Amazon S3€¦ · Web viewPitch including title, subtitle, in less than 50 words (title isn’t included in word count). Sentence including number of estimated or actual length

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Name/Book Title Page 2

A Proposal for:

[Title][Subtitle]

By [Your Name][Title, Degree, Position/Employer]

Optional:Forward by [Name}

First in a series of [#] of books

NameStreet Address

City, State, Zip CodePhone Number(s)

Website Address and/or BlogEmail address

Social Media Addresses

Nina, 03/19/14,

You can title the series.

Nina, 09/03/13,

This is information for your literary agent—unless you are submitting unagented.


Table of Contents

Overview page #

Markets page #

About the Author page #

Author’s Platform page #

Mission Statement page #

Spin-offs page #

Promotion page #

Competing Books page #

Complementary Books page #

The Outline page #

List of Chapters page #

Chapter Summaries page #

Foreword page #

Sample Chapters page #

Chapter X page #

Chapter XX page #

Nina, 09/03/13,

This is the Table of Contents for the proposal, not for your book.


Title of Book

Subtitle

Lead/Anecdote/Introductory information that catches someone’s attention. (1-3

paragraphs).

Pitch including title, subtitle, in less than 50 words (title isn’t included in word count).

Sentence including number of estimated or actual length of your book including details

such as illustrations and back matter (consisting of glossary, bibliography, etc.).

Summary of book in 1-3 paragraphs. You might include other books or authors

upon which you have modeled your project.

Benefits – sentence lead in and bulleted list.

Features – sentence or two lead in and bulleted list or explanation. (optional)

Information on a self-published edition. (optional)

When you can deliver the manuscript: The author can deliver the manuscript in ___

months.

Nina, 10/09/13,

This section used to be called the Introduction. That terminology seems to have been dropped for Overview, which was part of the Introduction. It’s a summary of your whole book idea. If you can weave in your expertise or platform—if it is impressive or will help sell the book, information on the need for this book in the market or category, great, but remember that you have just two pages. And these other issues will be discussed later in the proposal. It’s most important to get across your idea in a compelling manner and show the benefit to the reader.

Markets

[Title of book] will be aimed at the _________ and ________ markets. It will

be placed in the _________ category.

The _________________ Market

Describe market. If it has segments, break these down with bullets.

The _____________________ Market

Describe market. If it has segments, break these down with bullets.

Nina, 09/03/13,

Business, Fantasy, Self-Help, etc.

Nina, 09/03/13,

Title your market. Ex: The Spiritual Market, The Business Market, The Dog-Lovers Market

Nina, 10/09/13,

General statement about markets—large groups who will buy your book. Use statistics. to describe the size of the market.


About the Author

One-page bio written in third person. Include a professionally taken photo at the top.

Start with the most important information and work down from there. Include testimonials,

credentials, expertise, and relevant links.


Mission Statement

One paragraph explaining why you must write this book.


Author’s Platform

Presentations Scheduled for 2011-2012

In discussions with [Organization’s Name] to speak Month year.

Workshop Leader, “Title of Workshop,” [Organization Name], City, State, Month year.

Teleseminar Presenter, “Title of Teleseminar,” 1 free introductory session and 5 paid

sessions promoted through January podcast with [Organization’s Name], beginning in

Month and running through Month 2011.

Featured Speaker, “Name of Talk,” [Organization’s Name], City, State, Date Year.

Presenter and Workshop Leader, “Title of Workshop” (3-day class), [Organization’s

Name], City, State, Month Year.

Past Presentations

Workshop Leader, “Workshop Title,” [Title of Conference], [Organization’s Name],

City, State, Month Year.

Featured Speaker, “Name of Talk,” [Organization’s Name], City, State, Month Year.

Presenter and Workshop Leader, “Title of Workshop” (3-day class), [Organization’s

Name], City, State, Month Year.

Nina, 09/03/13,

If you have many presentations, you can summarize this section and mention the size of audiences, number of talks per month, etc.

Nina, 10/09/13,

Your pre-promotional efforts to create expert status, get known in your niche or create a fan base. This is a list in descending order of importance of everything you’ve done to date to increase your visibility and create a built-in readership for your book in your target market.


Television, Radio and Internet Radio/Podcast Appearances Scheduled for 2009-2010

Regular Featured Guest, Radio Show Name, [Radio Station], City, State.

Featured Guest, “Subject,” Radio Show Name, [Radio Station], City, State, Month

Year.

Television, Radio and Internet Radio/Podcast Appearances

Regular Featured Guest, Show Title, Month Year.

Featured Guest, “Subject,” “Title of Show” with host, w e bsite , Month Year.

