America’s Waterway Watch (AWW)

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America’s Waterway Watch (AWW). U.S. Coast Guard’s Maritime Homeland Security Outreach Program. What is America’s Waterway Watch (AWW)?. - PowerPoint PPT Presentation

Text of America’s Waterway Watch (AWW)

  • Americas Waterway Watch (AWW)U.S. Coast Guards Maritime Homeland Security Outreach Program

  • What is Americas Waterway Watch (AWW)?A Coast Guard-sponsored nationwide public outreach program that encourages citizens living, playing, or working on or near the water to report suspicious activity to responsible authorities. AWW helps prevent acts of terrorism and illegal activity that jeopardize maritime homeland security.Incorporates the Citizens Action Network (CAN)Involves the USCG pulsing out information to specific, strategically-located, vetted citizens (CAN members) on an as needed basisCitizens do not become agents of the CG or any other law enforcement agency

  • What is AWW? (cont.) A force multiplier for the USCG and local law enforcement

    A national program that builds on many local and regional programs

    A call for behavior change

    Encompasses local all-hazards maritime domain awareness operations - Protects the maritime economy and environment - Defends our maritime borders - Assists persons in distress

  • With more than

    95,000 miles of shoreline

    300,000 square miles of water*

    Over 75 Million boaters**

    Security is a job the USCG and local first responders cant do alone

    *Source: National Oceanic and Atmospheric Administration, National Ocean Service and CIA World Factbook**According to the National Marine Manufacturers Association (NMMA) estimated Boating participation in 2010 was approx 75 Million

    Why AWW?

  • BackgroundLocal Coast Guard & Auxiliary units developed outreach initiatives post 9/11- Miami, FL- Baltimore, MD- Mobile, AL- Boston, MA- New Orleans, LA- Cleveland, OH- New York, NY - Hampton Roads, VA- Charleston, SC- Milwaukee, WI- Chicago, IL- Grand Haven, MI- Paducah, KY- Alameda, CA- Seattle, WA

  • National Program DevelopmentAWW was established 10 Feb 2005 by Commandant Instruction 16618.8 - Designated USCG as National Program Manager - Appointment of Auxiliary National Liaison

    National program supports local initiatives

    Local autonomy with national support and guidance

    Local commanders & units allowed to develop programs considering resources and threats

    Locally focused and Nationally connected

  • Suspicious ActivityVessels that circle in and around pilings, particularly near commercial trafficVessels that loiter offshore, near commercial or passenger vessel activitiesAny person who appears to be casing a boat or waterfront facilityUnusual diving or boating activity near dams, hydroelectric facilities or chemical and nuclear plantsUnfamiliar individuals photographing or making sketches or videos near vessels, bridges or waterside facilitiesPersons who loiter near or ask specific questions about commercial / passenger vessels or waterside activities.

  • Suspicious Activity (cont.)Boaters or others on the waterfront who seem to make an obvious effort to avoid contact with othersPersons who attempt to rent or buy fishing or recreational vessels with cash for short term undefined usePersons who attempt to gain access to waterside facilities without proper IDAnyone trying to forcibly access a boat or waterfront facilityBoaters who appear to be under the control of another party

    Remember: People arent suspicious, behavior is!

  • Places of InterestBridges

  • Places of InterestTunnels

  • Places of InterestTransmission LinesPower Facilities

  • Places of InterestProduction FacilitiesStorage Tanks

  • Places of InterestFuel Docks and Facilities

  • Places of InterestTourist Centers, Cruise Ships, and Ports

  • USCG Auxiliary RoleAuxiliarists have a fundamental role in AWW by: Acting as primary lead in outreach and awareness activities by informing the public and recreational boaters about the program and its goals

    Providing support to Captains of the Port (COTPs) for outreach to the maritime industry and public at boat shows, during CG Aux ops & presentations, and other public events

    Maintaining watchful eyes and ears while underway, on patrols, and during vessel safety exams & marina visits

  • Americas Waterway Watch Hotline:(877) 24-WATCH

    Currently calls are received by the National Response Center (NRC). The NRC is manned 24/7 and is tasked with taking suspicious activity reports via phone.

    The NRC is located at USCGHQ, but isnt USCG run. The NRC also serves members of the National Response Team.

    How is a Report Made?

  • What Happens To The Reports?The NRC enters the information into Incident Reporting Information System (IRIS)That info is sent out to recipients in the area the report was received (COTP, FBI, State/Local, and other requesters)FBI, State/Local, and COTP conduct possible follow upThe report is also downloaded into the Marine Information for Safety and Law Enforcement (MISLE) database automatically from IRISThe National Infrastructure Coordinating Center (NICC) also receives all the reports

  • Social MediaLeveraging Social Media helps accomplish 5 objectives*:- Listening:Understanding our customers- Talking:Spreading the message- Energizing:Supercharge the word of mouth- Supporting:Help our customers help each other- Embracing:Integrate our customers into the way we do business

    The Facebook Dynamic- 500,000 Facebook users as of 2011, half are logged in on any given day**- 48% of young Americans discover the news via Facebook**- 206.2 million Internet users in U.S. (71.2% of web audience is on Facebook)**- If Facebook were a country, itd be the 3rd most populous in the world**

    *Li, C and Bernoff, J; 2008, Groundswell: Winning in world transformed by Social Technologies; Harvard Business Press**Source:

  • Social Media (cont.)AWW Facebook Fan SiteAverages 5,000 page views/day73,580 post views in the last monthTwitter cross-postingThe AWW Social Media Campaign resulted in a marked increase in SAR calls to the AWW hotlineFrom 2003-2008, the NRC received 3500 callsIn 2010, the NRC received 26,679 calls.

  • AWW Success StoryStolen vessel from Oak Bay Marina in Vancouver, British ColumbiaA stolen vessel report was issued out to all Citizens Action Network (CAN) members in the Seattle, WA area in March 2007. A CAN member later saw a vessel fitting that description and reported it to the NRC. The NRC notified Sector Seattle (now Sector Puget Sound) and the local sheriffs department. The report was followed up on in Olympia, WA and it was the stolen vessel in question. The vessel departed the scene before investigators arrived, but it gave them a tracking point. Investigators later discovered the vessel on the SW portion of the Kitsap Peninsula.

  • Questions?The Americas Waterway Watch Program enables everyone to help secure our Nation from crime, terrorism, and other threats by reporting unusual or suspicious activities on or near U.S. waters.

    -Coast Guard Commandant Adm. Bob Papp

    ***Approx 12-13 million state registered boats440,000 federally registered boats (over 5gt)Approx 5 million other non registered vessels (kayaks, canoes, etc.)*