AMERICAN GRADUATE SCHOOLOF INTERNATIONAL MANAGEMENT

Vol. XXI No. 8 8 Pages March 25,1985

How Bizarre is Bazaar?by PUllip

Hold on to your hats, folks, Uie social event of the semester is almost upon us. Mark April 18 down to big let­ ters on your calendar! Yes, it is time once agate for Bizarre Bazaar. This semester's bazaar promises to be as spec­tacular as ever,

For the ne% kids on the block, let me explaii: wfiat Bizaare Bazaar is. This semi-annual event is an all day yard sale to (root of the Financial Aids Office, We'haveeverything iraa^nable for sale including General Yount's trunk. The proceeds from this sale go to the Emergency Leas Fund (ELF!. This !o22 fund s for a!! students. You can borrow up to $100 for one month, interest free; a reallife saver for that week between an empty wallet and a check that is "in the mail."

But needless to say, in order tor us to have a sale, we need things to sell. Everyone dig through your closets and garages and find those unused jewels packed away and donate them to this worthy cause. Have you noticed that strange little building by the Post Office? You know, the "bizarre" one. Well, that's ours and it is there waiting for your donations. Or even better yet, as of April 1, anyone br­ inging a grocery bag or more- of merchand»se into Cathy at

Three AGSi.W students gel Bizarre at nizarre B. each semester to raise money tor EJL.F.

Financial Aids wil get a free raffle ticket. Boy, are we generous'

And speaking of raffle tickets, wait til you hear what our prize list is this semester (which is stll pwrtngi. First off, every is a prize itself; it's worth a dollar off a dinner at the Dirty Drummer restaurant. We also have a dinner for two there, at Don Ruben's and the Top Shelf Mexican restaurants. We've got some one-month pases at Nautilus, free bowling games at Mission Bell Lanes and a bunch of free passes at Valley West Cinemas. The women's rag»y team is giving a night out on the town. As if that isn't enough to wet your appetite. we've got a balloon ride. The ISrand prizes we're working on (fingers crossed) are weekends tor two at Fairfieid Continental Resort in Flagstaff and at Club Med. Now who could resist a chance for one of these prizes' We could always use some dona­ tions for the raffle, too. How about you, professors? How about donating a few grade V How about the men's rugby team? Want to match the women's ru^jy team's donation?

Last, but definitely not least, we will have Bizarre Bazaar T-shirts again. This semester's will be better than ever and we' re even getting long sleeves this year in addition to shortsleeves. A new item this year will be Thunderbird bumper stickers, in several languages, no less.

You'll be swing a lot of us soon since we plan to our

Career Services Explainedby James Begin

What is Career Services' real responsibili­ ty? Some students apparently fed Career Services owes them a job, yet, to defend on cover letters and resumes sent to the same companies as 2W fellow students, and ex­ pect positive results, may be begging the question Those students would be better off using career services as a resource, a library full of names and addresses, and a staff of helpful people, not as an employ­ ment agency.

Woody Bdisie, Associate Director, feels that some students don't really understand what career services is here to do. Ac­ cording to him, "We exist to do three things:

1. educate students in the employment process and job search.

2. attract employers to our graduate.3. to provide the facilities to put students

and employers together. "We can't help it if you don't get a flyback. AGSIM's reputation is good because Thunderbirds are successful, not because Career Services is successful."

Betiste vouches for the accuracy of thestatistics in the 1984 Graduate Placement Report, which he compiled. In fact, he says that if he played with the data, he "would lower the numbers to make us more attrac­ tive," meaning that lower salaries might at­ tract more employers. The placement report was written as a puDlic relations vehicle to attract employers to our campus. Other departments, such as admissions, use it as an advertisement to send to prospec­ tive students. This divergence between target audience and intended usage may ac­ count for some of the confusion.

Six months after graduation career ser­ vices is still getting follow up information. Many students graduate and are still in the interviewing process, going for flybacks or even putting their job search off until after graduation. The data is painstaking to col­ lect, but letters are sent to companies and

students asking them for employment in­ formation. Again, one must consider the foreign and domestic students who disap­ pear into the woodwork after graduation, as well as the students who don't use career services, or the students who already have job committments when they come here.

Complaints about some of the counselorslast semester did not go unheeded. Several out-of-touch retirees were dismissed, and new additions to the staff include KathymVef^o, on leave from the University of Akron, and Jerry Levesque, a retired foreign service officer from Harvard. Com­ pany visits to AGSIM are indeed lower than the 584 in 1982. but the numbers don't tell the whole story. Job offers to MBA's overall fell 63 percent between 1978-1984. and Thunder- birds haven't suffered as much.

Director of Career Services Carol Hazelett emphasizes that we receive a dif­ ferent education in one year with a certain specialization. Employers tell me 'when we have an international need, we think Thunderbird." she says. "We're the Coca- Cola in the taste test for international educa­ tion - we pioneered the degree.''

Asked why accounting firms haven't been coming here. Ms. Hazelett stated that employers today are concentrating more and more on their investment in recruiting: if they want accountants, they can t,et ac­ counting majors with 30 hours of accounting from undergraduate institutions. As far as the fact that multinational hiring on campus is down, employers depend on the ecor.orny; some expected a faster recovery, and are approaching hiring very cautiously. The recovery" in the LDC's has lagged our own. and the strength of the dollar has mowed down our exports. Spanish is ihe most popular language here, and South America is one of the regions in the most trouble. Although job hiring is down here from 1381-

Bazar LoquJsImo

82, our increase since the recession is greater than at many oiher schools.

In December. Caterpillar made their first business school visit in 18 months, and that campus was ours. What can they do when profits drop 60 percent and volume falls 40 percent, perhaps lost forever to their Japanese brethren at Komatsu. To a large extent, it would seem more logical to blame Reagonomics than Carol Hazelett. Asked about efforts to market T-Birds to trie many hi-tech firms sprouting all over the country. Professor Beiisle pointed out that these companies tend to sulfer from one-track minds, and often feel that they must hire engineers for everything from marketing to finance, effectively excluding most AGSIM students. Many import firms, on the other

hand, are one and two lacking the to wide recruiting, unlike the money center banks. This has been a terrible year for in­ ternational banks, with the of U.S. money and lack of acceptance credit risks playing no small part in Chase Manhattan and Marine Midland's decisions to cancel their recruiting trips.

When a U.S. Lines offers S16.5W a year to start, or Steller Chemical offers to send students to make and sell fer­ tilizer in remote parts of South America. Career Services denies responsibility. There is no policy here to set minimum salary requirements, and Ms. Haielett pointed out that several T-Birds have done very well with Stoller.

2—DAS TOR—March 25,1985

Invite The Press Next TimeAn abundance of middle-aged gentlemen

in coats and ties with name tags were seen cruising through campus on Thursday and Friday a week ago. Who were these mystery men?

On March 14 and 15 the World Business Advisory Council, the Board of Trustees and the Alumni Association all convened on campus for meetings.

