are equipped withemotional intelligence, teamwork skills, leadership skills andthe physical agility and discipline imbibed through compulsorymilitary training programmes.

Dr. Chauhan's unique philosophy of 'Total Education' hashelped shape extraordinary careers of students emergingfrom all corners of the country to join the Amity family. The2000-strong faculty of academic experts and thought leadersfacilitate the development of every individual into well-rounded, ethical achievers. Their efforts ensure that educationis made as enjoyable as it is transformational.

From what was a humble beginning, the Amity Universe hasgrown into a force to reckon within the Indian educationsector providing educational opportunities ranging from therequirements of school-goers to that of budding professionalsin diverse fields. And all along the way, we at Amity haveaccomplished many a first.

Some of our milestones include:

A deep grounding in heritage and sanskars permeates Amity's

contemporary and professional learning experience. The

global edge of Amity comes from prestigious associations

with many leading universities of the world. Nanotechnology,

forensic sciences, cyber laws and bio-technology are some

cutting edge areas where Amity is innovating in research and

education. The Amity Brain Research Institute, Amity Institute

of Behavioural & Allied Sciences and Amity School of

Spirituality & Values ensure that students are transformed inthe right manner.

Today, Amity is one of the leading group of private educational

institutions in India with over 50 world-class institutions

imparting over 130 courses to over 50,000 students, spread

across 22 integrated campuses.

Across campuses lawyers, engineers, journalists, telecom

professionals, managers and many more budding professionals

co-habit a world of academic rigour and human values. They are

empowered with the best in education and leadership qualities

so they can take the collective mission of shaping the future of

the nation forward.

The No. 1 ranked pvt. B-School in India thrice in a row The No. 1 ranked pvt. Biotechnology institute in India The Telecom institute ranked amongst the top 5 in India The First wireless campus in India

The Triumph

Where Modernity blends with Tradition

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Amity University, Uttar Pradesh

Its gives me great pleasure to introduce to you to Amity University - Uttar Pradesh

established by Ritnand Balved Education Foundation, the umbrella organization ofthe vast and ever growing Amity Universe of Education.

Amity has made a leading place in almost all disciplines of higher education-

Engineering, Management, Biotechnology, Information & Communication Technology, Law, Education,

Forensic Sciences, Insurance and Actuarial Science, Journalism & Mass Communication and so on.

With full understanding and realization of the country's imperative needs of world class education,

Amity has the goal to impart holistic training which imbibes not only professional knowledge and skills

but also training in values and ethos of our rich heritage with a view to all round development of thefuture generation for the nation.

Amity students are given constant exposure to the corporate world through regularly organized

seminars, conferences & workshops where the best management gurus and technical experts are

invited to share their valuable experience and views.

It is my privilege to invite students to join the Amity Family, where our continuous endeavour is to

transform the new young generation into experts and leaders of the future.

Maj Gen. K. Jai SinghVice-ChancellorAmity University, Uttar PradeshExecutive Senior Vice President, RBEF

Message f rom the Vice - Chance l lo r

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CENTRALLY LOCATEDCAMPUS IN LUCKNOW60 ACRE CAMPUS IN NOIDA(ADJ. NEW DELHI)ESTABLISHED THROUGH AN ACTOF THE UTTAR PRADESH GOVT.

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A milestone in Amity's unceasing endeavour for achieving

educational excellence is the establishment of the Amity

University Uttar Pradesh as a pace setting University.

Established through an Act of the Uttar Pradesh Govt., theUniversity is committed to providing skills based quality

education comparable to the best by international

standards and it subscribes to the philosophy of blending

modernity with tradition and nurturing talent.

The University has its Headquarters at Noida (Adj. New

Delhi)in a sprawling 60 acres campus, with another 4 acresresidential teaching campus at Lucknow.

GOVERNANCE

The University functions under the overall umbrella of the Actand is governed by the provisions of its Statues, Ordinances,

Regulations and Guidelines.The following Statutory Bodies provide policy framework anddirection in the functioning of the University and fulfillment ofits objects:

- The Court- Executive Council- Academic Council- Finance Committee

- Planning Board- Board of Studies

Amity Lucknow Campus15 acre Noida Campus,(Adj. New Delhi)


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Amity University has Degree Programmes in thefollowing areas :

LCO O A ITY W E M E T M

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Information Technology

Insurance

International Business

Journalism

Languages

LawManagement

Mass Communication

Medical Sciences & Research

Nanotechnology

Organic Food & Agriculture

Performing Arts

Physical Education and Sports Sciences

Physiotherapy

Psychology

Telecom Technology & Management

Travel & Tourism

Urban Management

Actuarial Science

Advertising

Architecture and Planning

Bioinformatics

Biotechnology

Competitive Intelligence

Computer Science

Design

Education

Energy & Environment

Engineering

Event ManagementFashion Design

Fine Arts

Forensic Sciences

Governance

Hotel Management

Amitys Professional Career Degrees


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Quick facts about Amity

Amity University and all Amity Institutions have

been established by the not-for-profit RBEF which hasbeen nurturing talent for the last 16 years

