Ambassador Briefing Pack

AMBASSADOR BRIEFINGPUTTING HUMAN DEVELOPMENT AT THE HEART OF ECONOMIC SUCCESS

SKILLED UP FOR THE FUTURE.


AT A TIME OF NATIONAL AND GLOBAL SHORTAGES IN KEY TECHNICAL AND ENGINEERING EXPERTISE, NORTH WEST WALES OFFERS A UNIQUE CONCENTRATION OF SCARCE AND SOUGHT-AFTER SKILLS.

THIS IS A GREAT PLACE TO DO THE BUSINESS OF THE FUTURE.

CONTENTSWelcome 1

Allaboutus 2

Vision,MissionandPrinciples 3

TheRegionalValueProposition 4

ProjectObjectives 5

AllaboutAmbassadors 6

Contacts,sourcesandresources 12

WELCOME

WELCOME | PAGE 1

Wenowhavetheopportunity–andthefunding–toachieveamazing

thingsinNorthWestWales.Ourworkwillimpactonmanypeople,not

justtheworkforcesatWylfaandTrawsfynydd.Nobodyhaseverdone

anythingquitelikethisbefore:wearehelpingskilledpeopletobuild

theirknowledgeandtunetheirskillstomatchtheneedsof employers

–andtocapturetheopportunitiesof changingmarkets.

That’swhytheEuropeanUnionissointerestedinwhatwe’redoing.Thisisaradicaland

directapproachtoregionaldevelopmentandregenerationthatputshumanpotentialatthe

heartof theinvestment.Lessonslearnedherewillbeappliedelsewhere.

Althoughthefundingissubstantialandimportant,successwilldependultimatelyonthe

personalinvestmentandpersonalimpactof ourAmbassadors.Thesearethepeople

whowillbuildtheprofileandfostertherelationshipsthatwilldrivesustainableeconomic

developmentinNorthWestWales.JoinusasanAmbassadorandyouwillhavethe

satisfactionof helpingtobringprosperityandeconomicdiversitytoanentireregion.

We’veworkedhardtogetwhereweareandof course,wehavereallyonlyjustbegun.

I’mveryproudtobeinvolvedinShaping the Futureandhugelyexcitedaboutthedifferencewe

canmake.Ihopeyoufeelthesameway.Ihope,too,thatyouwillwanttobepartof this.

Judy CraskeProjectDirector


ALL ABOUT USShaping the Futureisaregionaldevelopmentprogrammethatcombinesinvestment

opportunitieswithworkforcedevelopment.Weshowcaseandpromotetheunique

concentrationof skillsandexpertisethatarealreadyinplace;wedeliverfocusedtraining

anddevelopmenttohelppeopletunetheirknowledgeandskillstothecurrentandfuture

needsof employers.Ourultimategoalistocreatesustainableeconomicdiversityin

NorthWestWalesbyencouragingthedevelopmentof newjobsandbusinesses.

ALL ABOUT US | PAGE 2SKILLED UP

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VISION OF THE DRAGON | PAGE 3SKILLED UP

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VISION OF THE DRAGONOUR MISSION

• Todevelopandpromotetheemployabilityof thetargetworkforce

• Todevelop,promoteandsecurenewemploymentopportunities

• Tosupporteconomicdevelopmentthroughinvestmentinskills

• Toincreasethecapacityandyieldof thelearningsupplychain

OUR KEY PRINCIPLES

• Thisisapeople-focusedprojectandweareheretohelp

• Ourservicesaredesignedtobesimple,clearandeasytouse

• Wewillsucceedthroughmutuallybeneficialrelationships

• Wedeliverimportantresultsthatmattertoourcommunities

OUR VISION FOR NORTH WEST

WALES IS THE CREATION

OF ECONOMIC DIVERSITY,

SUSTAINABLE DEVELOPMENT

AND SHARED PROSPERITY.

BY TUNING THE SKILLS OF A

HIGH-POTENTIAL WORKFORCE TO

REAL-WORLD EMPLOYER NEEDS

AND MARKET OPPORTUNITIES,

WE WILL SHAPE AN EXCITING

AND REWARDING FUTURE FOR

THE REGION.