On Thursday, a reception for a group of students was held with the World Business Advisory Council. Mr. James G. ParkeS. Director of Personnel Services for IBM, is the head of this council, which works together with Chairman Clifton Cox of the World Business Department. Parted attend­ ed the reception and answered questions concerning the function of the council, which has been in existence for two years.

A group of 54 representatives from various U.S. corporations banks and in­ dustries meets yearly to discuss impor­ tant issues related to AGSIM. A few of these council members are Thunderbird graduates. Topics discussed include the cur­ riculum, admissions standards and the general image of the school. Included in this group are company recruiters that have recruited on campus.

At the reception, Mr. Robert Eisele, of the NCR corporation, spoke of his experience interviewing AGSIM students for perma­ nent positions and internships, and the quality of the students he has interviewed. The representative from Continental Illinois

Bank, a T-Bird alum filling to for toe official member from the bank, praised the Thunderbirders" the bank has hired.

Members of the alumni association from various cities were also on campus last week. According to one alum from San Diego, encountered at the pub, a system is in the works where alums from various cities will come on campus and give seminars on job prospects in the different industries in their respective cities. The ex­ tensive Thunderbird alumni network is underutilized by graduating students. "Many are afraid to contact the alums con­ cerning jobs," the 1980 graduate, who works for Entre Computers in their customer rela­ tions division, remarked.

The Board of Trustees was here for their annual meeting on Friday, March 15. Cer­ tainly this Board is highly influential in determining the course of this institution. The Board consists of prominent individuals from the business sector, as well as the Senior Senator from Arizona.

What goes on behind closed doors at these meetings? We can only speculate. No in­ formation on the scheduled events of the Council or the Board was disseminated to this office. Certainly information on these type of events is relevant to the student body since any changes instituted affect us in the long run. As those in charge of com­ municating events to the student body, the editorial staff of Das Tor should not have to hound the administration for the informa­ tion.

Betsy Carr

Fix the LibraryDear Editor:

It's twenty to eleven and I have about a page and a half to read, no problem. ZAP the lights go out in the library. Sure it closes in twenty minutes. Realistically it doses when the lights flicker anywhere from 10:40 on. ITS THE LIBRARY.

Stood in a line lately at the copy machine? Who hasn't! One of them is not working and the other one can't copy a book on curved glass. Take a breath and relax, ITS THE

-I.4BBARY.- ~.-~ .All too often the carrels are lull and y»u

know if you sit at a table with three other people, you will gab. Do you have a choice? No, you have reserve reading to do. YEP, nS THE LIBRARY.

Has anyone seen the last issue of The Economist? Ob, it's around somewhere in THE LIBRARY

Well folks, we have a major problem here at T-Bird. The library is silently moaning for attention. It is overcrowded and under- furnished.

Certain solutions are not too difficult and capital expenditures may be reduced with foresight. For example:

THE GATEAt The

American Graduate School

of International Management

978-7119

Editor: Betsy Carrtor: Jim Bogio

Copy Editor: ShareneRekow Business Manager: Renata Rippa Assistant to the Editor: Chip Polhill Staff Photographer: Marc Gallin

DAS TOR accepts and encourages letter? to be submitted on any subject with relevance to the Thunderbird community

To ensure the maximum expediency in publishing, all submissions should be typed, double-spaced, and margins set 20 and 70

Letters should be signed and are subject to revision at the editor's discretion.

Extend operating hours to midnight on weekdays and 7 pm on Saturdays. (At least during FINALS).

Replace the old copy machine with another of the nice fancy new ones. It is not as if it would not generate income.

Extend study space by enclosing the back porch that faces West Ants. It should not cost that much and the exit doors could be easily thrown open for an extra study space.

Maintain ihc- t;<XlUYKAR KOOM. At least

hang the Venezuela map back on the wall.

If we are to maintain our comparative ad­ vantage as an international business school, the library issue needs to be addressed, both with the short term solutions above and a long term plan of action. The Master Plan calls for library expansion AFTER a new- faculty building. With the students paying tuition and a general consensus of opinion that-Uie library is not adequate, a restruc­ turing of priorities is in order.

Dr. Voris and Company are you listening?

Regards AnnUhring

Afghan Article Explained

Editor:For those readers who were left wonder­

ing how a travel log from Afghanistan made it into Das Tor newsprint (see "American Witnesses Afghanistan Terror", March 11) the following wUl help clarify.

James Kent is the pen-name used by Adrian Sutton, a twenty-five year old British freelance photo-journalist I met while travelling in Pakistan in December, 1984. The last time 1 saw him he was dressed as a mujaheddin, crossing the Afghanistan- Pakistan border with a rebel supply convoy. Given the circumstances, I expected never to hear from him again; he was the type, I thought, that lived for, and maybe would be consumed by, the narcotic effect travelling in that area has.

But he made it out and even got back to London, where some of his articles were published, one of which publicize his writings. We hear about Afghanistan, we read about the deaths, but it's all a little too remote for us. Through people like him though we sense the imagery and feel its concussion; the immediacy and tragedy confront us, if even for only a brief moment.

Adrian is already back in Afghanistan after being in London for about a month. And if he does write, 1 hope to be able to share it with you again.

B. Montgomery'

Latest GALAXM cmsh landmq roft<j£ -for int£r£5t\n<) convErsafion atihe

Open Letter to the BoardEditors note: This is a copy of a letter sent to the Board of Trustees by four recent AGSIM graduates.

Dear Board Members,As recently graduated alumni and former

officers of the Associated Students Legislative Council (ASLC), we believe that admissions recruiting deserves a central role in the current planning for Tlmnder- bird.

The criticism we heard most frequently as students addressed the inconsistency in quality of our graduates. This criticism has important implications for the school's future. Our general reputation, faculty recruiting, employment opportunities for graduates and solidarity of the alumni are all affected.

The recent curriculum changes, although an important improvement for the school, will not alone produce consistency in quality of graduates. In fact, the need to attract a diverse group of students, capable of com­ pleting tougher business requirements, yet internationalist in orientation, only in­ creases the importance of effective admis­ sions recruiting.

As ASLC officers, we knew a large number of Thunderbird students. Many of the best had learned of the program only by chance. We are concerned that too many talented candidates never even bear of the school. This point of view is supported by an analysis we developed as students with the much appreciated help of Julia Harvey, Director of College Relations.

The analysis (enclosed) demonstrates that:

l. Thunderbird's ongoing recruiting ef­ forts reach approximately 19% of the 2>5 American Colleges consider com­ petitive by Peterson's Guides, Inc.

Z. Approximately 45% of Thunderbird's American students come from the com­ petitive colleges.

3. Approximately 53% of ongoing recruiting efforts are directed to the competitive colleges.

Considering today's competitive market, these percentages seem disturbingly low. We offer the following suggestions for im­ provement.

GOAL SETTINGWe recommend establishing concrete

recruiting goals each year for increasing our reach among competitive schools. These goals should specify numbers of schools < ie, 20 or more competitive schools this year) and effectiveness at each school (ie. 50% increases in awareness of Thunder- bird amongst students in the languge departments).

