Welcometo STATE LEVEL WORKSHOP 2010(HARYANA) Sensitization of Stake Holders Susheel Kumar, TD Alok Srivastva, PSA National Informatics Centre

WelcomeWelcome toto

STATE LEVEL WORKSHOPSTATE LEVEL WORKSHOP20102010

(HARYANA)(HARYANA)

Sensitization of Stake HoldersSensitization of Stake Holders

Susheel Kumar, TDSusheel Kumar, TDAlok Srivastva, PSAAlok Srivastva, PSANational Informatics CentreNational Informatics Centre

Susheel Kumar, TDSusheel Kumar, TDAlok Srivastva, PSAAlok Srivastva, PSANational Informatics CentreNational Informatics Centre

A G M A R K N E TA G M A R K N E T

..in the service of farmers since ..in the service of farmers since 20012001

(http://agmarknet.nic.in)

““ICT Diffusion for Sustainable ICT Diffusion for Sustainable Grassroots Development & Assisting Grassroots Development & Assisting India’s 1.2 billion to augment their India’s 1.2 billion to augment their

earning power”earning power”

““ICT Diffusion for Sustainable ICT Diffusion for Sustainable Grassroots Development & Assisting Grassroots Development & Assisting India’s 1.2 billion to augment their India’s 1.2 billion to augment their

earning power”earning power”

AGMARKNET PortalAGMARKNET Portal

STAKE HOLDERSSTAKE HOLDERS

• Department of Agriculture & Department of Agriculture & CooperationCooperation

• Directorate of Marketing Directorate of Marketing InspectionInspection

• State Agriculture Marketing State Agriculture Marketing BoardsBoards

• National Informatics CentreNational Informatics Centre• FarmersFarmers• Govt. procurement points Govt. procurement points

(Mandies, sub yards etc.)(Mandies, sub yards etc.)• KVKs, KCCs, CSCs etc.KVKs, KCCs, CSCs etc.

Agricultural Marketing Information System Agricultural Marketing Information System Network (AGMARKNET)Network (AGMARKNET)

Presentation OutlinePresentation Outline

Project Objectives and Project Objectives and ComponentsComponents

Present StatusPresent Status ReportsReports Challenges Faced Challenges Faced Constraints & Constraints &

RequirementsRequirements Ongoing activitiesOngoing activities Further RoadmapFurther Roadmap

i.i. To establish To establish a nation-wide information a nation-wide information networknetwork for speedy collection and for speedy collection and dissemination of market information and dissemination of market information and data for its efficient and timely utilization.data for its efficient and timely utilization.

ii.ii.To facilitate collection and dissemination of To facilitate collection and dissemination of information related to information related to better price better price realizationrealization by the farmers. This would cover: by the farmers. This would cover:

(a)(a)Market related informationMarket related information such as market such as market fee, market charges, costs, method of sale, fee, market charges, costs, method of sale, payment, weighment, handling, market payment, weighment, handling, market functionaries, development programmes, functionaries, development programmes, market laws, dispute settlement mechanism, market laws, dispute settlement mechanism, composition of Market Committees, income composition of Market Committees, income and expenditure, etc.;and expenditure, etc.;

(b)(b)Price-related informationPrice-related information such as such as minimum, maximum and modal prices of minimum, maximum and modal prices of varieties and qualities transacted, total varieties and qualities transacted, total arrivals and dispatches with destination, arrivals and dispatches with destination, marketing costs and margins, etc.;marketing costs and margins, etc.;

Contd…Contd…

ObjectivesObjectives

(c) (c) Infrastructure related informationInfrastructure related information

comprising facilities and services comprising facilities and services available to the farmers with regard to available to the farmers with regard to storage and warehousing, cold storage, storage and warehousing, cold storage, direct markets, contract farming, buy-direct markets, contract farming, buy-back arrangements, grading, re-back arrangements, grading, re-handling and repacking etc.; andhandling and repacking etc.; and

