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American ApparelLauren McCurdy, Whitney Napier, Amy Young
Overview American Apparel’s Past American Apparel Now Goals Our Social Strategy Campaign Schedule
American Apparel’s Past
American Apparel Now
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Goals
Short Term Long TermBuild brand awareness Increase sales
Improve brand image Increase brand loyalty
Naturally Free
Facebook 1,585,717 likes 31,279 visits
For the future: Respond to consumers Pair with bloggers to create fashionand lifestyle content
Twitter Followers: 549,000 Following: 13,900
For the future: Follow back Always respond to comments and tag Surprise sales and rewards for followers
Instagram Currently at 1.3 million followers Following 57 accounts
For the future: Engage users with in-store photos Follow back Competition outlet
#naturallyfree: the competition
Competition Schedule
Campaign Schedule
June
• Announce Naturally Free Campaign
July
• Start User-Generated Content Competition
August
• Announce winners of competition
September
• Campaign closes and evaluation of success
Thank You!
Amy YoungEconomics BBA
August 2015 Graduate
Lauren McCurdyMarketing
May 2015 Graduate
Whitney NapierMarketing
May 2015 Graduate