REPORTING We recommend devising relevant

measures of progress in recruiting goals. We believe that t results would be of interest to the 1 Trustees as well as to those directly! sible for the recruiting efforts.

ALUMNIThe current alumni admissions <

program does not effectively I alumni energy available for recruiting. Recently graduated, be very effective in communicat specti ve applicants on a peer level, a a means of supporting the school • recognizes the typical financial < of this group.

We recommend re-designing the gram, exnanding it, andmalized links with the local alumni < well, we suggest systematically i students to assume a role in beginning with the orientation their first semester.

PRODUCT DIFFERENTIATION;In the increasingly competitive i

international education, die riculum no longer distinguishes bird in the minds of potential i clearly as it once did. Everyone i recruiting should be prepared to municate a detailed understanding of t tributes which differentiate oar from its strongest rivals. We ; using the student newspaper and any* available media for dispersing t formation to the Thunderbird <

RECRUITING METHODSIn addition to traditional campus <

we suggest exploring methods to undergraduate students in areas, especially those that enhance < temational reputation, such as language and Asian and Middle studies.

For undergraduate schools that J tant to schedule visits, we natives, such as direct contact, or placement of materials in strategic campus 1 local alumni groups, to penetrate t institutions.

We appreciate the opportunity to n our concerns about the recruiting to Thunderbird. PJeaseJJ know if we can be of further help.

Sincerely,

Wilson Ballard Spring 1984 Treasurer, ASLC

Mike Tulley FaU 1984 President, ASLC

Kerry King Winterim 1985 Treasurer, ASLC

Dirk Wray - Summer 1984 Academic Affairs Chairman

Hall of FlameMarch 25. W5—DAS TOR—5

The Hall of Flame was founded by in­ dustrialist. George F Getz. Jr., who before 1955 had no particular interest in the Fire Service. Mr. Getz is a member of the AGS1M Board of Trustees. Mr. Getz unwit­ tingly sowed the seeds for the Hall of Flame in the fall of 1955. Passing by an old fire engine in a used car lot near Chicago, he idly commented to his wife, "it would be kind of fun to have one of those to drive kids aroundOn."

On Christmas morning he discovered in his driveway a bright red 1924 American LaFrance pumper, complete with ribbon and greeting card, and from that point a great "love affair" began.

Publicity generated by such a gift brought in offers of additional fire equipment, some for purchase and some to be donated. As a result. Mr. Getz became interested in learn­ ing more about fire equipment and found there had been very little interest to preser­ ving this important facet of American History. The decision was made that rather than collect postage stamps or coins, be would collect fire equipment and at the same time learn more about the Fire Ser­ vice.

Over the next few years many unique and interesting pieces of equipment were added. Mr. Getz then decided that rather than keep these stored in a bam at his summer home in Lake Geneva, Wisconsin, be would share his collection with the public. With the help of a group of local business people, a small museum was opened in an old automobile agency in Lake Geneva. Visitors to the museum indicated widespread interest in this segment of American History and a search was begun for a more suitable loca­ tion. Publicity of the searcn motivated a group of business people in Kenosha, Wisconsin, to assist in securing 20 acres of land and raising enough funds to build a 12.000 sq. ft building. The Hall of Flame operated in Kenosha for three years, but due to a lack of participation by the local com­ munity, the decision was made to dose the museum.

It was about this time that Mr Getz decid­ ed to move his permanent residence to the Phoenix area and in doing this he also decid­ ed to establish a temporary museum ua a building adjoining his business office tn Scottsdale, Arizona. This created a great deal of interest and local press and T.V. coverage caused the City of Phoenix Parks and Recreation Board to look into the possibility of finding a suitable permanent location for the Hall of Flame. The present Mayor of Phoenix, Margaret Hance. was on the Parks Board at that time and was in­

strumental in promoting the Hal! of Flame's move to its present location on 12 acres in the Papago Park Recreation Complex.

The first unit at the new site was dedicated and opened to the public in 1974 This has proven to be an idea! location. which is in a major cultural and recrea­ tional area dose to the Phoenix Zoo, ball park. Botanical Gardens. Pueblo Grande In­ dian Ruins, Salt River Project's History Center and Arizona State University It is also close to Sky Harbor Airport, numerous resort motels and hotels and is situated bet­ ween two major access streets. Van Buren and Washington. Local Valley residents, as well as many visitors from all over the world visit the Hall of Flame annually.

The museum illustrates the history of the Fire Service in the United States from pre- revolutionary days to modern times. The museum features 130 antique fire engines dating from 1725 to 1951. helmets, tools, and equipment of the Fire Service from around the world. Along with this is an extensive display of fire marks and other memorabilia related to the Fire Insurance Industry. The museum also houses the Richard S. Fowler Memorial Library con­ taining nearly four thousand volumes of books on fire and fire related items.

On the agenda for future development is: A working display of over 200 years of fire communications systems; starting with a bronze bell and including Samuel Morse's Telegraph System, Alexander Graham Bell's Telephone and the radio.* A computer aided dispatch system.* A display of antique fire extinguishers depicting the earliest development up to and including the present types. An expanded fire safety education pro­ gram.

The Hall of Flame is operated by the Na­ tional Historical Fire Foundation, a non­ profit, tax exempt Foundation formed by Mr. Getz in 1961 for the purpose of acquiring and displaying this equipment.

Today it can be truthfully said the Hall of Flame houses the largest, most complete collection of fire apparatus, equipment and memorabilia in the world. Thanks to the courage and perseverance of Mr George F Getz. Jr.. who had the wisdom to realize if he did not preserve this [acet of American History, it would be lost forever.

The Hall of Flame is open Monday thru Saturday. 9 a.m. to 5 p.m.. closed Thanksgiving. Christmas and Mew Year's days. A nominal admission is charged: Adults$2.00; Students ages 6-17 $.75: underS years (non-group) free; Seiior Citizens $1.75; Groups: Adults Sl.OO and Student (including under 6 yrs.) $.50.

The Liaison1 am your student liaison between the

faculty and the student body. Every couple of weeks I will be filling you in on the faculty perspective on various issues of concern. If there is anything you would like for me to bring up to the faculty such as suggestions or issues that need to be addressed, just drop a note in BOX 705 LISA LOBUE. Current issues before the faculty l. Improvement of the World Business 591 Internships. It will now carry 3 hrs. of WB credit but will not be accepted toward the departmental requirements or the 42 tninimnm graduation requirement. 1 European Program It was discussed at some length. Hopefully the Lyon and Brussels part of the program are a permanent fixture, and a third part may be added at some future date. Also one might note that AGSIM now has a Norwegian Exchange program about which the faculty is quite excited. From the Faculty to the Students L Remember that language classes are graded on the basis of individual improve­ ment and not on class comparison. Do not be discouraged because of the other so-called nuent speakers in your class, and if you are one of the better speakers, remember even

you most improve.2. Talk to your professors now! Do not wait until the end of the semester to find out about your progress in a class. It is also a good time to make positive sugges­ tions to the faculty about their new com­ puter games, their new course outlines, the speed at which they cover certain sections etc. 1 think you will find the faculty open to your comments and genuinely interested in improving their dasses.3. What do you think of being able to invite a faculty member to eat in the cafeteria for lunch or dinner without an extra charge? The faculty is interested in promoting this informal interaction and the senate is will­ ing to put up the funding for it. Drop me a note saying "yes" or "no".4. Faculty senate is also thinking about establishing a student-faculty- administrator board of appeals to hear cases not currently in the realm of the academic board. Such cases could be for destruction of property, disruptive behavior, etc. Give me some input on this matter!You will hear from me again and I hope I hear from you in Box 705.