Amity institutions are consistently ranked amongstthe top in the Country. Cases in point are the AmityBusiness School and the Amity Institute ofBiotechnology which are ranked the no. 1 pvt.Institutes in India in their areas

Amity's campuses are most hi-tech and designed toglobal standards. Wireless broadband internet,

airconditioned classrooms, rooftop restaurants arejust some of the many facilities

Amity has over 2500 strong faculty led by 11 formerVice Chancellors, including those of University ofRoorkee & Vice Chairman of AICTE

Amity attracts top students from all over the Countryand thousands stay on campus

Amity's curriculum is practical and industry-oriented,updated annually by the Industry Advisory Boards

Amity focuses on personality development andimbibing of values

Amitians undergo compulsory military training todevelop leadership and patriotism

Many value addition courses on art appreciation,photography, golf, etc. are offered

Amitys credits are globally recognised by some ofthe leading universities in USA, UK and Australia likePurdue University

Amity's interaction with the corporate world isunparalleled. Thousands of top corporate leaders haveinteracted with Amity students

Amity has helped the corporate world interact withmore gurus like Steven Covey, Philip Kotler and TomPeters than any other academic institution

Amity has a dedicated Corporate Resource Centre toensure 100% placements

Alumni are all over the world in leading companies likeHLL, McKinsey, Ernst & Young, Reliance...

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OVER 4000NETWORKEDPCs

INDIA'S FIRSTWIRELESSCAMPUS

AMPHITHEATRESTYLECLASSROOMS

INTRANETDRIVENPROCESSES

Computing FacilitiesImparting knowledge in the most hi-tech

environment

All Amity campuses are inter-connected through a highly

secured Amity Virtual Private Network, where over 4,000

PCs are inter-connected to the internet through broadband

connection

All Amity campuses have state-of-the-art computer

centres that provide computing facilities comprising of the

latest HP/IBM machines linked to a wide range of software,

communication and print services

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t Amity, we benchmark only against the best institutions aroundthe world. Our faculty and senior team members travel all over theglobe to imbibe the best practices, so that we can give you a solidfoundation for learning

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Most campuses are fully wireless and students in manyprogrammes are provided with wireless laptops to helpthem access the world anytime, anywhere

Latest software like SAS, PROWESS, ORACLE etc. areused to enable work on data analysis, web technologiesand software designing

The Intranet enables close on-line interaction between

faculty and students for online interaction


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OVER1,25,000BOOKS

STATE-OF-THE-ARTLABORATORIESONLINEDATABASES& JOURNALS

OVER 1,200CORPORATE LEADERSHAVE SPOKEN INAMITY AUDITORIUMS

LaboratoriesTraining grounds for budding professionals

Amity has a state-of-the-art labs that allow the students toexperiment and bring to practice what they have learnt in

theory

AuditoriumA platform of interface

Amity provides state-of-the-art auditoriums that act as acommon ground for students, faculty and corporate

personalities for regular interfaces, conferences and other

events

At these platforms, you will come across various global

thought leaders, academic gurus, corporate heads,

sharing their corporate experiences with you

For events of a smaller scale, the Seminar Halls, equipped

with advanced presentation tools, are the ideal venue

Syndicate RoomsArenas for cultivating team spirit

The syndicate rooms provide a perfect setting for you to

master team skills through exercises like brain-storming

sessions, group discussions, role plays etc.

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t Amity, the excellent infrastructure including amphitheatre styleclassrooms, modern labs and the well stocked library provide a solidfoundation for excellence in academics

Inderveer Singh BBA, IIIrd Year

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The Campus Facilities

Residential Accommodation Your private comfort zone At Amity, you will be among the many students coming

from all across the country to live in Amity Residences,which come closest to being a home away from home

The separate facilities for boys and girls, caring wardensand a tight security ensure a pleasant stay allowingstudents to focus on their academics

Whilst internet access and STD facilities ensure closecontact with family and friends outside, the commonrooms are fully equipped with TV, indoor games and otherrecreation facilities

Medical FacilityCaring for you, all along the way

A healthy body makes for a healthy mind. To ensure yourwell being, Amity campuses have tie ups with renownedgroups of hospitals to take care of any emergency,whatsoever

At Amity, you will be covered by a comprehensive MedicalInsurance to meet all kinds of exigencies

N R A T R U C RF S T U E

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SEPARATEHOSTELS FORBOYS & GIRLS

MODERNSPORTSFACILITIES

MEDICALINSURANCEFOR STUDENTS

CAFETERIA MENUDESIGNED BYPROFESSIONALDIETICIANS

Sports Facilities Developing Agile Leaders

The industry today seeks not just knowledge workers, butaction oriented leaders who adapt to changing situations

with ease

At Amity, the infrastructure has been designed with

exceptional facilities for sports as well as recreational

activities to ensure that you are groomed to become

just that

Across campuses, Amity has top sports facilities including :

