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This is a project for Nike Pro Combat. The team i led was tasked with developing a strategic concept/platform for making Combat the undisputed base layer product of choice. They ended up using the name of our concept for the multi-million dollar campaign that debuted this football season featuring Adrian Peterson.
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NIKE PRO COMBAT
HOW DO WE MAKE NIKE PRO THE UNDISPUTED BASELAYER OF CHOICE FOR OUR ATHLETE ?
STRATEGY
NikeNIKE PRO
COMBAT
STRATEGY
Football
Basketball
Baseball & Global Football
LACKS DEFINITION IN THE MIND OF OUR CONSUMER
Under Armour photos
UNDER ARMOURHAS A CLEAR DEFINITION
OBSTACLE OPPORTUNITY
= BASELAYER
SO HOW DO WE DEFINE NIKE PRO COMBAT
?
ME vs.TEAM
LOOK FEELPLAY
PROINFLUENCE
ATHLETE
BRAND
INSPIRE & INNOVATE
ALWAYS ON OFFENSE
EMPOWERING THEM TO FEEL INVINCIBLE
NOT
TRANSFORMATION
PLAYER BEAST
Enabling the transformation.
NIKE PRO COMBAT:
VIDEO
Brian Dawkins
KOBE
Black Mamba
Black Mamba
Beyonce
BEYONCE
SASHA FIERCE
RETAILONLINE EXPERIENTIAL
RETAILONLINE EXPERIENTIAL
Dorian Bell
The Ohio State
Single
Dorian Bell
Dorian Bell has joined Alterego.
ONLINE
D-Stroy
Alterego on Facebook
Dorian Bell
ONLINE
TRAMPLE THE DEAD HURDLE THE WEAK
LEFT SIDE...STRONG SIDE!!! LET”S DO THIS TONIGHT!
GAME TIME BABY... ACT A FOOL!
Dorian Bell
The Ohio State
Single
Dorian Bell
D-Stroy
Dorian Bell has joined Alterego.
ONLINE
ALTEREGO
ONLINE
ONLINE
RETAILONLINE EXPERIENTIAL
RETAIL
RETAIL
RETAIL
RETAIL
RETAILONLINE EXPERIENTIAL
Experiential
Experiential
Define Pro Combat for other sports and give them an alterego platform.
Platform for Other Sports
Football AthleteEgos
FUTURE
THANK YOU.