Whenwearetalkingtoemployers,

entrepreneursandinvestors,

itisimportantthatwetakeevery

opportunitytoemphasisethat

NorthWestWalesisanexceptional

placetodobusiness–andwhy.

OurRegionalValueProposition

identifiesthekeystrengthsand

themesthatmayberelevantto

peopleandorganisationsinvolved

injobcreation.Of course,notall

thepointsmaybeappropriatetoall

audiences.Youmaywanttodefine

yourownlistof attractions–and

youwillcertainlywishtofurnish

examplesandevidencefromyour

ownexperience.Butithelpsto

haveachecklistof sellingpoints

atyourfingertipsandwethinkthis

isaprettygoodstartingpoint.

THE REGIONAL VALUE PROPOSITIONA RELIABLE AND HIGH CONCENTRATION OF TECHNICAL SKILLS

A FULL SUITE OF TECHNICAL AND ENGINEERING EXPERTISE LEVELS

FREE TRAINING AND DEVELOPMENT TO MEET EMPLOYER NEEDS

LOCATION IS A FOCUS FOR INVESTMENT IN ENERGY AND TECHNOLOGY

HIGH INVESTMENT AND SUPPORT FOR ECONOMIC DEVELOPMENT

BUSINESS-FRIENDLY LOCAL GOVERNMENT AND PLANNING STRATEGY

VERY HIGH QUALITY OF LIFE ALLIED TO LOW COST OF LIVING

CHEAP LAND AND PROPERTY PRICES WITH DEVELOPMENT SCOPE

LOW COST OF EMPLOYMENT AND HIGH-LOYALTY WORKFORCE

THE REGIONAL VALUE PROPOSITION | PAGE 4SKILLED UP

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PROJECT OBJECTIVES | PAGE 5SKILLED UP

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PROJECT OBJECTIVES

WE WILL DELIVER A MEASURABLE AND SIGNIFICANT

TRANSFER OF SKILLS AND KNOWLEDGE INTO NEW,

HIGH-POTENTIAL OCCUPATIONAL AREAS, INCLUDING

GREEN ENERGY.

WE WILL PROVIDE LONG-TERM CAREER PLANNING TO

SUPPORT SUSTAINABLE ECONOMIC DIVERSIFICATION

IN NORTH WEST WALES.



ALL ABOUT AMBASSADORS | PAGE 6SKILLED UP

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ALL ABOUT AMBASSADORS

Ambassadorswilltypicallybeseniorfiguresinoneof ourtargetindustry

sectorswhocancreateanetworkofinfluenceandattractsuitableeconomic

opportunitiestoNorthWestWales.Theywillbeindustryrolemodelsintheir

ownright,peoplewhohavethepresenceandcredibilitytobeeffective

‘moversandshakers’,facilitatingentrepreneurialstart-upsandotherinward

investments.Theywillbemotivatedbytheopportunitytomakeasubstantial

personalimpactontheeconomyof NorthWestWalesbycreating

win-wininteractionsbetweenemployers,communitiesandindividuals.”

(Project Scoping Document, Menter Môn, 2011)

BEING AN AMBASSADOR IS NO SMALL TASK. WE ARE

LOOKING FOR PEOPLE WHO HAVE ALREADY MADE

A SIGNIFICANT MARK IN THEIR OWN CAREERS AND

NOW WANT TO USE THEIR EXPERTISE, INSIGHT,

INFLUENCE AND PASSION TO CONTRIBUTE TO

SUSTAINABLE ECONOMIC DEVELOPMENT IN NORTH

WEST WALES. BEING AN AMBASSADOR GOES WELL

BEYOND ‘GIVING SOMETHING BACK’. WE ARE LOOKING

FOR INDIVIDUALS WHO REALLY WILL SHAPE THE

FUTURE OF NORTH WEST WALES AND ITS PEOPLE.