(d) (d) Promotion related informationPromotion related information covering covering accepted standards and grades, accepted standards and grades, labelling, sanitary and phyto-sanitary labelling, sanitary and phyto-sanitary requirements, pledge finance, marketing requirements, pledge finance, marketing credit and new opportunities available credit and new opportunities available in respect of better marketing; in respect of better marketing;

Contd…Contd…


• To sensitize and orient farmersTo sensitize and orient farmers to to

respond to new challenges in respond to new challenges in agricultural marketing by using ICT as a agricultural marketing by using ICT as a vehicle of extension. vehicle of extension.

• To improve efficiencyTo improve efficiency in agricultural in agricultural marketing through regular training and marketing through regular training and extension for reaching region-specific extension for reaching region-specific farmers in their own language.farmers in their own language.

• To provide assistance for To provide assistance for marketing marketing researchresearch to generate marketing to generate marketing information for its dissemination to information for its dissemination to farmers and other marketing farmers and other marketing functionaries at grass-root level to functionaries at grass-root level to create an ambience of good marketing create an ambience of good marketing practices in the country.practices in the country.


Agriculture-Marketing Agriculture-Marketing InfrastructureInfrastructure

Principal Market Yards: Principal Market Yards: 106 106 Sub-Market Yards :Sub-Market Yards : 178178Purchase Centres :Purchase Centres : 187187Fruit & Vegetable Markets : Fruit & Vegetable Markets : 3030Fodder Markets :Fodder Markets : 25 25 Special Markets –Wool : Special Markets –Wool : 11Cotton Markets Cotton Markets 3333Fish MarketsFish Markets 33

Principal Market Yards: Principal Market Yards: 106 106 Sub-Market Yards :Sub-Market Yards : 178178Purchase Centres :Purchase Centres : 187187Fruit & Vegetable Markets : Fruit & Vegetable Markets : 3030Fodder Markets :Fodder Markets : 25 25 Special Markets –Wool : Special Markets –Wool : 11Cotton Markets Cotton Markets 3333Fish MarketsFish Markets 33

Present Implementation Present Implementation Status Status

PhaseNo. of Agmarknet

NodesNo. of Officials

Trained

I 11 20

II 25 26

III 0 0

IV 72 150

V (Sub-Yards) 25 50

VI 0 0

VII (New G.Mkts) 19 0

TOTALTOTAL 152152 246246

Functioning Status Available: 128Functioning Status Available: 128Average Reporting %: Average Reporting %: 76 76

Functioning Status Available: 128Functioning Status Available: 128Average Reporting %: Average Reporting %: 76 76

Temporarily non-functioning Temporarily non-functioning APMCsAPMCs

• Due to Computer M/C:Due to Computer M/C: 1 1• Due to UPS:Due to UPS: 0 0• Due to Internet Connectivity:Due to Internet Connectivity:

2121• Due to Agmarknet Software:Due to Agmarknet Software:

6 6• Due to non-availability of Operators:Due to non-availability of Operators:

0 0 …As on Feb 2010…As on Feb 2010

Reports on prices & Reports on prices & arrivalsarrivals

• Commodity-wise, Market-wise Daily ReportCommodity-wise, Market-wise Daily Report

• Market-wise, Commodity-wise Daily ReportMarket-wise, Commodity-wise Daily Report

• Market-wise Daily Report for Specific CommodityMarket-wise Daily Report for Specific Commodity

• Commodity Prices during last weekCommodity Prices during last week

• Market-wise Prices during last weekMarket-wise Prices during last week

• Commodity Transactions Below MSPCommodity Transactions Below MSP

• Commodity-wise, Market-wise Daily Report for a StateCommodity-wise, Market-wise Daily Report for a State

• Date wise Prices for Specified commodityDate wise Prices for Specified commodity

• State wise, Market-wise, Commodity-wise Daily ReportState wise, Market-wise, Commodity-wise Daily Report