CafeteriaForging life-long friends, leisurely

What you eat is what you are! A healthy mind can onlyreside in a healthy body. We, at Amity, understand. Hence,

all cafeteria have menus that are designed by a team

of professional dieticians, comprising nutritious and

wholesome food to ensure a well-balanced diet

Fresh fruit juices, milkshakes, ice creams sundaes and

even midnight snacks are available in these cafeteria for

those energy boosts

- Horse riding - Athletics - Basketball- Boxing - Cricket - Volleyball

- Shooting - Football - Hockey

he Amity hostel is equipped with all the facilities one can find at home such that I canfocus on my studies. The caring, ever so helpful wardens, the healthy and deliciousmeals, the STD facilities that allow to be in touch with friends and family, make surethat we don't miss home

Mr. Vineet Bhardwaj MBA (Insurance), IInd Year

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Reputed & Experienced Faculty

Core Faculty At Amity, the core faculty comprises distinguished

academicians from the best institutions and leading

professionals from the corporate world with rich

industry experience

Amity has some of the senior-most academicians as part

of the team including eleven former Vice Chancellors from

Universities like IIT-Roorkee, and the former Vice Chairman

of AICTE

Not only are the faculty academically amongst the best,

but have high standards of moral and ethical values so that

they can be true role models

UD IN G M Y T Y AT A I T

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FACULTYLED BY11 FORMER VCs

2,500STRONG FACULTY IN AMITY

LEADING CORPORATEPROFESSIONALS ASVISITING FACULTY

FACULTY AREMENTORS ANDROLE MODELS

Visiting FacultyHaving achieved prominence in their respective fields,

the visiting faculty give the students a different insight

into the subject with the experience they have gained in

the industry. They encourage the students to look

beyond the books and explore the subject with

experiential learning.

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thought one should share the knowledge gained with the students. Butthe truth is that I have got so much back from the class. They were sointeractive and responsiveI

Jayshree Sunder Executive Director-North, Leo Burnett

Dr. Ajit Varma Director, Amity Institute of Herbal & Microbial Studies,

has discovered a new Fungus for which Amity & NBRI have got a global patent

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TUDYING AT AMITY

Degrees Offered by Amity University

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Manpreet Singh Duggal MBA, Amity Lucknow

erserverance, a passion for excellence, respect for one's cultureand zest for life. Amity is one of the few institutes, where thiscombination is available in plenty

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GRADUATE & POST GRADUATE PROGRAMMES

N-Noida Campus; L-Lucknow Campus Programmes after 10+2 Programmes after Graduation

Courses by Discipline Campus Duration(Alphabetically listed) offered at (Yrs.)

B.Sc. (Hons.) - Anthropology N 3M.Sc. - Anthropology N 2

Bachelor of Architecture N/L 5Master of Architecture N 2

M.Sc. - Physics N 2M.Sc. - Chemistry N 2M.Sc. - Mathematics N 2

B.Tech. - Biotechnology N/L 4B.Tech. - Bioinformatics N 4B.Sc. (Hons.) - Medical Biotechnology N 4B.Sc. (Hons.) - Biotechnology N/L 3

Integrated M.Tech - Biotechnology N 5 Integrated M.Sc. - Biotechnology N 4 MBA - Biotechnology Management N 2M.Sc. - Biotechnology N 2M.Sc. - Bioinformatics N 2M.Tech. - Biotechnology N/L 2PG Diploma in Clinical Data Management N 1

B.Com. (Hons.) N 3BFIA - (Bachelor of Financial & Invest. Anal.) N 3

Bachelor of Journalism & Mass Comm. N/L 3Master of Advertising & Marketing Mgmt. N 2Master of Journalism & Mass Comm. N/L 2Master of Film & TV Production N 2PG Diploma in PR & Event Mgmt. N/L 1PG Diploma in Advertising & Marketing Mgmt. L 1PG Diploma in Hindi Journalism L 1

BCA N/L 3B.Sc. (IT) N 3MCA N/L 3M.Sc. (Network Technology & Management) N 2

B.Sc. - Interior Design N 3M.Sc. - Interior Design N 3

ANTHROPOLOGY

ARCHITECTURE

APPLIED SCIENCES

BIOTECHNOLOGY

COMMERCE

COMMUNICATION

COMPUTER SCIENCE / IT

DESIGN

Courses by Discipline Campus Duration(Alphabetically listed) offered at (Yrs.)

B.EI.Ed. (Bachelor of Elementary Education) N 4ETE (Elementary Teacher Education) N 2NTE (Nursery Teacher Education) N 1

B.Ed N/L 1M.Ed N 1

B.Tech. - Electronics & Communication Engg. N/L 4B.Tech. - Computer Science & Engg. N/L 4B.Tech. - Electronics & Telecommunication N 4B.Tech. - IT N/L 4B.Tech. - Mechanical & Automation Engg. N/L 4B.Tech. - Aerospace Engg. N 4M.Tech. - Computer Science & Technology N 2

MFC (Master of Finance & Control) N 2

B.Sc. - Fashion Design & Technology N/L 3

BFA N/L 4BFA - Animation N 4MFA N/L 2

B.Tech - Food Technology N 4

B.Sc. (Hons.) - Forensic Sciences N 3

M.Sc. - Forensic Sciences N 2

B.Sc. - Hotel Management N/L 3MBA - Hospitality Management N 2

MBA - Insurance N 2PG Diploma in Insurance Management N 1M.Sc. - Actuarial Science N 2MBA - Insurance (Part Time) N 2