Guest Appearance, “Title of Show” with Host, w ebsite , Month Year

Print Interviews

Expert Source, feature article on [subject], [publication], Date. link

Recently Published Articles

“Title,” Publication, Month year. link

“Title,” Publication, Month year. link


Awards

x

Social Media

unique visitors to website

unique visitors to blog

number of likes on FB page

number of friends on FB profile

number of tweeple on Twitter

number of connections on LinkedIn

number of people on mailing list

Additional Platform Elements

member of organization(s)

etc.


Spin-offs

The author will follow this book with _ more books on topics touched on or

related to [the title of your book].

• X

• X

• X

Nina, 10/09/13,

Include a book title, subtitle and pitch for each follow-up book you will write on a subject related to this book or the titles of your series.


Promotion

Pre-Publication Promotion Plan

The author will/has:

joined w ww.E x pertCl i ck.c o m . Please ask me about this—great for

nonfiction writers. (Save $100 with this link:

w w w.Exper t Click. c om/discou n t /Nina_ A mir )

Set up…

Created…

Post-Publication Promotion Plan

The author will:

purchase a three-to-six month advertisement with Radio-TV Interview Report

and/or Best Guest Digest to generate television and radio interviews related to

[title of your book].

employ the services of a publicist or PR agency, such as Annie Jennings PR or

Planned Television Arts, to help her obtain television and radio interviews.

use the services of PRWeb.com during the first three months after the book’s

release to blast out several press releases about [title of book].

set up a publicity tour in the following major markets:

1. New York City

2. X

Nina, 10/09/13,

As an example…These should be places that are either places you can easily get to or that have large concentrations of people in your market.

Nina, 10/09/13,

The following are sample ideas. Begin with the most impressive ideas you can think of for book both online and off-line promotion of your book.

Nina, 10/09/13,

You don’t need this subhead if you don’t have pre-publication promotional activities.

Nina, 10/09/13,

Only include this section if you plan to do something different than your platform efforts or special as a pre-book-release launch activity.

http://www.ExpertClick.com/

http://www.ExpertClick.com/discount/Nina_Amir)


3. X

send press kits to local media in the cities where she is scheduled to speak or

hire a publicity firm to do so for her.

The author will give a minimum of talks per year in locations around the

country and per year locally.

pursue speaking engagements by sending out letters and/or speaker’s kits

weekly.

sell a minimum of books per year by offering them at all her lectures, talks,

seminars, and workshops as well as on her web site.

a virtual book tour.

blast out information using social networking already set in place on Facebook,

Twitter, and LinkedIn.

offer columns, essays and articles to e-zines and print publications in exchange

for a promotional bio.

contact the following opinion-makers for book endorsements:

1. x

2. x

3. x

The author’s promotional and publicity efforts will be coordinated with those of

the publisher.

Nina, 10/09/13,

Include 5-10 names, but these should be realistic—people you know or can actually reach.

Competing Books

The following two books are closest in subject matter and, therefore, represent the

most direct competition to [Title of book]:

1. Title, Subtitle, by Author (Publisher, copyright year, # pages, paperback or

hardcover, $ price). Two incomplete sentences joined by a semicolon; first one says

what is positive about the book and the second one says what is negative about the

book.

Conclude with a paragraph comparing these books to your book or you as an author

to these authors or both.

Nina, 10/09/13,

Include up to five books with the best-selling books first or by date of publication.

Complementary Books

Readers purchasing the following titles might also purchase [title of your book]:


hardcover, $price).


hardcover, $price).


hardcover, $price).


hardcover, $price).


hardcover, $price).

Include a paragraph that compares your book to these books or you as an author

to these authors.

List of Chapters

Introduction page #

Chapter 1 page #

Chapter 2 page #

Chapter 3 page #

Chapter 4 page #

Chapter 5 page #

Chapter 6 page #

Chapter 7 page #

Chapter 8 page #

Chapter 9 page #

Chapter 10 page #

Nina, 09/03/13,

These are the page numbers that correspond with your chapter summaries in the actual book proposal.

Nina, 09/03/13,

This is the Table of Contents (TOC) for your actual book.

Chapter Summaries

Introduction 4 pages

Each chapter is summarized in the future tense (This chapter will…). Try to use active

verbs, avoid saying “this chapter” too often. Be creative, and highlight the most

important aspects of the chapter.

Chapter 1 – Title 10 pages

The trend these days is to keep summaries short—a paragraph, two at most.

Sample Chapters

Pick your best two or three chapters—the ones that highlight the book's benefits

or unique features and information. You need t o i n c l u d e about 25-30 pages of

manuscript.

Also include your foreword, if you have one.

Documents

Amazon S3€¦ · Web viewPitch including title, subtitle, in less than 50 words (title isn’t included in word count). Sentence including number of estimated or actual length