• Commodity-wise, Market-wise Daily ReportCommodity-wise, Market-wise Daily Report

• Market-wise, Commodity-wise Daily ReportMarket-wise, Commodity-wise Daily Report

• Market-wise Daily Report for Specific CommodityMarket-wise Daily Report for Specific Commodity

• Commodity Prices during last weekCommodity Prices during last week

• Market-wise Prices during last weekMarket-wise Prices during last week

• Commodity Transactions Below MSPCommodity Transactions Below MSP

• Commodity-wise, Market-wise Daily Report for a StateCommodity-wise, Market-wise Daily Report for a State

• Date wise Prices for Specified commodityDate wise Prices for Specified commodity

• State wise, Market-wise, Commodity-wise Daily ReportState wise, Market-wise, Commodity-wise Daily Report

Sample report Sample report generation generation





Selection of parameters Selection of parameters

Sample reportSample report

Performance reportingPerformance reporting

Agmarknet portal access Agmarknet portal access pointspoints

• From any internet point using From any internet point using the url the url http://agmarknet.nic.in

• Agmarknet centres in MandiesAgmarknet centres in Mandies• Nearest Kisan Call CentresNearest Kisan Call Centres• Nearest CSCsNearest CSCs• Nearest KVKsNearest KVKs• Any cyber cafe etcAny cyber cafe etc

How Agmarknet portal How Agmarknet portal worksworks

• All APMCs have been equipped with a All APMCs have been equipped with a computer machine loaded with computer machine loaded with

Windows OSWindows OSAgmarknet SoftwareAgmarknet SoftwareInternet connectivityInternet connectivity

• Software operations trained computer operator Software operations trained computer operator feeds commodities’ data of daily prices & feeds commodities’ data of daily prices & arrivalsarrivals

• Automatic Data transmission to the central Automatic Data transmission to the central serverserver

• Updation of centralized database automatically Updation of centralized database automatically • Updated information is available and Updated information is available and

accessible through accessible through http://agmarknet.nic.in portal portal

• Broadly, the Agmarknet portalBroadly, the Agmarknet portal includes following includes following

Overview of key contentsOverview of key contents

−Prices and ArrivalsPrices and Arrivals (Daily Max, Min, (Daily Max, Min, Modal, MSP; Weekly/ monthly Modal, MSP; Weekly/ monthly prices/arrivals trends; Future prices prices/arrivals trends; Future prices from 3 National commodity from 3 National commodity exchanges, Export/Import of exchanges, Export/Import of Agricultural commodities)Agricultural commodities)

−Grades and StandardsGrades and Standards (AGMARK, (AGMARK, CODEX,PFA Act and Rules)CODEX,PFA Act and Rules)

−Commodity ProfilesCommodity Profiles (Paddy/Rice, (Paddy/Rice, Bengal Gram, Mustard-Rapeseed, Bengal Gram, Mustard-Rapeseed, Red Gram, Soybean, Wheat, Red Gram, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, ... Other commodities Jowar, Cotton, ... Other commodities in progress)in progress)

−Market ProfilesMarket Profiles (Contact details, (Contact details, rail/road connectivity, market charges, rail/road connectivity, market charges, infrastructure facilities, revenue etc.)infrastructure facilities, revenue etc.)

−Other ReportsOther Reports (Best Marketing (Best Marketing Practices, Market Directory, Scheme Practices, Market Directory, Scheme Guidelines, DPRs of Terminal Markets Guidelines, DPRs of Terminal Markets etc.)etc.)