B.A. (Hons.) - English N/L 3

B.A. (Hons.) - French N 3B.A. (Hons.) - Spanish N 3M.A. (Hons.) - English N 3

EDUCATION

ENGINEERING

FINANCE

FASHION

FINE ARTS

FOOD TECHNOLOGY

FORENSIC SCIENCE

HOSPITALITY

INSURANCE & ACTUARIAL SCIENCE

LANGUAGE


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Total Personality Enhancement

At Amity, emphasis is given on not only making youacademically brilliant, but true leaders and team players,thus preparing you for the real life corporate world

Amity has many unique programmes like the MilitaryTraining Camps wherein you will imbibe the value ofdiscipline and a spirit of patriotism, commitment andperseverance, by participating in various activities likeparasailing, trekking, shooting and many other activitiesthat test your mental and physical agility

To help you in personal grooming, special sessions are heldon business etiquettes, negotiation skills and effectivecommunication

TUDYING AT AMITY

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To help you to become an efficient team member andeffective leader, you will attend special classes onleadership, teamwork and analytical skills

As a student, you will also be an active member of aclub/committee that brings about your true potential andaptitude helping you in your future careers. Thus you canchoose from various committees and clubs including.Alumni Committee, Placement Committee, CulturalCommittee, Debating Club, Event ManagementCommittee, Sports Committee. Environment Committee,PR & Outreach Committee, IT Club etc.


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MILITARY TRAININGCAMPS

SPECIAL YOGACLASSES

PARTICIPATIONIN CLUBS &COMMITTEES

STRESS ONIMBIBING VALUES& SANSKARS

The Humane Face of an AmitianAmity believes in not just developing achievement oriented skills but also

developing humane values in students.

This is reflected in various sports, education and cultural activities that

Amitians organise to support AMITASHA, a non-profit NGO run under the

aegis of Ritnand Balved Education Foundation, the umbrella body of Amityinstitutions, dedicated to education

and grooming of the underprivileged

girl child,

For instance, Amitians organise the

Amity Insurance Cricket Cup, anannual cricket tournament among the

top insurance companies. The

proceeds of this tournament aredonated to Amitasha.

Mr. Kapil Dev, the famous cricketer, presenting the trophy to the winner of Amity Insurance Cricket Cup

Yoga, military training (including shooting, parasailing and other adventure sports) are an integral part of personality development at Amity

ersonal growth and professional development were my key goals ofmodern higher education. At Amity, I learnt how to thinkanalytically, lead, solve problems and communicate effectively.

Anuj Dhawan B. Tech. Student

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International Study Options

We, at Amity, believe that studying abroad is one of thebest ways to widen your horizons and enhance your maturityand confidence

Thus, apart from creating truly global standard institutions inIndia, we have ensured that some of the leading

institutions in the US, UK and Australia recognise thecredit of Amity so that the students can do a semesteror year abroad, thereby getting an international degreeat a fraction of the cost

elighted and impressed by the high standard of students. Dr. Fred Burke,

University of Cambridge

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PARTNER OF QUALCOMMACADEMY, USA

REGIONAL NETWORKINGACADEMY OF CISCO, USA

GLOBAL ACCEPTABILITYOF AMITY CREDITS

Global recognitionfor quality In December 2003, Amity became the first education

group in the country to be certified with the highest

ISO 9001-14001 Quality Award by AQSR of USA

Students can go to topglobal Universities like

University of East London University of the West of England University of Waikato

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Purdue University

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Events and Activities

TUDYING AT AMITY

Amitians have come out with flying colours, winningcompetitions in theatre, debates, sports and many other intraand inter-institute festivals and events.

Amity was declared the winning team in this prestigiousfestival hosted by IIM Ahmedabad.

Rahul Aggarwal, an alumnus of Journalism, was adjudged thewinner of the ''CNN Young Journalist Award'' for his story''Dead Man Walking''.

A few cases in point are :

CHAOS Festival at IIM Ahmedabad

CNN YOUNG JOURNALIST AWARD

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INTERNATIONAL MOOT COURT COMPETITION

CNBC TV 18 COMPETITION

Himanshu Dodeja and Ashish Mohan, law students, wereselected in the national rounds for participating in the StetsonInternational Environmental Moot Court Competition andPhilip C. Jessup Moot Court Competition in the USA.

Management students, Saurabh Chauhan, Akshay Bhagotra,Nipun Jain and Payal Garg, beat Bennett & Coleman andWipro in the 'The Challenge' a Quiz Competition amonginstitutions and corporates in a televised show on CNBC.Sonia Tandon and Udya Goyal emerged as runners upin 'Trial by Fire', a strategy competition among India's topB- Schools, defeating IIM-Lucknow, IIM-Indore & XLRI.