LisaM.Lobue

Ides of March FeastTne AGSIM quad could have been

mistaken for Tivoli Gardens on Friday night, March 15, as 80 people gathered to dine on fine food and wine at Ristorante Club Italiano.

This reporter's lips were just about to meet with his first glass of vino when the Roman gods saw fit to cry u.e.. send rate) from the heavens. In a short time, the beautifully adorned ristorante looked more like the Venice canals.

The ristorante's patrons, intoxicated with true Italian spirit, balanced their tables and pasta through the muddy streets to a drier environment. As I rubbed by eyes from the rain. I saw the AGSIM coffee shop magical­ ly transformed into a dining atmosphere usually only encountered in the finer sec­ tions of Roma.

As for the rem'ainder of the evening, well - BRAVISSIMO!

Submitted by Gregorio Mugnaio

Traditional dress was sported on the quad at Asia night

Heard Museum Debuts African Art ShowThe Southwest will have its first showing

of African art with the opening of "Animal, Bird and Myth in African Art." The show will open with a Members* preview on Fri­ day, April 12, 1985 from 6:30-8:30 p.m. and will open to the public on Saturday, April 13. 1985 showing through October 13,1385

The exhibit is a survey of Afncan art, focusing on the four areas of West Africa: Western Sudan, the Guinea Coast, Equatorial Forest and the Southern Savan­ nah. Serving as a basic introduction, the show will illustrate and describe the func­ tion and meaning of art in African societies.

The materials in the exhibit come from private and public sources including the Col­ lections of Morton Lipkin and Donald Flax of Arizona, and the Barth. Neufeld and L'.C.LA. Collections of California. The

Heard Museum Collection of Africanart is prominently represented in the exhibit, the major portion of which was donated by Heard Museum Trustee Edward B. Jacob- son.

A wide range of art forms are represented in the exhibit including masks, effigies, ancestral figures, stools, combs, head­ dresses, containers, banners, drums and other musical instruments.

"Animal, Bird and Myth in Afncan Art" will be complemented by a symposium at Artiona State University. April 12-14 aod 27- 28, 1985. Several world-acclaimed authorities on African art will be in Phoenix to provide more detailed information on traditional, transitional and contemporary African art. The symposium is $35 with ad­ vance registration, and $45 at the door.

The Last Will and Testament of Ben Phillips

by Jane Err1, Ben Phillips, being of sound mind and

b«x»y aod only Mu-rtvor or •B»«IMM-<MMM..transpired the first day of April, ttffi do hereby proclaim this document as proof of the heroism of the men of the first Arizona militia U.S. Calvary, and especially my cap­ tain. Richard Paul, in the massacre which took place two miles from the base of Thunderbird peak on the aforementioned date.

This account is written by my own hand, a skill 1 acquired as a boy in the Episcopal Home for Boys, St. Louis. Mo. I swear that this reveals only the truth as I experienced it personally.

In the dry month before, we had been camped in the vally near the base of what the indigenes call "Peak of the Married Woman", some ten miles or an hour's ride on a fast horse from the site of the atrocities. Our troop was tired and depleted from fighting the Phalli Indians through the winter months. After two months straight of fighting we retired to the valley to lick our wounds.

The encampment was ordered by Col. Doyle, and we all were glad, except Capt. Paul, who stormed and complained that we should get a grip on the Phalli immediately. Capt. Paul had always been a peculiar sort and never socialized like the rest of us when we had occasion to go into town. He had a peculiar way of sticking to himself and a peculiar smile, which I bad experienced more than once. He prided himself on taking care of bis men, making sure that we had enough to eat and checked to see that we kept ourselves dean. He was a brave man and a fierce fighter and many times I saw him standing and shooting savages when the lot of us were soaking in our boots.

That March, we were on patrol and bad been riding for three days straight, when suddenly we came upon an uninhabited Phalli village. Capt. Paul sent me down to scout, as I was the youngest and least valuable. I was scared and went only as close as 1 needed to ascertain that where were no braves in the compound. Only sheep and squaws. Sir," I reported.

The troop smiled. Capt. Paul became an­ noyed. "This carnal lust is unbecoming of soldiers and true men" he eluded, "never­ theless, it is my duty as captain to examine these premises and verify this report while you remain here." And so saying, off he rode down the incline to the Phalli vuMage.

We sat there around the campf ire, when

we began to smell smoke. As we stood to ex-amine the village, Capt Paul rode up. "Full

too." Then he ordered us to i t and werode straight back to the encampment to make a report of the Phalli cfalora and the burned village.

That night we beard a strange chanting rising off the desert floor. Some of the men went to investigate but were forced to turn back when they encountered a savage storm not ten yards beyond the periphery of camp. We spent the rest of that night shivering beneath our tents. listening to the strange and eerie noises thickly rolling through our compound. The next day, a tone brave rode in under a flag of truce to see Col. Doyte. The brave demanded that Capt Paul be turned over to the tribe to be punished for burning the village. "Capt. Paul was acting in the best interests of humanity," Col. Doyle explained, "Your squaws were crawl­ ing with disease."

"Bob-a-loo-ba" cried the brave, sinking an arrow into the chest of Col. Doyle and riding into the desert.

Night came quickly, and quivered with the same storms and chanting. And every night after that for two weeks, until we all came to dread the passing of day. The words of the brave rang to our unbelieving ears: BOB-A-LOO-BA, BOB-A-LOO-BA, untfl we all sat shaking through the night. Finally, we were out of supplies and sent a patrol to rustle up what we Deeded from a 'village a two boor ride west. They failed to return two days later, and we were becoming desperate, but the chant had stopped, to ourdelight.

Capt Paul volunteered. "I'll take my troops and well go find them. I ain't afraid of any man, red or white." And so we rode off, confident that toe evil which had*" con­ tained us was past.