−GIS based GIS based AtlasAtlas

−Research StudiesResearch Studies

−List of companies involved in List of companies involved in Contract Contract FarmingFarming

Overview of key contentsOverview of key contents

−Knowledge of rates of mandies where Knowledge of rates of mandies where farmers wants to sell produces before farmers wants to sell produces before leaving homeleaving home

−Farmer gets best prices of their Farmer gets best prices of their producesproduces

−Decision support system for farmers Decision support system for farmers that where to sell their producethat where to sell their produce

−Increased transparency in the mandi Increased transparency in the mandi procurement systemprocurement system

−Availability of data for trend analysisAvailability of data for trend analysis

−Market rates in local languageMarket rates in local language

Benefits of AGMARKNETBenefits of AGMARKNET

AGMARKNET FeaturesAGMARKNET Features

Market BulletinsMarket Bulletins

Reports availableReports available

- Daily Market Bulletins- Daily Market Bulletins

- Prices prevailed during - Prices prevailed during previous previous weekweek

- Prices of - Prices of specified commodityspecified commodity

- Reports on commodities being - Reports on commodities being transacted below MSPtransacted below MSP

Statistical and Monitoring Statistical and Monitoring ReportsReports

Provides Provides State wiseState wise, , District wiseDistrict wise, , Market wiseMarket wise, , Weekly, MonthlyWeekly, Monthly arrivals and prices information of arrivals and prices information of the agricultural commodities the agricultural commodities

Reports for analyzing and Reports for analyzing and comparing the prices prevailing in comparing the prices prevailing in (i) four metros, (ii) the (i) four metros, (ii) the top five top five states in the terms of arrivalsstates in the terms of arrivals etc. etc. Reports available in tabular as Reports available in tabular as well as graphical formats. well as graphical formats.


Monitoring System for Monitoring System for below MSP transactionsbelow MSP transactions

To monitor transactions below To monitor transactions below MSP, MSP, interfaceinterface has been has been developed for markets to enter developed for markets to enter the the reasonsreasons..

ReportReport can be generated to view can be generated to view reasons for transactions below reasons for transactions below MSP MSP Being monitored at Being monitored at Secretary levelSecretary level


Local LanguagesLocal Languages

Information on portal is Information on portal is

available in available in 12 languages12 languages i.e. i.e.

English, Hindi, Punjabi, English, Hindi, Punjabi,

Marathi, Bengali, Assamese, Marathi, Bengali, Assamese,

Tamil, Oriya, Kannada, Tamil, Oriya, Kannada,

Malayalam Gujarati and Telugu.Malayalam Gujarati and Telugu.


Market Profile and AtlasMarket Profile and AtlasIncludes market information onIncludes market information on

General InformationGeneral Information AdministrationAdministration Rail/Road ConnectivityRail/Road Connectivity Market AreaMarket Area Arrivals & DispatchesArrivals & Dispatches Licensed FunctionariesLicensed Functionaries Market functionariesMarket functionaries Traditional methodsTraditional methods TransportationTransportation StorageStorage Availability of facilities & servicesAvailability of facilities & services Market charges and Financial Market charges and Financial

position position


Contd/…

AGMARKNET portal Static AGMARKNET portal Static ContentContent Research Grades and StandardsResearch Grades and Standards

Standardization and Grading aspects of agricultural Standardization and Grading aspects of agricultural products: AGMARK standards, Codex Standards, PFA products: AGMARK standards, Codex Standards, PFA Act and RulesAct and Rules

Commodity ProfilesCommodity Profiles Paddy / Rice, Bengal Gram, Red Gram, Mustard – Paddy / Rice, Bengal Gram, Red Gram, Mustard –

Rapeseed, Mushroom, Soybean, Wheat, Groundnut, Rapeseed, Mushroom, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, fruits and other vegetables. Maize, Jowar, Cotton, fruits and other vegetables.