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Amitians hosting and emerging winners in various Inter / Intra Institute events

The winners at Sangathan-Amity's Annual Sports Meet with Dr. Ashok K. Chauhan, Founder President, RBEF

Amitians have also organised some of the mostsought after events including intra and inter-institute festivals, contests and competitions.Some of these are :

Amity was host to this event organized by Business

Today and Standard Chartered wherein over 70institutions participated from across the country.

This is an inter-institute Talent Competition whereB.Schools from across the country includingIIM Ahmedabad, FMS, IIM-Lucknow participated invarious innovative competitions.

The first-of-its-kind All India UndergraduateManagement Festival organized by Amity, AURAprovides a perfect setting for myriad managementgames among contesting teams from collegesacross the country.

A national IT meet organized by IT students,it provides a perfect platform for industry-institute

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interface for panel discussions, seminars etc.,besides interesting interactive sessions like IT Quiz,Clue 18, Coding, Debugging etc.

This annual inter-institute competition organized bystudents of Advertising and Journalism was a major

draw among all participating teams representingvarious colleges.

Organised to celebrate Founder's Day, which isDr. Ashok K. Chauhan's birthday, this is an inter-Amity Institution Sports event that propagates thespirit of camaraderie among all Amitians.

The highlight of this annual event organized bymanagement students for Corporate Professionals,

Academicians and students, was the QuizCompetition anchored by Derek O'Brien. The otherinnovative programmes included the Case StudyCompetition, Business Plan Competition, QualityPractices Contest etc.

THE BIG PICTURE

SANGATHAN

TATVA


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Forging Lifelong Friendships

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Making good friends is important in life. Amity has a

rigorous entrance screening procedure, wherein on

average only 1 out of 30 students is selected to join, thus

ensuring that only the most talented students are a part of

the Amity family. In such a cosmopolitan environment,

wavelengths are sure to match

Attending university is not only about studying anddeveloping yourself, but also about developing a networkof lifelong friends

As an Amitian, you will have an edge over students of otherinstitutions. Since Amity has students pursuing diverseprogrammes, you are sure to make lifelong friends who willbe future CEOs, engineers, lawyers, advertising, IT and many

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UNIQUEMENTOR-MENTEECONCEPT

THOUSANDS OFAMITY ALUMNIALL OVER THE WORLD

LIFELONGFRIENDSHIPSWITH STUDENTSACROSS STREAMS

During this critical phase of life, young students need lot ofcare and support. That's why we have created a unique

Mentor Mentee System that ensures a constant

interaction between the faculty and students

A faculty member is assigned to a group of 5-6 students to

counsel them on their academic and personal concerns

In many Amity institutions, every student is assigned an

The right support system and personalized attention

FRIENDLY COUNSELLORS

ne of the many advantages of being an Amity alumni is that todaywherever I go, we have Amitians in virtually every organisation. Thusdoing business becomes so much easier

Dhinendra Lohmor Vice President, Yes Bank Ltd.

Alumni PGDM, Class of 1997

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Unique Mentor-Mentee Concept

he visit to this great institute brought deep conviction in our prophetic dreams:1. India's spiritual culture will lead world education.2. The world will come to have the best education in Amity, catering the best ofwestern science and Indian spiritual culture.

Swamiji Jitatmananda, Head-Rajkot Centre, Ramakrishan Mission

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Industry Mentor, an Alumni Mentor, a Parent Mentor and aFaculty Mentor to provide sound counselling on their

academic and career concerns

Besides, the Amity counsellors trained in USA and

at NIMHANS, are always there as true friends

and confidantes, to solve your personal / emotional

problems


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Scholarships & Education Loans

Education loansToday, most banks are offering education loans to students on

attractive terms. Still, at Amity, we have tied up with some

reputed banks to offer you educational loans that have the

following benefits :

- Quicker processing

- Concession on rate of interest

- Easy repayment optionsFor details you can visit our website www.amity.edu/loans

Scholarships At Amity, over the years, we have given hundreds of

scholarships to talented students from all across the

country. These scholarships have been initiated to

encourage the talents of meritorious students, thereby

strengthening the roots of our future generation

Scholarships are awarded in recognition of achievement in

areas of relevance to the study programmes

TUDYING AT AMITY

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TIE UPS WITH REPUTED BANKSFOR EASY LOANS

NUMEROUS SCHOLARSHIPSFOR MERITORIOUS STUDENTS

For Graduate Programmes

Scholarships are awarded based on CBSE/ICSE XII Boardresults as under:

For Noida Campus :

100% scholarship to students securing 93%aggregate and above


For Lucknow Campus :




Detailed information on scholarships is available at www.amity.edu/scholarships

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Amity Scholarships

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Dr. R. A. Mashelkar, Dr. Ashok K. Chauhan & Mr. Atul Chauhan alongwith some of the over 100 B.Tech. students who received a 100% scholarship

For Post Graduate Programmes

Scholarships are awarded based on Class XII Board andGraduation results as under:

For Noida Campus :

100% scholarship for students securing 93%aggregate and above in class XII and 75% aggregatein Graduation


For Lucknow Campus : 100% scholarship for students securing 90%

aggregate and above in class XII and 75% aggregatein Graduation



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Regular Industry Institute Interaction

