Amazon Web Services (AWS)

GROUP 4

ANWARUL ABEDIN, EVAN ALLEN, RUPESH KARN, WINSTON TIEU, CLAY WILLIAMS AND PEDRO ZEVALLOS

History of Amazon.com

Started as online alternative to brick and mortar bookstores

Began in the mid 90’s at the infancy of modern internet

Eventually began selling “A to Z” to needy customers

What is Cloud Computing?

So, what is Amazon Web Services?

The beginnings of AWS

Started in 2006 for developers

By mid-2010 – More than 180,000 developers registered to use AWS

Late 2010 - Amazon.com moved it’s website to AWS

Customers include: Reddit, Pinterest, NASA, and Netflix

The cloud as you know it…

…and businesses see it.

What makes AWS unique

Inexpensive storage options, “free” in some cases

Pay-as-you-go hourly rate

Long trial periods of products

How does this compare to competitors?

What an entirely AWS system looks like

Marketing to potential customers

Youtube

Social Media

Conferences

Twitch acquisition

Youtube Videos

Showcase various products

Help companies and organizations understand their needs

AWS Conferences

2012 – Las Vegas Conference

Re: Invent Hands-on Workshops

Cloud Computing Strategy Sessions

Technical Deep Dives

AWS Loft

SWOT AnalysisStrengths

• First to market• Size of capacity

• Widest range of IaaS & PaaS capabilities • Amazon.com for financial support

Weaknesses• Complex price structure

• Thin profit margins mixed blessing• Outages in past worry potential

customers• Disruptions in shared hardware

environment

Opportunities• Continue innovating, market is growing• With better profits, can be stand-alone• Utilize supply-chain to reduce costs• Online Live Video Streaming Platform

• Becoming IoT Enabler

Threats• Competitive price wars

• Competitors resources & investments• Competitors broad reach & reputation • Better hardware available at user level

• Growth is slowing

Porter’s 5 Forces Model

Rivalry-Other Cloud

Providers

Entrants-Not likely, best contenders

already present

Supplier bargaining- since Amazon controls AWS, supply isn’t a problem

Buyer bargaining- If enough people leave

AWS, it will have a great effect on profitability

Substitutes- User level computing gets more powerful every year

VRIO

Valuable – Ability to offer free storage and free trials

Rarity – Rare at inception, many more choices now

Imitable – Competition able to imitate price structure if able

Organization – Amazon’s superior organization holds AWS together

Estimated Revenue and Projections

Historical Data

Marketshare and Growth

Twitch – a $970 million investment

Twitch is a streaming service catered to live-viewing of gaming events

Can be adapted for sports and live concert events for geographically challenged

Amazon already has infrastructure

in place

Our Recommendations for AWS

Expand to new markets in countries not currently supported

Subscription plans for commonly used services (Adobe and MS Office)