Market DirectoryMarket Directory State wise Market DirectoryState wise Market Directory

Contract FarmingContract Farming List of Private Sector Companies involved in Contract List of Private Sector Companies involved in Contract

Farming in IndiaFarming in India

Food Outlook – FAOFood Outlook – FAO ““Food Outlook” provides analysis global perspective Food Outlook” provides analysis global perspective

on the production, stocks and trade of cereals and on the production, stocks and trade of cereals and other basic food commoditiesother basic food commodities

Market Research Studies conducted by Market Research Studies conducted by DMIDMI

Working of Livestock Exchange Markets, Post-Harvest Working of Livestock Exchange Markets, Post-Harvest Management of Mushrooms with Special reference to Management of Mushrooms with Special reference to Himachal Pradesh , Abstract Of Report on Marketable Himachal Pradesh , Abstract Of Report on Marketable Surplus and Post Harvest Losses of Food grains in India, Surplus and Post Harvest Losses of Food grains in India, w.r.t. Ragi, Green Gram (Moong), Red Gram, Paddy, Bangal w.r.t. Ragi, Green Gram (Moong), Red Gram, Paddy, Bangal Gram in India 2002Gram in India 2002

Agricultural Marketing Agricultural Marketing Boards/DirectoratesBoards/Directorates

Linked to websites of State Agricultural Marketing Boards Linked to websites of State Agricultural Marketing Boards and Directorates and several other agricultural marketing and Directorates and several other agricultural marketing related agencies in public and private domain (NHB, APEDA, related agencies in public and private domain (NHB, APEDA, NIAM, NAFED, Kisan Krishiworld, AgriWatch, Commodity NIAM, NAFED, Kisan Krishiworld, AgriWatch, Commodity Exchanges etc)Exchanges etc)

DMI SchemesDMI Schemes Marketing Infrastructure, Grading and Standardisation, Marketing Infrastructure, Grading and Standardisation,

Rural Godowns, MRIN – Operational Guidelines and progress Rural Godowns, MRIN – Operational Guidelines and progress of schemes.of schemes.

AGMARKNET portal Static AGMARKNET portal Static ContentContent

Markets in remote Markets in remote rural areasrural areas, , erratic power supplyerratic power supply, , non-availability non-availability of infrastructureof infrastructure, , frequent transfersfrequent transfers of market personnel trained for of market personnel trained for reporting data, reporting data, non-transparent non-transparent auctionsauctions in markets in markets

Inconsistent reportingInconsistent reporting and and data data qualityquality issues in certain cases. issues in certain cases. Because of Because of multi-layered system,multi-layered system, Ownership by States not by default; Ownership by States not by default; Constant monitoring and persuasionConstant monitoring and persuasion at various levels needed in present at various levels needed in present system to ensure regular, reliable system to ensure regular, reliable and consistent information flow as and consistent information flow as Agricultural markets are Agricultural markets are autonomous bodies. autonomous bodies.

Associated Challenges & roll-Associated Challenges & roll-out issuesout issues

Contd/…

The translation of contents of portal The translation of contents of portal into into regional languagesregional languages for the for the benefit of the farmers and its benefit of the farmers and its updation updation

Lower Lower Dissemination/AccessibilityDissemination/Accessibility at at grassrootsgrassroots. Access to information . Access to information was through internet and, therefore, was through internet and, therefore, There was There was limited diffusionlimited diffusion in rural in rural areas. areas.

Data is needed to be Data is needed to be regularly regularly analyzedanalyzed at local levels to give at local levels to give needed needed market intelligencemarket intelligence to the to the farmers and other stakeholders farmers and other stakeholders There is need to publish There is need to publish commodity commodity specific bulletinsspecific bulletins in the form of in the form of advisories advisories


Contd/…

Spreading Spreading awarenessawareness among among Farming Community Farming Community

Farmers Advisory ServiceFarmers Advisory Service with the with the help of SAUs, other line help of SAUs, other line departments, etc.departments, etc.