This regular interaction helps students to apply theirtheoretical knowledge to real life corporate situations

Besides regular Management Development Programmes(MDPs), Seminars, Consultancy, Quiz Contests, Research& Resource Sharing, the Centre organizes the followingspecific programmes

At Amity, we have more interaction with the corporateworld than any other institution-one of the reasons why weare consistently ranked at the top

The Corporate Resource Centre acts as an interfacebetween the students, faculty and the corporate world toinitiate continuous interaction with the industry, sharingthe industry experiences, understanding industry needsand providing the required support to the corporate world

O AT E RA IOC OR P R E INT CT N

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CEOs FORUMCorporate Mind Sharing

CEOs DINNER SERIESInteracting with Corporate Leaders

CORPORATE MENTORING PROGRAMME

Getting an insight into the real life corporate world

In this forum, 3 to 4 CEOs from diversified industrysectors are invited to speak and interact with studentson specific topics

Over 500 CEOs have already visited the campus forthese forums

As a truly unique experience, Amity invites top CEOs to dinewith a group of 9-10 students

Students not only overcome the anxieties of interacting witha leading personality, but also develop close friendship witha mentor for life

Students are paired with a corporate professional based ontheir area of interest and specialization

They are provided with the insights and experience deemedessential to face the corporate realities. Theyare also given advice on how to succeed in theirchosen profession

Mr. Sanjeev Bhikchandani,CEO-Naukri.com addressingstudents during CEO's Forum

Mr. Rajeev Karwal, CEO & MD, Electrolux Kelvinator at theconclusion of the Mentoring Programme

Amitians getting a first hand account of the corporate world as

part of CEO Dinner Series

INTENSIVEINDUSTRYINTERACTION

OVER 1,200 CEOSHAVE VISITEDAMITY CAMPUSES

CORPORATEPROFESSIONALSALSO ACT ASMENTORS

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Mr. Aseem Chauhan chairinga session on Bioinfomatics

A t Amity, a number of innovative programmes and initiatives such as MentoringProgramme, interaction with domain experts from India and abroad broaden theperspectives of the students. Indeed a great step in breeding a new generation ofprofessionals with brand new thinking, aspirations and attitude

Sanjay Bhasin Director-Business Development

Nokia India

Mr. Madhur Bajaj, VC, Bajaj Auto Ltd.being felicitated by Mr. Atul Chauhan

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hat Dr. Ashok K. Chauhan has done in a short span of 9 years, if thereare some 8 - 10 more Dr. Chauhan's, there is no reason why our countrycould not be member of league of advanced world countries I wishgreat future to Amity Institutions

Dr. Brij Mohan Lall MunjalChairman & Managing Director

Hero Honda Motors Ltd.

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Facing Page

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Dr. B. M. Lall Munjal, Chairman, Hero HondaMotors Ltd. , addressing the audiencewhile Mr. Hemant Sachdev , CorporateDirector-Marketing, Bharti Televentures andMr. Sunil Arora , Chairman, India Airlines, look on

Mr. Stuart Purdy, CEO Aviva Life Insurance givinga speech at Amity School of Insurance & Actuarial

Science as Chief GuestMr. Rohtash Mal, CEO, Bharti Infotel Ltd. duringannual management festival - TRENDS '05

Mr. Gopal Krishnan, Executive Director, Tata Sonsaddressing the audience at TRENDS

Dr. Santrupt Misra , Director, Aditya Birla Groupaddressing students at TATVA '05

Mr. Sushanto Roy, Chief, Media & Entertainment,Sahara, addressing the gathering

Mr. S. S. Bhartia , Chairman, Jubiliant Organosyssharing his corporate insights

Dr. Surinder Kapur, Chairman & MD, Sona KoyoSteering Systems Ltd. receiving Amity LeadershipAward for Quality Excellence from Dr. FarooqAbdullah, MP and Former Chief Minister, J & K

Mr. A. Sudhakar, VP (HR), Dabur India at theInternational HR Summit

Mr. Ashok Trivedi, Chairman, iGate Corporation,delivering a speech to students

Exchanging business perspectives

Pragmatism in business thought has always been at the core of the

learning process at Amity. Students are quick to grasp important

theories when they come from leading corporate personalities

Amity has been actively involved in organising and being academic

partner to over 300 international and national seminars and

conferences wherein the students and faculty have got a first hand

account of prevalent corporate practices and industry trends

SEMINARS AND CONFERENCES

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xcellent faculty and a high level of students. VeryCommendable Enterprise

Saurabh Srivastava Executive Chairman

Xansa India Ltd.