We arrived safely at the village and pur­ chased our rations, then stowed them and went to the cantina to socialize, all except Capt. Paul who remained behind to help the stable boy groom the horses. We celebrated all night and were all fairly poorly off when morning came and we received the Capt's orders to mount. We rode out across tne desert using Thunderbird peak as our land­ mark, when suddenly we found ourselves on flat ground: totally surrounded. We circled, fighting back to back, well into the day. onti] dusk, when the savages withdrew. Then

Continued oa page i

4—DAS TOR—March 25,1985

Campus Notes

Tee-BirdiesLas! *-eek here in the chic metropolis, or

Giendaie. 43 T« Birdies took to the imks in an attempt to escape the realities of academia What the hardhat-clad Glemlale community saw was a pathetic display of ball control A retired Bellaire dweller was quoted as saying "1 haven't seen shelling like that since 'The Big One' " Fortunately there were no casualties, however the four­ some o! Pub, Stivers. Palmer, and Lopez saw considerable action "

Ms l/jpez complained later trial she v.as fx'ine stalked all clay (>y Or Jaime" Mills $8 iron cannon Also the Giendaie police v\t>ro sjiri to he inundated with panicked < alls between land 4pm" from residents aiertinc tncrr. that an incredible hail storm v. a^l.sKiH^pi.iv'f Try National Weather >er \ iii MX- unable to veri; 1. the siuhtings It V.J.- ir. reality only a record "ball loss 1 day tot the T'H' Birdies

\o! ai; I hi 1 participant> had bad days h'>v>.cv<-: t'ano-, Bernaer managed to shoot

a par :$) the mens low. and Kathy Curry was close behind with a 33 . the womens iou The closest to the pin this week was "one of thedutcn guys in the first foursome" according to John Q Pub The only clue as to who it was was an unintelligible dutch phrase scribbled on the pin card The Tee Birdie officers are having it deciphered in an effort to determine who will actually ge: the prize of free green fees next week The process is being hindered as the words seem to be obscenities in dialect

Two additional individuals warrant men t:or this week congratulations to Peter \ jr/i'.'rTi>n, wir 1 :r. h.s firs; iioH ou!;r,£ evv: shot ,1 \fry re>pevlabie *>... anc to Andre Ak. who once ayair, was the Des: dr*>s>>-:1 2<>!:<T

L/i<>k tor next '.vet-res article to i;nc t>..' what the dutch ph.~3.sf actually mvu.".s \t>u '-ant wait until int't: tn tire out conr. pia> with u.~ ' U'-ii: ty?<-> or rr:<:, : ;, M.:I up> Inr t<H-!biH'> jr*'3vailabk-a! '.DrP~'. : _. >p<-ak;nt, nbscenc phrases ir. a loreier. dtaitft '.n an'- n! ;h<- bartenders or uolf club officers that raiiiht U'present

A Palmer

Free Movie HangarMERRY CHRISTMAS MR LAWRENCE

David Bowie stars in a powerful film about the sweat and squalor psychological terrors of Japanese concentration camps

lew

Yall Tor) i. Barbecued Bird* was cooked to perfection at Asia ntgw tn tiwquad

*',<:"<'>' HjZriet! o: farcer S»Tuce> win-.p"ak '•> 1BW -in March -T .it 7p rr. ::-. AX : shv A.i! ^.r.a''-.': I**'A s"or>-^ :"ri rr. r^'hind tno ~i'<-r;i-- ",'•.•• Ir.^ioe >''i~, r':nd out what r>'.;!A r..ipp*'i! v ;>«\-.;nd closed doors at i ,,rf.T N<T. '. ' - Triere will also Dean open !^^UT ". >r.ar« - rx'rv'r.a^ interY:*1^ ex- >T;V:'IVCS in -Ar.:cn M> Hazeiet! wui giveex- arriplt^- of 'uha! the st'jdf.T.1 doesn't hear' from me interviewers

Summer InternshipsThe F'ir'i F(>andation ha> rect.-ntly made a hstini! o! '.- internships, one each in Lima. Mexici; City N«-w ix-ih; and in the I'm ted Stato Thex.* were supplied to the African (.'tub. and those interested should either con­ tact Jeff Kasum T>w> •• or see the listing now a' the Career Service Center All returning students are eligible and the deadline is April 15

The hangar is in the process of being renovated The new boards on the hangar are for banners only!'! Small an­ nouncements, smaller than poster size) are not to he posted on the hangar. The hangar is for AGSIM students only to post banners poster boards or longer) about coming club

events Solicitors from off-campus will only be allowed to post their announcements on :nt- p«.sHT ooards around campus. There is more ne-j. s ' There w.H now be a $10 fine for :...r.:-.---r- kt«p f up :<r. the hangar for longer :hjr. 4K t;r.- '-,.', '.'iufj yrf^ident> are being m- :i>rn".f" > . individuals putting up banners. pU-av ;u-k:n.-« ledge !hi> news The collected ::T-S *"'•: c'i into \Sl.C's funds Theproposal ;'ir a S'. !'..' '*.'!> voied -in a! the ASLC me*-::::- -i^, V..i rr.'h 7th The mam idea is to make the nangar a mon- pleasant sight. This nei* propos.a! is in effect on March28th. lafEi Thanks for your «»peration. Any gr.pe> should !/e voiced at the .ASLCmeeting on Aprsi 4th. H-tftt at 5 on Try not to attack any one individual Thanks again.

.ASLC

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March 25, IMS—DAS TOR—5

PUBBERS, an important an- MMBjeement ...This is the one you have been waiting for! After to many of stewardship over this "oasis", it is time for me to retire to the real world of corporate

and one-upmanship. Yes, now you too may have the opportunity of

with unruly fellow pushy t sorry to in IBW. but not a

Phoenix distributor has a female on The PUB), ner­

vous harried administration people, and ever-present faculty members who

just to flock to this haven as as I the doors. Great*' Well Uiere is

more, the great pay, the fringe benefits, and the opportunity of running a business. IT IS excellent experience.

However, arc some stipulations...1. You. daring individual that you are. must be a student in academic standing...2. You must be staying at this institution for at two more semesters - < including the upcoming summer in our desert paradise i...3. You must be able to write me a letter stating why you want to be PUB manager, and what you think you can offer to the PUB...

4. You must be able to drink copious quan­ tities of alcohol without showing any effect toothers.

That is it!! And I bet you thought you could only get a start in the Army, Navy, Air Force or the Marines' All letter* nypwit- ten and double spaced PLEASE) should be turned in to BOX 789. or to the PUB, or to the office of Mr. Lee Stickland by Friday April 5,1985.

Our beer special this week is an enticing litUe brew from Brazil referred to as Brahma. It is truly a "bull" of a beer, (I know. I know weak pun) and is offered to you, the quaffing public, for the ridiculous prieeofS.TS!

So boys and girls, let's get on cards and letters. to a sneaky bartender, "Let's them coming!" What strikes me now is a line from a American patriot ..." Free at last Free at last. Thank God I'm Free at last." Think

it and see you in the PUB!