Collaboration for wider Collaboration for wider disseminationdissemination

DoordarshanDoordarshan / Cable TV for / Cable TV for dissemination through programdissemination through program

BSNL/other operatorsBSNL/other operators for for dissemination through mobile dissemination through mobile phonesphones

Farmers’ Co-operativesFarmers’ Co-operatives for for dissemination through Information dissemination through Information

FMCFMC for dissemination through for dissemination through display board being set up by FMC display board being set up by FMC in 500 major marketsin 500 major markets

Collaboration with Collaboration with (CSCs) (CSCs) Dissemination Dissemination through KCC,through KCC, KVKs KVKs may also exploredmay also explored

RecognitionRecognition

Stockholm Challenge 2006 (Finalist)Stockholm Challenge 2006 (Finalist)

Microsoft Award 2006 – A Project of Microsoft Award 2006 – A Project of National ImportanceNational Importance

Skoch Editor’s Choice 2006Skoch Editor’s Choice 2006

CSI-TCS Award 2004 – Innovative IT CSI-TCS Award 2004 – Innovative IT UsageUsage

Organised Agriculture Retail Chain (OARC)Organised Agriculture Retail Chain (OARC) for reaping the Farm-Industry Linkage: a for reaping the Farm-Industry Linkage: a Possibility through AGMARKNET Portal;Possibility through AGMARKNET Portal;

““Linking Farmers to Markets”:Linking Farmers to Markets”: Appropriate Appropriate ICT Measures recommended during the ICT Measures recommended during the Eleventh Plan, Eleventh Plan, provision of mobile services provision of mobile services for farmers for farmers

Linking Linking weighment systems at Mandies & weighment systems at Mandies & GPP availabilitiesGPP availabilities

Increase of reporting from 76% to 90% Increase of reporting from 76% to 90% then 100%then 100%

Primary Agricultural Cooperative Societies Primary Agricultural Cooperative Societies (PACS):(PACS): A Pathway for AGMARKNET Portal A Pathway for AGMARKNET Portal to Farming Community of the Countryto Farming Community of the Country

Development of Development of Rural Business HubsRural Business Hubs in in Panchayats – The Portal shows the way for Panchayats – The Portal shows the way for increasing rural incomesincreasing rural incomes

AGMARKNET Portal led AGMARKNET Portal led Extension ServicesExtension Services: : Role of Agri-Clinics and Agri-Business Role of Agri-Clinics and Agri-Business CentresCentres

AGMARKNET Portal: AGMARKNET Portal: ExpansionExpansion through through National e-Governance Programme (NeGP), National e-Governance Programme (NeGP), 24 services.24 services.

Future course of actionFuture course of action

National e-Governance Programme in Agriculture (NeGP-A) (22 services) Providing information/Services on following

1.1. Service-1 :Information on Quality PesticidesService-1 :Information on Quality Pesticides

2.2. Service-2 :Information on Quality FertilizersService-2 :Information on Quality Fertilizers

3.3. Service-3 :Information on Quality SeedsService-3 :Information on Quality Seeds

4.4. Service-4 :commoditiesService-4 :commodities

5.5. Service-8 : Providing Information on Soil Service-8 : Providing Information on Soil

HealthHealth

6.6. Service-5 :Information on Crop diseasesService-5 :Information on Crop diseases

7.7. Service-6 : NeGP-A: Service 6: Providing Service-6 : NeGP-A: Service 6: Providing

information on forecasted weatherinformation on forecasted weather

8.8. Service-7 : Providing market information on Service-7 : Providing market information on

prices and arrivals of agricultural related prices and arrivals of agricultural related

market information to facilitate farmers get market information to facilitate farmers get

better pricesbetter prices

9.9. Service-9 : Providing interaction platform and Service-9 : Providing interaction platform and

interaction on transport services for farmers interaction on transport services for farmers

and buyers of agricultural produceand buyers of agricultural produce

10.10. Service-10 : Providing Information on Service-10 : Providing Information on

Minimum Support Price (MSP) and Minimum Support Price (MSP) and

Government Procurement Points (GPPs)Government Procurement Points (GPPs)