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Facing Page

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Mr. Saurabh Srivastava, Executive Chairman,Xansa speaking at a Corporate Meet

Mr. Shankar Bali, VP-Marketing & Sales, Hutch, receivingthe Amity Leadership Award from the Chief GuestMr. Dalip Verma, CEO, Tata AIG General Insurancegiving insights on insurance at ASIASMr. Kapil Sibal, H'nble Minister for Science &Technology, addressing a Nanotechnology seminarat Amity

Mr. Shantanu Banerjee , Chief HR Officer, BhartiInfotel Ltd. addressing the Global Leadership SummitMr. Shivendra Singh , ED, Fortis Healthcare, shareshis viewpoints at TRENDSMr. Sanjay Bhasin , Head Nokia addressing theAmitians at a Corporate Meet

Mr. Binay Roy Choudhary, Vice President,Whirlpool Asia operations giving a talk onExpectations in the New WorldShri Amar Singh, MP giving an award toMr. Satish Kaura, CEO, Samtel in the presence ofDr. Ashok K. Chauhan and Dr. (Mrs.) Amita ChauhanMr. Jagdeep Khandpur, Director HR, BhartiEnterprises, addressing the audience

I am very impressed by the initiativetaken by Amity. The interaction withindustry is really creditable

Mr. K. H. Khan, Member,Telecom Commission, Sanchar Bhawan

Very bright students. Enjoyed talkingto them

Mr. RS Sirohi, Director, IIT Delhi

An enlightening experience. A lot ofthings happening at Amity are truly whatIndia needs

Claude Smadja

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Amity Awards-Honouring stalwartsof the corporate world

These awards are in recognition of the exemplaryleadership qualities through which the corporate leaders oftoday have steered their corporates to achieve newheights of excellence. It is an effort by Amity to encouragethe leaders of tomorrow to tread on the same path onwhich the leaders of today have walked, achievingexcellence on the way

The first Amity Leadership were conferred onShri Kumar Mangalam Birla, Chairman AdityaBirla Group, for Excellence in Business and onShri K. V. Kamath, MD & CEO, ICICI for CorporateExcellence. In a glittering function, held in Mumbai, theawards were given away by Tom Peters, the internationallyrenowned Management Guru

Amity Leadership AwardsSo that the corporate leaders of today can inspire the corporate leaders of tomorrow

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Amity Awards conferred on Corporate LuminariesAmity has honoured many corporate stalwarts in recognition of their achievementin various sectors of the corporate world. Some of them are:

Mr. Sunil Arora , Chairman,Indian Airlines, accepting Amity Leadership

Award for Breakthrough Success

Motivational Guru Dr. Shiv Khera,accepts his Leadership Award

Mr. S. S. Bhartia , Chairman, Jubiliant Organosys,accepting Amity Leadership Award

for Business Excellence

Amity Business Leadership Award

Amity Corporate Leadership Award

Amity Leadership Award of theCentury for Technology Innovation

Amity Leadership Award for Life-timeAchievement

Amity Global Leadership Award

Mr. Kumar Mangalam BirlaChairman, Aditya Birla Group

Mr. K. V. KamathMD & CEO, ICICI Bank

Mr. Irwin Mark JacobsCEO, Qualcomm Inc.

Dr. B. M. Lall Munjal

Chairman, Hero Honda Motors Ltd.

Mr. Subrata RoyCEO, Sahara Group

Mr. V. KurienChairman, GCMMF (Amul)

Mr. RamachandranChairman, Indian Oil Corp. Ltd.

Mr. Subir RahaChairman, ONGC

Mr. Yogendra Prasad

CMD, NHPC

Amity Leadership Award forBusiness Excellence

Amity Leadership Award forManufacturing Excellence

Amity Leadership Award forBreakthrough Success

Amity Leadership Award forExcellence in Corporate Governance

Amity Leadership Award forExcellence in Brand Management

Mr. S. S. BhartiaChairman, Jubillant Organosys Ltd.

Mr. Deepak PuriManaging Director & CEO,Moser Baer (India) Ltd.Mr. Satish KauraCMD, Samtel

Mr. Sunil AroraChairman & MD, Indian Airlines Ltd.

Mr. C. P. JainChairman & Managing Director,National Thermal Power Corporation Ltd.Mr. Shubhendu AmitabhGroup President, Corporate Affair,Aditya Birla Group of Companies

Mr. Hemant SachdevCorporate Director-Marketing,

Bharti Televentures

Amity Corporate ExcellenceAward

Amity Export ExcellenceAward

Mr. Ramesh AdigeExecutive Director,Ranbaxy Laboratories

Mr. L. RavichandranCOO, Perot Systems

Mr. Asoke K. Laha ,President & MD, Interra IT Inc.

Mr. Naresh GuptaManaging Director,Adobe Systems India Pvt. Ltd.

Mr. Ajay LavakareCEO and Co-Founder, RMSI

Mr. Raman RoyPresident & CEO, Wipro Spectramind

Mr. T. K. BanerjeePresident & CEO,Haier Appliances (India) Pvt. Ltd.

Mr. Rohit ChandExecutive Chairman, IT & T Ltd.