‘‘ ‘‘

WHY BE AN AMBASSADOR | PAGE 7SKILLED UP

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TherearemanyreasonstobecomeanAmbassador–professional,personal

andaltruistic.Thereisundoubtedlyprestigeassociatedwiththerole;aswell

asharnessingyourimpressiveexistingnetwork,youwillmakenew,interesting

andinfluentialcontactsinthecourseofyourwork.Youwillalsocollaborate

withotherlike-minded,high-calibreindividualswhoshareyourdrivetofind

newsustainabledevelopmentopportunitiesfortheskillsinNorthWestWales.

Ultimately,however,yourmotivationwillbeboundupwiththedifferenceyou

maketothoseindividualsandcommunitieswhowillbenefitdirectlyand

decisivelyfromShapingtheFuture.

Youwillhelpattractinvestmentandencourageentrepreneurialventuresfor

highlytalented,highlymotivatedpeoplewhomightotherwisefindthemselves

unemployed.Youwillhelpemergingandgrowingenterprisestofindtheskills

theyneedtosucceedinacompetitiveglobalenvironment.Youwillsupport

communitiestoachievealevelofprosperitythatisbuiltonsustainabledevelopment.

BeinganAmbassadorisasignificantundertaking.Youwillearnanddeserve

alltheprestige,recognitionandsenseofachievementthatgoeswithsuch

passionateinvolvementandcommitmenttomakinganimpact.


WHY BE AN AMBASSADOR

WHAT WILL I BE DOING? | PAGE 8SKILLED UP

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WHAT WILL I BE DOING?

PROFESSIONAL NETWORKINGPersonalcontactworks.Usingyouralreadyimpressive

existingnetworkandfosteringnewrelationshipsin

yourAmbassadorrole,youwilluseyourpassionand

infectiousenthusiasmtocommunicateourmessage

personallytoawiderangeofdecision-makersand

opinion-formers.Youwillalsointroducepartners

andproviderstoeachothertofacilitatenew

workingrelationships.

PUBLIC SPEAKINGWhilstspeakingatconferences(asakeynotespeaker

orinworkshopfacilitation)andotherhigh-profile

publicevents,orprovidingpiecestocameraand

microphoneforthebroadcastmedia,youwilltake

everyopportunitytopromoteNorthWestWalesand

the‘SkilledUp’workforcetoawideraudience.

OPINION FORMINGWhetherwritingarticlesforthenewspapersorreaching

outtokeytargetaudiencesthroughsocialmedia,your

passion,credibilityandinsightswillactivelypromote

theregionanditsworkforcetosteerattentionand

interestinourfavour.

NEWS GENERATIONAsourtrainingprogrammesdevelopandtheresults

starttoemerge,wewillbekeentofeednewsstories

andhuman-interestfeaturestothemediathatshow

what’sgoingonanddrawmorepartnersandinterest

tothecampaign.Youwilluseyourreputationtoadd

credibilityandattentiontothismediaactivity.

POLITICAL LOBBYINGShapingtheFutureispoliticallyneutralbutwewilltake

everyopportunitytoshareinsightsandexperiences

aboutourworkandachievements,ateverylevel

of government,supportedbytheconsiderable

experienceandconnectionsofourpublicaffairs

partner,Citigate.

PROGRESS REPORTINGYouwillprovidecontinuousinformalreportingonyour

progressinrelationtobothactivitiesandoutcomes.

Thesereportswillbecollectedandcollated,before

feedingintoourreportingtotheWelshEuropean

FundingOffice.Youmaybeinvitedtocontribute

specificpiecesfortheAnnualReport.

IDEAS, INNOVATION & IMPROVEMENTLastbutnotleast,wewillencourageyoutoshare

greatideasthatemergefromyouractivityasan

Ambassador,whetherthey’reimprovementstoour

processes,ideasforanentrepreneurialstart-upsor

sustainableemploymentopportunity.

THERE IS NO DEFINITIVE JOB DESCRIPTION FOR AN

AMBASSADOR BECAUSE WE WANT YOU TO FULFIL

THE ROLE IN A WAY THAT PLAYS TO YOUR OWN

STRENGTHS, MOTIVATIONS AND CONTACTS.