DeltaANCHORS A WEIGH. THLNDERBIRD D.G.V On Wednesday. 27th at ! » p.m., well meet at the AGSIM sign '59th Ave. entrance 1 tor a quick photo that will be sent to the Anchora. If you haw any ques­ tions, please call 5*78-7442.

lutesLast weekend the T-bird soccer squad

continued their winning ways with a 7-0 trouncing of an out-manned Apex Soccer Club in Mesa. The game was never in doubt as the BOYS IN BLUE scored 4 first half goals and never looked back.

The Latino trio of Pingo, Paulo, and Miguel and their games in full gear, with Pingo scoring 3, and Paul and Miguel each netting one. It was a good warm-up tor the 3 Latino stand-outs with this weekend's World Cup close at hand Andy f'w w««j the other 2 goals with couple of streaking runs from his right wing position. Svein Wilhelmsen played his usual solid game from the center midf ield position.

The team has one more home league match against Lasa Soccer Club, date and time to be announced.

ClubThe Club

Carlo X igbt at the Royale:When: Saturday, March 30, at9:30p.m. Where: TWeTACWho: The Thunderbirt Community is hear­ tily invited. Attire: Creative Black Tie

Come test your <or of) and gambling at Blackjack. Craps, and Roulette This you will have the opportunity to lose 01 your favorite professors who will be dealing Blackjack.

The gambling tables will be from Sr30-i2:30 a: which time the will begin W" are pleased to that Pro- ffssor Gutnery will serve as auctioneer So cast caution to the wind and let the dice roll. Set- you at Monte Carlo Night' '.'

Birth AnnouncementDr. Paul Dickie will be relieved to learn that Golden September 11 was safely delivered on March 10th of four daughters and lour sons, thereby preserving intact his reputa­ tion as a hard driver

Communication Requested

All dubs are asked to notify the Office of Communications when a speaker is schedul­ ed on campus in order to facilitate planning and publicity.

Foto Clubwill be a FOTO CLUB

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in JapanIS Professor in

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On 21 March, Dr. Frankenstein will chair the Defense Industry' panel a! a conference on PRC National Security issues organized by the Defense Intelligence College and the L"S Air Force Academy. The meeting will be held at the College in Washington. DC.

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-DAS TOR-March 25,19S5

FINAL EXAMINATION SCHEDULE SPRING 1985

SATURDAY. 11 MAY 1985

TIME COL'RSEi Si PROFESSOR PLACE

7 30- 9:30a.m.7:30- 9:30a.m,

10:00-12:00 noon 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.tn.3:00- 5:00p.m,3:00- 5:00p.m.

WB449C.F WB449A. B. E WB440 A. B WB340A WB548A, B, C WB456 A, B WB350 A, B WB450C.F.G

BossertGottliebTmgGottliebHoskinsSchlesmger

Lintholtz

MONDAY, 13 MAY 1985

7:30- 9 7:30- 9 7:30- 9

10:00-12 10:00-12 10:00-12 10:00-12 10:00-12 10:00-12 10:00-12 12:30- 2 12:30- 2 3:00- 5 3:00- 5: 3:00- 5 3:00- 5:

30a.m. 30a.m. 30a.m.

: 00 noon : 00 noon 00 noon 00 noon 90 noon 00 noon 00 noon 30p.m. 30p.m. 00p.m. 00p.m. 00p.m. 00p.m.

IS412A 1S42SA IS481A 1S310A IS320A IS330A 1S370A IS380A IS480A IS4S3A IS410A IS430A IS420A IS432A IS503A IS520A

FrankensteinTrapansS.TancerSoursSpringerConklmFrankensteinMahoneyTrapansS. TancerSoursConklinWeidmaierDuarteDuarteWeidmaier

TUESDAY, 14 MAY 1985

7.30-9:30 a.m7.30-9:30 a.m.

10:00-12:00 noon 10:00 12:00 soon 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.m.3:00- 5.00p.m.3:00- 5:00p.m.3:00- 5:00p.m.3:00- 5:00p.m.3:00- 5:00p.m.3:00- 5:00p.m.

7:30-9:30a.m.7:30-9:30a.m.

10:00-12:00 noon 10:00-12:00 noon1O OO 12 OO noon10.00-12:00 noon 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.m. 12:30- 2:30p.m.3:00- 5:00p.m.3:00- 5:00p.m.3:00- 5:00p.m.

WB415A, B WB415C. D WB510A.B. C Wo42i v WB310A WB310 D, E WB414A. B, C, E WB520 A. B WB414 D WB453 A. B. C WB512A. C WB512B, D WB429C.D WB429A WB429B

HoshorMcGlinchyB ReedluzzoiinoHoshorMcGImchyW ReedKirnB ReedGutheryDottererTuzzolinoBensonKirnSherman

WEDNESDAY, 15 MAY 1985WB330A.B WB422A.B WB320A.B WB420BWB420 r. 11 WB42UG WB331 A. B, C WB430A.B WB52SA.B WBS25C. D WB421 C, E. H WB432A WB420A, E,J, K WB520C.D

SchmidtFosterBensonMillsDickieFostt-rHosseiniSchmidtHeathcotteDickieShermanHosseiniAh madMills

AuditoriumAuditorium Auditorium Room 23 Room 21 Auditorium Auditorium Rooms 32433

Room2S Room 34 Auditorium Room 21 Room 33 Room 28 Room 21 Room 31 Room 34 Auditorium Room 21 Room 21 Auditorium Room 21 Room 21 Auditorium

Auditorium Auditorium Auditorium Koomsi Room 21 Room 21 Auditorium Room 31 Room 32 Auditorium Room 33 Room 34 Room 21 Room 22 Room 34

Auditorium Room 35 Room 21 Auditorium Auditorium Room 2<> Rooms 33-34 Auditorium Room 35 Room 21 Rooms 31-32 Room 35 Auditorium Room 21

THURSDAY, 16 MAY 1985

Language Examinations will be given this day, schedule to follow in April.

FRIDAY, 17 MAY 1985

7:30- 9:30a.m7:30- 9:30a.m.

10:00-12:00 noon 10:00-12:00 noon

WB443A WB421 F, G WB460A WB454 A. B

Otterman Heathcotte R. Tancer Freare

Room 24 Auditorium Room 21 Room 21

END OF FINAL EXAMINATION SCHEDULE

WORLD BUSINESS TERM PROJECTS

WB449 WB450 WBS50 WB551 WB555 WB450 WB470 WB570 WB557

HallHallFrearMcMahonMcMahonMcMahonO'ConndlO'ConnellSchlesinger

INTERNATIONALSTUDIES TERM PROJECTS & PAPERS

IS482A1S488 A, B. C1S507AIS524 AIS526AIS545AIS562A1S574 A1S576A1S580A1S582A1S585A1S587AISS88A

Any conflicts of the schedule will be handled in the Departmental Office.

Goodyear Endows ChairThe Goodyear Chair of Industrial

Marketing was maueuratc-d at Thunder-bird March 14.