Mr. Sudhir Dhingra

CMD, Orient Craft Limited

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Regular interaction withInternational Gurus

To create a forum for discussion, knowledge and idea sharing among the Indian corporate world andAmitians, Amity has facilitated interaction with more international experts than any other institution.Some of them are listed here:

Tom PetersManagement Thought Leader

Kenichi OhmaeStrategic Management Guru


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Steven CoveyAuthor -7 Habits of HighlyEffective People

Dr. Robert KaplanProf. Harvard Business School

Co-founder of Balanced Score Card

Philip KotlerMarketing Management Guru

Harry BeckwithExperiential Marketing Guru

can capture my experience at Amity in just these words. Among ahandful & truly great and utterly unforgettable experiences of my life.Beyond thanks

Harry Beckwith Experiential Marketing Guru

IP R E P A R E F

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Edward De Bono

Lateral Thinking Guru

David NortonCo-founder - Balanced Scorecard

Ms. Patricia B. SeyboldCRM Guru

Sir John Frazer RobinsonDirect Marketing Guru

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Recruitments at Amity

The passing out students of anagement with winning smiles for the shutterbugsThe passing out students of Management with winning smiles for the shutterbugs

At Amity, a dedicated Corporate Resource Centre ensures the right placement for eachstudent and everything we do is focussed towards this.

AMITIANS IN THE CORPORATE WORLDSome of the corporates where Amitians are working are :

LA M EN T CE S

ABN Amro

ACC

Adobe SystemsAlcatel

American Express

Bajaj Allianz

Bennett & Coleman

Bharti EnterprisesBirla Sunlife

Blue Star

Amway India Ltd.

Apollo Tyres Ltd.

AT&TAviva Life

Baan Infosystems India

BNP Paribas

BPL

British AirwaysBusiness Standard

Canon India Ltd.

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t Amity, the placements are amazing. So many companies come tocampus.Thanks to Amity, I am getting a starting salary of 9 lac perannum. Amity has made my dreams come true

Rohit Sharma

MBA - IB

A

Citibank

Citicorp

CMC Ltd.

Coca Cola

CII

Dabur India Ltd.

DCM Benetton India

DLF Ltd.

DSP Merril Lynch

Duncans Industries

Ernst & Young

Escorts Group

ESPN Sports

FCB Ulka

Fedders Lloyd

Frito-Lay India Ltd.

GE Capital

GE CountrywideGillette India Ltd.

Glaxo SmithKline Beecham

Godfrey Philips India Ltd.

Goodyear India

Grand Hyatt Hotel

Grasim Industries

HCL Comnet

HCL Group

HDFC Bank Ltd.

Hero Corp Services Ltd.

Hewitt

Hewlett Packard

Himachal Futuristic Comm. Ltd.

Hindustan Thompson Associates

Hindustan Times

Holiday Inn Worldwide

Honda Motors

Honda Scooters

HSBCHughes Software Systems

Hutchison Essar

Philips India Limited

Price Waterhouse Coopers

Punj Lloyd Ltd.QAI India Ltd.RanbaxyRaymond SyntheticsRediffusion DY & RReliance Industries

Reliance TelecomRoyal Sundaram FinanceRPGSaatchi & SaatchiSamsung India Ltd.SBI LifeScotia BankSiel LimitedSiemensSony India

Spice TelecomStandard Chartered BankStar India Pvt. Ltd.Sundaram Calyton Ltd.Systems AmericaTaj HotelTata Chemicals Ltd.Tata Consultancy ServicesTata InfotechTata Power (NDPL)

Tata AIG LifeTelcoTERITimes of IndiaTVS MotorsUTI BankVardhman GroupWiproWockhardt Ltd.Xansa India Ltd.

Zee Telefilms Ltd.

...and many others

IBM

ICICI Bank

ICICI Lombard

ICICI Prudential Ltd.

IFB Industries Ltd.

IFFCO-TOKIO General Insurance

India Bulls

India Today Group

Indian Express

Infosys Technologies

ITC Hotels

JCB

Jindal Strips & Power Ltd.

Johnson & Johnson

Jubilant Organosys

Kimberly Clark

LG Electronics

L'OrealLML Limited

Lowe

Lupin Lab Ltd.

Luxor Parker

Max New York Life Insurance

McCann Erickson

Mckinsey & Co.

Mercedes Benz

Metlife India Insurance

Microsoft India

Modi Revlon

Morgan Stanley

Motorola

Nestle

New Holland Tractors

NIIT Ltd.

Nokia

Ogilvy & Mather

Pantaloon RetailParle India Ltd.

Pepsi Co.

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50,000

www.amity.edu

Amity has one of the most advanced, websites which has won

many awards.Some of the hi-tech features that few other websites ofeducational institutes provide are :

Live Online counselling : You can chat online with our warmand friendly counsellors to get career and course relatedguidance.

360 degree views of the Amity Campus that will give you afeling of standing in the campus itself.

Career Aptitude Test where students can take this test and

A M Y 'S A AR D WI N NIN W EB ITEIT W G S

An advanced section for Amity Alumni where they can stay in

touch with each other and get other benefits. Hi-tech Online Recruitment System where corporates can do

advanced searches for their requirements.

A dedicated section for the Corporate world on how they canbe a part of industry interaction with Amity.

Online Admission Tracking System where students can keepa track at every step through their entire admission process.

A popular Quiz Portal where thousands of visitors participate

Documents

Amity University Brochure