HOWEVER, THE ROLES WILL INVOLVE CERTAIN CORE

ACTIVITIES THAT RAISE THE PROFILE OF NORTH

WEST WALES AND HIGHLIGHT THE CONCENTRATION

OF TECHNICAL SKILLS THAT MAKE IT A GREAT

PLACE TO DO BUSINESS OF THE FUTURE.

WHAT YOU BRING TO THE ROLE | PAGE 9SKILLED UP

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WHAT YOU BRING TO THE ROLE









A REPUTATION FOR SUCCESS IN YOUR CHOSEN SECTOR

A BROAD NETWORK OF INFLUENTIAL INDUSTRY CONTACTS

PASSIONATE COMMITMENT TO ECONOMIC DEVELOPMENT

CONFIDENCE, CREDIBILITY AND INFECTIOUS ENTHUSIASM

CAN-DO COMMITMENT TO MAKING THINGS HAPPEN

EXCELLENT INTERPERSONAL AND NETWORK-BUILDING SKILLS

IDEALLY, PERSONAL IDENTIFICATION WITH NORTH WEST WALES

MOST IMPORTANTLY – DETERMINATION TO MAKE A DIFFERENCE!

SUPPORT FOR SUCCESS | PAGE 10SKILLED UP

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SUPPORT FOR SUCCESS

Thefunctionalhubof Shapingthe

Futureiscentredonthewebsite.

It’sdesignedtoprovideyouwith

variousinsightsandresources,but

youcanalsorefercontactsand

prospectsthereformoreinformation.

WEBSITE:www.skilledupforthefuture.com

AsourPRadvisers,CitigateDewe

Rogersonareresponsibleforpublic

relationsandpublicaffairs,

includingrelationshipswiththe

pressandmedia.

PRIMARY CONTACT: SophieWoodcock

WorkGroupprovidesmessaging

andcommunicationssupportto

Ambassadors,aswellasmanaging

therecruitmentprocess.

PRIMARY CONTACT (AMBASSADOR RELATIONS):

SharonDavis

PRIMARY CONTACT (COMMUNICATIONS):

StuartMillar

SHAPING THE FUTURE IS MAKING A SUBSTANTIAL INVESTMENT IN COMMUNICATIONS AND PR TO HELP YOU GET OUR MESSAGE ACROSS TO KEY AUDIENCES.

WHAT NEXT?

www.skilledupforthefuture.com

Theroleof Ambassadoris

voluntaryandhonorificsothe

selectionprocessissubstantially

differentfromtheassessment

techniquesfoundinconventional

recruitment.Ourmainaimistohelp

youunderstandthedemandsand

challengesof therolesothatyou

candecideforyourself whether

youhavethetimeandenergyto

committothetask.

Appointmentsaremadeby

theProjectDirectorfollowinga

structuredandextendeddialogue

withexistingpartnersandadvisers

totheShapingtheFutureteam.

Wherepossiblewewillofferyou

opportunitiestotalkinformallywith

existingAmbassadorsandpotential

Ambassadors.Aswellashelping

youtodecidewhetherthisisfor

you,itwillprovideaforetasteof

theinternalnetworkingandmutual

supportthatisanimportantpart

of theAmbassadormodel.

If youhaveanyquestionsabout

theAmbassadorprogramme,

fromeligibilitycriteriato

appointmentdetails,pleasecontact

[email protected]

Formoreinformationabouttheprogramme,pleasevisitourwebsite

LAUNCHDATE:15THNOVEMBER2011

ALL ABOUT AMBASSADORS | PAGE 11SKILLED UP

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CONTACTS, SOURCES AND RESOURCES

WEBSITE: www.skilledupforthefuture.com

CONTACT PROJECT DIRECTOR: [email protected]

FUNDING PARTNERS:


CONTACTS, SOURCES AND RESOURCES | PAGE 12SKILLED UP

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In partnership with:

Documents

Ambassador Briefing Pack