Ib Thomson. Vice Chairman of Goodyear Tire & Rubber Company and former Presi- den! of Goodyear International, par­ ticipated in the ceremonies. Thomsen, who has spent 23 years in the international field. is also on AGSLM's board of trustees. The chair is made possible through funds donated by the Goodyear Tire & Rubber Company. The firm has donated more than $400.000 to the School since 1%1

"This chair is a high point in a long and cordial relationship that began with the school's first graduating class in 1947," said President Vons. "At that time, Goodyear was one of the first firms to hire Thunder- bird graduates. Now the firm is one of our top ten employers with alumni in Goodyear offices in more than a dozen countries worldwide."

Dr. Cart Frear has been named the Goodyear Professor of Industrial Marketing. He holds a Ph.D. in Marketing -Management and an M.B.A. with an em­ phasis on industrial organization and

management During more than ten years of industrial experience with General Etec- tnc. he held numerous foreign assignments. He came to Thunderbird in 1981 and current­ ly teaches courses in international in­ dustrial marketing and an international marketing projects workshop.

In his address inaugurating the chair, Thomsen said. There's a new word in tbe halls of academe as well as the boards ol directors of American business, and that word is'global'."

Scanning the present and future economic situation in various areas of the world, Thomsen focused on Southeast Asia as "the real area of economic explosion to the not 20 years I don't think any policy on the part of the United States or the European com­ munities will keep Southeast Asia from ex­ panding their global reach," he sakL "The people resources, their productivity, their energy, their total commitment to succeed, and their careful planning not in three year cycles or... from quarter to quarter... but seven to ten-year to twenty-year for­ ward planning - this is Southeast Asia, and it will succeed,"

Dr. Carl Frear takes bis seat in the cook chair that symbolizes the Goodyear Tire and Rubber Company Chair of Industrial Marketing. Looking on is Ib Thomsen, Vice Chair­ man of Goodyear, and Dr. William Voris, Thunderbird President. The oak chair follows the symbolism established with the inauguration of the C. V. Star Chair of International Insurance last spring.

Ben Phillips Continued from page 3

again we heard that chant: BOB-A-LOO-B A. We had lost many men. three-quarters of tbe troop was gone, but we were going to fight to the last man. They attacked at daybreak, circling on horseback, using guns and bows. Our circle grew smaller and smaller as the men died. Finally we found we were out of ammunition. There were but a handful of us left, too few to send someone to fetch some more. We fought back using the arrows shot into our comrades, until ex­ hausted, not more than a dozen of us re­ mained and we were taken by force.

We were hauled to the Phalli camp, bound by leather straps where were tied so we coulcS not walk with our heads up. We were brought before the Chief who stood clad in a great long blanket and wore much paint. He said "you have done us wrong. You burned our village and k!iled our women and animals. We have missed them. We have done without many things" Capt. Paul tried to speak. "They were diseased ..." "Silence" said the Chief. "Now you must choose". "Choose what?" said Capt. Paul, still bravely hanging on to a respectable

demenor. his eyes flashing. He made the rest of us proud, standing there like that "You must choose" said the Chief, "bet­ ween death and bob-a-ioo-ba". "Cut nay bead free" said Capt. Paul, "and look me in the eye. Chief. A brave cut tbe straps which held the Capt.'s head. "Now teO me, what's this boo-a-loo-ba?" My sphincters tightened as tbe Chief described tbe gauntlet of sodomous savages we were to face if we were to be free, "and you are first to choose" he concluded, pointing at Capt Paul.

Then some overanxious brave jumped up to where he was standing. He examined the would-be sodomite, covered with blood and entrails, "I choose death" he said to the Chief. "So be it" said the Chief, "I decree death by bob-a-lofrba."

1 realized than what a brave man Captain Richard Paul was As he was taken away &y two Phalli braves, the very ones he had fought so valiantly, he let us know bow pro­ ud he was: not struggling, head up, with that peculiar smile nn his hps

State of the ASLCMarch 25,1 *S—DAS TOR-7

America West Cost Strategy Opens MarketbyPatAvis

ASLC PresidentLast week I attended as student represen­

tative two meetings that wUl be important for the future of AGS1M.

The first and probably most important in the long run was the Board of Directors meeting for the Alumni Association. This fine organization is putting the finishing touches on a structured formalization plan to alumni chapters worldwide. Most impor­ tant for us as students, however, is their at­ titude that students are really part of the alumni organization even before they graduate and the association is interested in the students, what they think and are willing to help the students in a variety of ways. Flans are under way for a special alumni liaison to the ASLC and the board expressed interest in helping students with direct con- tact information at planned seminar/meetings whenever they are in town. Further information will be supplied on this topic by the ASLC.

The second meeting was the AGSIM Board of Directors meeting which briefly

presented and discussed the financial Situa­ tion of the school, and also presented the renovation plans for buildings and grounds.

Early this week the liaison group of stu­ dent/faculty met and a number of excellent ideas are soon to be implemented with the help of Lisa Loboe, ASLC liaison. A Take-a- Professor to lunch program with meal tickets wUl be made available due to joint funding by the Faculty/ASLC for students The committee is also setting up a Student Conduct Board to handle student disciplinary infractions that are not proper­ ly covered by the academic board.

A Faculty .Appreciation Day is being plan­ ned to allow the students and faculty to mix tn an informal atmosphere.

The ASLC has extended an invitation to Professor Cox, Chairman of the World Business Department, to address the stu­ dent body and he has accepted. The presen­ tation wUl take place within a few weeks. The chairperson of the IS and Modern Language Departments will also be extend­ ed an invitation to speak later in the semester.

ASLC President's Farewellby Patrick C. Avis

It is with some sadness that I write my last article to you as President of the ASLC.

I must resign because it has just been determined that I have a 2.95 GPA and I nave been dutifully reminded by Dean Beaver and Dean Geer that this falls short of the 3.0 average needed under ASLC rules.

AJ though it was suggested to me by on 2!i ministrator to say that I resigned because of my health, I prefer to state the truth,

I am not ashamed of the fact that I missed the mark by .05 f and had a lower grade in two courses by a mere single exam ques­ tion) and I do not feel that I am a nobody simply because I am no longer an ASLC of­ ficer, since I never felt that I was a big deal when I was one.

I served the ASLC proudly since June of last year as 1st semester rep. Vice Presi­ dent, and President, If you examine the ma­ jor aims I hoped to accomplish < as stated in a Das Tor article last fall >. you will find that they were:1. To implement tne personal computers on campus Dr. Voris has stated plans are to the making to install them by mid-summer1985.2. To have an ASLC handbook put out to ex­ plain the workings of the ASLC. John Bloomquist is in the process of f inishing that project within a week or two.3. To improve Alumni/ASLC and facul­ ty/student relations. My other article states the healthy progress made with the alumni

association and also of the plans to improve the student/faculty relations. 4. To aid foreign students, especially when they arrive on campus. A foreign student committee has been set up and is progress­ ing nicely.

Other new programs set up by the ASLC this spring include the sign committee to clean up and puiice ihe signs on campus. and publicity committee which has done an excellent job since the beginning of the semester.

