Amar n Srivastva Project

8/8/2019 Amar n Srivastva Project

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NETAJI SUBHAS INSTITUTE OF

BUSINESS MANAGEMENT

SYNOPSIS



OF

Project

On

Lux Soap

Submitted By

Amar Nath Srivastav

Guided By:

Mr. Deepak Choudhary

Master of Business Administration

MBA(2010-2012)



SL.NO. TOPIC PG.NO.

1. INTRODUCTION 4

2. HISTROY OF LUX SOAP 5

3. YEAR ON YEAR(PROGRESS REPORT) 6

4. PRODUCT OF LIFE CYCLE 8

5. WHY WE USE THIS COMPANY 9

6. COMPANY PROFILE 10

7. COMPANY SOCIAL RESPONSIBILITY(CSR) 11

8. CONCLUSION 12



INTRODUCTION

Lux soap is a very famous household product.There are a range of Lux soaps includingLux International, Lux Beauty Soap and soaps for oily,dry and normal skin.

I regularly buy Lux ,for NormalSkin, in packs of three 100 gr bars,when I was a young boy my Mother did likewise

bought Lux soap for our family. Indeed there can be few British households who are notfamiliar with this very famous brand.

Lux soap is produced by the mighty Anglo Dutch multinational. Unilever, and they also

produce other well known brands including the likes of Pears and Dove soap. Lux is a

widely available product and my 100 gr bar which I am currently using is a nice

creamy,white colour,has a pleasant but not overpowering smell, and lathers very well.It

comes in a blue and white packet and is said to be specially enriched with Vitamin E tocare for normal skin,leaving it soft,smooth and glowing.

This well advertised personal care product often uses well known beauties including film

stars and models who are seen feeling very refreshed after bathing with Lux soap.It is

heavily advertised in India and Bollywood actresses are seen extolling its virtues. I find it

is a reliable,consistent,product that suits me just fine.



Lux soap first produced in United Kingdom in 1899. It was produced by British company name

Lever Brothers. Lever Brothers was founded in 1885 by William Hesketh Lever and his brother

James. They using glycerin and vegetable oil such as palm oil to manufacture soap called Sunlight

Soap. The flaked version of soap called Lux soap. Glycerin was a lucrative byproduct of the soap

making process, and by the end of 1886, Lever brothers also had a glycerin factory.

Lever opened their small office in New York in 1895. The company started selling Sunlight and

Lifebuoy but did not doing well until 1916. Lux soap was first launched in United States in 1916.

The Lux trademark was registered in United States in 1900.

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela

Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.'

From 1930s right through 1970s, Lux soap colors and packaging were altered several times to

reflect fashion trends. In 1958 five colors were made up the range: pink, white, blue, green and

yellow. In 1990s, Lux launching its own range of shower gels, liquid soaps and moisturising bars.

Today, Lux soap is sold in 100 countries and sales achieved 1.0 billion euros in 2005 alone.

History of Lux soup



Lux was first introduced as a toilet soap in 1925. Produced by

Lever Brothers, it arrived in the UK in 1928, offering people achance to pamper themselves for a modest price.

From the 1930s right through to the 1970s, Lux soap colours and

packaging were altered several times to reflect fashion trends. In

1958 five colours made up the range: pink, white, blue, green and

yellow. People enjoyed matching their soap with their bathroomcolours.

In the early 1990s, Lux responded to the growing trend awayfrom traditional soap bars by launching its own range of shower

gels, liquid soaps and moisturising bars. Lux beauty facial wash,

Lux beauty bath and Lux beauty shower were launched in 1992.In 2004, the entire Lux range was relaunched in the UK &

Ireland to include five shower gels, three bath products and two

/w P w







We all like to look gorgeous and enjoy that confidence which

makes us feel like anything¶s possible. And that's just what the Luxrange offers you on a daily basis ± at a price you can afford.

A delight to the senses

Everything about the brand ± from the look and feel of the

products and packaging to the subtle fragrances ± is a delight to

the senses. In fact, Lux has been making waves since 1924, when

it launched the world's first mass-market beauty soap at a fraction

of the cost of some expensive brand.

I AM USING THIS LUX COMPANY SOAP BECAUSE SAFETY OF

MY SKINS AND SOFTNESS.



Michael Treschow ± Chairman Unilever N.V. and PLCMichael has had a distinguished career with a range of multinational companies in both Executive and Non-Executive

roles. He has been awarded prestigious honours by Sweden, Spain and France in recognition of his contribution to trade

relations.

The Rt. Hon. Lord Brittan of Spennithorne, QC

A qualified lawyer, Lord Brittan joined Unilever as an advisory director in 2000 and was subsequently appointed as a Non-

Executive Director in 2004. He is Chairman of the Corporate Responsibility and Reputation Committee.

Professor Wim Dik

Both an engineering and economics graduate, Dik first joined Unilever in 1964. He later left to become Minister for Foreign

Trade in the Netherlands and has been a leading force in Dutch trade politics.

Louise Fresco

Louise Fresco is an agricultural scientist and a Professor of International Development and Sustainability at the University

of Amsterdam

Ann Fudge

An MBA graduate of Harvard University, Ann M. Fudge is an honorary director of Catalyst, a director of The Rockefeller

Foundation and is on the board of overseers of Harvard University.





THROUGH INTERNET

THROUGH MAGZINES

THROUGH NEWSPAPER

THROUGH BOYS GROUP DISCCUSION

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Amar n Srivastva Project