11.11. Service-11 : Providing electronic certification Service-11 : Providing electronic certification

of imports and exportsof imports and exports

12.12. Service-12 :Information on marketing Service-12 :Information on marketing infrastructure and Post Harvest facilitiesinfrastructure and Post Harvest facilities

13.13. Service-13 : Information on storage Service-13 : Information on storage infrastructureinfrastructure

14.14. Service-14 : Monitor the implementation of Service-14 : Monitor the implementation of schemes / programsschemes / programs

15.15. Service-15 : Providing training support to Service-15 : Providing training support to farm schools for adoption of good farm schools for adoption of good agricultural practicesagricultural practices

16.16. Service-16 : Sharing Good Agriculture Service-16 : Sharing Good Agriculture Practices with farmers & trainers, and Practices with farmers & trainers, and providing extension support through online providing extension support through online video;video;

17.17. Service-17 : Information on Fishery Inputs; Service-17 : Information on Fishery Inputs;

18.18. Service-18 : Information on Irrigation Service-18 : Information on Irrigation infrastructure;infrastructure;

19.19. (New) Service-19 : Providing Information on (New) Service-19 : Providing Information on Crops development Programme to increase Crops development Programme to increase production & productivity;production & productivity;

20.20. (New) Service-20 : Providing Information on (New) Service-20 : Providing Information on farm Machinery and Implements;farm Machinery and Implements;

21.21. (New) Service 21: Providing Information on (New) Service 21: Providing Information on Drought related aspects Drought related aspects

22.22. (New) Service 22: Providing Information on (New) Service 22: Providing Information on Livestock developmentLivestock development

Farmers, Traders, Processors

NGOs, Co-operatives, KVKs etc.

Crops Directorates/Commodity Boards

Researchers, Planners

Agri-business firms, Banks etc.

IFFCO Network

Area Office

Area Office

Automatic Data Downloading

Data validation

Database updation

Trend Analysis

Commodity profiles

Grades and Standards etc.

Kiosk

DMI, Headquarters

AGMAKRNEThttp://agmarknet.nic.in

Area Office

Farmers

Markets

DMI State Offices(27)

IFFCO

Local News papers

Notice Board / Electronic Board (In pipeline)

TC2

TCn

TC1

IFFCO Network

CSCs

Tele Centres

Farmers

Kissan Call Centres

Agri-clinics

Mobile Operators

State Mkts./ Directorates

(50)

Regional Portals

(proposed)

Farming Community

Public Access

In pipeline

farmers

AGMARKNET Deployment Architecture

Mobile users

Thank you…Thank you…

Farmer – An institutionFarmer – An institution

““Save the Farmer, Save the Farming”Save the Farmer, Save the Farming”(Slogan enshrined in the Report of National Commission for Farmers)(Slogan enshrined in the Report of National Commission for Farmers)

Strategy Adopted to overcome Strategy Adopted to overcome challenges challenges

((How challenges were overcomeHow challenges were overcome))

AGMARKNET Road Show organised by Mr. M. Salim, AGMARKNET Road Show organised by Mr. M. Salim, District Secretary, Akshaya Project, Malappuram (Kerala) District Secretary, Akshaya Project, Malappuram (Kerala)

on on 27/05/200827/05/2008 – Sponsored by – Sponsored by the Directorate of Marketing & Intelligence (DMI), the Directorate of Marketing & Intelligence (DMI),

Department of Agriculture & Cooperation, Ministry of Department of Agriculture & Cooperation, Ministry of Agriculture, New DelhiAgriculture, New Delhi

Road show covered all agricultural areas in Malappuram district.

Strategy Adopted to overcome Strategy Adopted to overcome challenges challenges

(How challenges were overcome)(How challenges were overcome)

Documents

Welcometo STATE LEVEL WORKSHOP 2010(HARYANA) Sensitization of Stake Holders Susheel Kumar, TD Alok Srivastva, PSA National Informatics Centre