Although 1 could have perhaps done a lot of things better, I have tried hard to be a good president and it has been an honor to represent the student body for the last 10 months on the ASLC.

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by Le* FergusorA "chid of deregulation," America West

Airlines has already managed to build a sobd track record in a key undeserved niche. Two factors probably account for America West's growth from 15 to over 90 daily departures in less then two years. A unique employee relationship plus selection of low-cost airplanes nave lead to a dynamic positron. Using these two key elements, AW penetrated the market. Its bub is Phoenix which has never before served as tne center point for an airiine. So AW was launched to "serve the Sunbdt businessman" on tne "Gateway to California."

The Marketing Oub hosted Ms. Deborah Brown on March 11. She presented the AW story in slides and statistics. From 3 planes serving 5 cities In 1983. AW has grown to 23 planes serving 23 cities. Costs per available seat mile are now about 5.2 cents, as com­ pared to a high of 8.5 and low of 5.9 among near competitors. In productivity of employees, America West is in second place and gaining.

One secret of this growth is the Boeing 737- 200 aircraft - the only kind AW flies. Con­ figured as a single business class, cabin holds 109 business travellers. Fuel efficient over an 800 mile range, the equipment choice is responsible for the airline's ability to minimize costs. Thus, meals, beverage service and other amenities need not be cut back, leading to more passenger comfort. This is only one side of the "Less Fare - More Care" story.

The Real strength of AW is in its personnel policies and in the people they attract and will keep. The sense of empathy and team­ work is built upon the oldest of maxims "walk a mile in my shoes."

At America West, there are no crystalized roles such as "reservations agent," "stewardess," or "baggage handler." In­ stead, cross-utilized "Customer Service Representatives" rotate through every job which touches upon customer satisfaction. This encourages empathetic response and

Believe it or Notby Amin Leiman

Last Fall Semester 1984. some students were found cheating in the exam of Interna­ tional Marketing fte»e«rctt- W8«o. In this graduate school some students ac­ tually received "F". "D", and "C" grades. In a desperate attempt to get interviews, a graduating T-Bird has been checking the Career Services' board meticulously more than five times a day. Some T-Birds got jealous of a fellow T-Bird who had just been offered a cozy job. 'Progress and growth are impossible if you always do things the way you've donethings."

prevents the "It ain't my Job" sort of sloppy elitism .And beyond mis policy lies a deeply rooted philosophy of ownership and par­ ticipation. In fact, every employee of the line is a stockholder. Twenty percent of the first year's salary goes toward financing stock purchase, and eleven percent of the company's stock is currently owned by employees.

"Each person understands what it takes to succeed." according to Ms. Brown, "and afl of us know it's op to is to win or lose."

Among the other policies which nave sharpened the competitive edge are free beverages (including cocktails), simplicity of the single-fare structure (travel agents tove it), participation in the on-line reserva­ tions system, and location the Phoenix' elegant terminal three.

Ms. Brown ended her presentation by an­ nouncing the donation of two travel vouchers which wUl be awarded or auction­ ed at the Marketing Club's annual Monte Carlo night March 30th.

In understand much of what we're doinj; with respect ID cancer research. vou'd need a graduate decree in micn<bioiin:\ or hHH.hcniis!r\

Bul to understand ht« well our educational programs .md X.T\ icer.^,*..r ... U..UK..U •- ' -•" ' •"•'!' '•""'

patients and their families, simph talk to one out of even liH).Americans who are pan ol'our volunteer program. Or talk to one of the 3 million who've survived cancer.

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T-Bird Shares Insights From Marketing Post-

on March :8!h Hi the rourv- - Inter

it s tnr rno>t iirri..i/!'^ ui<i^ M.J luT^e^t niost fiisoniit ir.^ mdrK''tin^ (.>*r>r!d and :t'^ among the !>-s; k'-pt M '-"rank Wooes. Thundertvrd cridua auditorium full of ITA WB-wy student A'orks for j group of the same name as : national Trad*' Adrtur.ist ration

A section of the Department of Commerce UK- ITA <erves as a pipeline to heip increase the opportunities for L'S companies to export their products The Administration nas 47 field offices in the States and !*i commercial offices jverseas. Its mam objective 0 To increase exports and thus reduce the trade deficit of the country - $130 billion in 1984

Certain industries in which the US h-as a comparative ad­ vantage are targeted for exporting These include com­ puters and their peripheral devices, biomedtca! technology, agricultural equipment and machinery, printing and graphic supplies, and avionics and ground support equip­ ment. Generally. FTA works with small companies which have not been in exports before They offer two levels of assistance, basically designed to get the "stay at home" business to "go abroad

Under the "stay at home" services, several very inexpen­ sive programs are offered, including computer data base mailing lists, sales lead services, indirect selling, and background research on specific companies overseas

Each of these "stay at home services" has a more official title. First, the Computer Information Retreival Service Scanning the data bases generated by US embassy person-

^r^ur.d t!v- world turn up dr'.ua! c^'.l^ ( ; '~ ">!dx 'Ahicn jtv '(. i*'sed !c 'A'asf:'n£ron anc '.>tnbut tw : v suf'scrirx-rs \n> business can afford tn enr<> : : ;n TOPS - it s S*J2 50 for the first .Vi leacs generated

(i'.ven a little overseas bu^ness. firrr.> often neexi heip in ioratinc agents arid distributors The Agent Locator Marketmc service can do \fter an irtt-rvseu with the US firm, the ITA sends ^ copies of its literature to selected firms in a country to generate interest Since 50 percent of ail Europe's firms export and 60 percent of all Japanese firm? export, why should only 8 percent of US firms take ad­ vantage of the vast overseas potential"1

Finally. ;f a company gets responses and has an offer from a particular overseas firm, it can request further in­ formation on credit, capital, and management m the form of World Trade Data Reports Many overseas firms are already known. But even if unknown, a report can be generated in about 30 days

From there, of course, its a snorter distance to sending company representatives overseas. The ITA also organizes trade missions, in which groups of complimentary com­ panies visit several countries When enough interest is developed, a show of US products may be organized Held in the trade centers of dozens of nations, these shows aug­ ment the data generation and product marketing efforts of

- rar.'c;pat;or. :r, C.imrr.ercia: Ex.K.;Mtions such ,/ ,. ;>.. r . vr Sho-A while these "to overseas" programs ,,,. ,,K,, v .^ . ' a r more costK to trie business firm than the "'.,.,,' '.' i', r -irngrarr.s offered by the Administration.

T.' '• art- the crux of its proararr. 'u.-st,or.~ after Mr Wood's presentation reflected keen

r.tere-s! :n the costs of the "stay at home'' services. None of these were onced outside of the $100 range. The question of the dollar's strength was also considered Ever, though Mr. Woods recognized the difficulty this presents to the poten­ tial exporter, he noted that even when the dollar is weak. there is a basic reluctance for Americans to take their pro­ ducts overseas He reminded his audience several times that sraduates of this school play an important part in the International Trade Administration and its efforts to change this situation

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